PR tuvo 242 finalistas en total, y el Jurado presidido por Michelle Hutton, Managing Director y Global Clients de Edelman Global eligió a 51 trabajos de Iberoamérica, de los que Brasil encabeza con 19, seguido por España con 9 y muy cerca Perú con 8. Argentina, Chile, Colombia, Ecuador, México, Nicaragua y USA Hispano, completan los finalistas de la región.

En Social & Influencers son 37 finalistas iberoamericanos, según la decisión del Jurado presidido por el brasileño PJ Pereira, Co-founder & Creative Chairman de Pereira O´Dell Global: Brasil suma 9 finalistas, seguido por España con 8 y Costa Rica y Perú con 5 finalistas cada uno. Por su parte, Colombia y USA tiene 4 finalistas y México y Argentina, 1 finalista cada uno.

A continuación, los listados de ganadores:

MEDIA

A01 (Food & Drink)

-FREEZER BEERBOARD, de WUNDERMAN THOMPSON Sao Paulo para HEINEKEN. BRAZIL

A03 (Healthcare)

-THERAFLU TRACKER, de WUNDERMAN THOMPSON Bogotá para GSK - THERAFLU. COLOMBIA

A05 (Automotive)

-THE ELECTRIC HELPER, de COMMONWEALTH//McCANN Mexico City para CHEVROLET. MEXICO

-THE UNAFFORDABLE CAMPAIGN, de PUBLICIS BUENOS AIRES para RENAULT. ARGENTINA

-COMPETITORS SALE, de GREY BRAZIL São Paulo para VOLVO. BRAZIL

A06 (Retail)

-MUSEUM OF ROMANTICISM, de McCANN SPAIN Madrid para IKEA. SPAIN

A11 (Not-for-profit / Charity / Government )

-THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima para PERUVIAN MINISTRY OF HEALTH. PERU

-SECOND CHANCES, de CASANOVA//McCANN Costa Mesa para DONATE LIFE CALIFORNIA. USA

A12 (Corporate Social Responsibility (CSR) / Corporate Image)

-DISTRACTED GOALKEEPER, de TECH AND SOUL São Paulo para UBER/ UBER. BRAZIL

-DIRNK REPSNOSILBY, de SUNSETDDB São Paulo para AB INBEV. BRAZIL

B01 (Use of TV & Other Screens)

-PAY PER BEER, de AFRICA São Paulo para AB INBEV. BRAZIL

-THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima para PERUVIAN MINISTRY OF HEALTH. PERU

-BLOODLESS SCREEN, de W/McCANN São Paulo para SISTEMA BRASILEIRO DE TELEVISÃO. BRAZIL

B02 (Use of Audio Platforms)

-SOUNDS OF FUTURE OCEAN, de NATIONAL GEOGRAPHIC Sao Paulo para NATIONAL GEOGRAPHIC. BRAZIL

-IMMIGRANT SONGS, de WING New York para BRAVOMIC. USA

B03 (Use of Print / Outdoor)

-ABSOLUT STREET TREES, de ANÓNIMO Mexico City para PERNOD RICARD MÉXICO. MEXICO

-THE BEER BEHIND SPORTS, de AFRICA São Paulo para AB INBEV. BRAZIL

-BURN THAT AD, de DAVID SÃO PAULO São Paulo para BURGER KING. BRAZIL

B04 (Use of Ambient Media: Small Scale)

-COLUMBIA. THE OFFICIAL SOCCER TEAM OF CONFUSIÓN, de PROXIMITY COLOMBIA Bogotá para MARS COLOMBIA. COLOMBIA

-THE BEER OF THE WORLD CUP, de CIRCUS. Mexico City para LALA. MEXICO

-POKER CRASH CAPS, de DDB COLOMBIA Bogota para AB INBEV. COLOMBIA

-THE SORORITY PACKS, de BETC/HAVAS São Paulo para PEPSICO. BRAZIL

B05 (Use of Ambient Media: Large Scale)

-LIVESAVING BILLBOARDS, de P4 OGILVY Panama City para HIGH TRAFFIC / MAS VIDA. PANAMA

B06 (Use of Events)

-DISTRACTED GOALKEEPER, de TECH AND SOUL São Paulo para UBER/ UBER. BRAZIL

-PRICELESS JEWELRY, de LOS QUILTROS Santiago para JOYERÍA AURUS. CHILE

-FAN OF THE MATCH, de PARADAIS DDB Guayaquil para CLARO ECUADOR. ECUADOR

B07 (Use of Stunts)

