De los 21 trabajos que alcanzó Brasil, cinco son de la agencia Grey, tres de Ketchum y dos de DM9DDB, FCB y Lew Lara. Africa, AKQA, BETC, Ogilvy & Mather, Publicis, Young & Rubicam y Z+ Comunicação se meten entre los finalistas con una pieza cada uno.
En España, McCann México cosecha tres shortlist con trabajos para su cliente Campofrío (Children of Understanding, Delicious Calm y Made by all of us). La acompañan MRM//McCann, The Cyranos//McCann, Shackleton y GTB Madrid con uno. Por su parte en Estados Unidos Hispano, Alma y sus "Spanish Lessons" para Netflix compite con dos, mientras que DAVID Miami, Dieste y Lápiz sumaron uno cada uno.
Los otros países que componen el Shortlist de PR son México (3), Costa Rica (2), Argentina (1), Colombia (1), República Dominicana (1), Ecuador (1), El Salvador (1), Guatemala (1), Perú (1), Portugal (1) y Puerto Rico (1).
A continuación, todos los finalistas de PR Lions 2017:
A01 (Food & Drinks )
- HANGAR 1 FOG POINT, de ACHE Mexico City para HANGAR 1. MEXICO
- CHILDREN OF UNDERSTANDING, de McCANN MADRID para CAMPOFRÍO. SPAIN
- DELICIOUS CALM, de McCANN MADRID para CAMPOFRÍO. SPAIN
A04 (Healthcare & Wellbeing)
-AMAZON WARRIORS SAFE COLLECTION, de LITTLE GEORGE (KETCHUM) São Paulo para ANANSE. BRAZIL
A12 (Public Sector) .
-58 SOUL RIDERS, de MRM//McCANN SPAIN Madrid para DGT/MINISTRY OF INTERIOR (SPAIN). SPAIN
A13 (Charities & Non-profit)
- BRAILLE BRICKS, de LEWLARATBWA São Paulo para DORINA NOWILL FOUNDATION FOR THE BLIND. BRAZIL
- BUSIEST WOMEN, de J. WALTER THOMPSON PUERTO RICO San Juan para SUSAN G. KOMEN FOUNDATION. PUERTO RICO
- TALKING NUMBERS, de WUNDERMAN BUENOS AIRES para FUNDACIÓN HUESPED. ARGENTINA
- BORN APART, de Y&R MEXICO Mexico City para SPECIAL OLYMPICS. MEXICO
B01 (Corporate Communication & Reputation Management )
- OLYMPIC MOMS, de GREY BRAZIL São Paulo para P&G. BRAZIL
- BILLBOARD HOUSES, de FINDASENSE Bogotá para THE COCA-COLA COMPANY. COLOMBIA
B02 (Public Affairs & Lobbying)
-IMARIMBA PROJECT, de LEO BURNETT GUATEMALA para MINISTERIO DE CULTURA Y DEPORTES DE GUATEMALA. GUATEMALA
- CALENDAR OF PAIN, de PUBLIMARK LOWE San José para SALUD SIN FILAS. COSTA RICA
- THE COLOUR OF CORRUPTION, de GREY BRAZIL São Paulo para RECLAME AQUI. BRAZIL
- TWO GUYS GO TO THE CINEMA, de THE CYRANOS//McCANN Barcelona para CINEMES TEXAS. SPAIN
B04 (Business Citizenship / Corporate Responsibility)
- INVISIBLE SEXISM, de FCB BRASIL São Paulo para ESTADÃO NEWSPAPER. BRAZIL
- COSTA NICA, de J. WALTER THOMPSON COSTA RICA San José para TELETICA. COSTA RICA
- AMAZON WARRIORS SAFE COLLECTION, de LITTLE GEORGE (KETCHUM) São Paulo para ANANSE. BRAZIL
B05 (Business Citizenship / Environmental )
- THE INVISIBLE FISH, de OGILVY DOMINICAN REPUBLIC Santo Domingo para CENTRO CUESTA NACIONAL. DOMINICAN REPUBLIC
B06 (Internal Communications & Employee Engagement )
- MADE BY ALL OF US, de McCANN MADRID para CAMPOFRÍO. SPAIN
B07 (Media Relations)
- WOMAN INTERRUPTED, de BETC São Paulo para WOMAN INTERRUPTED. BRAZIL
B08 (Events & Stunts )
- WHOPPER EXCHANGE, de AKQA São Paulo para BURGER KING. BRAZIL
- INVISIBLE SEXISM, de FCB BRASIL São Paulo para ESTADÃO NEWSPAPER. BRAZIL
- THE FANTASTIC PROBLEM SOLVING MACHINE, de Z+ COMUNICAÇÃO São Paulo para AACD. BRAZIL
- THE VOICE OF ART, de OGILVY BRASIL São Paulo para IBM. BRAZIL
B09 (Live Shows / Concerts / Festivals) .
