Además, España, Paraguay, México y Ecuador se quedaron con dos lugares entre los finalistas; mientras que Portugal, Perú y Costa Rica alcanzaron una pieza en el shortlist.
La agencia con mayor cantidad de finalistas fue Ogilvy & Mather Brasil con 4, seguida de DDB Brasil con 3.
FIINALISTAS IBEROAMERICANOS DE PR
Consumer Goods, including FMCG and Household Products
My mattress savings bank, de VCCP Madrid/EUROPAPRESS Madrid para Des´s Mattress Manufacturer. ESPAÑA
Axe morning after pillow, de DDB PUERTO RICO para Unilever Axe Body. PUERTO RICO
Charity and Not for Profit
Imaginary toys, de DDB BRASIL São Paulo para Fundacao Pao Dos Pobres. BRASIL
Corporate Communication
Immortal fans, de OGILVY & MATHER BRASIL para Sport Club Recife Football. BRASIL
Public Affairs
No name match, de ONIRIA/TBWA Asunción/DEBROCA Asunción para UNICEF ID. PARAGUAY
Public Sector
Follow2unfollow , de STARCOM MEDIAVEST GROUP para Puerto Rico Government Correctional and Rehabilitation Department. PUERTO RICO
Corporate Responsibility
My blood is red and black, de LEO BURNETT TAILOR MADE para Hemoba/Ssporte Clube Vitória Football Team. BRASIL
Environmental PR
Toxic tours, de CIRCUS DF Mexico City para Greenpeace. MEXICO
Best Use of Digital PR
Evolucionarios, de AWA Quito/LA FACULTAD para Government of Ecuador Senacom. ECUADOR
Banana ambassador, de MARURI GREY para Ministry of Tourism of Ecuador. ECUADOR
Best Use of Social Media
Follow2unfollow, de STARCOM MEDIAVEST GROUP para Puerto Rico Government Correctional and Rehabilitation Department. PUERTO RICO
Censored tweet, de DDB BRASIL para Amnesty international. BRASIL
Real beauty sketches, de OGILVY & MATHER BRASIL para Dove. BRASIL
Best Use of Live Events and/or Stunts
Electric pee, de JWT BRASIL para Afroreggae. BRASIL
The exhibition that shouldn't exist, de LEO BURNETT LISBOA para Control Arms. PORTUGAL
The solar bbq, de Y&R Lima para Peruvian League Against Cancer. PERU
Best use of Broadcast
Deforested field, de GREY 141 GROUP para WWF BRASIL
-No name match, de ONIRIA/TBWA Asuncion/ DEBROCA Asunción para UNICEF ID. PARAGUAY
Best Use of Sponsorship
Inmessionante, de ADVERPR Buenos Aires/BBDO ARGENTINA para Pepsi. ARGENTINA
Best Launch or Re-launch
My mattress savings bank, VCCP Madrid/EUROPAPRESS Madrid para Des´s Mattress Manufacturer. ESPAÑA
Best Use of Media Relations
Beat for me, argentina, de KETCHUM ARGENTINA para Danone. ARGENTINA
The bread of memory, de OGILVY & MATHER ARGENTINA para Amia ARGENTINA
Best Integrated Campaign Led by PR
Unique breeds, de GARNIER/BBDO San José para Territorio de Zaguates. COSTA RICA
Toxic tours, de CIRCUS DF para Greenpeace. MEXICO
The bread of memory, de OGILVY & MATHER ARGENTINA para AMIA. ARGENTINA
Real beauty sketches, de OGILVY & MATHER BRASIL para Dove. BRASIL