-ECO PARKING, de HAVAS PR Madrid para HYUNDAI. SPAIN

-THE NO MEANS NO ATM, de DAVID Buenos Aires para HSBC. ARGENTINA

-SECOND CHANCES, de CASANOVA//McCANN Costa Mesa para DONATE LIFE CALIFORNIA. USA

-AIR MAX GRAFFITI STORES, de AKQA São Paulo para NIKE. BRAZIL

B09 (Use of Mobile)

-MARIAS MESSAGE, de WUNDERMAN THOMPSON Buenos Aires para MOVISTAR. ARGENTINA

B10 (Use of Social Platforms)

-#STILLSPEAKINGUP, de PUBLICIS MEXICO Mexico City para PROPUESTA CÍVICA AC. MEXICO

C01 (Use of Data-driven Insight)

-RESCUE DOGZ, de WUNDERMAN THOMPSON Sao Paulo para GUD. BRAZIL

-GILLETTE DATABOARDS, de GREY BRAZIL São Paulo para PROCTER & GAMBLE. BRAZIL

D01 (Use of Brand or Product Integration into a Programme or Platform)

-PAY PER BEER, de AFRICA São Paulo para AB INBEV. BRAZIL

D02 (Use of Branded Content Created for Digital or Social)

-DISTRACTED GOALKEEPER, de TECH AND SOUL São Paulo para UBER/ UBER. BRAZIL

-HEROES OF TODAY, de DDB SPAIN Madrid para HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA). SPAIN

-THE SPOILER BLONDE, de DPZ&T São Paulo para NETFLIX. BRAZIL

-MASSIRA PROJECT, de TBWA\ESPAÑA Madrid para PLAYSTATION TALENTS. SPAIN

E01 (Excellence in Media Insights & Strategy)

-BURN THAT AD, de DAVID SÃO PAULO São Paulo para BURGER KING. BRAZIL

E03 (Excellence in Media Execution)

-THE LIFE SAVING SOAP OPERAS , de CIRCUS GREY PERU Lima para PERUVIAN MINISTRY OF HEALTH. PERU

-HACKING PRIME DAY, de MINDSHARE Chicago para GENERAL MILLS. USA

F03 (Single-market Campaign)

-CORRUPTION DETECTOR, de GREY BRAZIL São Paulo para RECLAME AQUI. BRAZIL

F04 (Social Behaviour & Cultural Insight)

-GENDER NEUTRAL SUBTITLES, de FOX NETWORKS GROUP LATIN AMERICA Buenos Aires para FOX PREMIUM. ARGENTINA

-PRESIDENTIAL BROADCAST, de CIRCUS. Buenos Aires para NETFLIX. ARGENTINA

-POKER CRASH CAPS, de DDB COLOMBIA Bogota para AB INBEV. COLOMBIA

-LIBERTY COINS, de PEDRO JUAN & DIEGO Santiago para AUKIN. CHILE

-AIR MAX GRAFFITI STORES, de AKQA São Paulo para NIKE. BRAZIL

-PAY PER BEER, de AFRICA São Paulo para AB INBEV. BRAZIL

F05 (Breakthrough on a Budget)

-THE NO MEANS NO ATM, de DAVID Buenos Aires para HSBC. ARGENTINA

PR

A01 (Food&Drink)

-WIND NEVER FELT BETTER de DAVID Miami, para BUDWEISER de ABINBEV, USA

-THE DRESS FOR RESPECT de OGILVY São Paulo, para SCHWEPPES de COCA-COLA BRASIL, BRAZIL

A05 (Automotive)

-COMPETITORS SALE de GREY BRAZIL São Paulo, para VOLVO de VOLVO, BRAZIL

A06 (Retail)

-FAMILIARISED de McCANN SPAIN  Madrid, para IKEA de IKEA, SPAIN

A07 (Travel)

-FLY WITH US de GREY ARGENTINA Buenos Aires, para FLYBONDI de FLYBONDI, ARGENTINA

-A WORLD WITHOUT BORDERS de OGILVY COLOMBIA Bogotá, para AEROMEXICO de AEROMEXICO, COLOMBIA

A09 (Media/Entertainment)

