En 2010, de las 40 campañas seleccionadas por Leo Burnett para las Cannes Predictions resultaron ganadoras de 90 Lions, e incluyó 11 de los 15 Grand Prix, un Titanium, 32 Oros, 29 Platas y 27 Bronces.
Liderado por Tutssel, el equipo creativo de Leo Burnett visionó cientos de campañas, monitoreó premios globales y locales, y siguió de cerca las tendencias de la industria para elaborar las predicciones de este año. En el reel de 2011 están representados 14países, y refleja un mix internacional y un balance entre categorías de producto y medios.
A continuación el listado de trabajos que integran el Cannes Prediction
- Heineken "The Entrance" - Wieden + Kennedy Amsterdam, Holanda
- Target "Kaleidoscopic Fashion Spectacular" - Mother, USA
- T-Mobile "Welcome Back" - Saatchi & Saatchi, London, UK
- Ikea "Cats" - Mother, London, UK
- Carlton Draught "Slo Mo" - Clemenger BBDO, Australia
- Diesel "A Brief History" - Santo, London, UK
- World Wildlife Foundation "Save as WWF" - Jung von Matt, Alemania
- Nike - Football "Write the Future" - Wieden + Kennedy Amsterdam, Holanda
- Gatorade "Replay - Season 2+3" - TBWA\Chiat\Day, USA
- Volkswagen - Passat "The Force" - Deutsch, USA
- Sony PlayStation - DC Universe "Mr. Lee" - Leo Burnett Madrid, España
- FedEx "Exchange Student" - BBDO, USA
- Shangri-La Hotels "It's In Our Nature" - Ogilvy & Mather, Hong Kong, China
- Tipp-Ex "A Hunter Shoots a Bear" - Buzzman, Francia
- Google Creative Lab / Arcade Fire "The Wilderness Downtown" - Chris Milk & @radical.media, USA
- Coca-Cola - Burn Energy Drink "Ride" - Publicis Mojo, Australia
- Nike - Basketball "The Film Room" - R\GA, USA
- Leo Burnett India "The Gandhi Font" - Leo Burnett, Mumbai, India
- Berghs School "Don't Tell Ashton" - Berghs School, Suecia
- Innovative Thunder "Pay With a Tweet" - R\GA, USA
- Old Spice "Response Campaign" - Wieden + Kennedy Portland, USA
- Puma "After Hours Athlete" - Droga5, USA
- Diageo - Bundaberg Rum "Favourable Lie" - Leo Burnett, Sydney, Australia
- New Zealand Lotto "Lucky Dog" - DDB, Auckland, Nueva Zelandia
- Domestic Violence Hotline "Mercy Street" - Y&R, New York, USA
- Carinho de Verdade "The World's Biggest Hug" - Monumenta, Brazil
- Overturn Prop 8 "Devin & Glenn" - Saatchi & Saatchi, USA
- Logitech Revue With Google TV "Ivan Cobenk" - Goodby Silverstein & Partners, San Francisco, USA
- Allstate "Teen Driver" / "GPS" / "Douglas Fir" - Leo Burnett, Chicago, USA
- Bolthouse Farms "Baby Carrots" - Crispin Porter + Bogusky, Boulder, USA
- BGH Air Conditioners "Big Noses" - Del Campo Nazca Saatchi & Saatchi, Argentina
- 4th Amendment Wear "Metallic Ink Undertones" - 4th Amendment Wear, Boulder, USA
- Nike "Republica Popular do Corinthians" - F/Nazca Saatchi & Saatchi, Brazil
- IBM "Watson" - Ogilvy & Mather, USA
- Google - Chrome Browser "Chrome Speed Tests" - BBH & Google Creative Labs, USA
- Volkswagen - Fun Theory "Speed Camera Lottery" - DDB, Suecia
- Drive Dry "They'd Love To Meet You" - Fox P2, Capetown, Sudáfrica
- Johnny Cash - American IV "The Johnny Cash Project" - Chris Milk & @radical.media, USA
- Chrysler - Chrysler 200 "Born In Fire" - Wieden + Kennedy, Portland, USA
- Bing / Jay-Z "Decode Jay-Z With Bing" - Droga5, USA
* Para ver todos los candidatos: www.cannespredictions.com