Se presentaron los nombres de expertos de 79 mercados, que representan a los principales talentos de la industria mundial en una amplia gama de disciplinas. Los mercados representados por primera vez en el jurado de preselección son Azerbaiyán, Bosnia y Herzegovina, Islandia y Mongolia.

Simon Cook, CEO de LIONS, declaró: "Todos nuestros jurados desempeñan un papel crucial a la hora de dar forma a los trabajos premiados en Cannes Lions. Este año estamos asistiendo a un nivel sin precedentes de participación mundial de talentos meritorios, con más mercados, más voces y más perspectivas que se unen para reconocer la referencia mundial. Me gustaría expresar mi gratitud por el duro trabajo y el esmero con que han seleccionado los trabajos que marcarán la pauta mundial y harán historia".

Por su parte Marian Brannelly, Directora Global de Premios de LIONS, añadió: "El Jurado de Preselección 2025 es un fiel reflejo de la naturaleza global de la creatividad actual. La incorporación de nuevos mercados como Azerbaiyán, Bosnia y Herzegovina, Islandia y Mongolia es un testimonio de la creciente influencia creativa y de las economías de estas regiones. A medida que evoluciona el panorama creativo, nos sentimos orgullosos de contar con un número cada vez mayor de voces que representan la rica diversidad de talentos en todo el mundo."

A continuación el listado completo de los jurados.

Classic Track

Audio & Radio Lions:

Amanda Smith | Creative Director, BUCK, the Netherlands

Athina Afton Lalljee | Creative Director, McCann, Canada

Chesley Maddox-Dorsey | CEO, AURN, USA

Fadi Mroue | Chief Creative Officer, SRMG, Saudi Arabia

Jon Austin | Co-Founder and Creative Lead, Supermassive, Australia

Laura Tohtua | Creative Director, N2 Creative, Finland

Lovemore Muzwayine | Sound Designer, Aquanote Productions, South Africa

Marlene Bacher | Creative Director, Jung von Matt DONAU, Austria

Ramiro Rodriguez Gamallo | Chief Creative Officer and Partner, GUT, Argentina

Film Lions:

Alexis Bronstorph | Chief Creative Officer, No Fixed Address, Canada

Alfred Wong | Chief Creative Officer, VML, Hong Kong SAR

Andre Pedroso | Chief Creative Officer, Delta MullenLowe, Ecuador

Andy Del Rosario | Associate Creative Director, McCann Worldgroup, the Philippines

Arm Buddhaphol | Executive Creative Director, Rabbit's Tale, part of Accenture Song, Thailand

Ben Coulson | Chief Creative Officer, dentsu, APAC

Cristóbal Pérez-Gazitúa S. | Founder and Chief Creative Officer, Believe, Chile

Damien Guiol | Chief Creative Officer, Change an FCB alliance, France

Jenna Livingston | Global Creative Director, Meta, Global

Jexy Holman | Executive Creative Director, LePub New York, USA

Joffre Carmona | Global Chief Creative Officer and Founding Partner, Buentipo, Global

Leah Churchill-Brown | Executive Producer, Exit Films, Australia

Louise Bonnar | Head of Film, Havas London, UK

Luca Cortesini | Chief Creative Officer, DDB Group, Italy

Maarten De Maayer | Creative Director, Publicis Groupe, Belgium

Mahmoud Shokri | Creative Director and Co-Founder, ABDULLAH & SHOKRI, Egypt

Nuno Riça | Creative Director, BAR Ogilvy, Portugal

Peter Kain | Executive Creative Director, BBDO New York, USA

Rebecca Bourke | Founder and Executive Producer, Assembly Ireland and Apex UK, Ireland and UK

Rikke Sofie Jacobsen | Senior Creative and Partner, POL, Norway

Sara Samsøe | Executive Producer and Head of Production, new-land, Denmark

Seulki Lee | Executive Creative Director, Cheil Worldwide, South Korea

Sharon Mills | Lead Creative Consultant, SMC Consulting, Ghana

Sophie Gold | President, Eleanor, USA

Tian It Ng | Chief Creative Officer, Publicis Communications Beijing, Mainland China

Outdoor Lions:

