Hoy comienza la 19th Semi Annual Conference de AHAA que durará hasta el día 30 cuando se entreguen los premios a los mejores trabajos dedicados al mercado hispano de los Estados Unidos. A continuación, el cronograma: Miércoles 28 3:00 p.m. – 6:30 p.m. Registración 6:30 p.m. – 8:30 p.m. Bienvenida Jueves 29 8:00 a.m. – 5:00 p.m. Registración 8:00 a.m. – 8:45 a.m. Desayuno 8:00 a.m. – 8:00 p.m. Concurso Young Creative 9:00 a.m. – 9:15 a.m. ROMPIENDO BARRERAS, presentación de las Conferencias. Primera charla: Co-Chairs: Cynthia McFarlane, Managing Director, Conill; Jorge Reynardus, Principal, Reynardus & Moya Advertising. AHAA Chairman: Alex López Negrete, President & CEO, López Negrete Communications 9:15 a.m. – 10:00 a.m. Here's an idea, conferencia de Bob Isherwood, DGC Worldwide de Saatchi & Saatchi. 10:00 a.m. – 10:15 a.m. COFFEE BREAK 10:15 a.m. – 11:15 a.m. Así es como se rompen las barreas. Panelistas: Shirley Attía, SVP/Creative Director, MGS Communications; Laurence Klinger, SVP/Creative Director, Lápiz; Antonio López, EVP/Creative Director, Conill. Moderador: Cynthia McFarlane, EVP/Managing Director, Conill 11:15 a.m. – 11:30 a.m. BREAK 11:30 a.m. – 12:30 p.m. The client quandary: But will it sell? Panelistas: Graciela Eleta, VP/General Manager, Multicultural Marketing, Procter & Gamble; Steve Jett, National Advertising Manager, Toyota. Moderador: Jorge Reynardus, Principal, Reynardus & Moya Advertising 12:45 p.m. – 2:15 p.m. CONFERENCE LUNCHEON 2:15 p.m. – 3:45 p.m. BARRERA BUSTERS PLEASE STEP FORWARD, por Vivek Kuchibohtla, Managing Director of the Americas, Allsorts 2:15 p.m. – 4:15 p.m. AGENCY PRINCIPALS FORUM: AHAA's GROWTH PLAN, por Alex López-Negrete, Chairman, AHAA. 7:00 p.m. – 10:00 p.m. EVENING RECEPTION Viernes 30 8:30 a.m. – 12:00 Registración 8:45 a.m. – 9:30 a.m. Desayuno 9:30 a.m. – 9:50 a.m. LAS BARRERAS QUE NOS QUEDAN POR ROMPER, por Alex López-Negrete, Chairman, AHAA 9:50 a.m. – 10:30 a.m. !YA LLEGARON LOS CYBERISTAS!, por PJ Pereira, Executive Creative Director, AKQA San Francisco. 10:30 a.m. – 10:45 a.m. COFFEE BREAK 10:45 – 12 ACCOUNT PLANNING SHORT STORIES VOL. 2 Panelistas: Luis Miguel Cuenca, Director/Account Planning, Dieste Harmel & Partners; Rocio Fernández, Director/Account Planning, Casanoval Pendrill; Andrew Speyer, Director/Account Planning, Zubi Advertising; Marco Vega, VP/Account Planning, OLE. Co- Moderadiores: Gary Bonilla, VP/Strategic Services, winglatino; Alex Pallete, VP/Director of Account Planning, The Vidal Partnership. 10:45 – 12 "TE QUIERO..TE NECESITO...NO ME ABANDONES!" por Christina Norman, President, MTV. 12 – 1:45 p.m. CONFERENCE LUNCHEON 6:30 p.m. 7th ANNUAL ADVERTISING AGE HISPANIC CREATIVE AWARDS GALA