AHAA está conformada por más de 170 miembros de agencias y asociados, representando el 98% de la industria creativa hispana en los Estados Unidos. Su misión es crecer, ampliarse y proteger a la industria creativa del mercado hispano mostrándole su importancia y sus oportunidades. La 21º Conferencia Semi Anual que comenzó hoy y seguirá hasta el 21 de septiembre, centra las plataformas del intercambio de ideas entre agencias, clientes y media partners. Cronograma de actividades MARTES Arrive in Character! 3:00 p.m.– 6:30 p.m. Registración CARTOONNETWORKYA.COM CHILL ZONE: Un lugar de relax con juegos para conocer más de Cartoon. 6:00 p.m. - 8:00 p.m. BIENVENIDA MIERCOLES The new Latino Identity 8:00 a.m. – 5:00 p.m. Registración CARTOONNETWORKYA.COM CHILL ZONE 8:00 a.m. - 8:45 a.m. BREAKFAST 8:00 a.m. - 8:00 p.m. CIRCULO CREATIVO'S YOUNG CREATIVE COMPETITION 9:00 a.m. - 9:30 a.m. APERTURA DE CONFERENCIAS CON: -Gary Bonilla, VP/Strategic Services Director, de winglatino -Luis Miguel Messianu, Principal & Chief Creative Officer, dRMDDB Ponente: -Gustavo Arellano, autor de “Ask a Mexican,” Orange County Weekly. 9:30 a.m. - 10:30 a.m. A NEW LATINO IDENTITY Orador: Carl Kravetz, Chairman, AHAA 10:30 a.m. - 10:45 a.m. POW! WOW! CAFE TIME 10:45 a.m. - Noon PUTTING IDENTITY TO WORK Panel con Paco Olavarrieta, President, Circulo Creativo; Felipe Korzenny, Professor and Director of the Center for Hispanic Marketing, Florida State University; Gustavo de Mello, Vice President, Strategic Planning Director, Lápiz USA; Ida Chacón, Procter & Gamble Moderador: Carl Kravetz, Chairman, AHAA Noon - 1:30 p.m. ALMUERZO Ta-da! First-annual HispanicAd.com Account Planning Excelencia (HAPE) Awards and the first ever account planning super heroes. 1:45 p.m. - 2:45 p.m. ACCOUNT PLANNING SHORT STORIES, THE LATINO IDENTITY (presentación de los casos ganadores del First annual HispanicAd.com Account Planning Excelencia Awards). 2:45 p.m. - 4:00 p.m. ASK A LATINO Host: Gustavo Arrellano Invitados: -Mauricio Galvan, VP, Creative Director, The Vidal Partnership -Marta Insua, VP, Strategic Planning and Research, dRMDDB -Tatiana Pages Associate Director Strategic Services, winglatino -Aldo Quevedo, Executive Creative Director, Dieste Harmel & Parnters -Andrew Speyer, VP, Account Planning, Zubi Advertising -Favio Ucedo, Creative Director, Grupo Gallegos 7:00 p.m. - 10:00 p.m. EVENING RECEPTION & PARTY JUEVES 8:30 a.m. – Noon Registración 8:30 a.m. - 2:00 p.m. CARTOONNETWORKYA.COM CHILL ZONE 8:30 a.m. - 9:15 a.m. BREAKFAST 9:15 a.m. - 10:15 a.m. JUDGES OF CHARACTER Co-moderadores: Luis Miguel Messianu y Gary Bonilla Panelistas: -Mike Fernandez, Senior Brand Manager, Brand Strategy & Communication, Diageo -Rick Marroquin, Director of Marketing, McDonald's USA -Regina O’Brien, Senior Director - National Advertising & Marketing Communications, Comcast -George Rasinski, Director Brand Management, Cadbury Schweppes Americas Beverages 10:15 a.m. - 11:15 a.m. LATINO CHARACTERS: DRAWING THE LINE Moderador: Luis Miguel Messianu Panelistas: -Hector Cantu, Co-creator, Baldo Carlos Castellanos, Co-creator, Baldo -David LEBO LeBatard, Artist -Carlo Olivares, Creator, El Hijo del Santo 11:15 a.m. - 11:30 a.m. POW! WOW! CAFE TIME 11:30 a.m. - 12:30 p.m. REWARDING IDENTITY Moderador: Luis Miguel Messianu Panelistas: -Luis Cuesta, San Sebastian Festival del Sol -Becky Herman, Agency Relations Director, Clio Festival -Pedro Marcet, Executive Director, FIAP -Carlos Rubio, San Sebastian Festival del Sol -Carlos Vasquez, Director of Education, Miami Ad School -Laurel Wentz, International & Multicultural Editor, Advertising Age 12:30 p.m. - 2:00 p.m. ALMUERZO Reconocimiento a Eduardo Caballero con el Lifetime Achievement Awards y ganadores del Círculo Creativo Young Creatives Competition 2:15 p.m. – 3:45 p.m. NOT SO SECRET IDENTITIES Co-Moderadores: Gary Bonilla y Luis Miguel Messianu Panelistas: -Mike Alfonseca, JWT, Dominican Republic -Raul Cardos, Presidente, DDB Mexico -Rodrigo Figueroa Reyes, Director General Creativo, FiRe Advertainment -Juan Carlos Ortiz, Presidente y Director General Creativo, Leo Burnett Colombia -Jaime Rosado, Vice Presidente Regional Creativo JWT PR y Caribe 7:00 p.m. 8th ANNUAL ADVERTISING AGE HISPANIC CREATIVE AWARDS RECEPTION & GALA