Alejandro Barrera | Executive Creative Director, McCann Worldgroup, Colombia

Amber Ward | CEO, Invisible North, USA

Amy Weston | Executive Creative Director, Clemenger BBDO, Australia

Anne-Claude Chénier | Chief Creative Officer, Cossette East, Cossette, Canada

Biboy Royong | Executive Creative Director, Dentsu Creative, the Philippines

Bruno Trad | Creative Director, Alma DDB, USA

Carla Alonso Cancellara | VP of Creative, Fbiz, Brazil

Enkhbayasgalan Tungalag | CEO, KMG Creative Group, APAC

Fumani Khumalo | Creative Group Head, VML, South Africa

Hanna Meijer | Senior Art Director, Åkestam Holst NOA, Sweden

István Bracsok | Chief Creative Officer and Founding Partner, White Rabbit Budapest, Hungary

Janez Rakušček | Executive Creative Director, Luna \TBWA, Slovenia

Katy Hopkins | Executive Creative Director, Iris, UK

Kristine Holzhausen | Chief Creative Officer, Leo, Germany

Lauren Smith | Executive Creative Director, 72andSunny, USA

Michele De iuliis | Associate Creative Director, Havas Middle East, United Arab Emirates

Nikki Lindman | Creative Director, VCCP London, UK

Ricardo Avilés | Chief Creative Officer, LePub, Mexico

Robert Slovak | Creative Director, Slovák & Friends, Slovakia

Sachini Imbuldeniya | CEO, House of Oddities, UK

Sandra Amachree | Head of Communications - Marketing, HEINEKEN, Nigeria

Seung Jae Lee | Chief Creative Officer, IDEOT, South Korea

Sheng Jin Ang | Executive Creative Director, MullenLowe, Singapore

Stefania Siani | CEO and Chief Creative Officer, Serviceplan Italia, Italy

Steph Cajucom | Senior Creative Director, Amazon Brand Innovation Lab, USA

Craft Track

Design Lions:

Basel Jumaa | Executive Creative Director, VML, Jordan

Brandt Botes | Head of Design, Dentsu Creative, South Africa

Clara Mulligan | European Head of Design, Managing Partner, Anomaly, Europe

Dever Thomas | Partner, Design, Work & Co, part of Accenture Song, Denmark

Gerardo Ortiz | Co-Founder / CEO, Brands&People, Mexico

Hrafn Gunnarsson | Creative Director, Brandenburg, Iceland

Jean-Jacques Charrais | Creative Director, W Conran Design, France

Koutouan Luc Emmanuel Aboussou | Group Creative Director, Publicis West Africa, West Africa

Lauren Kimball | Executive VP, Experience Design Director, Edelman, USA

Lucia Müller | Creative Director, Ideal Axicom, Brazil

Marianne Waite | Global Director of Inclusivity, Interbrand, Global

Michael Wilk | Global Head of Art, Serviceplan Group, Global

Nari Moon | Creative Director, INNOCEAN, South Korea

Paul O'Brien | Design Director, Elmwood, UK

Zeynep Orbay | Creative Director, Wieden+Kennedy, the Netherlands

Film Craft Lions:

Alexandra Roussel | Head Executive Producer, Eddy Production, France

Anastacia Lee | CEO and Executive Producer, DBLA hybrid production studio, Uzbekistan

Asma Humayun | Global Creative Director and Senior Producer, Shiny Toy Guns, Pakistan and Global

David Mesfin | VP Creative Director, INNOCEAN, USA

Diego de la Maza | Chief Production Officer, Deutsch, USA

Elie Fahed | Film Director, See You on Set Films, Lebanon

Eva de Lera | Founder and Executive Producer, Lobo Kane, Spain

Giant Kung | Chief Creative Officer and Writer, Ogilvy, Taiwan

Julian Maira | Director, 14 al Centro, LATAM

Kevin Jin | Chief Creative Officer, BBDO Shanghai, BBDO China, Mainland China

Konstantin Trendafilov | Founder and Creative Director, Human, Bulgaria

Liesl Lategan Kyriakou | Founder and Executive Producer, Spitfire Films, South Africa

Maria Teresa Benvenuto | Creative Executive Producer, Canica Films, Peru

Meji Alabi | Director, RSA Films and JM Films, UK

Melissa Tifrere | Chief Production Officer, Havas Creative Network, USA

Nayla Chacra | Head of Post Production and Executive Producer, Prodigious, Global

