Los premios reúnen a profesionales de agencias, productoras y empresas de publicidad, así como trabajos publicitarios que destacaron durante el año.

La brasileña Bianca Guimaraes y su socio Kevin Mulroy, de Mischief@No Fixed Address, fueron nombrados Directores Creativos del Año.

La campaña "Proudly Second Best", creada por David Madrid para Ikea, ganó el premio a la Campaña del Año y al Trabajo de impresión/diseño/fuera de casa del año.

"Huracán Ramírez vs. La Piñata Enchilada", creado por TBWA Media Arts Lab para Apple, ganó el premio Craft of the Year. El que trabajo cuenta con la participación de los brasileños Pedro Prado (ECD), Raynier Santos (director de arte), Daniel Ogawa (director creativo asociado), Ulisses Razaboni (director creativo), Fabiano Higashi, André Fukumoto y Dudu Barcelos (directores creativos asociados) ya había logrado el Gran Ojo Producción Audiovisual y el Gran Ojo Producción de Audio & Sonido en El Ojo 2023

A continuación todos los ganadores 

Campaign of the Year

Ikea, “Proudly Second Best”

Best B2B Campaign

UN Global Compact x B3 “EART4”

Best Use of AI

Michelob Ultra “Dreamcaster”

Best Work for Good: Brand

Activisions Call of Duty “Loot for Good”

Best Work for Good: Pro Bono/Nonprofit

Foundation to Combat Antisemitism “#StandUpToJewishHate”

Branded Entertainment/Content Campaign of the Year

Noblex “El Gerente”

Craft of the Year

Apple “Huracán Ramírez vs. La Piñata Enchilada”

Creative Data Campaign of the Year

Stella Artois “The Artois Probability”

Experiential Campaign of the Year

Chick-fil-A “The Brake Room”

Film/TV/Video of the Year

Adidas “The Original Impossible”

Print/Design/Out-of-Home Work of the Year

Ikea “Proudly Second Best”

Social Campaign of the Year

Hilton “The Ad You Stay In”

Tech Innovation of the Year

Honest Eggs Co. “FitChix”

Tiny But Mighty

Blockbuster “Til The Bitter End”

People

Account Manager of the Year

Kaki Pope, Johannes Leonardo

Chief Creative Officer of the Year

Greg Hahn, Mischief@No Fixed Address

Chief Strategy Officer of the Year

Sean McDonald, Rethink

Creative Directors of the Year

Bianca Guimaraes and Kevin Mulroy, Mischief@No Fixed Address

Agency Creative of the Year

Geoff Baillie and Zachary Bautista, Rethink

In-House Creative of the Year

Pepè Hernandez, Squarespace

Creative Technologist of the Year

Ivan Perez-Armendariz, Deutsch LA

Diversity & Inclusion Champion of the Year

Kai Deveraux Lawson, formerly of Dentsu Creative

Media Planner of the Year

Nellie Murray, Carmichael Lynch

Social Lead/Community Manager of the Year

Gissele Alzate, Truff

Strategic Planner of the Year

Jorge Becerra, Alma

Production

Agency Head of Production of the Year

Nick Setounski, Wieden+Kennedy

Agency Producer of the Year

Amy Wertheimer, Mischief@No Fixed Address

Director of the Year

Tom Hooper, Smuggler

Director to Watch

Bine Bach, Biscuit Filmworks

Editor of the Year

Nik Kohler, Cabin Editing Company

Editorial Company of the Year

Cabin Editing Company

Executive Producer of the Year

Suzanne Hargrove, Prettybird

Music & Sound Company of the Year

Walker

VFX Company of the Year

Electric Theatre Collective

Creative Marketing

Best Brand Social Media Presence

State Farm

Best Brand/Product Launch

McDonalds “Grimace Shake”

Best Partnership/Collaboration

Verizon x The Metropolitan Museum of Art “The Met Replica”

Best Rebrand

Pepsi

Best ROI: Work That Works

Eos “Skin So Soft Even Soft Things Think You’re Soft”

Brand CMO of the Year

Tariq Hassan, McDonalds USA

Brand Manager of the Year

Carley Caldas, Eos

Brand of the Year

Duolingo

Best Use of TikTok

State Farm “The Big Game Came to Us!”