BRAND EXPERIENCE & ACTIVATION LIONS SHORTLIST

A01 (Food & Drink)

-PLASTIC FISHING TOURNAMENT de WE BELIEVERS, Brooklyn para CORONA BEER de AB INBEV / CORONA. Pa: PRIMO CONTENT Mexico City / RELEVANT México D.F.. USA.

-NATIVE SPORTSCASTERS de WE BELIEVERS, Brooklyn para CORONA de AB INBEV. Pa: PRODOERS New york. USA.

-NATURAL BAR: THE BAR THAT LEAVES NO TRACE de DAVID, Bogotá / DAVID, Madrid para CORONA de ABINBEV. Pa: . COLOMBIA / SPAIN.

-APOLOGIZE THE RAINBOW de DDB, Chicago / DDB, New York para SKITTLES LIME de SKITTLES. Pa: PICROW Los Angeles. USA.

A02 (Consumer Goods)

-PLASTICOFF de VMLY&R MEXICO, Mexico City para WHIRLPOOL de WHIRLPOOL. Pa: ORIENTAL FILMS Mexico City. MEXICO.

A03 (Healthcare)

-EYEDAR de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para EYEDAR APP FOR THE BLIND de HORIZON THERAPEUTICS. Pa: DALMATIAN COW Los Angeles. USA.

A04 (Automotive)

-SIGNS FROM BEYOND de COMMONWEALTH McCANN, Mexico City para GENERAL MOTORS / CHEVROLET de GENERAL MOTORS / CHEVROLET. Pa: LOVSTER Mexico City. MEXICO.

A05 (Retail)

-WHOPPER HEIST de WE BELIEVERS, Brooklyn para WHOPPER de BURGER KING. Pa: THE MOVEMENT – BY LANDIA Chacarita. USA.

-THE IMPOSSIBLE COMBO de DAVID, Sao Paulo / ZUBI ADVERTISING, Miami para WHOPPER de BURGER KING. Pa: A9 AUDIO São Paulo / SAILOR STUDIO São Paulo. BRAZIL / USA.

-BURGER GLITCH de DAVID, Sao Paulo para WHOPPER de BURGER KING. Pa: HEFTY Sao Paulo / VETOR ZERO São Paulo. BRAZIL.

A06 (Travel / Leisure)

-INVALUABLE FOOD de LEO BURNETT, Madrid para MADRID FUSIÓN de MADRID FUSIÓN. Pa: ATTIC FILMS Madrid. SPAIN.

A08 (Consumer Services / Business to Business)

-THE EMANCIPATION LOAN de CIRCUS GREY, Lima para MIBANCO de MIBANCO. Pa: KUBRICK Lima. PERU.

A09 (Not-for-profit / Charity / Government )

-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.

B01 (Social Engagement & Integration for Live Experience)

-THE PIRATE MATCH de MIRUM AGENCY BRAZIL, Curitiba para IPTV STREAMING de DIRECTVGO. Pa: BUZZ CREATIVE CONTENT STUDIO Curitiba / TORO ÁUDIO Curitiba. BRAZIL.

-BOYCOTT ADS de PUBLICIS ITALY, Milan / PUBLICIS, Buenos Aires para HEINEKEN de HEINEKEN. Pa: TRESBIEN! Martínez. ITALY / ARGENTINA.

-AMONG NUGGETS de DAVID, Madrid para RESTAURANTS de BURGER KING. Pa: . SPAIN.

-HELMET KING de DAVID, Madrid para RESTAURANTS de BURGER KING. Pa: . SPAIN.

-HEINZ HIDDEN SPOTS de GUT, Sao Paulo para KRAFT KETCHUP de THE KRAFT HEINZ CO. Pa: ARMS STUDIO - / BBL E-SPORTS Sao Paulo / HEFTY Sao Paulo / I HATE FLASH Consolação / MOL São Paulo. BRAZIL.

-SINK THIS ISLAND de ALMAPBBDO, São Paulo para INSTITUTIONAL de UN GLOBAL COMPACT. Pa: CABARET STUDIO Sao Paulo / COMPANIA São Paulo. BRAZIL.

