Clemenger BBDO Melbours se quedó con Best of Show de 2017, con su trabajo “Meet Graham” para Transport Accident Commission Victoria.

El evento anual que celebra la mejor publicidad del mundo entregó 8 Grand Prize Awards, 56 First Prize Awards, 155 Second Prize Awards y 261 Third Prize Awards. Por su parte, Lockheed Martin, compañía multinacional de origen estadounidense de la industria aeroespacial y militar con grandes recursos en tecnología avanzada y guerra global y con intereses en todo el mundo, fue reconocida como Brand of the Year Award por su compromiso con la creatividad y la innovación. Sus trabajos alcanzaron dos Grand Awards, y seis First Prize Awards.

BBDO fue elegida como Network of the Year, gracias a los galardones alcanzados  a nivel global. En total fueron 22, que incluyen dos Grand Prize Awards, 7 First Prize Awards, 12 Second Prize Awards, 15 Third Prize Awards, y 78 Finalist Awards. De esas siete estatuillas de primer premio que alzó la red, la oficina de Brasil ganó tres "Endless Possibilities" para Getty Images.

A continuación los Grand Prize:  

ACTIVATION & ENGAGEMENT: McCann New York, “Field Trip to Mars” for Lockheed Martin.

AVANT GARDE: Clemenger BBDO Melbourne, “Meet Graham” for Transport Accident Commission Victoria.

BRANDED CONTENT/BRANDED ENTERTAINMENT: Tohokushinsha Film Corporation, Japan “Gravity Cat” for Sony / Gravity Daze 2.

DESIGN: Ogilvy & Mather New York, USA “The Refugee Nation” for Amnesty International.

FILM - CINEMA / ONLINE / TV: Adam&Eve/DDB Londres, UK “Buster the Boxer” for John Lewis.

FILM - CINEMA / ONLINE / TV: Tohokushinsha Film Corporation, Japan “Gravity Cat” for Sony / Gravity Daze 2.

OUTDOOR / OUT of HOME MARKETING: McCann New York, USA “The Field Trip to Mars” for Lockheed Martin.

PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: Clemenger BBDO Melbourne, Australia “Meet Graham” TAC Victoria.

Los premios de la región fueron los siguientes:  

Digital (Cyber) Communications

Art Direction

First Prize Award

-Endless Possibilities, de Almap BBDO para Getty Images. BRAZIL

Print - Traditional & Digital

Corporate Image, Information & Recruitment

First Prize Award

-Endless Possibilities, de Almap BBDO para Getty Images. BRAZIL

Print - Traditional & Digital

Art Direction

First Prize Award

-Endless Possibilities, de Almap BBDO para Getty Images. BRAZIL

Direct & Collateral

Corporate Image, Information & Recruitment

Second Prize Award

-Endless Possibilities, de Almap BBDO para Getty Images. BRAZIL

Digital (Cyber) Communications

Corporate Image, Information & Recruitment

Second Prize Award

-Endless Possibilities, de Almap BBDO para Getty Images. BRAZIL

Film - Cinema / Online / TV

Corporate Image, Information & Recruitment

Second Prize Award

-Endless Possibilities, de Almap BBDO para Getty Images. BRAZIL

Integrated/Mixed Media

Corporate Image, Information & Recruitment

Second Prize Award

-Endless Possibilities, de Almap BBDO para Getty Images. BRAZIL

Outdoor / Out of Home Marketing

Corporate Image, Information & Recruitment

Second Prize Award

-Endless Possibilities, de Almap BBDO para Getty Images. BRAZIL

Outdoor / Out of Home Marketing

Art Direction

Second Prize Award

-Endless Possibilities, de Almap BBDO para Getty Images. BRAZIL

Outdoor / Out of Home Marketing

Illustration

Third Prize Award

-Art Never Forgets, de Almap BBDO para Escola Panamericana de Arte e Design. BRAZIL