–THE FOOLITZER PRIZES de LEO BURNETT TAILOR MADE São Paulo, para INSTITUTIONAL de E-FARSAS, BRAZIL

–WE SPEAK de MARURI GREY Guayaquil, para METRO de METRO, ECUADOR

A11 (Not for Profit/Charity/Government)

-I DONT WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE de McCANN LIMA, para INSTITUTIONAL de OCEANA, PERU

-THE LIFE SAVING SOAP OPERAS de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH de PERUVIAN MINISTRY OF HEALTH, PERU

-#BRAILLEBRICKSFORALL de LEW LARA\TBWA São Paulo, para #BRAILLEBRICKSFORALL de DORINA NOWILL FOUNDATION FOR THE BLIND, BRAZIL

-SECOND CHANCES de CASANOVA//McCANN Costa Mesa, para DONATE LIFE CALIFORNIA de DONATE LIFE CALIFORNIA, USA

B02 (Social Comunity Building & Management)

-DISTRACTED GOALKEEPER de TECH AND SOUL São Paulo, para YELLOW MAY de UBER, BRAZIL

-MILES FOR THE PEOPLE de GREY BRAZIL São Paulo, para RECLAME AQUI de RECLAME AQUI, BRAZIL

-THE REAL MACHADO de GREY BRAZIL São Paulo, para CORPORATE de UNIVERSITY ZUMBI DOS PALMARES, BRAZIL

B03 (Real Time Response)

-THE ELECTRIC HELPER de COMMONWEALTH//McCANN Mexico City, para BOLT EV de CHEVROLET, MEXICO

-THE GRAND FINALE de PUBLICIS BRASIL São Paulo, para HEINEKEN de HEINEKEN, BRAZIL

-BLACK SALARY FRIDAY de LEO BURNETT TAILOR MADE São Paulo, para INSTITUTIONAL de INSTITUTO IDENTIDADES DO BRASIL ( ID_BR ) - BRAZIL S IDENTITIES INSTITUTE, BRAZIL

B04 (Co-creation & User Generated Content)

-DISTRACTED GOALKEEPER de TECH AND SOUL São Paulo, para YELLOW MAY de UBER/ UBER, BRAZIL

-I LOVE MY BALLS de WUNDERMAN THOMPSON Lima, para CLINICAL CHECK-UP de LIGA CONTRA EL CANCER, PERU

-THE PEOPLES INK de TBWA\NICARAGUA Managua, para DIARIO LA PRENSA de LA PRENSA, NICARAGUA

-REBUILDING HISTORY de AFRICA São Paulo, para INSTITUTIONAL de NATIONAL MUSEUM, BRAZIL

B05 (Innovative Use of Social Media)

-#STILLSPEAKINGUP de PUBLICIS MEXICO Mexico City, para LEGAL SPONSORSHIP FOR THE FAMILIES OF MURDERED JOURNALISTS IN MEXICO. de PROPUESTA CÍVICA AC, MEXICO

C02 (PR Effectivesness)

-88 YEAR OLD NEWS ANCHOR de McCANN SANTIAGO Santiago, para FUNDACIÓN LAS ROSAS de FUNDACIÓN LAS ROSAS, CHILE

-I DON T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE de McCANN LIMA, para INSTITUTIONAL de OCEANA, PERU

D01 (Media Relations)

-#COVERTHEPROGRESS de KETCHUM New York, para TRAVEL & TOURISM de DISCOVER PUERTO RICO, USA

D02 (Use of Events & Stunts)

-HIDDEN FLAG de LOLA MULLENLOWE Madrid, para FELGTB de FELGTB/ELDIARIO.ES, SPAIN

-DISTRACTED GOALKEEPER de TECH AND SOUL São Paulo, para YELLOW MAY de UBER/ UBER, BRAZIL

D03 (Use of Celebrity, Influencers & Key Opinion Leaders)

-CHOOSE THE MOUSTACHE de LOLA MULLENLOWE Madrid, para SHRIMPS de PESCANOVA, SPAIN

-SONRIE VENEZUELA de MARURI GREY Guayaquil, para SONRIE VENEZUELA de VENMUNDO, ECUADOR

-LIFESTREAMS de WUNDERMAN THOMPSON Lima, para FUNDACIÓN PERUANA DE CÁNCER de FUNDACIÓN PERUANA DE CÁNCER, PERU

-THE GRAND FINALE de PUBLICIS BRASIL São Paulo, para HEINEKEN de HEINEKEN, BRAZIL

