One Show Entertainment anunció los ganadores de su segunda edición.
Los jurados fueron: Jae Goodman, (Chief Marketing Officer, CAA), Evan Shapiro (President, IFC tv and Sundance Channel), Jordan Levin (Founding Partner/CEO, Generate), Ted Royer (Partner/Executive Creative Director, Droga5), Michael Siegenthaler, (Director, Branded Entertainment, Microsoft), Andrew Keller (Co-Executive Creative Director, Crispin Porter + Bogusky), Howard T. Owens (Co-head of Domestic Television, Reveille), Neal Tiles (President, G4 Media), Susan Bonds (CEO of 42 Entertainment), Tera Hanks (Brand Agent, CAA), Mark D'Arcy (President, Chief Creative Officer, Time Warner Global Media Group), entre otros.
BRANDS
PLATA
WWF China -"Fate's in your hands" - Bartle Bogle Hegarty China
BRONCE
Procter & Gamble/Gillette - "uArt" - BBDO New York
Volkswagen - "Real Racing GTI" - AKQA
PlayStation - Sony Computer Entertainment UK - "Killzone 2 Webgame" - Agency Republic
ONLINE GAMING
PLATA
Frito Lay Doritos - "Asylum 626" - Goodby, Silverstein & Partners
BRONCE
Gatorade - "Gatorade NBA 2K9" - OMD
NGK Spark Plugs - "Haus of Hotties" - Engauge
UNSCRIPTED SERIES
ORO
DuPont - "DuPont: Helping Rebuild Greensburg" - Ogilvy Entertainment
BRONCE
Nivea - "Nivea Hugger or Kisser" - OMD
Nike China - "Chase" - Wieden + Kennedy Shanghai
Cellular South - "Y'all vs Us" - Young & Rubicam
ONLINE VIDEOS, MOVIES, WEBISODES OR PODCASTS
ORO
Microsoft -"bing-a-thon" - Creative Artists Agency
PLATA
HBO - "HBO Imagine Integrated Campaign" - BBDO New York
Lion Nathan - "6 Beers of Separation" - BMF
BRONCE
Sony Ericsson - "Puppy Pulling Power" - Saatchi & Saatchi Frankfurt
DC Shoes - "Gymkhana Two" - DC Shoes
LEGO Systems -"LEGO CL!CK" - Pereira & O'Dell
DOCUMENTARIES
PLATA
Microsoft - "Dr. Bing" - Creative Artists Agency
BRONCE
NYC & Co, and Warner Brothers - "Oasis 'Dig Out Your Soul' - In the Streets" - BBH New York
CREATIVE POSITIONING OF A BRAND OUTSIDE TRADITIONAL OR ONLINE MEDIA
ORO
HBO - "Cube Film Installation" - BBDO New York
PLATA
HBO/Big Love - "HBO Audio Mural Installations" - BBDO New York
BRONCE
NIKE JAPAN - "NIKEiD GENERATOR" - beacon communications k.k.
SPECIALS OR ONE-TIME SCREENING
ORO
Macy's - "Yes, Virginia" - JWT New York
PLATA
Cellular South - "Y'all vs Us" - Young & Rubicam
BRONCE
Toyota Motor Corporation Australia - "Country Australia Border Security - Nothing Soft Gets In'" - Saatchi & Saatchi
INTEGRATION OF A BRAND IN A MUSIC ENVIRONMENT
ORO
Activision - "Guitar Hero" - Creative Artists Agency
PLATA
Adobe - "John Mayer Augmented Reality Music Video" - BLITZ
BRONCE
California Milk Processor Board - "White Gold i-tunes" - Goodby Silverstein & Partners"
State Farm - "Los Felinos de La Noche" - FiRe Advertainment/Alma DDB
OFFLINE GAMING
ORO
Main Taxi Frankfurt - "Piss Screen Bluetooth" - Saatchi & Saatchi Frankfurt
PLATA
ESPN Monday Night Football - "Monday Night Football "Interactive Storefronts"" - Wieden+Kennedy New York
Henkel Rubson - "Chaos at Home" - DDB, Paris
THEATRICAL AND DVD RELEASES
PLATA
Lionel - "Lionelville" - Creative Artists Agency