Nicole Godoy | Head of Production, VML, Brazil

Nneka Onuorah | Filmmaker, Nneka Productions, USA

Vivek Dubey | Director, Manjumaa, India

Wandile Zulu | CEO, Pitch Black Post, South Africa

Industry Craft Lions:

Arnab Ray | Executive Creative Director, Landor, India

Devaksha Vallabhjee | Creative Group Head, FCB Africa, South Africa

Farid Bawa | Head of Design, 180 Amsterdam, the Netherlands

Genevieve Wilkins | Executive VP, Creative, ROKK Solutions, USA

Gianni Tozzi | Global Chief Creative Officer, FutureBrand, Italy

Giannis Vassilopoulos | Group Creative Director, Frank&Fame, Greece

Jelena Fiškuš | Creative Director and Co-Founder, Studio Sonda, Croatia

Olivier Le Lostec | Creative Director, DDB Paris, France

Osvaldo Restrepo | General Creative Director, Corkidi Studios, Panama

Rafael Gil | Chief Creative Officer, Artplan, Brazil

Rosie Stone | Associate Creative Director, Leo, Australia

Serena Di Bruno | Chief Creative Officer, BBDO, Italy

Engagement Track

Direct Lions:

Andrea Cook | CEO, JAM CRM, Canada

Benjamin Anyan | Group Creative & Strategy Director, Publicis West Africa, Central And West Africa Region

Christina Aventi | Chief Strategy Officer, BMF, Australia

Clíona Hayes | Senior Director of Global Brand and Advertising, Indeed, Global

Donovan Bryan | Executive Creative Director, McCann, Germany

Edgard Gianesi | Chief Creative Officer, DAVID, USA

Hope Nardini | Global Executive Creative Director, Grey, Global

Hwee Peng Koh | Creative Partner, Blak Labs, Global

Klára Palmer | Chief Creative Officer, DDB Prague, Czech Republic

Linda Kachingwe-Sisya | Executive Marketing & Communication Head - Africa and International, Rand Merchant Bank, Global

Marcelo Bruzzesi | Regional Executive Creative Director, Havas, LATAM

Marcelo Waintraub | Chief Creative Officer, From, Uruguay

Martino Caliendo | Associate Creative Director, Impact BBDO, UAE

Orkhan Karim | Founder, Executive Creative Director, Endorphin, Azerbaijan

Prajato Guha Thakurta | Co-Founder and Chief Creative Officer, MANJA, India

Salim Mohamed | Head of Strategy (Creative & Media Practice), Dentsu, Malaysia

Sandrine Le Goff | Executive Creative Director, LePub Amsterdam, the Netherlands

Sarah Mestarihi | Creative Director, M+C Saatchi Group, Qatar

Tanya De Poli | Founder and CEO, Founders, USA

Tara Lawall | Chief Creative Officer, Rethink, USA

Winona Wee | Senior Creative, Wieden+Kennedy London, UK

Media Lions:

Abby Wong | Chief Strategy Officer, Greater China, IPG Mediabrands, Greater China

Amanda Morrissey | Global President and Chief Growth Officer, iProspect, dentsu, Global

Brooke Leland | President, Mekanism Media, Canada

Claudelle Naidoo | CEO, GroupM, Sub-Saharan Africa

Daniel Shepherd | Group Chief Strategy Officer, Omnicom Media Group, MENA

David McCallen | Chief Strategy Officer - APAC, OMD, APAC

Elizabeth Anyaegbuna | Co-Founder, 16x9media, UK

Haris Mujanović | CEO, Via Media, Bosnia and Herzegovina

Harry Walker | Director, Agencies & Media, Google, Spain and Portugal

Ian Mc Grath | Chief Operations Officer Media, dentsu, Ireland

Jolene D'Souza | Group Strategy Director, Special, Aotearoa New Zealand

Juan Rafael Fabián | Founder and Chairman, Minderlust Group, Dominican Republic

Lara Arbid | CEO, Initiative and Magna Global, MENAT

Lara Jelinski | CEO Austria and Media Switzerland, dentsu AG, Austria and Switzerland