- ON HOLD MUSIC FESTIVAL, de GREY BRAZIL São Paulo para RECLAME AQUI. BRAZIL
B10 (Celebrity Endorsement)
- A LOVE SONG WRITTEN BY A MURDERER, de CIRCUS GREY PERU Lima para VIDA MUJER ORGANIZATION. PERU
- THE REWEARABLE DRESS, de Y&R BRAZIL São Paulo para SANTA CASA DE MISERICÓRDIA DE SÃO PAULO. BRAZIL
B11 (Sponsorship & Partnership)
- THE CLICHÉ, de PUBLICIS BRASIL São Paulo para HEINEKEN. BRAZIL
- THE DEBUT, de AFRICA São Paulo para AB INBEV (BUDWEISER) / ESPN. BRAZIL
B12 (Launch / Re-launch )
- AMAZON WARRIORS SAFE COLLECTION, de LITTLE GEORGE (KETCHUM) São Paulo para ANANSE. BRAZIL
- NO METRO, de SHACKLETON Madrid para SONY PICTURES SPAIN. SPAIN
- TALKING HANDS THERAPY, de FLOCK Mexico City para MEXICAN FOUNDATION FOR RHEUMATIC PATIENTS. MEXICO
B13 (Brand Voice & Strategic Storytelling)
- MOTORDREAMS, de GTB Madrid para FORD. SPAIN
- OLYMPIC MOMS, de GREY BRAZIL São Paulo para P&G. BRAZIL
- SCARIEST BK, de DAVID Miami para BURGER KING. USA
B14 (Content-led Engagement & Marketing)
- SPANISH LESSONS, de ALMA DDB Miami para NETFLIX. USA
C02 (Social Community Building / Management)
- THE COUNTRY OF THE 9 ANTHEMS, de PUBLICIDAD COMERCIAL MULLENLOWE Antiguo Cuscatlán para EL FARO DIGITAL NEWSPAPER. EL SALVADOR
- #NOPITY2016, de FCB Lisbon para PORTUGUESE PARALYMPICS COMMITTEE. PORTUGAL
- KISS THE KREMLIN, de DM9DDB São Paulo para SSEX BBOX. BRAZIL
C03 (Audience Targeting / Engagement Strategies)
- ON HOLD MUSIC FESTIVAL, de GREY BRAZIL São Paulo para RECLAME AQUI. BRAZIL
C05 (Real-time Response)
- KISS THE KREMLIN, de DM9DDB São Paulo para SSEX BBOX. BRAZIL
C07 ()
-LITBAITS, de DIESTE para THE WILD DETECTIVES. USA
C08 (Use of Technology)
- MAX MOTOR DREAMS, de OGILVY MADRID para FORD SPAIN. SPAIN
- TALK TO ME, de MARURI GREY Guayaquil para PANASONIC. ECUADOR
E02 (Territory Marketing & Communication)
- TEQUILA CLOUD, de LAPIZ Chicago para MEXICO TOURISM BOARD. USA
G01 (Integrated Campaign led by PR)
- BRAILLE BRICKS, de LEWLARATBWA São Paulo para DORINA NOWILL FOUNDATION FOR THE BLIND. BRAZIL
G02 (Costs / Creative Performance PR Campaign)
- SPANISH LESSONS, de ALMA DDB Miami para NETFLIX. USA
