"Los resultados históricos de FCB este año pueden atribuirse a los líderes creativos que componen nuestra red mundial", dijo Carter Murray, director general de FCB Worldwide. Una de las principales prioridades de Murray ha sido crear un entorno en el que las personas con talento puedan prosperar y crecer. "También es un testimonio de la visión creativa de Susan Credle, Directora Creativa Global".

"Este increíble premio es un magnífico reconocimiento al espíritu de Never Finished de FCB y a su escala 456", dijo Susan Credle, Directora Creativa Global. "Y, lo que es más importante, de la generosidad del Consejo Creativo Global (CCG), donde nuestros directores creativos se reúnen semestralmente para evaluar y amplificar el mejor trabajo de la red global". Credle, con la colaboración creativa de Fred Levron, y el GCC, mostraron esta semana todo el potencial de la transformación creativa de FCB en el mayor escenario del marketing creativo mundial.

"Boards of Change", de FCB Chicago, en nombre de la ciudad de Chicago, y "Contract for Change", de FCB Chicago/FCB Nueva York, en nombre de AB InBev, ganaron el trofeo Titanium -el prestigioso premio que se concede a los trabajos innovadores que abren nuevos caminos- en la última jornada del festival. "Boards of Change" ganó un total de 14 Leones, incluido un Gran Premio. "Contract for Change" consiguió 9 importantes victorias durante el Festival, incluido el aclamado Gran Premio.

Entre los aspectos más destacados de la red se encuentran el tercer puesto de FCB Chicago liderada creativamente por Andres Ordoñez como Agencia del Año, con un total de 24 victorias, FCB Nueva York, que terminó la semana con 18 victorias, FCB Canadá, con 7, FCB Inferno, con 6, FCB Interface, con 7, y AREA 23, una empresa de la red FCB Health, con 11 Leones, incluidos dos Grand Prix.

Esta fantástica actuación en Cannes llega tras un año impresionante para FCB Network, nombrada Agencia Global de 2020 por Adweek, en reconocimiento a su continuo crecimiento, innovación y enfoque en sus profesionales y clientes, así como al trabajo creativo que han realizado juntos.

A continuación los trofeos recibidos en cada uno de los Premios de este año.

Sustainable Development Goals Lions

PLATA

FCB CANADÁ Project Understood GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Sustainable Development Goals – Reduced Inequalities

BRONCE

FCB CHICAGO/FCB NEW YORK Contract For Change AB INBEV Sustainable Development Goals – Responsible Consumption and Production

FCB ULKA Out And Proud Classified THE TIMES OF INDIA Sustainable Development Goals – Gender Equality

Titanium Lions

León de Titanio

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Titanium

FCB CHICAGO/FCB NEW YORK CONTRACT FOR CHANGE AB INBEV Titanium

Brand Experience & Activation Lions

ORO

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Brand Experience & Activation – Corporate Purpose & Social Responsibility

PLATA

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Brand Experience & Activation – Healthcare

FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Brand Experience & Activation – Live Brand Experience or Activation

BRONCE

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Brand Experience & Activation – Tech-led Brand Experience

FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Brand Experience & Activation – Social Behaviour

FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Brand Experience & Activation – Corporate Purpose & Social Responsibility

FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Brand Experience & Activation – Not-for-profit/Charity/ Government

FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Brand Experience & Activation – Digital Installations

Creative Business Transformation Lions

ORO

FCB CHICAGO/FCB NEW YORK CONTRACT FOR CHANGE AB INBEV Creative Business Transformation – Brand Purpose & Impact

PLATA

FCB CHICAGO/FCB NEW YORK CONTRACT FOR CHANGE AB INBEV Creative Business Transformation – Venture Models & Corporate Innovation

Creative eCommerce Lions

Grand Prix

FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Creative eCommerce – Market Disruption

ORO

FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Creative eCommerce – Social Commerce

BRONCE

FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Creative eCommerce – Not-for-profit/Charity/ Government

León en Eficacia Creativa

ORO

FCB NEW YORK THE WHOPPER DETOUR (2021) BURGER KING Creative Effectiveness – Acquisition

BRONCE

FCB NEW YORK THE WHOPPER DETOUR (2021) BURGER KING Creative Effectiveness – Retail

Innovation Lions

PLATA

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Innovation – Early Stage Technology

Mobile Lions

PLATA

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Mobile – Connected Devices/Wearables

BRONCE

FCB/SIX PUBLICLY TRADED LIFESTYLES HEALTHCARE Mobile – Brand-led Mobile Websites

Radio & Audio Lions

Grand Prix

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Radio & Audio – Healthcare

ORO

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Radio & Audio – Use of Audio Technology

PLATA

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Radio & Audio – Use of Music

FCB CHICAGO BEDTIME STORIES WALMART Radio & Audio – Corporate Purpose & Social Responsibility

Digital Craft Lions

ORO

FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Digital Craft – Experience Design: Voice

BRONCE

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Digital Craft – Innovative Use of Technology

Entertainment Lions

BRONCE

FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Entertainment – Sports: Brand Integration & Sponsorships/ Partnerships

FCB&FIRE UNBOXING IBAI NETFLIX & PLAYSTATION Entertainment – Innovation in Branded Content

Entertainment Lions for Sport

BRONCE

FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Entertainment Lions for Sport – Sports Live Experience

