Iberoamérica volvió a destacar en Direct. Este año, la región consiguió 60 de 247 entradas en el shortlist, siendo Brasil el país con mayor cantidad de piezas: 23.
Además, de Brasil, Argentina, Mexico, Colombia y España, también alcanzaron un lugar en el shortlist: Puerto Rico, USA Hispano, Perú, Portugal, Paraguay y Uruguay. Entre las agencias latinas, Ogilvy & Mather Brasil con 6 finalistas es la empresa con más chances de ganar un león de Direct.
A continuación, el listado iberoamericano de finalistas de Direct:
Flat Mailing
Rear view collar , de DDB ESPAÑA Madrid para Vaesa Vw rear view assist technology ESPAÑA
Dimensional Mailing
Money calendar , de LAPIZ Chicago para Mujeres latinas en accion Mujeres latinas en accion USA
Poops express , de McCANN ERICKSON MADRID para Brunete's city council Civic awareness campaign ESPAÑA
Ambient Media: large scale
Potable water generator , de MAYO DRAFTFCB Lima para The university of engineering and technology Admissions 2013 PERU
My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
Real test ride , de MOMA PROPAGANDA Sao Paulo para Harley-davidson do brasil Test ride BRASIL
Injured text , de PUBLICIS MEXICO para Mini cooper Mini cooper MEXICO
Toon machine , de NEWSTYLE São Paulo para Turner Cartoon network BRASIL
#Scribebillboard , de VIVA LA DOBLEVIDA Mexico City para Grupo papelero scribe Scribe MEXICO
Same , de DON Buenos Aires para Gobierno de la ciudad de buenos aires Same ARGENTINA
Volkswagen suite , de DDB ARGENTINA Buenos Aires para Volkswagen de argentina Drive carefully ARGENTINA
Ambient Media: small scale
Hunger bags , de AGE ISOBAR São Paulo para BRASILian red cross Campaign against hunger BRASIL
Barcode reader ad , de AGE ISOBAR São Paulo para British airways British airways BRASIL
The buddy cup , de AFRICA Sao Paulo para Ambev Budweiser BRASIL
Likes that help , de Y&R SÃO PAULO para Santa casa de são paulo Donation BRASIL
The social home tour 2.0 , de ARTPLAN Rio de Janeiro para Carvalho hosken Carvalho hosken BRASIL
Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
The intruder , de OGILVY & MATHER Mexico City para Amis Mexican insurance association MEXICO
The last meal: a strong dish , de DDB LATINA PUERTO RICO San Juan para Amnesty international Amnesty international PUERTO RICO
Direct response broadcast: TV, radio & infomercials
Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
Direct response print or standard outdoor, including inserts
Children against bullets , de BADILLO SAATCHI & SAATCHI Guaynabo para United way Crime prevention PUERTO RICO
Websites, Microsites & Banners
Real banner , de THE CYRANOS Barcelona / McCANN WORLDGROUP Barcelona para Coca-cola Coca-cola ESPAÑA
Classicals behind the classics , de ARTPLAN Rio de Janeiro para BRASILian sinphony orchestra Classic music concerts BRASIL
Mobile Marketing
Vibe tunes , de Y&R COLOMBIA Bogotá para Salvi foundation Cartagena music festival COLOMBIA
Word finder , de OGILVY GUATEMALA para Pelikan americas Pelikan highlighter GUATEMALA
Social Media & Viral Marketing
Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
Email Marketing
Blocked images , de DDB ESPAÑA Madrid para Vaesa Volkswagen genuine parts® ESPAÑA
Retention
The gift bottle , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Best Low Budget Campaign
Droga give me 5 , de UNDERGROUND Buenos Aires para Underground Digital career ARGENTINA
Reading feeds project , de LEO BURNETT TAILOR MADE São Paulo para Livraria da vila / cesta nobre Livraria da vila / cesta nobre BRASIL
Qr code , de MSTF PARTNERS Lisbon para Associação valorização do chiado / turismo de portugal Qr code PORTUGAL
The children notwork , de COUPE BUENOS AIRES / INTERNET URL S.A. Martinez para Advertisers without borders Child labour ARGENTINA
Fresh news , de PHD GUATEMALA para Sc johnson Ziploc GUATEMALA
Watch me steal from you , de OGILVY & MATHER COLOMBIA Bogotá para Sovip Security cameras COLOMBIA
Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness on mexican rivers pollution MEXICO
Fast Moving Consumer Goods
The dream remote , de AFRICA Sao Paulo para Ambev Brahma beer BRASIL
The real ice cold coca-cola , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Cars & Automotive Services
Gps to get lost , de LEO BURNETT ARGENTINA Buenos Aires para Chrysler Jeep ARGENTINA
Sprinter receipt , de DDB BRASIL São Paulo para Mercedes-benz Sprinter BRASIL
Jeep legendary accessories , de LEO BURNETT IBERIA Madrid para Jeep (fiat group) Jeep ESPAÑA
Other Consumer Products (including Durable Goods)
Tupperware alarm , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Bgh Microwaves ARGENTINA
Fruit mashup , de OGILVY BRASIL São Paulo para Philips walita Blenders BRASIL
Financial Products & Services
The intruder , de OGILVY & MATHER Mexico City para Mexican insurance association Insurance MEXICO
Commercial Public Services, incl. Healthcare & Medical
Delivery dogs , de Y&R MEXICO para .+Kota .+kota MEXICO
Terra vip , de DDB BRASIL São Paulo para Terra portal Terra portal BRASIL
Artist rescue , de DDB BRASIL São Paulo para Abra / academy of art Class of art BRASIL
Travel, Entertainment & Leisure
Classicals behind the classics , de ARTPLAN Rio de Janeiro para BRASILian sinphony orchestra Classic music concerts BRASIL
Retail & E-Commerce, including Restaurants
Taxi , de ALMACEN Olivos para Ribeiro Minicuotas ribeiro ARGENTINA
Publications & Media
Sensitive bricklayers , de ONIRIA/TBWA Asuncion para Radio corazón Radio corazón PARAGUAY
Corporate Image & Information
Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
My very first friend , de OGILVY & MATHER ARGENTINA Buenos Aires para Kimberly clark Huggies ARGENTINA
Public Health & Safety, Public Awareness Messages
My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
Sky voices , de LOWE-SSP3 Bogotá para Ministry of defence Program of humanitarian attention to the demobilised (pahd) COLOMBIA
Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
The children notwork , de COUPE BUENOS AIRES / INTERNET URL S.A. Martinez para Advertisers without borders Child labour ARGENTINA
Radio ambulance , de MARURI GREY Guayaquil para Aer (ecuadorian radio association) Corporate image campaign ECUADOR
Poops express , de McCANN ERICKSON MADRID para Brunete's city council Civic awareness campaign ESPAÑA
10 steps for human rights , de LOWE GINKGO Montevideo para Amnesty international Amnesty international URUGUAY
Anx , de OGILVY GUATEMALA para Corporacion batarse Lee jeans GUATEMALA
Best Integrated Campaign Led by Direct Marketing
Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