B02 (Use of Mobile & Devices)

-WHOPPER HEIST de WE BELIEVERS, Brooklyn para WHOPPER de BURGER KING. Pa: THE MOVEMENT – BY LANDIA Chacarita. USA.

B03 (Use of Website / Microsites)

-NEW ICONIC KISSES de GUT, Sao Paulo para MERCADO LIVRE de MERCADO LIVRE (EBAZAR). Pa: LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo. BRAZIL.

-THE EYE TRACKER de DE LA CRUZ OGILVY, Guaynabo para SUPERMAX SUPERMARKETS de SUPERMAX ONLINE. Pa: DE LA CRUZ OGILVY Guaynabo. PUERTO RICO.

B05 (Branded Games)

-E-NTERPRETERS de FAHRENHEIT DDB, Lima para PILSEN CALLAO de PILSEN CALLAO. Pa: KA&O FILMS AND CONTENT Lima. PERU.

B06 (Digital Installations)

-THE BLUE PARADOX de OGILVY, Chicago para SC JOHNSON de SC JOHNSON. Pa: RADICAL MEDIA New York. USA.

B07 (Tangible & Spatial Technology)

-THE ART OF SELF EXAMINTION de DAVID, Buenos Aires para BREAST CANCER PREVENTION de MACMA. Pa: POSTER FILMS Buenos Aires. ARGENTINA.

B09 (Tech-led Brand Experience)

-E-NTERPRETERS de FAHRENHEIT DDB, Lima para PILSEN CALLAO de PILSEN CALLAO. Pa: KA&O FILMS AND CONTENT Lima. PERU.

B10 (Cross-platform Digital Experience)

-ROYALTY FREE BOT de DAVID, Bogotá para BUDWEISER BUDXRECORDS de ABINBEV. Pa: PIVOTE Bogotá. COLOMBIA.

-APOLOGIZE THE RAINBOW de DDB, Chicago / DDB, New York para SKITTLES LIME de SKITTLES. Pa: PICROW Los Angeles. USA.

C03 (Customer Acquisition & Retention)

-THE PIRATE MATCH de MIRUM AGENCY BRAZIL, Curitiba para IPTV STREAMING de DIRECTVGO. Pa: BUZZ CREATIVE CONTENT STUDIO Curitiba / TORO ÁUDIO Curitiba. BRAZIL.

-HUMAN MEAT BURGER de LOLA MULLENLOWE, Madrid para PLANT BASED HUMAN MEAT BURGER de OUMPH!. Pa: LANDIA Madrid. SPAIN.

D01 (Live Brand Experience or Activation)

-CHICAGO NOT IN CHICAGO de ENERGY BBDO, Chicago para CHICAGO TOURISM de CITY OF CHICAGO. Pa: BLACK MADRE São Paulo / FLARE BBDO Chicago. USA.

D02 (Guerrilla Marketing & Stunts)

-BIHAR: CHOOSING TOMORROW de BBK FOUNDATION, Bilbao (Bizkaia) / LLYC, Madrid para CLIMATE CHANGE AND SUSTAINABILITY AWARENESS de BBK FOUNDATION. Pa: ANTIESTATICO Madrid / GU DESIGN Basauri, Bizkaia / LLYC Madrid. SPAIN.

-STUCK IN THE 80S de SOKO, São Paulo para GUARANÁ ANTARCTICA de ABINBEV - GUARANÁ ANTARCTICA. Pa: CLAVA Sao Paulo / LIMBIC MUSIC Sao Paulo. BRAZIL.

-INVALUABLE FOOD de LEO BURNETT, Madrid para MADRID FUSIÓN de MADRID FUSIÓN. Pa: ATTIC FILMS Madrid. SPAIN.

-THE REFUGEE JATOBA de AFRICA DDB, São Paulo para ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) de INSTITUTIONAL. Pa: BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / DAHOUSE AUDIO Sao Paulo / HUNGRY MAN São Paulo / PINDORAMA FILMES Rio de Janeiro. BRAZIL.

-THE FOAMY HAIRCUT de AFRICA DDB, São Paulo para AB INBEV de BRAHMA BEER. Pa: SATELITE AUDIO São Paulo / SEIVA Sao Paulo. BRAZIL.