Creative Data Lions

PLATA

FCB/SIX ‘ME TOO.’ ACT TOO. ‘ME TOO.’ Creative Data – Data Integration

FCB/SIX PUBLICLY TRADED LIFESTYLES HEALTHCARE Creative Data – Data-enhanced Creativity

Creative Strategy Lions

PLATA

FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Creative Strategy – Collaboration

BRONCE

FCB CHICAGO CONTRACT FOR CHANGE AB INBEV Creative Strategy – Food & Drink

FCB NEW YORK

Direct Lions

ORO

FCB CHICAGO/FCB NEW YORK CONTRACT FOR CHANGE AB INBEV Direct – Corporate Purpose & Social Responsibility

PLATA

FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Direct – Co-creation & User Generated Content

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Direct – Not-for-profit/Charity/ Government

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Direct – Use of Ambient Media: Large Scale

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Direct – Social Behaviour

FCB CHICAGO/FCB NEW YORK CONTRACT FOR CHANGE AB INBEV Direct – Food & Drink

BRONCE

AREA 23, EMPRESA DA FCB HEALTH NETWORK THE INEVITABLE NEWS THE INEVITABLE NEWS Direct – Use of Print/Outdoor

FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Direct – New Realities & Voice-activation

FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Direct – Immersive Experiences & Interactive Screens

Mobile Lions

Grand Prix

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Media – Social Behaviour

ORO

FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Media – Use of Social Platforms

FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Media – Use of Events

BRONCE

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Media – Use of Ambient Media: Large Scale

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Media – Corporate Purpose & Social Responsibility

FCB NEW YORK MICHELOB ULTRA COURTSIDE AB INBEV Media – Social Behaviour

PR Lions

Grand Prix

FCB CHICAGO/ FCB NEW YORK CONTRACT FOR CHANGE AB INBEV PR – Corporate Image, Communication & Reputation Management

ORO

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO PR – Social Behaviour

FCB CHICAGO/ FCB NEW YORK CONTRACT FOR CHANGE AB INBEV PR – Food & Drink

PLATA

AREA 23, EMPRESA DA FCB HEALTH NETWORK THE INEVITABLE NEWS THE INEVITABLE NEWS PR – Media/ Entertainment

FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI PR – Not-for-profit/Charity/ Government

BRONCE

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO PR – Brand Voice & Strategic Storytelling

Social & Influencer Lions

PLATA

FCB INFERNO RAISING PROFILES THE BIG ISSUE & LINKEDIN Social & Influencer – Audience Targeting/ Engagement Strategies

BRONCE

FCB Brasil SWEET BLOCK ABRAJI & CONGRESSO EM FOCO Social & Influencer – Cultural Insight

Design

ORO

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Design – Event Storytelling

PLATA

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Design – Spatial & Sculptural Exhibitions and Experiences

AREA 23, EMPRESA DA FCB HEALTH NETWORK SEE SOUND SEE SOUND Design –

Consumer Technology & Homeware

BRONCE

AREA 23, EMPRESA DA FCB HEALTH NETWORK SEE SOUND SEE SOUND Design – Medical Products

AREA 23, EMPRESA DA FCB HEALTH NETWORK THE INEVITABLE NEWS THE INEVITABLE NEWS Design – Design-driven Effectiveness

Health & Wellness

ORO

FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Health & Wellness – Nonprofit/

Foundation-led Education & Awareness

PLATA

FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Health & Wellness – Nonprofit/

Foundation-led Education & Awareness

BRONCE

AREA 23, EMPRESA DA FCB HEALTH NETWORK THE INEVITABLE NEWS THE INEVITABLE NEWS Health & Wellness – Nonprofit/Foundation-led Education & Awareness

FCB CANADÁ PROJECT UNDERSTOOD GOOGLE AI E SOCIEDADE CANADENSE PARA SÍNDROME DE DOWN Health & Wellness – Health & Wellness Tech

Outdoor

ORO

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Outdoor – Live Advertising and Events

PLATA

FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Outdoor – Ambient Outdoor

BRONCE

FCB CHICAGO BOARDS OF CHANGE CIDADE DE CHICAGO Outdoor –

Displays

FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Outdoor –

Single-market Campaign

FCB INTERFACE THE PUNISHING SIGNAL POLÍCIA DE MUMBAI Outdoor – Social Behaviour

Pharma

Grand Prix

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Pharma – Regulated

ORO

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Pharma – Regulated

PLATA

AREA 23, EMPRESA DA FCB HEALTH NETWORK TRAPPED INSMED INCORPORATED Pharma – Regulated

AREA 23, EMPRESA DA FCB HEALTH NETWORK UNBREAKABLE INSMED INCORPORATED Pharma – Regulated

BRONCE

AREA 23, EMPRESA DA FCB HEALTH NETWORK FIGHTING FOR WORDS – THE FIRST POSTERS TO HELP TREAT APHASIA – “SHEEP” CONSTANT THERAPY Pharma – Regulated

AREA 23, EMPRESA DA FCB HEALTH NETWORK SICK BEATS WOOJER Pharma – Regulated

Print & Publishing

PLATA

AREA 23, EMPRESA DA FCB HEALTH NETWORK THE INEVITABLE NEWS THE INEVITABLE NEWS Print & Publishing – Media/Entertainment