Festivales - Cannes 2021
Ya se conoce los Finalistas de Media de Cannes Lions
(20/06/21). Los Jurados de Media, presididos por Philippa Brown, CEO Worldwide de PHD Global, seleccionaron a 202 Finalistas que competirán por un León en el festival. De este total, 33 son Finalistas por Iberoamérica y 7 por Estados Unidos.
Brasil tiene 14 Finalistas. La agencia Soko y AmBev se destacan con 4 Finalistas. En seguida figura AKQA con 3 Finalistas. VMLY&R Brasil tiene 2 Finalistas. España tiene 5 Finalistas, con destaque para FCB&FiRe con 2 Finalistas. México tiene 3 Finalistas, todos para Publicis México. Argentina también tiene 3 Finalistas, de los cuales 2 son para Wunderman Thompson Buenos Aires y 1 para Leo Burnett. Por Estados Unidos el total de Finalistas son 7, siendo 4 para FCB Chicago, liderada por Andrés Ordoñez, y 2 para Saatchi & Saatchi New York, liderada por Daniel Lobaton.
Al igual que en otras categorías en Media Estados Unidos ocupa el primer puesto con 41 finalistas, seguido por Francia con 17, y Reino Unido con 16.
Los Ganadores de Media serán anunciados el martes, 22 de junio.
Finalistas de Media
A01 (Food & Drink)
-COFFEE STAMP, de: PUBLICIS COLOMBIA, Bogotá para: NESCAFÉ® ARTESANO NESCAFÉ® Prod: CENTRAL FILMS Bogotá COLOMBIA
SHE CAN de: AMBEV, Sao Paulo / SOKO, São Paulo para: GUARANÁ ANTARCTICA AB INBEV/GUARANA ANTARCTICA Media: AMBEV Sao Paulo Prod: BRODERS São Paulo / HEFTY São Paulo BRAZIL
A05 (Automotive)
-COUNTLESS DEALERSHIPS, de: GREY BRAZIL, São Paulo para: VOLVO S60 VOLVO Media: GREY BRAZIL São Paulo / RYOT STUDIO São Paulo / VERIZON São Paulo Prod: FLOW CINEMA São Paulo / GREY BRAZIL São Paulo / RYOT STUDIO São Paulo / VERIZON São Paulo / VETOR FILMES São Paulo BRAZIL
A08 (Media / Entertainment)
-UNBOXING IBAI, de: FCB&FIRE, Madrid para: NETFLIX X PS5 NETFLIX & PLAYSATION Prod: PRIMO CONTENT Barcelona SPAIN
A10 (Not-for-profit / Charity / Government )
-#STILLSPEAKINGUP DEEPTRUTH, de: PUBLICIS MEXICO / PUBLICIS LATVIA, Riga para: NGO TO PROTECT MEXICAN JOURNALIST. PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES Media: STARCOM Mexico City Prod: ÁRBOL CINE Mexico City / EL MALL Mexico City / KAREN GóMEZ NAVA Mexico City / THE LIFT Mexico City MEXICO / LATVIA
B01 (Use of TV & Other Screens)
-LAUNDRY NIGHT, de: SAATCHI & SAATCHI, New York / PROCTER & GAMBLE, Cincinnati para: TIDE PROCTER & GAMBLE Media: PROCTER & GAMBLE Cincinnati Prod: BISCUIT FILMWORKS Los Angeles USA
B02 (Use of Audio Platforms)
-SILENCE, de: AKQA, São Paulo para: FILM DEEZER Prod: HEFTY São Paulo / LABORATORIO FANTASMA Santana / SAIGON São Paulo BRAZIL
B04 (Use of Ambient Media: Small Scale)
-MOTHER BLANKET, de: OGILVY COLOMBIA, Bogotá para: CHRONIC UNDERNOURISHMENT PREVENTION TOOL VIVIR ASSOCIATION + AMBATO'S CANTONAL HUMAN RIGHTS PROTECTION COUNCIL Prod: DARKO FILMS Quito COLOMBIA
-SHE CAN, de: AMBEV, Sao Paulo / SOKO, São Paulo para: GUARANÁ ANTARCTICA AB INBEV/GUARANA ANTARCTICA Media: AMBEV Sao Paulo Prod: BRODERS São Paulo / HEFTY São Paulo BRAZIL