D04 (Sponsorship & Brand Partnership)

-WHOPPER HEIST de WE BELIEVERS, Brooklyn para WHOPPER de BURGER KING. Pa: THE MOVEMENT – BY LANDIA Chacarita. USA.

-PLASTIC FISHING TOURNAMENT de WE BELIEVERS, Brooklyn para CORONA BEER de AB INBEV / CORONA. Pa: PRIMO CONTENT Mexico City / RELEVANT México D.F.. USA.

-TOUCH YOUR ANCESTORS’ BALLS de FAHRENHEIT DDB, Lima para . de FUNDACIÓN. Pa: SORDO Lima. PERU.

-INVALUABLE FOOD de LEO BURNETT, Madrid para MADRID FUSIÓN de MADRID FUSIÓN. Pa: ATTIC FILMS Madrid. SPAIN.

-OREO THINS PROTECTION PROGRAM de THE COMMUNITY, Miami para OREO THINS de OREO. Pa: MEDIA.MONKS New York. USA.

D05 (Launch / Re-launch)

-THE EMANCIPATION LOAN de CIRCUS GREY, Lima para MIBANCO de MIBANCO. Pa: KUBRICK Lima. PERU.

-SCRATCHBOARDS de DAVID, Madrid para GAMES de ACTIVISION. Pa: 900 FILMS San Diego / THE BAIT SHOPPE New York / THE PRODUCER Madrid. SPAIN.

-DUET DELIVERY de DAVID, Sao Paulo para BURGER KING DELIVERY de BURGER KING. Pa: JAMUTE Sao Paulo / MD FILME PRODUTORA AUDIOVISUAL LTDA Ribeirao Preto. BRAZIL.

E01 (Local Brand )

-THE INEVITABLE NEWS de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para THE INEVITABLE NEWS de THE INEVITABLE NEWS. Pa: BROOKLYN SPORTS PAGE New York / STELLAR PRINTING INC Queens. USA.

-THE FOAMY HAIRCUT de AFRICA DDB, São Paulo para AB INBEV de BRAHMA BEER. Pa: SATELITE AUDIO São Paulo / SEIVA Sao Paulo. BRAZIL.

E02 (Challenger Brand)

-BEER DROPS de DDB, Chicago para MILLER LITE de MILLER LITE. Pa: KALEIDOSCOPE New York. USA.

E04 (Social Behaviour)

-VERTICAL BIKE de OGILVY PERU, Lima para HONDA MOTORS de HONDA. Pa: BARBA ROJA AUDIO Lima / CANICA FILMS Lima. PERU.

E05 (Cultural Insight)

-THE EMANCIPATION LOAN de CIRCUS GREY, Lima para MIBANCO de MIBANCO. Pa: KUBRICK Lima. PERU.

-GUN SURVIVOR REVIEWS de ENERGY BBDO, Chicago para NON-PROFIT COMBATING GUN VIOLENCE de GUNS DOWN AMERICA. Pa: CANJA AUDIO CULTURE Curitiba / FLARE BBDO Chicago. USA.

-THE EYE TRACKER de DE LA CRUZ OGILVY, Guaynabo para SUPERMAX SUPERMARKETS de SUPERMAX ONLINE. Pa: DE LA CRUZ OGILVY Guaynabo. PUERTO RICO.

-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.

E06 (Breakthrough on a Budget)

-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.

E07 (Corporate Purpose & Social Responsibility)

-PLASTIC FISHING TOURNAMENT de WE BELIEVERS, Brooklyn para CORONA BEER de AB INBEV / CORONA. Pa: PRIMO CONTENT Mexico City / RELEVANT México D.F.. USA.

-BOYCOTT ADS de PUBLICIS ITALY, Milan / PUBLICIS, Buenos Aires para HEINEKEN de HEINEKEN. Pa: TRESBIEN! Martínez. ITALY / ARGENTINA.

-NEW ICONIC KISSES de GUT, Sao Paulo para MERCADO LIVRE de MERCADO LIVRE (EBAZAR). Pa: LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo. BRAZIL.