Dentro de Brasil, la agencia con más posibilidades de llevarse metales mañana a la noche es Ogilvy & Mather por trabajos como "Security Moms" para Sport Clube do Recife; "The beer freeze ad" para Brasil Kirin; "$14.99 Extreme Makeover" para Phillips; e "IBM Bitcoin Rain" para IBM Brasil.
En España, la mayor cantidad de finalistas los tienen dos agencias. DDB España por "Holograms for freedom" para No Somos Delito; Proximity Barcelona, por "Weather Report emails" para Audi España, "70 Guardians of winter" para Skoda España y "The Bad News" para Vileda Ibérica.
A continuación, el listado completo de finalistas de Direct Lions 2015:
A01 (Flat Mailing)
"Home", de Fcb Lisbon, para Apav
A02 (Dimensional Mailing)
"Soundlab Box", de F/Nazca Saatchi & Saatchi São Paulo, ara Leica Gallery São Paulo
"Ashes", De Mccann Madrid, Para Campofrio
A03 (Targeted Ambient Media: Small Scale)
"The Salt You Can See", De Grey Argentina Buenos Aires, Para Fundación Favaloro
"Rafa Nadal s Seat", De Ogilvyone Madrid, Para Iberia
"Message In A Bottle", De Del Campo Saatchi & Saatchi Buenos Aires, Para Ab-Inbev
"Ach2o", De Maruri Grey Guayaquil, Para Panasonic
"Nivea Doll", De Fcb Brasil São Paulo, Para Bdf Nivea Brasil
"Meeting Murilo", De MoodTbwa São Paulo, Para Kimberly-Clark
"Ticket Books", De Africa São Paulo, Para L&Pm
"Proud Whopper", de DAVID Miami para Burger King
A04 (Targeted Ambient Media: Large Scale)
"Gone Businesses", De Havas Worldwide Mexico Mexico City, Para Axa
"Holograms For Freedom", De Ddb Spain Madrid, Para No Somos Delito (We Are Not Crime)
"Sun Lifeguards", De J. Walter Thompson Argentina Buenos Aires, Para Lalcec
"A Discount To Your Misfortune", De Del Campo Saatchi & Saatchi Madrid Madrid, Para Islazul
"Blind Trip", De Maruri Grey Guayaquil, Para Ministry Of Transportation And Tourism
"Security Moms", De Ogilvy Brasil São Paulo, Para Sport Clube Do Recife
"The Rockstar Next Door", De Leo Burnett Tailor Made São Paulo, Para Guitar Player
A05 (Direct Response Broadcast: Tv, Radio & Infomercials )
"Inverse Goal Celebration", De Vccp Spain Madrid, Para Champions For Life
A06 (Direct Response Print Or Standard Outdoor (Incl.Inserts)
"The Beer Freeze Ad", De Ogilvy Brasil São Paulo, Para Brasil Kirin
"Masp Losers Free Pass", De Ddb Brasil São Paulo, Para Masp Museum
B01 (Use Of Dgital Marketing)
"Animal Copyrights", De Cheil Spain Madrid, Para Wwf/Latinstock
"Weather Report Emails", De Proximity Barcelona Barcelona, Para Audi Spain
"Skip Ad Festival", De Publicis Brasil São Paulo, Para Sony Entertainment Television
B02 (Use Of Mobile Marketing)
"Santapp", De Shackleton Madrid, Para Shackleton
"Sos Sms", De Grey Mèxico Mexico City, Para Mexican Red Cross
"Safety Wi-Fi", De Leo Burnett Tailor Made São Paulo, Para Fiat
"Ttyl (Talk To You Later)", De Maruri Grey Guayaquil, Para Chevrolet
B03 (Use Of New Technology In A Direct Marketing Campaign)
"Holograms For Freedom", De Ddb Spain Madrid, Para No Somos Delito (We Are Not Crime)
"Print For Help", De Fcb Brasil São Paulo, Para Hewlett-Packard Brasil
B05 (Response/Real-Time Activity)
"The Tweeting Pothole", De P4 Ogilvy&Mather Panama City, Para Medcom
"Skip Ad Festival", De Publicis Brasil São Paulo, Para Sony Entertainment Television
B06 (Use Of Social Audience In A Direct Marketing Campaign)
"First Days Out", De Almapbbdo São Paulo, Para Mars