-SOLIDARITOYS, de: AKQA, São Paulo para: KLAUS NETFLIX Prod: ARIZONA São Paulo / HEFTY São Paulo / PILOTO TV São Paulo BRAZIL
B05 (Use of Ambient Media: Large Scale)
-BOARDS OF CHANGE, de: FCB CHICAGO para: CITY OF CHICAGO CITY OF CHICAGO Prod: LORD & THOMAS Chicago USA
-WE STAND, de: VMLY&R BRAZIL, São Paulo / SUNO UNITED CREATORS, Sao Paulo para: WE STAND FOR NEWSSTANDS SANTANDER BANK Media: SUNO UNITED CREATORS Sao Paulo / VMLY&R BRAZIL São Paulo Prod: O2 FILMES São Paulo / SUNO UNITED CREATORS Sao Paulo / VANDALO São Paulo / VMLY&R BRAZIL São Paulo BRAZIL
-THE LAST OLDER PERSON TO DIE IN LONELINESS, de: LLYC, Madrid para: FOUNDATION BBK FOUNDATION Media: LLYC Madrid SPAIN
B06 (Use of Events)
-THE SKIN TRADE de: WUNDERMAN THOMPSON, Buenos Aires / J. WALTER THOMPSON ARGENTINA, Buenos Aires para: FLOW & FUNDACIÓN MANOS ABIERTAS FLOW & FUNDACIÓN MANOS ABIERTAS ARGENTINA
-BIGGER PICTURE, de: DAVID, Miami para: BUDWEISER SUPER BOWL ABINBEV Media: CODE3 New York / IPROSPECT New York Prod: 1ST AVE LA Santa Monica / DAVID Miami / DRAFTLINE New York / LIME STUDIOS Santa Monica / STUDIO AWESOME Los Angeles USA
B07 (Use of Stunts)
THE PRESS IS RIGHT, de: STREAM AND TOUGH GUY, Lisbon para: SELF PROMOTION STREAM AND TOUGH GUY Media: STREAM AND TOUGH GUY Lisbon PORTUGAL
I AM de: VMLY&R BRAZIL, São Paulo para: COFFEE SERVICES STARBUCKS Media: VMLY&R BRAZIL São Paulo BRAZIL
B08 (Use of Digital Platforms)
-STREET IT ALL de: OGILVY, Madrid para: ZALANDO ZALANDO SPAIN
-ANTI BULLYING SKIN de: SAMSUNG, Sao Paulo / CHEIL WORLDWIDE, São Paulo para: GALAXY GLOW SKIN SAMSUNG Prod: JAMUTE São Paulo BRAZIL
B09 (Use of Mobile)
-THROUGH YOUR EYES de: WUNDERMAN THOMPSON, Buenos Aires para: AVES SONG, LAUNCHING. DANTE SPINETTA. SONY MUSIC / INCUCAI Prod: LANDIA Buenos Aires ARGENTINA
-SHOPPING INSIDE SONGS de: OGILVY, São Paulo para: MUSICAL INSTRUMENT MAGAZINE LUIZA Media: OGILVY São Paulo Prod: DIRTY WORK São Paulo / JAMUTE São Paulo / MODERNISTA CREATIVE PRODUCERS Sao Paulo / STUDIO BOREAL São Paulo BRAZIL
B10 (Use of Social Platforms)
-EARTH IS SAYING de: GREY COLOMBIA, Bogotá para: GREENPEACE GREENPEACE Prod: MA-FRIEND Bogota / TOWNHOUSE Bogota COLOMBIA
B11 (Use of Technology)
-#STILLSPEAKINGUP DEEPTRUTH de: PUBLICIS MEXICO / PUBLICIS LATVIA, Riga para: NGO TO PROTECT MEXICAN JOURNALIST. PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES Media: STARCOM Mexico City Prod: ÁRBOL CINE Mexico City / EL MALL Mexico City / KAREN GóMEZ NAVA Mexico City / THE LIFT Mexico City MEXICO / LATVIA
D01 (Use of Brand or Product Integration into a Programme or Platform)
-UNBOXING IBAI, de: FCB&FIRE, Madrid para: NETFLIX X PS5 NETFLIX & PLAYSATION Prod: PRIMO CONTENT Barcelona SPAIN
-VISA VIDEO-ANALYSIS TEAM, de: LEO BURNETT, Buenos Aires / DIGITAS, Buenos Aires para: SPONSORSHIP PUMAS VISA Media: STARCOM Buenos Aires Prod: PARADISE Buenos Aires ARGENTINA
