A01 (Food & Drink)

-OREO THINS PROTECTION PROGRAM de THE COMMUNITY, Miami para OREO THINS de OREO. Pa: MEDIA.MONKS New York. USA.

A05 (Retail)

-THE IMPOSSIBLE COMBO de DAVID, Sao Paulo / ZUBI ADVERTISING, Miami para WHOPPER de BURGER KING. Pa: A9 AUDIO São Paulo / SAILOR STUDIO São Paulo. BRAZIL / USA.

-KEEP IT REAL MEALS de DAVID, Madrid / DAVID, Miami para RESTAURANTS de BURGER KING. Pa: CAVIAR PRODUCTIONS Palm Bay. SPAIN / USA.

A06 (Travel / Leisure)

-INVALUABLE FOOD de LEO BURNETT, Madrid para MADRID FUSIÓN de MADRID FUSIÓN. Pa: ATTIC FILMS Madrid. SPAIN.

A09 (Not-for-profit / Charity / Government )

-MISSING STOCK de WUNDERMAN THOMPSON, Bogotá para STOCK IMAGE BANK de INTERNATIONAL FOUNDATION FOR REUNION + MUDI 3D & AR STUDIO. Pa: . COLOMBIA.

-THE REFUGEE JATOBA de AFRICA DDB, São Paulo para ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) de INSTITUTIONAL. Pa: BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / DAHOUSE AUDIO Sao Paulo / HUNGRY MAN São Paulo / PINDORAMA FILMES Rio de Janeiro. BRAZIL.

-LOS SANTOS +3ºC de VMLY&R, São Paulo para GREENPEACE de GREENPEACE. Pa: PRODUKA CROSSMEDIA PRODUçõES São Paulo. BRAZIL.

-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.

B03 (Use of Ambient Media: Large Scale)

-MALNUTRITION LABELS de L&C, New York para DOLE SUNSHINE COMPANY de DOLE SUNSHINE COMPANY. Pa: SUITCASE PRODUCTIONS New York. USA.

-WHOPPER HEIST de WE BELIEVERS, Brooklyn para WHOPPER de BURGER KING. Pa: THE MOVEMENT – BY LANDIA Chacarita. USA.

-CHICAGO NOT IN CHICAGO de ENERGY BBDO, Chicago para CHICAGO TOURISM de CITY OF CHICAGO. Pa: BLACK MADRE São Paulo / FLARE BBDO Chicago. USA.

B04 (Use of Broadcast)

-THE FOAMY HAIRCUT de AFRICA DDB, São Paulo para AB INBEV de BRAHMA BEER. Pa: SATELITE AUDIO São Paulo / SEIVA Sao Paulo. BRAZIL.

C03 (Use of Real-time Data)

-DATA TIENDA de DDB MEXICO, Mexico City / DDB MEXICO, Ciudad de México para DATA TIENDA de WECAPITAL. Pa: ESTUDIOS MACHINA Bogotá / LADOBLE Mexico. MEXICO.

-BILLY THE WATCHER de LEO BURNETT, Bogota para ABINBEV de PONY MALTA. Pa: LOS LOBOS Medellin. COLOMBIA.

C04 (New Realities & Voice-activation)

-CALL OF DUTY - VANGUARDS OF PHOTOGRAPHY de GUT, Miami para CALL OF DUTY/ VANGUARD de ACTIVISION/ CALL OF DUTY/ VANGUARD. Pa: M SS NG PIECES Los Angeles. USA.

C06 (Gaming )

-THE MOST WANTED PORTRAIT de SANCHO BBDO, Bogotá para ALCALDIA DE SOACHA de ALCALDIA DE SOACHA. Pa: SANCHO BBDO Bogotá. COLOMBIA.

-E-NTERPRETERS de FAHRENHEIT DDB, Lima para PILSEN CALLAO de PILSEN CALLAO. Pa: KA&O FILMS AND CONTENT Lima. PERU.

-LOS SANTOS +3ºC de VMLY&R, São Paulo para GREENPEACE de GREENPEACE. Pa: PRODUKA CROSSMEDIA PRODUçõES São Paulo. BRAZIL.

