BBDO Worldwide ha sido elegida como la “Red más premiada del mundo” por The Gunn Report ranking que combina los ganadores de los festivales internacionales más importantes. Por tercer año consecutivo, BBDO ocupa el primer lugar y es la sexta vez que alcanza este logro en los 10 años de existencia del ranking. Agencias BBDO de 23 países de diferentes regiones han contribuido al éxito de este año, siendo BBDO New York la más premiada. Cabe destacar que este año BBDO ha sido consagrada “Red del año” en los festivales de Cannes, Clio, One Show, New York Festivals, El Ojo de Iberoamérica, FIAP, El Sol y Antigua, todo un hito en la historia de la publicidad. Andrew Robertson, Presidente y CEO de BBDO Worldwide, señaló: “Nuestra obsesión y nuestro foco está puesto en el trabajo (‘The Work. The Work. The Work.’) Este el modo en que agregamos valor a nuestros clientes y la razón por la que nuestra gente viene a trabajar en la mañana y se queda hasta tarde. Muchos hablan de esto, pero nosotros realmente lo creemos. Y The Gunn Report es una de las maneras en que medimos nuestra performance. Es muy emocionante que trabajos de tantas de nuestras agencias y clientes sean premiados en este ranking.” Entre las 50 agencias más premiadas por The Gunn Report se encuentran BBDO New York (#1), Almap BBDO, Brasil (#11), AMV BBDO, Londres (#14), BBDO Toronto (#37) y Contrapunto, España (#43). Almap BBDO y BBDO New York también ocuparon los lugares 9 y 13 respectivamente en la categoría Interactive. Los mejores comerciales 1) CADBURY'S DAIRY MILK "Gorilla" Fallon (London) 30 pts 2) EPURON WIND ENERGY "Power of Wind" Nordpol+ (Hamburg) 24 pts 3) SKODA FABIA "Cake" Fallon (London) 22 pts 3) SONY BRAVIA LCD TV "Play-Doh" Fallon (London) 22 pts 5) PETRONAS MERDEKA 2007 "Tan Hong Ming" Leo Burnett (Kuala Lumpur) 19 pts 5) TIDE-TO-GO STAIN REMOVER "Interview" Saatchi & Saatchi (New York) 19 pts 7) MICROSOFT XBOX 360 HALO 3 • Enemy Weapon / Hunted / John 117 Monument & campaign McCann Worldgroup /T.A.G. (San Francisco)17 8) SKITTLES • Touch TBWA\Chiat\Day (New York) 17 9) LEVI'S • Dangerous Liaison* BBH (London) 16 10) IMPULSE VOLVIMOS • Train / Airport / Plane / Ring* VegaOlmosPonce (Buenos Aires) 15 11) MICROSOFT XBOX 360 HALO 3 • Diorama McCann Worldgroup /T.A.G. (San Francisco)14 12) FILM SUEZ BAFICI INDEPENDENT FILM FESTIVAL • Clarence* La Comunidad (Buenos Aires) 14 13) WILKINSON QUATTRO TITANIUM • Fight For Kisses JWT (Paris) 14 14) SONY WALKMAN • Music Pieces Fallon (London) 13 15) AMNESTY INTERNATIONAL • Signatures* TBWA\Paris 13 16) HBO STORIES • Airplane / Couple / Diner / Surprise BBDO (New York) 12 17) GUINNESS • Tipping Point AMV BBDO (London) 12 18) HYDRO OIL & ENERGY COMPANY • Train / Car DDB (Oslo) 11 19) KONZERTHAUS DORTMUND • Symphony in Red Jung von Matt (Hamburg) 11 20) THE BIG YELLOW STORAGE COMPANY • Tide* CHI & Partners (London) 11 21) KELLOGG'S ALL-BRAN • Construction Worker Leo Burnett (Chicago) 10 22) VOLKSWAGEN GOLF • Night Drive DDB London (London) 10 23) CYLOOP MUSIC WEBSITE • Pants / Horse / Pool La Comunidad (Miami Beach) 10 24) PEPPERMINT FIELD GEL & BALM • Trash / Fax & campaign Ongoing Co Ltd (Bangkok) 10 25) FREIXENET CARTA NEVADA • The Key to Reserva JWT (Barcelona) 9 26) SYLVANIA LIGHTING • Picnic JEH United (Bangkok) 9 27) AXE DARK TEMPTATION • Chocolate Man VegaOlmosPonce (Buenos Aires) 9 28) D7 COFFEE • Wake Up Thailand campaign Creative Juice\G1 (Bangkok) 9 29) PETRONAS MERDEKA 2007 • Race Leo Burnett (Kuala Lumpur) 9 30) AT&T CINGULAR PHONES • Dropped Calls campaign* BBDO (New York) 9 31) ADIDAS • Impossible is Nothing - Jonah / Gilbert / Tsuyoshi / Beckham & campaign* 180 Amsterdam (180\TBWA) 9 32) BURGER KING • Whopper Freakout campaign Crispin Porter+Bogusky (Miami) 8 33) SMIRNOFF VODKA • Sea JWT (London) 8 34) PORTA HNOS 1882 FERNET • Gauchos Madre (Buenos Aires) 8 35) FEDEX CUP GOLF • Conference Call / Assistant / Into Golf BBDO (New York) 8 36) NIKE CRICKET • Traffic JWT (Mumbai) 7 37) DIET 7-UP • Elevator Small Talk Tony / Emoticon Susan BBDO (Toronto) 7 38) VODAFONE MOBILE INTERNET • Time Theft BBH (London) 7 39) CARLING BLACK LABEL • Space / Out Beattie McGuinness Bungay (London) 7 40) BRYLCREEM • Effortless WCRS (London) 7 41) MAXELL DVD • The Last Day & campaign Asatsu-DK Inc (Tokyo) 6 42) AT&T CINEMA ETIQUETTE • Scorsese BBDO (New York) 6 43) JCPENNEY • Aviator Saatchi & Saatchi (New York) 6 44) TRACFONE NET 10 MOBILE • Animations campaign Droga5 (New York) 6 45) UNIMED / ANTI-SMOKING • War F/Nazca Saatchi & Saatchi (Sao Paulo) 6 46) NIKE FOR WOMEN • Surgery* Madre (Buenos Aires) 6 47) ARIEL DETERGENT • Little Boy Del Campo Nazca Saatchi & Saatchi (Bs As) 6 48) VOLKSWAGEN TOUAREG • Keep It Clean DDB (Amsterdam) 6 49) THRIFTY CAR RENTALS • Birthday Girl JWT (Sydney) 6 50) SMOOTH E BABY FACE FOAM • Foam / Daddy / Materialism / Everyday Use & campaign* JEH United (Bangkok) 6 Las gráficas más premiadas 1 TIDE ULTRA "Stains Don't Stand A Chance" campaign Saatchi & Saatchi (New York) 17 2 OGAMA VENTILATING FAN "Cook"/"Smoke"/"Incense" Lowe Bangkok 16 2 WWF "Tree" Ogilvy & Mather (Bangkok) 16 4 ADIDAS OLYMPIC LAUNCH "Sui Fei Fei"/"Hu Jia"/"Zheng Zhi" TBWA\China (180\TBWA) (Shanghai) 15 5 FHM MAGAZINE "Renaissance Art" & campaign O&M Singapore 14 6 BBC WORLD • Cables campaign Guns / Protest / Food Drop BBDO (New York) 12 7 EA GAMES MEDAL OF HONOR • Goodbye / Proud Mother / Back Home FP7 Doha (Qatar) 11 8 