David Miami es la agencia con mayor chance de ganar Leones, con 5 finalistas. El segundo puesto queda con DM9, de Brasil, Grey Colombia y LOLA MullenLowe, con 3 finalistas para cada agencia.
A continuación los finalistas de Direct.
A01 (Food & Drinks )
-WHOPPER EXCHANGE, de AKQA São Paulo, para BURGER KING. BRAZIL
-ANDES BAR 45, de SAATCHI & SAATCHI Buenos Aires, para AB INBEV. ARGENTINA
-DELICIOUS CALM, de McCANN MADRID, para CAMPOFRÍO. SPAIN
A04 (Cars & Automotive Products & Services)
-VOLVO SURVIVOR SALES AGENTS, de WE BELIEVERS New York, para VOLVO NORTH MIAMI. USA
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
-GOOGLE HOME OF THE WHOPPER, de DAVID Miami, para BURGER KING. USA
-BURGER CLAN, de LOLA MULLENLOWE Madrid, para BURGER KING. SPAIN
-PRICE ON THE JERSEY, de DM9DDB São Paulo, para WALMART. BRAZIL
A06 (Travel, Transport & Leisure)
-DECEMBER 21ST, de LEO BURNETT Madrid, para LOTERIAS Y APUESTAS DEL ESTADO. SPAIN
-TWO GUYS GO TO THE CINEMA, de THE CYRANOS//McCANN Barcelona, para CINEMES TEXAS. SPAIN
A07 (Media & Publications)
-YOURNALIST, de THE CYRANOS//McCANN Barcelona, para EITB - EUSKAL IRRATI TELEBISTA. SPAIN
-OCEAN DILDOS, de AFRICA São Paulo, para MTV. BRAZIL
A09 (B2B Products & Services)
-NOSFERATU, de ALMAPBBDO São Paulo, para GETTY IMAGES. BRAZIL
A10 (Commercial Public Services)
-PAYPHONE BANK, de GREY COLOMBIA Bogotá, para TIGO-UNE. COLOMBIA
A12 (Corporate Social Responsibility)
-BREASTFEEDING MANNINQUIES, de J. WALTER THOMPSON COLOMBIA Bogotá, para Amigos de la Lactancia and Coalition brands. COLOMBIA
-TALK TO ME, de MARURI GREY Guayaquil, para PANASONIC. ECUADOR
A14 (Charities & Non-profit)
-ANONYMOUS FRIEND, de J. WALTER THOMPSON BRAZIL São Paulo, para ALCOHOLICS ANONYMOUS. BRAZIL
-ECOALARM, de WUNDERMAN BUENOS AIRES, para FUNDACIÓN BANCO DE BOSQUES. ARGENTINA
B04 (Use of Ambient Media: Large Scale)
-CONCEPCIÓN, de LEO BURNETT COLOMBIA Bogotá, para DAVIVIENDA. COLOMBIA
B05 (Use of Broadcast)
-THE SPOT I ´LL NEVER HEAR, de Y&R MADRID, para FUNDACIÓN TELEFÓNICA. SPAIN
-WE ARE PARRILLA, de DAVID Buenos Aires, para BURGER KING. ARGENTINA
-GOOGLE HOME OF THE WHOPPER, de DAVID Miami, para BURGER KING. USA
B06 (Use of Print or Outdoor)
-FOOT TYPE TEST AD, de NEOGAMA BBH São Paulo, para ASICS. BRAZIL
-PASS THE HEINZ, de DAVID Miami, para THE KRAFT HEINZ COMPANY. USA
B07 (Use of Technology)
-PAYPHONE BANK, de GREY COLOMBIA Bogotá, para TIGO-UNE. COLOMBIA
-GOOGLE HOME OF THE WHOPPER, de DAVID Miami, para BURGER KING. USA
-VR VACCINE, de OGILVY BRASIL São Paulo, para HERMES PARDINI. BRAZIL
C01 (Use of Digital Platforms)
-THE CLICHÉ, de PUBLICIS BRASIL São Paulo, para HEINEKEN. BRAZIL
-BURGER CLAN, de LOLA MULLENLOWE Madrid, para BURGER KING. SPAIN
-GOOGLE HOME OF THE WHOPPER, de DAVID Miami, para BURGER KING. USA
C02 (Use of Mobile )
-LAST CALL, de RAYA Santiago, para CORPORACIÓN DEL TRANSPLANTE. CHILE
-HIJACKED HIGHWAY, de McCANN LIMA, para SODIMAC. PERU
-THE VOICE OF ART, de OGILVY BRASIL São Paulo, para IBM. BRAZIL
C03 (Use of Social Platforms)
-SPANISH LESSONS, de ALMA DDB Miami, para NETFLIX. USA
C04 (Real-Time Response)
-DECEMBER 21ST, de LEO BURNETT Madrid, para LOTERIAS Y APUESTAS DEL ESTADO. SPAIN
C05 (Co-Creation & User Generated Content )
-UNDERCOVER ADVISORS, de GREY SPAIN Madrid, para SELMARK. SPAIN
-#FUNLEGACY, de LOLA MULLENLOWE Barcelona, para 9GAG, INC.. SPAIN
-SHOT ON A PHONE, de Y&R BRAZIL São Paulo, para GREENPEACE. BRAZIL
D01 (Data Strategy)
-THE COLOUR OF CORRUPTION, de GREY BRAZIL São Paulo, para RECLAME AQUI. BRAZIL
E01 (Acquisitions) -PLANTAIN CHEF, de MARURI GREY Guayaquil, para TROPICAL FRUIT. ECUADOR
-PRICE ON THE JERSEY, de DM9DDB São Paulo, para WALMART. BRAZIL
F03 (Experience Design)
-WEIGHT TAG, de AC mcgarrybowen Mexico City, para SAMSONITE. MEXICO
-PAYPHONE BANK, de GREY COLOMBIA Bogotá, para TIGO-UNE. COLOMBIA
-ANDES BAR 45, de SAATCHI & SAATCHI Buenos Aires, para AB INBEV. ARGENTINA
-LIGHT-FI, de GREY CHILE Santiago, para PUNTO NET. CHILE
G02 (Low Budget / High Impact Campaign)
-SPANISH LESSONS, de ALMA DDB Miami, para NETFLIX. USA
-BREASTFEEDING MANNINQUIES, de J. WALTER THOMPSON COLOMBIA Bogotá, para Amigos de la Lactancia and Coalition brands. COLOMBIA
-PRICE ON THE JERSEY, de DM9DDB São Paulo, para WALMART. BRAZIL