-THE SENSE OF COCOA de LLYC Madrid, para BBVA de BBVA, SPAIN

D04 (Launch / Re-launch)

-SEARCHING FOR THE SPECIAL COLOUR OF SEVILLE de PS21 Madrid, para TANQUERAY FLOR DE SEVILLA de DIAGEO, SPAIN

-AN UNREPEATABLE PHOTOGRAPH? de FCB&FIRE Madrid, para TRAPA - PALM OIL FREE CHOCOLATES de TRAPA CHOCOLATES, SPAIN

E01 (Corporate Image, Communication & Reputation Management)

-A WORLD WITHOUT BORDERS de OGILVY COLOMBIA Bogotá, para AEROMEXICO de AEROMEXICO, COLOMBIA

-CORAL PIPES de ECOPETROL Bogotá, para ECOPETROL de ECOPETROL, COLOMBIA

-MILES FOR THE PEOPLE de GREY BRAZIL São Paulo, para RECLAME AQUI de RECLAME AQUI, BRAZIL

-YOUR LOGO HERE de ALMAPBBDO São Paulo, para GUARANÁ ANTARCTICA de AMBEV, BRAZIL

E02 (Public Affairs & Lobbying)

-BULLETPROOF WORDS de LA DOBLEVIDA Mexico City, para BULLETPROOF VEST de ARTICLE 19, MEXICO

E03 (Crisis Communications & Issue Management)

-#COVERTHEPROGRESS de KETCHUM New York, para TRAVEL & TOURISM de DISCOVER PUERTO RICO, USA

F01 (Local Brand)

-THE TIME WE HAVE LEFT - CASE de LEO BURNETT Madrid, para RUAVIEJA de PERNOD RICHARD, SPAIN

F03 (Single-market Campaign)

-BLANK WHOPPER de DAVID SÃO PAULO São Paulo, para BURGER KING de BURGER KING, BRAZIL

-SEARCHING FOR THE SPECIAL COLOUR OF SEVILLE de PS21 Madrid, para TANQUERAY FLOR DE SEVILLA de DIAGEO, SPAIN

-HACKED WEDDING BILLBOARD de VMLY&R MEXICO Mexico City, para YO QUIERO YO PUEDO de YO QUIERO YO PUEDO, MEXICO

F04 (Social Behaviour & Cultural Insight)

-PERUSSIAN PRICES de FAHRENHEIT DDB Lima, para RUSIA de PLAZA VEA, PERU

-THE LIFE SAVING SOAP OPERAS de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH de PERUVIAN MINISTRY OF HEALTH, PERU

-FACING A HATER CASE de SANTO Buenos Aires, para SPRITE de COCA COLA, ARGENTINA

-THE DRESS FOR RESPECT de OGILVY São Paulo, para SCHWEPPES de COCA-COLA BRASIL, BRAZIL

-WITHOUT A RAMP, A SIDEWALK IS A WALL de Z+HAVAS São Paulo, para ACESSIBILITY de MOVIMENTO SUPERAÇÃO, BRAZIL

-SUBSTITUTE WORKERS de SIN ANESTESIA Lima, para LAIVE de LAIVE, PERU

-HIDDEN FLAG de LOLA MULLENLOWE Madrid, para FELGTB de FELGTB/ELDIARIO.ES, SPAIN

-FLOWER OF LIFE de OGILVY São Paulo, para DIAGNOSIS LAB de HERMES PARDINI, BRAZIL

Social & Influencer

A01 (Food & Drink)

- POKER BOT FRIENDS, de DDB COLOMBIA Bogota, para POKER BEER AB INBEV, COLOMBIA

- THE POPSICLE ELECTIONS, de JOTABEQU GREY San José, para CHURCHILLETA LOS PALETEROS, COSTA RICA

- THE TIME WE HAVE LEFT - CASE, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICHARD, SPAIN

A06 (Retail)

- BK BOT, de DAVID Miami, para BURGER KING BURGER KING, USA

A07 (Travel)

- A WORLD WITHOUT BORDERS, de OGILVY COLOMBIA Bogotá, para AEROMEXICO AEROMEXICO, COLOMBIA

A10 (Consumer Services / Business to Business)

