La región tiene 77 finalistas correspondientes a 32 de Brasil, 16 de Argentina, 10 de México, 5 de España, 4 de Puerto Rico, 3 de Colombia, 2 de Portugal y 1 de Perú, Paraguay, Costa Rica, USA Hispano y Ecuador.
Entre las agencias, Ogilvy & Mather Brasil fue la que más entradas logró en la lista corta con 12 finalistas.
FINALISTAS PROMO & ACTIVATION
Best Use of Experiential Marketing in a Promotional Campaign
Toon machine, de NEWSTYLE São Paulo para Turner Cartoon network. BRASIL
Photoball, de ALMAPBBDO São Paulo para Hp Hp. BRASIL
The bread of memory, de OGILVY & MATHER ARGENTINA Buenos Aires para Amia. ARGENTINA
Best Use of Guerilla Marketing in a Promotional Campaign
Drink blow drive, de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
Operation bethlehem, de LOWE/SSP3 Bogotá para Ministerio de defensa (pahd). COLOMBIA
The intruder, de OGILVY & MATHER Mexico City para Amis. MEXICO
Nike fc247 - anytime, anywhere. , de DOUBLEYOU Barcelona para Nike Nike football ESPAÑA
Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
Best Use of Ambient in a Promotional Campaign
Potable water generator, de MAYO DRAFTFCB Lima para The university of engineering and technology. PERU
Only for children, de GREY ESPAÑA para Fundación Anar. ESPAÑA
Solarad charger, de DRAFTFCB BRASIL São Paulo para Nivea. BRASIL
Catraca da boa, de ALMAPBBDO para Ambev. BRASIL
Wall goal, de F/NAZCA SAATCHI & SAATCHI para Nike football. BRASIL
The bill-board, de OGILVY & MATHER para Casa de la Amistad. MEXICO
Life signs, de OGILVY & MATHER ARGENTINA para La voz. ARGENTINA
Volkswagen suite, de DDB ARGENTINA para Volkswagen Drive carefully. ARGENTINA
Best Use of Shopper Marketing in a Promotional Campaign
Fruit mashup, de OGILVY & MATHER BRASIL para Philips. BRASIL
Best New Product Launch/Re-Launch or Multi-Product Promotion
Glass pipe, de DEL CAMPO SAATCHI & SAATCHI para Schweppes. ARGENTINA
Huewo, de MARURI GREY para Expollitos. ECUADOR
Best Temporary In-Store Displays in a Promotional Campaign
A small demonstration, de O ESCRITORIO para Microsoft Portugal. PORTUGAL
9.58 catalogue, de CIRCUS DF para Puma. MEXICO
The gift bottle, de OGILVY & MATHER COLOMBIA para Coca-Cola. COLOMBIA
Best Use of Broadcast in a Promotional Campaign
Giving birth live, de DEL CAMPO SAATCHI & SAATCHI Procter & Gamble, Pampers. ARGENTINA
No name match, de ONIRIA/TBWA para UNICEF ID. PARAGUAY
Best Use of Print or Standard Outdoor in a Promotional Campaign
Amplifier, de JWT BRASIL para Coca-Cola FM. BRASIL
Best Sponsorship or Partnership Campaigns
Inmessionante, de BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi ARGENTINA
Water in the desert, de JWT MEXICO para Coca-Cola/Cruz Roja. MEXICO
Best Online Advertising in a Promotional Campaign
O restaurador, de SANTA CLARA para Nebacetin. BRASIL
Best Use of Other Digital Media in a Promotional Campaign
Easy way subtitles, de LODUCCA para Easy Way Language Center. BRASIL
Bic files, de GREY ESPAÑA para Bic. ESPAÑA
Virtual makeup mirror, de ID\ São Paulo para Natura. BRASIL
Gps to get lost, de LEO BURNETT ARGENTINA para Jeep. ARGENTINA
Safe driving miles, de DRAFTFCB MEXICO para Banorte. MEXICO
Fan check machine, de OGILVY & MAHER BRASIL para Billboard Magazine. BRASIL
The end of silent magazine, de OGILVY & MAHER BRASIL para Billboard Magazine. BRASIL
Tweet pee, de OGILVY BRASIL São Paulo para Huggies Baby diapers BRASIL
Best use of Social Media Marketing in a Promotional Campaign
