En Entertainment, el Jurado presidido por el brasileño PJ Pereira, Co-Fundador y CCO de Pereira & O´Dell, seleccionó a 16 finalistas para Brasil, 11 para España, 5 para Perú, 4 para Colombia, 3 para Estados Unidos Hispano y 1 para Argentina, México y Portugal. Las agencias con más chances de ganar Leones son MRM//McCann Madrid (5), The Cyranos//McCann Barcelona (4), Africa San Pablo (4), J. Walter Thompson Brasil (3), Nova/SB (3), DAVID Miami (3), Grey Brasil (2), McCann Lima (2) y Circus Grey Perú (2).

En el caso de Entertainment for Music, las agencias con chances de ganar leones son Circus Grey Perú, Grey Brasil, Isobar Brasil. J. Walter Thompson Brasil, Ariadna Communications Group, Havas Life Brasil, W+K Brasil, Maruri Grey Ecuador, y ( anónimo ) México.

A continuación los finalistas de Entertainment.

A01 (Cinema & Theatrical: Fiction Film)

-BEYOND MONEY, de MRM//McCANN SPAIN Madrid, para SANTANDER BANK. SPAIN

A04 (TV & VOD: Fiction 15 minutes or over)

-BEYOND MONEY, de MRM//McCANN SPAIN Madrid, para SANTANDER BANK. SPAIN

A10 (Online: Fiction 15 minutes or over)

-BEYOND MONEY, de MRM//McCANN SPAIN Madrid, para SANTANDER BANK. SPAIN

A17 (Audio Content)

-A LOVE SONG WRITTEN BY A MURDERER, de CIRCUS GREY PERU Lima, para VIDA MUJER ORGANIZATION. PERU

-MORE THAN 70%, de J. WALTER THOMPSON BRAZIL São Paulo, para INSTITUTO AZMINA. BRAZIL

-ON HOLD MUSIC FESTIVAL, de GREY BRAZIL São Paulo, para RECLAME AQUI. BRAZIL

A18 (Co-creation & User Generated Content)

-SPAIN IN A DAY, de ZENITH Madrid, para CAMPOFRIO FOOD GROUP. SPAIN

A19 (Excellence in Brand Integration into Existing Content )

-MORE THAN 70%, de J. WALTER THOMPSON BRAZIL São Paulo, para INSTITUTO AZMINA. BRAZIL

-TWO GUYS GO TO THE CINEMA, de THE CYRANOS//McCANN Barcelona, para CINEMES TEXAS. SPAIN

A20 (Excellence in Partnerships for Branded Content)

-OLYMPIC MOMS, de GREY BRAZIL São Paulo, para P&G. BRAZIL

-PASS THE HEINZ, de DAVID Miami, para THE KRAFT HEINZ COMPANY. USA

A21 (Excellence in Audience Engagement or Distribution Strategy for Branded Content)

-SOUNDS OF CONQUEST, de NOVA/SB São Paulo, para CAIXA ECONÔMICA FEDERAL. BRAZIL

-THE DOLL THAT CHOSE TO DRIVE, de PROXIMITY BARCELONA, para AUDI SPAIN. SPAIN

-GOOGLE HOME OF THE WHOPPER, de DAVID Miami, para BURGER KING. USA

B01 (Talent: Film, Series & Audio)

-A LOVE SONG WRITTEN BY A MURDERER, de CIRCUS GREY PERU Lima, para VIDA MUJER ORGANIZATION. PERU

-BEYOND MONEY, de MRM//McCANN SPAIN Madrid, para SANTANDER BANK. SPAIN

B02 (Talent: Live Experience)

-TWO GUYS GO TO THE CINEMA, de THE CYRANOS//McCANN Barcelona, para CINEMES TEXAS. SPAIN

-THE DEBUT, de AFRICA São Paulo, para AB INBEV (BUDWEISER) / ESPN. BRAZIL

B04 (Talent: Sports)

-SOUNDS OF CONQUEST, de NOVA/SB São Paulo, para CAIXA ECONÔMICA FEDERAL. BRAZIL

-THE DEBUT, de AFRICA São Paulo, para AB INBEV (BUDWEISER) / ESPN. BRAZIL

B06 (Excellence in Partnerships with a Talent)

-XUXA AND THE MISSING CHILD, de SOKO São Paulo, para NETFLIX. BRAZIL

-MORE THAN 70%, de J. WALTER THOMPSON BRAZIL São Paulo, para INSTITUTO AZMINA. BRAZIL

C01 (Live Brand Experience)

-TITANS BOOTCAMP, de McCANN COLOMBIA Bogotá, para STEP AHEAD FITNESS STUDIOS. COLOMBIA

-RIO 2016 PARALYMPIC OPENING CEREMONY, de SRCOM Rio De Janeiro, para RIO 2016 ORGANIZING COMMITTEE. BRAZIL

C04 (Brand Experience: Mobile)