Design

Books

Third Prize Award

-Magic Words - The Book, de Almap BBDO para HP. BRAZIL

Direct & Collateral

Business Equipment & Services

Third Prize Award

-Magic Words - The Booth, de Almap BBDO para HP. BRAZIL

Branded Entertainment

Business Equipment & Services

Third Prize Award

-Magic Words - The Documentary, de Almap BBDO para HP. BRAZIL

Digital (Cyber) Communications

Business Equipment & Services

Third Prize Award

-Magic Words - The Unwritten Stories, de Almap BBDO para HP. BRAZIL

Integrated/Mixed Media

Business Equipment & Services

Third Prize Award

-Magic Words - The Unwritten Stories, de Almap BBDO para HP. BRAZIL

Outdoor / Out of Home Marketing

Art Direction

Third Prize Award

-Flags, de Almap BBDO para Visa. BRAZIL

Print - Traditional & Digital

Financial & Investment Services

Third Prize Award

-Flags, de Almap BBDO para Visa. BRAZIL

Film - Cinema / Online / TV

Automotive Products & Services

Third Prize Award

-Opening Doors, de Almap BBDO para Volkswagen. BRAZIL

Print - Traditional & Digital

Illustration

Third Prize Award

-Celebrate, de Almap BBDO para Whiskas. BRAZIL

Film

Best Use of Music

Third Prize Award

-Cross up! Toilets, de DDB Argentina para Volkswagen. ARGENTINA

Film - Cinema / Online / TV

Automotive Products & Services

Third Prize Award

-Cross up! Toilets, de DDB Argentina para Volkswagen. ARGENTINA

Film - Cinema / Online / TV

Automotive Products & Services

Third Prize Award

-Golf GTI - Fast Film, de DDB Argentina para Volkswagen. ARGENTINA

Integrated/Mixed Media

Automotive Products & Services

Third Prize Award

-Golf GTI - Fast Film, de DDB Argentina para Volkswagen. ARGENTINA

Film - Cinema / Online / TV

Entertainment & Event Promotion

Third Prize Award

-Welcome, de Fuel Lisbon para Queer Lisboa. PORTUGAL

Package & Product Design

Apparel, Footwear & Accessories

Second Prize Award

-Lifesaver Backpack, de J. Walter Thompson Colombia para Casa Luker. COLOMBIA

Package & Product Design

Healthcare Products & Services

Second Prize Award

-Lifesaver Backpack, de J. Walter Thompson Colombia para Casa Luker. COLOMBIA

Activation & Engagement

Healthcare Products & Services

Third Prize Award

-Lifesaver Backpack, de J. Walter Thompson Colombia para Casa Luker. COLOMBIA

Avant-Garde / Innovative

Design

Third Prize Award

-Lifesaver Backpack, de J. Walter Thompson Colombia para Casa Luker. COLOMBIA

Direct & Collateral

Corporate Image, Information & Recruitment

Third Prize Award

-Lifesaver Backpack, de J. Walter Thompson Colombia para Casa Luker. COLOMBIA

Creative Marketing Effectiveness

Public Service Announcements

Third Prize Award

-The Last Mask, de J. Walter Thompson Colombia para Natalia Ponce de Leon Foundation. COLOMBIA

Best Use of Media

Digital: Social Media

Third Prize Award

-The Last Mask, de J. Walter Thompson Colombia para Natalia Ponce de Leon Foundation. COLOMBIA

Best Use of Media

Integration into a TV Show or Series

Second Prize Award

-The Second Scoreboard, de JWT Costa Rica para Teletica, Inamu, Fedefutbol. COSTA RICA

Print - Traditional & Digital

Illustration

Third Prize Award

-Roller Coaster, de La Comunidad para Ferrero Rocher, Argentina. ARGENTINA

Film

Animation

Second Prize Award

-Ayrton Senna: The Heart of Brazil, de Le Cube para Instituto Ayrton Senna. BRAZIL

Activation & Engagement

Financial & Investment Services

Third Prize Award

-Concepcion, de Leo Burnett Colombia para Davivienda. COLOMBIA

Digital (Cyber) Communications

Sporting Events

Third Prize Award

-SPECIAL SPONSORS, de Leo Burnett Colombia para Special Olimpics Colombia. COLOMBIA

Best Use of Media

Website, Microsite, or Banner

Third Prize Award

-SPECIAL SPONSORS, de Leo Burnett Colombia para Special Olimpics Colombia. COLOMBIA

Audio

Sporting Events

Third Prize Award

-Everyone?s anthem, de McCann Spain para Cope Radio station. SPAIN

Print - Traditional & Digital

Business Equipment & Services

Third Prize Award

-Flags, de Menta para Grupo TPC. BRAZIL

Film - Cinema / Online / TV

Script/Copywriting

Third Prize Award

-Converts, de Mercado McCann para TyC Sports. ARGENTINA

Best Use of Media

Outdoor

Third Prize Award

-The Mosquito Killer Billboard, de NBS para Posterscope. BRAZIL

Film

Humor

Third Prize Award

-Nick names, de Ponce para Unilever. ARGENTINA

Film - Cinema / Online / TV

Cosmetics, Beauty Aids & Toiletries

Third Prize Award

-Nick names, de Ponce para Unilever. ARGENTINA

Print - Traditional & Digital

Politics & Government

Third Prize Award

-Expiration Date, de PROPEG para Salvador City Hall. BRAZIL

Audio

Cosmetics, Beauty Aids & Toiletries

First Prize Award

-Orgasm Sound Library, de Proximity Madrid Agencia de Comunicaci?n, S.L. para Bijoux Indiscrets. SPAIN

Creative Marketing Effectiveness

Brand Loyalty

Second Prize Award

-Valentinas First Womens Day, de WMCCANN para LOr?al Paris. BRAZIL

Creative Marketing Effectiveness

Low-budget

Second Prize Award

-Valentinas First Womens Day, de WMCCANN para LOr?al Paris. BRAZIL

Public & Media Relations Campaigns

Cosmetics, Beauty Aids & Toiletries

Third Prize Award

-Valentinas First Womens Day, de WMCCANN para LOr?al Paris. BRAZIL

Creative Marketing Effectiveness

Sponsorship & Event Marketing

Third Prize Award

-Eyes of Christ the Redeemer 360?, de WMCCANN para Mastercard. BRAZIL

Branded Entertainment 

Humor

Second Prize Award 

-Spanish Lessons, de Alma DDB para Netflix - Narcos. USA Hispano

Digital (Cyber) Communications

Humor

Second Prize Award 

-Spanish Lessons, de Alma DDB para Netflix - Narcos. USA Hispano

Digital (Cyber) Communications 

Household Products & Services

Third Prize Award 

-Spanish Lessons, de Alma DDB para Netflix - Narcos. USA Hispano