-HEINZ HIDDEN SPOTS de GUT, Sao Paulo para KRAFT KETCHUP de THE KRAFT HEINZ CO. Pa: ARMS STUDIO - / BBL E-SPORTS Sao Paulo / HEFTY Sao Paulo / I HATE FLASH Consolação / MOL São Paulo. BRAZIL.

-BURGER GLITCH de DAVID, Sao Paulo para WHOPPER de BURGER KING. Pa: HEFTY Sao Paulo / VETOR ZERO São Paulo. BRAZIL.

D01 (Use of Digital Platforms)

-E-NTERPRETERS de FAHRENHEIT DDB, Lima para PILSEN CALLAO de PILSEN CALLAO. Pa: KA&O FILMS AND CONTENT Lima. PERU.

-MISSING STOCK de WUNDERMAN THOMPSON, Bogotá para STOCK IMAGE BANK de INTERNATIONAL FOUNDATION FOR REUNION + MUDI 3D & AR STUDIO. Pa: . COLOMBIA.

-THE PIRATE MATCH de MIRUM AGENCY BRAZIL, Curitiba para IPTV STREAMING de DIRECTVGO. Pa: BUZZ CREATIVE CONTENT STUDIO Curitiba / TORO ÁUDIO Curitiba. BRAZIL.

-THE EYE TRACKER de DE LA CRUZ OGILVY, Guaynabo para SUPERMAX SUPERMARKETS de SUPERMAX ONLINE. Pa: DE LA CRUZ OGILVY Guaynabo. PUERTO RICO.

D02 (Use of Mobile)

-WHOPPER HEIST de WE BELIEVERS, Brooklyn para WHOPPER de BURGER KING. Pa: THE MOVEMENT – BY LANDIA Chacarita. USA.

D03 (Use of Social Platforms)

-KFCOPYPASTE de PS21, Madrid para KFC de KFC. Pa: . SPAIN.

-INVALUABLE FOOD de LEO BURNETT, Madrid para MADRID FUSIÓN de MADRID FUSIÓN. Pa: ATTIC FILMS Madrid. SPAIN.

-BLACK CHARACTERS de FCB BRASIL, São Paulo para REVISTA RAÇA de REVISTA RAÇA. Pa: . BRAZIL.

-BOYCOTT ADS de PUBLICIS ITALY, Milan / PUBLICIS, Buenos Aires para HEINEKEN de HEINEKEN. Pa: TRESBIEN! Martínez. ITALY / ARGENTINA.

-DUET DELIVERY de DAVID, Sao Paulo para BURGER KING DELIVERY de BURGER KING. Pa: JAMUTE Sao Paulo / MD FILME PRODUTORA AUDIOVISUAL LTDA Ribeirao Preto. BRAZIL.

D04 (Real-time Response)

-BREADED CARS de PS21, Madrid para KFC de KFC. Pa: . SPAIN.

D05 (Co-creation & User Generated Content)

-TAG THE GAME de LOLA MULLENLOWE, Madrid para LAUNDRY DETERGENT de OMO. Pa: HAPPY FINISH London. SPAIN.

-BLACK CHARACTERS de FCB BRASIL, São Paulo para REVISTA RAÇA de REVISTA RAÇA. Pa: . BRAZIL.

-HEINZ HIDDEN SPOTS de GUT, Sao Paulo para KRAFT KETCHUP de THE KRAFT HEINZ CO. Pa: ARMS STUDIO - / BBL E-SPORTS Sao Paulo / HEFTY Sao Paulo / I HATE FLASH Consolação / MOL São Paulo. BRAZIL.

E02 (Art Direction / Design )

-SCRATCHBOARDS de DAVID, Madrid para GAMES de ACTIVISION. Pa: 900 FILMS San Diego / THE BAIT SHOPPE New York / THE PRODUCER Madrid. SPAIN.

E03 (Experience Design )

-LOS SANTOS +3ºC de VMLY&R, São Paulo para GREENPEACE de GREENPEACE. Pa: PRODUKA CROSSMEDIA PRODUçõES São Paulo. BRAZIL.

-THE UNWEARABLE COLLECTION de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para DISEASE AWARENESS de BOEHRINGER INGELHEIM. Pa: DALMATIAN COW Los Angeles / RITMIKA AUDIO ARTS São Paulo. USA.