-SPEED CONTROL, de FAHRENHEIT DDB Lima, para TELEFÓNICA DEL PERÚ. PERU

-YOURNALIST, de THE CYRANOS//McCANN Barcelona, para EITB - EUSKAL IRRATI TELEBISTA. SPAIN

C05 (Brand Experience: Emerging Tech)

-HIJACKED HIGHWAY, de McCANN LIMA, para SODIMAC. PERU

C07 (Brand Experience: Co-creation & User Generated Content)

-FAVELAGRAFIA, de NBS Rio De Janeiro, para APPLE. BRAZIL

C10 (Excellence in Audience Engagement or Distribution Strategy for Brand Experience)

-CHRISTMAS FLIGHT, de McCANN BUENOS AIRES, para LATAM AIRLINES. ARGENTINA

-BEYOND MONEY, de MRM//McCANN SPAIN Madrid, para SANTANDER BANK. SPAIN

C11 (Innovation in Brand Experience )

-EPISODE LEAK, de ALMA DDB Miami, para NETFLIX. USA

-HIJACKED HIGHWAY, de McCANN LIMA, para SODIMAC. PERU

-SCARIEST BK, de DAVID Miami, para BURGER KING. USA

E01 (Sports: Film, Series & Audio)

-THE DEBUT - DOCUMENTARY, de AFRICA São Paulo, para AB INBEV (BUDWEISER)/ ESPN. BRAZIL

E05 (Sports: Co-creation & User Generated Content)

-TITANS BOOTCAMP, de McCANN COLOMBIA Bogotá, para STEP AHEAD FITNESS STUDIOS. COLOMBIA

-SPECIAL SPONSORS, de LEO BURNETT COLOMBIA Bogotá, para SPECIAL OLYMPICS. COLOMBIA

E06 (Sports: Integrated )

-SOUNDS OF CONQUEST, de NOVA/SB São Paulo, para CAIXA ECONÔMICA FEDERAL. BRAZIL

E07 (Excellence in Use of Brand Integration into Existing Sports Entertainment)

-THE DEBUT, de AFRICA São Paulo, para AB INBEV (BUDWEISER) / ESPN. BRAZIL

E08 (Excellence in Sponsorship or Partnerships in Sports Entertainment)

-PHOTO WITHOUT BORDERS, de LEO BURNETT MÉXICO Mexico City, para CORONA. MEXICO

-THE CLICHÉ, de PUBLICIS BRASIL São Paulo, para HEINEKEN. BRAZIL

-SPECIAL SPONSORS, de LEO BURNETT COLOMBIA Bogotá, para SPECIAL OLYMPICS. COLOMBIA

E10 (Innovation in Sports Entertainment )

-COBBLESTONE RIDERS, de FCB Lisbon, para FUEL TV. PORTUGAL

ENTERTAINMENT FOR MUSIC

A02 (Artist Associated Event or Stunt in Partnership with a Brand)

-ON HOLD MUSIC FESTIVAL, de GREY BRAZIL São Paulo, para RECLAME AQUI. BRAZIL

A03 (Production of Exclusive Artist Content in Partnership with a Brand)

-UNFORGETTABLE SONGS, de ISOBAR BRAZIL São Paulo, para MARES FILMS. BRAZIL

A04 (Artist as an Ambassador for a Cause)

-A LOVE SONG WRITTEN BY A MURDERER, de CIRCUS GREY PERU Lima, para VIDA MUJER ORGANIZATION. PERU

-MORE THAN 70%, de J. WALTER THOMPSON BRAZIL São Paulo, para INSTITUTO AZMINA. BRAZIL

A05 (Artist Associated Event or Stunt in Partnership with a Cause)

-BLOOD TICKETS, de ARIADNA COMMUNICATIONS GROUP San Salvador, para TIGO EL SALVADOR. EL SALVADOR

-EVIDENCE CAR, de CASADIGITAL Rio De Janeiro, para DUGHETTU. BRAZIL

A06 (Production of Exclusive Artist Content in Partnership with a Cause)

-A LOVE SONG WRITTEN BY A MURDERER, de CIRCUS GREY PERU Lima, para VIDA MUJER ORGANIZATION. PERU

C01 (Use of Original Composition)

-A LOVE SONG WRITTEN BY A MURDERER, de CIRCUS GREY PERU Lima, para VIDA MUJER ORGANIZATION. PERU

D01 (Use of Music Streaming Platform or Video Hosting Service)

-PARKINSOUNDS, de HAVAS LIFE São Paulo, para TEVA NEUROSCIENCE. BRAZIL

D02 (Use of Music Technology or Innovation )

-ALDOFEAT.ME, de WIEDEN + KENNEDY São Paulo, para ALDO THE BAND. BRAZIL

D03 (Use of Music App/Device)

-TALK TO ME, de MARURI GREY Guayaquil, para PANASONIC. ECUADOR

F03 (Brand Integration into Existing Music Event)

-EPIC REFILL, de ANÓNIMO Mexico City, para AB INBEV. MEXICO