HARVEY NICHOLS • Menswear DDB (London) 11 9 THAI SPCA • Couch / Sticks / Walkies* Saatchi & Saatchi (Singapore) 11 10 DEADLINE EXPRESS COURIERS • Self Destruct Colenso BBDO (Auckland) 10 11 HBO • Voyeur Projector Installation BBDO (New York) 10 12 MATTEL MATCHBOX • Young Drivers campaign Ogilvy & Mather (Frankfurt) 10 13 SCOTT KITCHEN TOWELS • Oil / Wine / Coffee* JWT (Kuala Lumpur) 10 14 WONDERBRA • Lounge / Boardroom / Street Saatchi & Saatchi (Singapore) 10 15 PHOTO LIBRARY ROYALTY-FREE IMAGES • Hump / Leak / Tan TBWA\Tequila (Singapore) 10 16 FRISKIES NIDO BIRD FOOD • Madam / Sir / Colonel* DDB Espana (Barcelona) 9 17 CAPE TIMES • Hiroshima / 911 / JFK / Soweto Uprising Lowe Bull (Cape Town) 9 18 TESCO LOTUS • Crab In The Pack / Squid In The Pack / Prawns In The Pack BBDO (Bangkok) 9 19 VOLKSWAGEN GOLF • Product Recall DDB (Amsterdam) 8 20 MCDONALD'S • Fresh Salads Leo Burnett (Chicago) 8 21 LUXOR HIGHLIGHTERS • Che / Charlie / Hitler Leo Burnett (Mumbai) 8 22 HAVAIANAS • Fish / Frogs & Worms / Jellyfish & campaign BBDO (New York) 8 23 PENGUIN BOOKS • Train / Airport / Bus Stop Saatchi & Saatchi (Singapore) 8 24 HARVEY NICHOLS • Womenswear DDB (London) 7 25 SMART FORTWO • Forest / Field / Stones* Contrapunto (Madrid) 7 26 PEPSI • Dare For More campaign BBDO (Dusseldorf) 7 27 CONDOMI • Ultra Thin Draft FCB Kobza (Vienna) 7 28 THE ECONOMIST • Helicopter View O&M (Singapore) 7 29 THAILAND YELLOW PAGES • Roundabout / Park / River & campaign Creative Juice\G1 (Bangkok) 7 30 PLAYLAND • Frank / Monkey / Dog Rethink (Vancouver) 7 31 VOLKSWAGEN PARK DISTANCE CONTROL • Golf / Golf Variant / Touran DDB (Berlin) 7 32 SKY TV DISCOVERY CHANNEL • Neon / Clock / Solar DDB Auckland 7 33 NATIONAL GALLERY/HEWLETT PACKARD • The National Gallery Grand Tour campaign The Partners (London) 6 34 RED CROSS ARGENTINA • Casa Inundada Leo Burnett (Buenos Aires) 6 35 ESKOM ELECTRICITY • Save Ogilvy & Mather (Cape Town) 6 36 MTV COMEDY CENTRAL • Rake / Banana / Hitler & campaign* Kempertrautmann (Hamburg) 6 37 MTV • Britney / Manson / Ricky Young & Rubicam (Buenos Aires) 6 38 WWF • Target Practice campaign Ogilvy (Beijing) 6 39 ENERGIZER BATTERIES • Paint / Park / Pants / Spit DDB (Johannesburg) 5 40 POCKET BOOK • Pocket Book campaign AlmapBBDO (Sao Paulo) 5 41 HARVEY NICHOLS • Balloon / Moth / Ice* DDB (London) 5 42 HAVAIANAS • Havaianas Tecido campaign AlmapBBDO (Sao Paulo) 5 43 BAZOOKA BUBBLE GUM • Airbag Duval Guillaume (Brussels) 5 44 LEGO • Builders of Tomorrow* Jung von Matt (Hamburg) 5 45 SONY PSP • Handcuffs TBWA\Espana (Madrid) 5 46 HARVEY NICHOLS SALE • Catfight campaign* DDB (London) 5 47 TK CLASSIC CAR SERVICES • Originals campaign SC Matchbox (Bangkok) 5 48 CLIMA BICYCLE LOCK • Railcycle / Polecycle / Barriercycle* Leo Burnett (Bangkok) 5 49 LEICA V-LUX 1 CAMERA • Iron Fence / Bricks / Ivy / Tiles & campaign Advico Y&R (Zurich) 4 50 FRANCE 24 • Beyond The News campaign Marcel (Paris) 4 Los mejores directores THE MOST AWARDED DIRECTORS IN THE WORLD IN 2008 1 Thanonchai Sornsrivichai (Thailand) (1) 30 pontos 2 Rupert Sanders (USA) ( - ) 27 3 Simon McQuoid (USA) ( - ) 24 4 Yuichi Kodama (Japan) ( - ) 20 5 Phil Morrison (USA) ( - ) 16 5 Jake Scott (USA) ( - ) 16 5 The Vikings (France) ( - ) 16 8 Juan Cabral (Great Britain) ( - ) 15 8 Tom Kuntz (USA) (2=) 15 8 Zapiola / Lopez (Argentina) ( - ) 15 11 Nicolai Fuglsig (Great Britain, USA) (10) 14 11 Henry-Alex Rubin (USA) ( - ) 14 13 Yasmin Ahmad (Malaysia) ( - ) 13 13 Lemon (Argentina) ( - ) 13 13 Nicolas Kasakoff (Argentina) ( - ) 13 13 Noam Murro (Great Britain, USA) ( - ) 13 17 Armando Bo (Argentina) (11=) 12 17 Fredrik Bond (Great Britain, USA) ( - ) 12 17 Frank Budgen (Great Britain) ( - ) 12 17 Chris Palmer (Great Britain) (14= ) 12 21 Jim Jenkins (USA) ( - ) 10 21 Ringan Ledwidge (Great Britain) ( - ) 10 21 Sean Thompson / Dean Maryon (Great Britain) ( - ) 10 24 Calle Astrand (USA) ( - ) 9 24 Danny Kleinman (Great Britain) (8=) 9 (Entre paréntesis las referencias del año anterior). Las productoras 1 MJZ (London, Los Angeles, New York) (1) 64 pontos 2 Phenomena (Bangkok) (2) 30 2RSA Films (New York) ( - ) 30 4 Blink Productions (London) (17= ) 25 4Gorgeous (London) (3) 25 6 GO Film (Los Angeles) ( - ) 23 7 Rattling Stick (London) (15= ) 22 7 Rebolucion (Buenos Aires) (5=) 22 9 Biscuit Filmworks (LA)/Biscuit@Independent (London) ( - ) 20 9 Monster Films (Tokyo) ( - ) 20 11 Epoch Films (London, New York, Beverly Hills) (21=) 17 12 Partizan (London, New York, Paris) (5=) 15 12 Smuggler (New York, Los Angeles) (9) 15 14 Academy (London) (14) 14 14 Landia (Buenos Aires) (8) 14 14 Nunchaku (Buenos Aires) (17=) 14 14 Paranoid Projects (Paris) ( - ) 14 18 Argentina Cine (Buenos Aires) ( - ) 13 18 MHZ Films (Kuala Lumpur) ( - ) 13 18 Passion Pictures (London) ( - ) 13 21 Wanda Productions (La Plaine Sainte-Denis) ( - ) 12 22 @radical.media (London, Paris, New York, Sydney, Berlin) (5=) 11 23 O Positive (New York) ( - ) 10 24 Dab Hand Media (New York) ( - ) 9 25 Exit Films (Melbourne) ( - ) 9 Los anunciantes 1 Sony (3) 26 9 14 1 50 1 Volkswagen (2) 20 14 11 5 50 3 Microsoft (10=) 17 - 10 9 36 4 adidas (6) 7 6 10 7 30 5 Nike (1) 16 1 9 3 29 6 WWF (7) 2 15 1 10 28 7 HBO ( - ) 7 5 8 6 26 8 Coca-Cola (4) 11 - 11 2 24 9 Tide ( - ) 11 12 - - 23 10 Burger King ( - ) 4 1 10 7 22 11 Uniqlo ( - ) - - 14 7 21 12 Axe/Lynx (5) 13 - 4 1 18 12 Harvey Nichols (21=) 1 16 1 - 18 12 MTV (8) 10 6 - 2 18 15 Amnesty