Les presentamos los 12 finalistas de la región, encabezados por Colombia con 5 finalistas. De los 12 trabajos latinos, 4 son piezas de Mullen Lowe Spp3 Colombia y 3 de GRey Brasil. A continuación los finalistas latinos:
A01 (Activation by Location)
-EASYASSISTANCE, de J. WALTER THOMPSON COLOMBIA Bogotá, de EASY TAXI /COLOMBIAN RED CROSS, TAXI SERVICE. COLOMBIA
A07 (Data / Insight)
-CORRUPTION DETECTOR, de GREY BRAZIL São Paulo, de RECLAME AQUI, VIGIE AQUI. BRAZIL
A08 (Innovative use of Technology)
-MY LINE, de MULLENLOWE SSP3 Bogotá, de MINISTRY OF COMMUNICATIONS & TECHNOLOGY, VIVE DIGITAL PROGRAM. COLOMBIA
-#IMBACK. THE RETURN TO TWITTER, de TWITTER SPAIN madrid, de TWITTER, EYETWITTER IS A SIDE APP FOR TWITTER ABLE HANDICAPPED TO TWEET WITH THEIR EYES. SPAIN
A09 (Use of Advanced Learning Technologies)
-MY LINE, de MULLENLOWE SSP3 Bogotá, de MINISTRY OF COMMUNICATIONS & TECHNOLOGY, VIVE DIGITAL PROGRAM. COLOMBIA
C04 (Targeted Communication)
-FEMPLEA, de WUNDERMAN CATO JOHNSON Buenos Aires, de FUNDACIÓN MUJERES EN IGUALDAD, THE FIRST FEMALE LABOR MARKETPLACE THAT FIGHTS GENDER VIOLENCE. ARGENTINA
C05 (Social Trends)
-STORIES ORDERING, de LOLA MULLENLOWE Madrid, de BURGER KING, BURGER. SPAIN
-EMOJI WHOPPER, de DAVID Miami, de BURGER KING, WHOPPER. USA
C08 (Social Purpose)
-MY LINE, de MULLENLOWE SSP3 Bogotá, de MINISTRY OF COMMUNICATIONS & TECHNOLOGY, VIVE DIGITAL PROGRAM. COLOMBIA
D03 (Utility Apps)
-CORRUPTION DETECTOR, de GREY BRAZIL São Paulo, de RECLAME AQUI, VIGIE AQUI. BRAZIL
D04 (Brand-led Mobile Apps)
-CORRUPTION DETECTOR, de GREY BRAZIL São Paulo, de RECLAME AQUI, VIGIE AQUI. BRAZIL
E01 (Excellence in Mobile Campaign & Messaging)
-MY LINE, de MULLENLOWE SSP3 Bogotá, de MINISTRY OF COMMUNICATIONS & TECHNOLOGY, VIVE DIGITAL PROGRAM. COLOMBIA
El Director Creativo Ejecutivo de FCB Brasil nos da su visión sobre el nivel creativo de Mobile en Iberoamérica, en Cannes 2018