Mahesh Krishna | Executive VP of Strategy, Spark Foundry, USA

Manzar Feres | Globo Managing Director, Advertising, Globo, Brazil

Nataliya Morozova | Managing Partner, Havas Village, Ukraine

Nicolas Piris | Global Head of Client Marketing, Bloomberg, Global

Sibel Ülkü | Executive Client Lead, GroupM and Wavemaker, Turkey

Sumanta Ganguly | Chief Strategy Officer, Ogilvy Africa, Sub Saharan Africa

Takamasa Hirai | Senior Planning Director / Vertical Planner, ADK Marketing Solutions, Japan

Tracey Afuwape | Chief Strategy Director, PHD, Nigeria

Vineeth Dhruvan | CEO, Publicis Media, Vietnam

PR Lions:

Angelina Villanueva | Chief Marketing Officer, Asia Business Unit, McDonald's, Asia

Bridget Jung | Executive Creative Director, Ogilvy, Australia

Carme Miró | CEO, APPLE TREE, EMEA

Christian Anhut | Chief Creative Officer, Edelman, Germany

Daryl Ho | Managing Director, We. Communications, Singapore

Florencia Kessler | Global Creative Reputation Officer, Grey, GlobalHolly Gilbert | Executive VP, Dentsu Creative, USA

Khangelani Dziba | Group Divisional Head: PR & Influencer Marketing, RAPT Creative Agency, South Africa

Lorella Gessa | Chief Communications Officer, Vivendi, France

Marta Sigarán | Partner - Country Manager, CCK, El Salvador

Masashi Kitaichi | Managing Director, Havas Red, JapanNina Pickup | Executive Sustainability and Creative Strategist, UK

Peter Jacob | Managing Director, MENAT, Current Global, MENAT

Rejane Romano | ESG Director, Publicis Groupe, Brazil

Sarah Hargrave | CEO, Porter Novelli, UK

Tony O’Neill | Executive VP, Executive Creative Director, Golin, USA

Social & Creator Lions:

Adriana Gomez Gil | Influencer Marketing Team Leader, Human To Human, Spain

Andre van Niekerk | Global Digital Partner and Head of Digital Operations, Carat, Global

Asawin Phanichwatana | Creative, Thailand

Carolina Eugenia del Hoyo | Regional Marketing Director, Fratelli Branca, Argentina

César Castaño | Executive Creative Director, Monks, Colombia

Enoma Edevbaro | Head of SEK Social, SEK, Finland

Erika Romero | Creative Director, Tazi Almaty/ FCB, Kazakhstan

Estelle Khayat | Associate Strategy Director, Leo, MENA

Frank Cartagena | CEO, MullenLowe, USA

Ibrahim Seck | Creative Director, Monks, France

Jeannette Bohné | Managing Director, Serviceplan Berlin, Germany

María Madriz | Creative Director, Joystick, FIFCO, Costa Rica

Mike Sharman | Chief Creative Officer, Retroviral, South Africa

Mohammed Ajawi | Director of Digital Experience, Ogilvy, UAE

Nabil Sarih | Creative Director, VML Casablanca, Morocco

Rafael Gonzaga | Executive VP, Executive Creative Director, WEST BBDO, USA

Shohei Ooishi | Copywriter, TBWA\HAKUHODO, Japan

Smaran Jworchan | Creative Business Partner, TikTok, AUNZ

Sophie van der Schaft | Founder and co-CEO, AndAgencyAmsterdam, the Netherlands

Star Kachisa | Head of Marketing, Spotify, Sub-Saharan Africa

Vicky Lee | Executive Creative Director, Medialand Digital Strategy, Taiwan

Entertainment Track

Entertainment Lions:

Abdul Karim Abudullah | CEO, Culture Management Group / Afrofuture Festival, Ghana

Calvin Innes | General Manager and Executive Creative Director, Jung Von Matt NERD, Global

Cathy Boxall | Global Head of Entertainment, Dentsu, Global

Dawn Reese | President, Mediabrands Content Studio, USA

Joshua Burke | Global Head of Music & Culture Marketing, The Coca-Cola Company, Global

Maiya Kinoshita | Creative Director, TBWA\Media Arts Lab Tokyo, Japan

Matthieu Elkaim | President and Chief Creative Officer, Ogilvy Paris, France

Rajika Mittra | Managing Partner, Havas Play, India

Sascha Kuntze | Chief Creative Officer, BBH Asia Pacific, Singapore

Valentina Hoyos | Marketing Lead, Spotify, LATAM

Warangrat Rattanabumrung | Creative Director, SOUR Bangkok, Thailand

Experience Track

Brand Experience & Activation Lions:

Abu Sayed Mohammad Nurur Rahman | Executive Creative Director, Grey Dhaka, Bangladesh

Bartosz Jeglejewski | Creative Director, McCann, Poland

Beryl Agyekum Ayaaba | CEO, EchoHouse Africa, Ghana

Brenda Jácome | Creative Director, DDB, Colombia

Camilo Guanes | Founder - Chief Creative Officer, Oniria\TBWA, Paraguay

Carolina Pinheiro | CEO, Inbrax, Chile

Dare Oyegbola | Head Agency Operations at Havas Play Nigeria and Ghana, Havas, Nigeria and Ghana

Emma Robbins | National Executive Creative Director, M+C Saatchi, Australia

Facundo Paglia | Chief Creative Officer, Lopito Ileana & Howie, Puerto Rico

Firas Ghannam | Executive Creative Director, VML, Saudi Arabia

Hang Nguyen Thi Thu | Business Unit Director, Unilever, Vietnam

Jimena Archundia | Country Manager, VaynerMedia, LATAM

Joanne Tong | Managing Director, IPG Mediabrands, Hong Kong SAR

John Bergdahl | Head of Creative, Forsman & Bodenfors, Sweden

Jordan Cuddy | Executive VP, Global Head of Brand Experience, Monks, Global

José Figueroa | Chief Creative Officer, Grativi BBDO, Guatemala

Kai Heuser | Executive Creative Director, AKQA, Germany

Kevin Mulroy | Partner and Executive Creative Director, Mischief, USA

Leah Meranus | CEO, dentsu X, North America

Motonori Sugiyama | Executive Creative Director, Droga5 Tokyo, part of Accenture Song, Japan

Nathaël Duboc | CEO, Dentsu Creative, France

Neville Shah | Chief Creative Officer, FCB Kinnect, India

Regan Grafton | Chief Creative Tinker, Thinkerbell Aotearoa, Aotearoa New Zealand

Robert Thompson | Head of Marketing and Communication, Sanlam Investments, Global

Rona Yakobi | Owner and VP Creative, Rona & Ido, Israel

Sarah Berro | Head of Creative, Vice Media, MEA

Viktor Jacobsson | Creative Director, Uber, the Netherlands

Viviane Duarte | CEO, Plano | Brands & Purposal, Brazil

Yuan Chuang | Creative Director, Leo, Taiwan

Health Track

Health & Wellness Lions:

Aleisia Gibson Wright | Founder and President, GW Health Public Relations, USA

Alex Frias | Executive VP, Global Marketing, Steve Madden, Global

Cheryl Horsfall | Executive Creative Director, adam&eveDDB, USA

Curtis Westman | VP, Associate Creative Director, AREA 23, an IPG Health Company, Canada

Luciana Olivares | CEO, Boost Brand Accelerator, Peru

Maiko Banno | General Manager in Healthcare PR, OZMA PR Inc., Japan

Mark Verhagen | Executive Creative Director, VML, Indonesia

Melle Hock | US Chief Strategy Officer, Global Strategy Lead, Unilever, Edelman, Global

Michael Duffy | Brand & Innovation Head, AMEA Region, Opella Consumer Healthcare, AMEA

Mike Brightley | Creative Director, Langland, Global

Raluca Kovacs | Chief Strategy Officer and Founder, Better, Romania

Rifah Qadri | Executive Director Marketing & Corporate Communications, easypaisa digital bank, Pakistan

Thomas Amoedo | Managing Director, Landia, Mexico

Strategy Track

Creative Strategy Lions:

Arun Iyer | Co-Founder and Partner, Spring Marketing Capital, India

Catherine Bannister | Chief Strategy Officer, TBWA RAAD, MENA

Ela Gökkan Savci | CEO, MullenLowe, Turkey

Joseph Temitope | Director, Brand Strategy, Dentsu Creative, Nigeria

Mariam Asmar | VP, Brand and Strategic Consulting, Braze, USA

Sbusiso Kumalo | Group Chief Marketing Officer, African Bank, South Africa

Seth Gaffney | Co-Founder and Chief Strategy Officer, PREACHER, the Netherlands

Sony Nichani | CEO, Publicis Groupe, Indonesia

Thais Souza Nicolau | Marketing Director, Nomad, Brazil