International (21=) 11 5 1 - 17 16 Cadbury's ( - ) 15 - 1 - 16 17 California Milk PB ( - ) 3 - 11 1 15 17 Epuron ( - ) 14 - 1 - 15 17 Film Suez ( - ) 15 - - - 15 20 Havaianas ( - ) - 12 - 1 13 20 Ikea ( - ) 2 3 7 1 13 20 Mini (16=) - 3 8 2 13 20 Petronas Merdeka ( - ) 13 - - - 13 20 Rexona ( - ) 1 - 12 - 13 25 BBC (18=) 3 8 1 - 12 25 FedEx ( - ) 9 3 - - 12 25 Orange ( - ) 6 - 6 - 12 25 Renault ( - ) 11 - 1 - 12 Las agencias más premiadas 1 BBDO (New York) (8=) 32 23 8 63 2 Fallon (London) (4=) 48 - 2 50 3 DDB (London) (3) 12 19 2 33 4 Saatchi & Saatchi (New York) (2) 19 12 - 31 5 McCann Worldgroup (San Francisco) (-) 16 - 9 25 6 TBWA\Paris (Boulogne-Billancourt) (6=) 16 8 - 24 7 VegaOlmosPonce (Buenos Aires) (10=) 21 - 2 23 8 BBH (London) (30=) 15 4 - 19 8 Jung von Matt (Hamburg & Berlin) (19=) 12 5 2 19 8 Saatchi & Saatchi (Singapore) (13=) 1 18 - 19 11 AlmapBBDO (Sao Paulo) (13=) 5 13 - 18 11 Dentsu (Tokyo, Osaka, Okayama) (4=) 18 - - 18 11 Nordpol + (Hamburg) ( - ) 18 - - 18 14 Abbott Mead Vickers.BBDO (London) (18) 12 5 - 17 14 TBWA\Chiat\Day (NY) & TBWA\Media Arts (LA) (1) 17 - - 17 16 Crispin Porter & Bogusky (Miami) (25=) 6 - 10 16 16 La Comunidad (Buenos Aires) ( - ) 16 - - 16 16 Leo Burnett (Chicago) (15=) 11 5 - 16 19 Madre (Buenos Aires) (25=) 12 1 1 14 20 Leo Burnett (Kuala Lumpur) ( - ) 13 - - 13 20 Ogilvy & Mather (Buenos Aires) ( - ) 11 2 - 13 20 Ogilvy & Mather (Mumbai & New Delhi) ( 45=) 11 2 - 13 20 Ogilvy & Mather (Singapore) (6=) - 13 - 13 24 Del Campo Nazca Saatchi & Saatchi (Bs As) (25=) 10 2 - 12 24 F/Nazca Saatchi & Saatchi (Sao Paulo) (25=) 8 4 - 12 24 Leo Burnett (Sydney) ( - ) 3 - 9 12 27 Creative Juice\G1 (TBWA) (Bangkok) (15=) 8 3 - 11 27 DDB Amsterdam (Amstelveen) ( - ) 7 4 - 11 27 Duval Guillaume (Antwerp & Brussels) ( - ) 3 3 5 11 27 Wieden+Kennedy (Portland, OR & NY) ( - ) 10 1 - 11 31 180 Amsterdam (36=) 5 - 5 10 31 BETC Euro RSCG (Paris) (45=) 9 - 1 10 31 Hakuhodo (Tokyo & Osaka) (15=) 9 1 - 10 31 Leo Burnett (Sao Paulo) ( - ) 5 2 3 10 31 Ogilvy & Mather (Bangkok) (39=) 1 9 - 10 31 Ogilvy (Beijing & Shanghai) (32=) 1 9 - 10 37 BBDO (Toronto) ( - ) 7 2 - 9 37 DDB (Dusseldorf & Berlin) ( - ) 1 6 2 9 37 DDB (Oslo) ( - ) 8 1 - 9 37 JEH United (Bangkok) (25=) 9 - - 9 37 Saatchi & Saatchi (Auckland) ( - ) 6 3 - 9 37 Young & Rubicam (Buenos Aires) (36=) 5 4 - 9 43 Contrapunto (Madrid) (32=) 2 5 1 8 43 DDB (Auckland) ( - ) 1 7 - 8 43 FP7 Doha (Doha) ( - ) - 8 - 8 43 JWT (Mumbai) ( - ) 4 2 2 8 43 Lowe (Bangkok) ( - ) - 8 - 8 43 Lowe Bull (Cape Town & J'burg) (45=) 3 5 - 8 43 Taxi (Toronto) 5 2 1 8 43 TBWA (Beijing & Shanghai) ( - ) 2 6 - 8 43 TBWA\Asia Pacific & Tequila (Singapore) ( - ) - 8 - 8 43 Vitruvio Leo Burnett (Madrid) ( - ) 5 - 3 8