Follow2unfollow, de STARCOM MEDIAVEST GROUP para Puerto Rico Government Correctional and Rehabilitation Department. PUERTO RICO
Single flower, de AGÊNCIACLICK ISOBAR para Giuliana Flowers. BRASIL
Celeb grammar cops, de OGILVY & MATHER BRASIL para Red Balloon. BRASIL
Real beauty sketches, de OGILVY & MATHER BRASIL para Dove. BRASIL
Food and Non-Alcholic Drinks
Glass pipe , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Coca-cola Schweppes ARGENTINA
Sweat and win , de JWT SAN JUAN para Pepsico americas beverages Gatorade PUERTO RICO
Alcoholic Drinks
Wide thumb, de DEL CAMPO SAATCHI & SAATCHI para Norte. ARGENTINA
Jukebox, de KEPEL & MATApara Budweiser. ARGENTINA
Long life to rugby, de OGILVY & MATHER ARGENTINA para Cerveza Salta. ARGENTINA
Fast Moving Consumer Goods (not including food)
Giving birth live, de DEL CAMPO SAATCHI & SAATCHI para Procter & gamble, Pampers. ARGENTINA
Rexona gym plan: do more, pay less, de TORKE+CC Lisbon para Unilever. PORTUGAL
#Scribebillboard, de VIVA! LA DOBLEVIDA para Grupo Scribe. MEXICO
The glad tent, de ALMA DDB Miami para Clorox Company. USA HISPANO
Tweet pee, de OGILVY & MATHER BRASIL São Paulo para Huggies. BRASIL
Durable Goods
Hot wheels my ride, de AGE ISOBAR para Mattel Hot Wheels. BRASIL
Enter the game, de HAVAS SPORTS & ENTERTAINMENT Madrid para Konami Videogames. ESPAÑA
Retail (Incl. Restaurants)
Domino’s pizza disc, de ARTPLAN Río para Domino’s Pizza. BRASIL
Entertainment & Leisure
Vibe tunes, de Y&R COLOMBIA para Salvi Fundation Cartagena Music Festival. COLOMBIA
Publications & Media
Toon machine, de NEWSTYLE para Turner Cartoon Network. BRASIL
Fan check machine, de OGILVY & MATHER BRASIL para Billboard Magazine. BRASIL
Sound typeface, de DDB BRASIL para Club NME Brasil Magazine/Website. BRASIL
Financial Products & Servcies
The race of a country, de JWT SAN JUAN para Banco Popular de Puerto Rico. PUERTO RICO
If you think about it, you choose us, de DON Buenos Aires. ARGENTINA
Corporate Image & Information
The first auction of ideas that could not wait for the brief, de DRAFTFCB ESPAÑA para Draftfcb ESPAÑA. ESPAÑA
Ringphonic orchestra, de JWT MEXICO para Nokia/Orquesta Sinfónica. MEXICO
Immortal fans, de OGILVY & MATHER BRASIL para Sport Club Recife Football Club. BRASIL
Real beauty sketches, de OGILVY & MATHER BRASIL para Dove. BRASIL
Commercial Public Services Incl. Healthcare & Medical
The conscious plate, de DDB BRASIL para Ecobeneficios Supplies Meal Card. BRASIL
Charities
Rock and roll seeds, de FISCHER & FRIENDS para Instituto Rolling Stone. BRASIL
A loja vazia, de LODUCCA São Paulo para Shopping Villalobos. BRASIL
My blood is red and black, de LEO BURNETT TAILOR MADE para Hemoba/Esporte Clube Vitória. BRASIL
Public Health & Safety, Pubic Awareness Messages
Drink blow drive, de LEO BURNETT MEXICO para Grupo Modelo. MEXICO
Unique breeds, de GARNIER/BBDO para Territorio de Zaguates. COSTA RICA
Deforested field , de GREY 141 GROUP para WWF. BRASIL
The children notwork, de COUPE BUENOS AIRES para Advertisers Without Borders Child Labour. ARGENTINA
Life signs, de OGILVY & MATHER ARGENTINA para La Voz. ARGENTINA
Volkswagen suite, de DDB ARGENTINA para Volkswagen Drive Carefully. ARGENTINA
Best Integrated Campaign Led by Promotion and Activation
Longer merry christmas, de JWT SAN JUAN para Heineken. PUERTO RICO
My blood is red and black, de LEO BURNETT TAILOR MADE para Hemoba/Esporte Clube Vitória. BRASIL
Toxic tours, de CIRCUS DF Mexico City para Greenpeace. MEXICO
Immortal fans, de OGILVY & MATHER BRASIL para Sport Club Recife Football. BRASIL
