Durante la ceremonia de mañana se hará entrega de los premios en la categoría Promo y 55 trabajos a latinos estarán expectantes para saber si logran alzar un León. Con Brasil a la cabeza, el shortlist encuentra a Argentina compitiendo con 7 piezas, al igual que España. También integran el listado Estados Unidos Hispano con 6, Colombia con 5, México y Portugal con 4 cada uno. Por su parte, Perú y Puerto Rico ingresaron con 3, mientras que Chile, Costa Rica y Guatemala competirán con un trabajo por país.
A continuación, el listado de finalistas latinos en Promo:
A01 (Food & Drinks )
-THE FAIREST NIGHT OF ALL, de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para AB INBEV. ARGENTINA
-FRONT PAGE PACK, de LEWLARATBWA São Paulo para CIA CACIQUE DE CAFÉ SOLUVEL. BRAZIL
-EDIBLE SIX PACK RINGS, de WE BELIEVERS New York para SALTWATER BREWERY. USA
-HUNT OR BE HUNTED, de McCANN WORLDGROUP Barcelona para JAGERMEISTER. SPAIN
A04 (Cars & Automotive Products & Services)
-#SMARTEFFECT, de BBDO PORTUGAL Lisbon para MERCEDES-BENZ PORTUGAL. PORTUGAL
A07 (Media & Publications)
-ANTI-RIVAL VACCINE, de OGILVY BRASIL São Paulo para BANDSPORTS. BRAZIL
-HATTRICK, de TAPSA | Y&R Madrid para BEIN SPORTS. SPAIN
A08 (Financial Products & Services)
-38 YEARS LATER, de J. WALTER THOMPSON PUERTO RICO San Juan para TRIPLE S. PUERTO RICO
-A10 (Commercial Public Services)
-WORDS TO WATCH, de LDC São Paulo para EASY WAY LANGUAGE CENTER. BRAZIL
A11 (Corporate Image)
-WHAT FAMILY MEANS, de NBS Rio de Janeiro para HOUAISS DICTIONARY. BRAZIL
-THE BULLETPEN, de McCANN COLOMBIA Bogotá para MINISTRY OF NATIONAL EDUCATION COLOMBIA. COLOMBIA
A12 (Public Health & Safety)
-STRIKING LESSONS, de LEO BURNETT LISBOA para BRISA HIGHWAY COMPANY. PORTUGAL
-PEPITO, de McCANN San Juan / HAROLD JESSURUN San Juan para GFR MEDIA. PUERTO RICO
-MANBOOBS, de DAVID Buenos Aires para MACMA. ARGENTINA
A13 (Public Sector & Awareness Messages)
-DONT LOOK AWAY, de AKQA São Paulo para USHER. BRAZIL
-CHILDRENS ELECTIONS, de McCANN WORLDGROUP MADRID para SAVE THE CHILDREN. SPAIN
A14 (Charities & Appeals)
-DONATE THE BARS, de J. WALTER THOMPSON BRAZIL São Paulo para ATADOS. BRAZIL
-CHOCÓ TO DANCE, de MULLENLOWE SSP3 Bogotá D.C. para JPGC FOUNDATION. COLOMBIA
-BRAILLE BRICKS, de LEWLARATBWA São Paulo para DORINA NOWILL FOUNDATION. BRAZIL
B01 (Guerrilla Marketing & Stunts)
-THE FAIREST NIGHT OF ALL, de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para AB INBEV. ARGENTINA
-#SMARTEFFECT, de BBDO PORTUGAL Lisbon para MERCEDES-BENZ PORTUGAL. PORTUGAL
-CHAMPIONS BOSS, de LEO BURNETT Madrid para HEINEKEN. SPAIN
-THE REAL ICE COLD COCA-COLA., de OGILVY & MATHER COLOMBIA Bogotá para COCA-COLA.. COLOMBIA
-CHILDRENS ELECTIONS, de McCANN WORLDGROUP MADRID para SAVE THE CHILDREN. SPAIN
B02 (Live Shows / Concerts / Festivals)
-SL BENFICA SAFETY DEMONSTRATION, de O ESCRITORIO Estoril para SL BENFICA, EMIRATES. PORTUGAL
B03 (Use of Exhibitions / Installations)