-HEROES OF TODAY PART 2. INTOLERANCE IS STILL THERE, de: DDB SPAIN, Madrid para: CORPORATE SOCIAL RESPONSIBILITY (CSR) HEROES OF TODAY PLATFORM (LALIGA -THE SPANISH PROFESSIONAL FOOTBALL LEAGUE-, IBE Prod: GARLIC TV Madrid / THE OMS Madrid SPAIN
-THE DANCE AWAKENING, de: AKQA, São Paulo para: AUTHENTIC FEET NIKE Prod: CAPITAO FOCA São Paulo / I HATE FLASH Sao Paulo / PRODIGO FILMS São Paulo BRAZIL
-WHAT YOU REALLY DONATE, de PAGÉS BBDO, Santo Domingo para SANAR UNA NACION SANAR UNA NACION. Media: OMD DOMINICANA Santo Domingo PAGÉS BBDO Santo Domingo, DOMINICAN REPUBLIC
E01 (Excellence in Media Insights & Strategy)
-SHE CAN, de: AMBEV, Sao Paulo / SOKO, São Paulo para: GUARANÁ ANTARCTICA AB INBEV/GUARANA ANTARCTICA Media: AMBEV Sao Paulo Prod: BRODERS São Paulo / HEFTY São Paulo BRAZIL
E03 (Excellence in Media Execution)
-LAUNDRY NIGHT, de: SAATCHI & SAATCHI, New York / PROCTER & GAMBLE, Cincinnati para: TIDE PROCTER & GAMBLE Media: PROCTER & GAMBLE Cincinnati Prod: BISCUIT FILMWORKS Los Angeles USA
F04 (Social Behaviour)
-BOARDS OF CHANGE, de: FCB CHICAGO para: CITY OF CHICAGO CITY OF CHICAGO Prod: LORD & THOMAS Chicago USA
F05 (Cultural Insight)
-#STILLSPEAKINGUP DEEPTRUTH, de: PUBLICIS MEXICO / PUBLICIS LATVIA, Riga para: NGO TO PROTECT MEXICAN JOURNALIST. PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES Media: STARCOM Mexico City Prod: ÁRBOL CINE Mexico City / EL MALL Mexico City / KAREN GóMEZ NAVA Mexico City / THE LIFT Mexico City MEXICO / LATVIA
-NARCO STORE, de: OGILVY COLOMBIA, Bogotá para: NARCO STORE COLOMBIA CON MEMORIA FOUNDATION Media: GOLDFISH Bogotá Prod: AKIRA CINE Bogotá COLOMBIA
F06 (Breakthrough on a Budget)
-ETERNAMENTE DISPONIBLE, de: JENARO, Santiago para: ROAD SAFETY OSEV-ORGANIZACIONES CIUDADANAS DE SEGURIDAD VIAL CHILE
F07 (Corporate Purpose & Social Responsibility)
-HERSHE, de: BETC HAVAS SAO PAULO para: HERSHEY'S CHOCOLATE BARS HERSHEY Media: BETC HAVAS SAO PAULO BRAZIL
-SHE CAN, de: AMBEV, Sao Paulo / SOKO, São Paulo para: GUARANÁ ANTARCTICA AB INBEV/GUARANA ANTARCTICA Media: AMBEV Sao Paulo Prod: BRODERS São Paulo / HEFTY São Paulo BRAZIL
-CONTRACT FOR CHANGE, de: FCB CHICAGO / FCB NEW YORK para: MICHELOB ULTRA PURE GOLD ABINBEV Media: DENTSU New York USA
-BOARDS OF CHANGE, de: FCB CHICAGO para: CITY OF CHICAGO CITY OF CHICAGO Prod: LORD & THOMAS Chicago USA
-2BREAKTHESILENCE, de: AGÊNCIA WE, São Paulo para: VIOLENCE AGAINST WOMEN FALA MULHER ASSOCIATION / REDETV! Media: AGÊNCIA WE São Paulo / REDETV Sao Paulo Prod: CANJA AUDIO CULTURE Curitiba / SANTERIA São Paulo BRAZIL
Los jurados latinos de Media son:
Media Lions
André França, Media Vice President, WMcCann, Brazil
Media Lions Shortlist Jury
Carlos Rojas Girao, CEO, IPG Mediabrands Peru
Begoña de la Sota, CEO, Mediacom, Spain
Carolina Sandoval Villamil, Media Director Latam, GSK Consumer Healthcare, Latam
Juan Pedro McCormack, CEO, Media dentsu Latam, Dentsu, Argentina