"The Tweeting Pothole", De P4 Ogilvy&Mather Panama City, Para Medcom
C01 (Acquisitions)
"70 Guardians Of Winter", De Proximity Barcelona Barcelona, Para Škoda Spain
"Musical City", De Del Campo Saatchi & Saatchi Madrid Madrid, Para Toyota Motor Europe
"Airplane Belly", De Maruri Grey Guayaquil, Para Lan Airlines
C02 (Retention)
"The Concert No One Was Waiting For", De Fahrenheit Ddb Lima, Para Bbva
"Ttyl (Talk To You Later)", De Maruri Grey Guayaquil, Para Chevrolet
C03 (Product Launch/Re-Launch)
"Ach2o", De Maruri Grey Guayaquil, Para Panasonic
D01 (Fast Moving Consumer Goods)
"Powerade Runners", De The Cyranos/Mccann Barcelona, Para Powerade
"Nivea Doll", De Fcb Brasil São Paulo, Para Bdf Nivea Brasil
"Liver Songs", De Maruri Grey Guayaquil, Para Natures Garden
"Having A Good Memory Has Benefits", De Maruri Grey Guayaquil, Para Natures Garden
D02 (Cars & Automotive Services)
"The volvo hijacking car service", de We Believers para Volvo North Miami
D03 (Other Consumer Products (Including Durable Goods)
"Tuvalu", De Grey Argentina Buenos Aires, Para Lg Electronics
"Ach2o", De Maruri Grey Guayaquil, Para Panasonic
"$14,99 Extreme Makeover", De Ogilvy Brasil São Paulo, Para Philips
D04 (Financial Products & Services)
"Unforgettable Account", De Fcb Mayo Lima, Para Banplus
"The Concert No One Was Waiting For", De Fahrenheit Ddb Lima, Para Bbva
"Adventures Of Penny", De Ddb Brasil São Paulo, Para Itaú Bank
D05 (Commercial Public Services, Incl. Healthcare & Medical)
"The Salt You Can See", De Grey Argentina Buenos Aires, Para Fundación Favaloro
D06 (Travel, Entertainment & Leisure)
"Blind Trip", De Maruri Grey Guayaquil, Para Ministry Of Transportation And Tourism
D07 (Retail & E-Commerce, including Restaurants)
"Proud Whopper", de DAVID Miami para Burger King
D08 (Publications & Media)
"The Tweeting Pothole", De P4 Ogilvy&Mather Panama City, Para Medcom
"Skip Ad Festival", De Publicis Brasil São Paulo, Para Sony Entertainment Television
D09 (Business Products & Services)
"Ibm Bitcoin Rain", De Ogilvy Brasil São Paulo, Para Ibm Brasil
D10 (Corporate Image & Communication)
"The Art Of Waiting", De Grey Brazil São Paulo, Para Reclame Aqui
D11 (Charities (incl. Fundraising, Donations & Appeals)
"Animal Copyrights", de Cheil Spain Madrid para WWF/Latinstock
"Aid to Cart", de Sancho BBDO bogotá para Exito Group
D12 (Public Health & Safety, Public Awareness Messages)
"Holograms for freedom", de DDB Spain Madrid para no somos delito (we are not crime)
"SOS SMS", de Grey México para Mexican Red Cross
"#nomoreevictions", de Proximity Madrid para Stop Desahucios
E01 (Integrated Campaign Led by Direct Marketing)
"Anti-robbery course", de Mccann Worldgroup Colombia para National Police
"Security Moms", de Ogilvy Brasil para Sport Clube Do Recife
"Proud Whopper", de DAVID Miami para Burger King
"Más que un auto", de Conill Saatchi & Saatcgi Miami para Toyota
E02 (Costs/Creative Performance Direct Campaign)
"#nomoreevictions", de Proximity Madrid para Stop Desahucios
F01 (Writing for Direct)
"The bad news", de Proximity Barcelona para Videla Ibérica
F02 (Art Direction/Design for Direct)
"Soundlab Box", de F/Nazca Saatchi&Saathi para Leica Gallery São Paulo
F03 (Customer Journey)
"Blind Trip", de Maruri Grey Ecuadro para Ministry of Transportation and Touris