-RESTING HOUSE BILLBOARD, de McCANN LIMA para SODIMAC HOMECENTER. PERU
B04 (Use of Ambient Media: Small Scale)
-PAPER GLASSES, de GREY MÈXICO Mexico City para SAVE THE CHILDREN AND SANTILLANA. MEXICO
-LIFESAVER BACKPACK, de J. WALTER THOMPSON COLOMBIA Bogotá para LUKI. COLOMBIA
-EDIBLE SIX PACK RINGS, de WE BELIEVERS New York para SALTWATER BREWERY. USA
B05 (Use of Ambient Media: Large Scale)
-LAYS MAXX SUPERCLÁSICO, de BBDO ARGENTINA Buenos Aires para PEPSICO FOOD. ARGENTINA
B06 (Use of Customer in-Store Experience)
-WHOPPER SIGN, de DAVID Miami para BURGER KING. USA
-FRONT PAGE PACK, de LEWLARATBWA São Paulo para CIA CACIQUE DE CAFÉ SOLUVEL. BRAZIL
-MCTRAX, de TBWANEBOKO Amsterdam para McDONALDS. THE NETHERLANDS
B08 (Use of Broadcast)
-PERISCOPE SIGN LANGUAGE, de PUBLIMARK LOWE San José para ICE. COSTA RICA
-TRUTH DETECTOR, de DDB BRASIL São Paulo para 89 FM. BRAZIL
-#DONATEFORPRISCILA, de LEO BURNETT TAILOR MADE São Paulo para CLUBE SANGUE BOM. BRAZIL
B09 (Use of Print or Standard Outdoor )
-RESTING HOUSE BILLBOARD, de McCANN LIMA para SODIMAC HOMECENTER. PERU
-PEPITO, de McCANN San Juan / HAROLD JESSURUN San Juan para GFR MEDIA. PUERTO RICO
C01 (Use of Digital Platforms)
-DONT LOOK AWAY, de AKQA São Paulo para USHER. BRAZIL
-WORDS TO WATCH, de LDC São Paulo para EASY WAY LANGUAGE CENTER. BRAZIL
-THE BIG DATA TAKEDOWN, de CIRCUS GREY Lima para ACTIONEARTH.ORG. PERU
-COLORMAPS, de J. WALTER THOMPSON MEXICO Mexico City / GOOGLE THE ZOO Mexico City para PPG COMEX. MEXICO
C02 (Use of Mobile )
-THE COLOR ALPHABET, de McCANN WORLDGROUP MADRID para COLORADD. SPAIN
-CALL CENTER, de J. WALTER THOMPSON MEXICO Mexico City para ANHEUSER-BUSCH INBEV MEXICO. MEXICO
-VIGILANT WALLPAPERS, de LEO BURNETT TAILOR MADE São Paulo para JEEP. BRAZIL
C03 (Use of Social Platforms)
-VAN GOGH BNB, de LEO BURNETT CHICAGO para ART INSTITUTE OF CHICAGO. USA
-POLICE VS DELIVERIES, de OGILVY GUATEMALA para JÓVENES CONTRA LA VIOLENCIA. GUATEMALA
-MANBOOBS, de DAVID Buenos Aires para MACMA. ARGENTINA
-SAMSUNG GALAXY SURFBOARD, de LEO BURNETT TAILOR MADE São Paulo para SAMSUNG. BRAZIL
C04 (Co-Creation & User Generated Content )
-WHAT FAMILY MEANS, de NBS Rio de Janeiro para HOUAISS DICTIONARY. BRAZIL
-MASHIMACHINE, de LEO BURNETT MÉXICO para 4PELAGATOS.COM. MEXICO
-SNAP KING, de DAVID Buenos Aires para BURGER KING ARGENTINA. ARGENTINA
C05 (Response / Real-time Activity)
-HELP KENYA NOT KANYE, de ALMA DDB Miami para CROWDRISE. USA
E01 (Integrated Campaign led by Promo & Activation)
-WHOPPER SIGN, de DAVID Miami para BURGER KING. USA
-THE LUCK OF BEING CHILEAN, de PROLAM Y&R Santiago para POLLA CHILENA DE BENEFICIENCIA. CHILE
E02 (Low Budget Campaign)
-ONEMI RADIO, de SHACKLETON Madrid para CHILES MINISTRY OF INTERNAL AFFAIRS. SPAIN
-HELP KENYA NOT KANYE, de ALMA DDB Miami para CROWDRISE. USA
-SNAP KING, de DAVID Buenos Aires para BURGER KING ARGENTINA. ARGENTINA
-THE BULLETPEN, de McCANN COLOMBIA Bogotá para MINISTRY OF NATIONAL EDUCATION COLOMBIA. COLOMBIA