E04 (Launch / Re-launch)

-POPEYES - WE COME IN PIECE de GUT, Miami para POPEYES CHICKEN NUGGETS de POPEYES LOUISIANA KITCHEN. Pa: ANIMAL MUSIC Miami / FIVE TO SIXTY Los Angeles. USA.

F03 (Single-market Campaign)

-NATIVE SPORTSCASTERS de WE BELIEVERS, Brooklyn para CORONA de AB INBEV. Pa: PRODOERS New york. USA.

F04 (Social Behaviour)

-THE PIRATE MATCH de MIRUM AGENCY BRAZIL, Curitiba para IPTV STREAMING de DIRECTVGO. Pa: BUZZ CREATIVE CONTENT STUDIO Curitiba / TORO ÁUDIO Curitiba. BRAZIL.

-UNBREAKABLE COURTS de AFRICA DDB, São Paulo para BUDWEISER de INSTITUTIONAL. Pa: LOUD Sao Paulo / SICARIOS FILMES Sao Paulo. BRAZIL.

F05 (Cultural Insight)

-THE UNIFORM THAT NEVER EXISTED de TRACYLOCKE BRASIL, São Paulo para THE UNIFORM THAT NEVER EXISTED de CENTAURO. Pa: TRACYLOCKE BRASIL São Paulo. BRAZIL.

-NATIVE SPORTSCASTERS de WE BELIEVERS, Brooklyn para CORONA de AB INBEV. Pa: PRODOERS New york. USA.

-VIOLET MONTH de WUNDERMAN THOMPSON, Sao Paulo para AVON de AVON. Pa: REBOLUCION São Paulo / SQUAD Sao Paulo. BRAZIL.

-THE FIRST CAR SHOWROOM INSIDE A BUS de OGILVY EL SALVADOR, San Salvador para PICANTO de KIA. Pa: GARAGE FILMS San salvador. EL SALVADOR.

-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.

F06 (Breakthrough on a Budget)

-BREADED CARS de PS21, Madrid para KFC de KFC. Pa: . SPAIN.

-AUDIO GUIDES OF THE TRUTH de MADE, Mexico City / RAINBOW LOBSTER, Loa Angeles para YANKUIK ANAHUAK FOUNDATION. de YANKUIK ANAHUAK FOUNDATION FOR THE RESCUE OF MEXICAN HERITAGE.. Pa: APEX FILM Wien / WHISKEY FILMS Mexico City. MEXICO / USA.

F07 (Corporate Purpose & Social Responsibility)

-MALNUTRITION LABELS de L&C, New York para DOLE SUNSHINE COMPANY de DOLE SUNSHINE COMPANY. Pa: SUITCASE PRODUCTIONS New York. USA.

-PLASTIC FISHING TOURNAMENT de WE BELIEVERS, Brooklyn para CORONA BEER de AB INBEV / CORONA. Pa: PRIMO CONTENT Mexico City / RELEVANT México D.F.. USA.

-THE REFUGEE JATOBA de AFRICA DDB, São Paulo para ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) de INSTITUTIONAL. Pa: BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / DAHOUSE AUDIO Sao Paulo / HUNGRY MAN São Paulo / PINDORAMA FILMES Rio de Janeiro. BRAZIL.

-LETTERS FOR A LAW de BBDO CHILE, Huechuraba para FUNDACIÓN EL HÉRBOLOGO de FUNDACIÓN EL HÉRBOLOGO. Pa: ALASKA FILMS Santiago. CHILE.

-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.

F08 (Market Disruption)

-TAG THE GAME de LOLA MULLENLOWE, Madrid para LAUNDRY DETERGENT de OMO. Pa: HAPPY FINISH London. SPAIN.

-CASH EVERYWHERE de OGILVY, La Paz para BLINK de SOULFTWARE SRL. Pa: MAKINA FILMS Santa Cruz De La Sierra. BOLIVIA.

-FRESH SYSTEM de OGILVY COLOMBIA, Bogotá para CARULLA SUPERMARKET de CARULLA. Pa: AKIRA CINE Bogotá. COLOMBIA.

* Mirá todos los finalistas de Direct aquí