- THE FIREFLY, de PUBLICIS BRASIL São Paulo, para INSTITUTIONAL BRADESCO, BRAZIL

A11 (Not-for-profit / Charity / Government )

- I LOVE MY BALLS, de WUNDERMAN THOMPSON Lima, para CLINICAL CHECK-UP LIGA CONTRA EL CANCER, PERU

- THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH, PERU

B02 (Audience Tagerting / Engagement Strategies)

- MILES FOR THE PEOPLE, de GREY BRAZIL São Paulo, para RECLAME AQUI RECLAME AQUI, BRAZIL

B03 (Real-time Response)

- THE POPSICLE ELECTIONS, de JOTABEQU GREY San José, para CHURCHILLETA LOS PALETEROS, COSTA RICA

B04 (Social Data & Insight)

- THE TIME WE HAVE LEFT - CASE, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICHARD, SPAIN

- MILES FOR THE PEOPLE, de GREY BRAZIL São Paulo, para RECLAME AQUI RECLAME AQUI, BRAZIL

B05 (Brand Storytelling )

- THE FIREFLY, de PUBLICIS BRASIL São Paulo, para INSTITUTIONAL BRADESCO, BRAZIL

B06 (Innovative Use of Community )

- THE POPSICLE ELECTIONS, de JOTABEQU GREY San José, para CHURCHILLETA LOS PALETEROS, COSTA RICA

C03 (Innovative Use of Influencers)

- THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH, PERU

D01 (Content Placement )

- THE POPSICLE ELECTIONS, de JOTABEQU GREY San José, para CHURCHILLETA LOS PALETEROS, COSTA RICA

- #STILLSPEAKINGUP, de PUBLICIS MEXICO Mexico City, para LEGAL SPONSORSHIP FOR THE FAMILIES OF MURDERED JOURNALISTS IN MEXICO. PROPUESTA CÍVICA AC, MEXICO

D02 (Social Film)

- A WORLD WITHOUT BORDERS, de OGILVY COLOMBIA Bogotá, para AEROMEXICO AEROMEXICO, COLOMBIA

- THE TIME WE HAVE LEFT - CASE, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICHARD, SPAIN

D04 (Co-Creation & User Generated Content )

- EAT LIKE ANDY, de DAVID Miami, para WHOPPER BURGER KING, USA

E01 (Multi-platform Social Campaign)

- BK BOT, de DAVID Miami, para BURGER KING BURGER KING, USA

E03 (Social Purpose)

- THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH, PERU

- THE TIME WE HAVE LEFT - CASE, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICHARD, SPAIN

- MILES FOR THE PEOPLE, de GREY BRAZIL São Paulo, para RECLAME AQUI RECLAME AQUI, BRAZIL

F01 (Local Brand)

- THE TIME WE HAVE LEFT - CASE, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICHARD, SPAIN

- MILES FOR THE PEOPLE, de GREY BRAZIL São Paulo, para RECLAME AQUI RECLAME AQUI, BRAZIL

F02 (Challenger Brand )

- FLY WITH US, de GREY ARGENTINA Buenos Aires, para FLYBONDI FLYBONDI, ARGENTINA

- THE TIME WE HAVE LEFT, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICARD, SPAIN

F03 (Single-market Campaign)

- BLANK WHOPPER, de DAVID SÃO PAULO São Paulo, para BURGER KING BURGER KING, BRAZIL

- THE TIME WE HAVE LEFT, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICARD, SPAIN

F04 (Social Behaviour & Cultural Insight)

- THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH, PERU

- A WORLD WITHOUT BORDERS, de OGILVY COLOMBIA Bogotá, para AEROMEXICO AEROMEXICO, COLOMBIA

- THE POPSICLE ELECTIONS, de JOTABEQU GREY San José, para CHURCHILLETA LOS PALETEROS, COSTA RICA

- THE ALGORITHM OF LIFE, de AFRICA São Paulo, para INSTITUTIONAL ROLLING STONE, BRAZIL

- MILES FOR THE PEOPLE, de GREY BRAZIL São Paulo, para RECLAME AQUI RECLAME AQUI, BRAZIL

- THE TIME WE HAVE LEFT, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICARD, SPAIN

F05 (Breakthrough on a Budget)

- BK BOT, de DAVID Miami, para BURGER KING BURGER KING, USA