Las categorías presididas por Brian Collins, CCO y Co- Founder de Collins, anunciaron sus finalistas. Por el lado de Design, Estados Unidos fue el país con mayor cantidad de trabajos, siendo cinco de ellas de agencias hispanas (David Miami X2, The Community X2 y Lapiz Chicago). De la región, el que obtuvo más piezas fue Brasil con 12 (, F/Nazca S&S X3, Casa Rex X2, J. Walter Thompson X2, Almap FCB, BBDO, Mullen, Company y Lobo). En segundo lugar terminó Estados Unidos Hispano con cinco. Un poco más atrás quedó Colombia con cuatro, España con dos y México con uno.

En Design Package F/Nazca S&S Brasil y TBWA Colombia fueron las únicas agencias latinoamericanas en el listado de 35 finalistas.

La compañía brasileña también integró el de Music & Sound, presidida por Rani Vaz de BBDO New York, junto a Leo Burnett Madrid.

A continuación, todas las piezas finalistas de la región: 

Design Shortlist:

ARGENTINA

Leo Burnett Argentina, Buenos Aires, Samsung “Safety-Truck”, Design - Experiential Marketing

Leo Burnett Argentina, Buenos Aires, Samsung “Safety-Truck”, Design - Installations/Displays - Permanent

BRASIL

AlmapBBDO, São Paulo, Global Commission on Drug Policy “War on Drugo”, Design - Motion Graphics – Animation

Casa Rex, São Paulo, EDUSP Mateus, Marcos, Lucas & João - Poster Set – "EU", "NÃO", Design - Poster Campaign

Casa Rex, São Paulo, Casa Rex Mateus, Marcos, Lucas & João - Initials – "5x5 cm", "10x10 cm", "20x30cm”, Design - Use of Typography Campaign

F/Nazca Saatchi & Saatchi, São Paulo, Pinacoteca do Estado de São Paulo Tourists Campaign - "French", "Japanese", "British", "American”, Design - Poster Campaign

F/Nazca Saatchi & Saatchi, São Paulo, Nissin - Celebrating 50 Years in Brazil Campaign – "1940 The Second War", "1948 The Origins", "1958 The Revolution", "1965 The Arrival", "1971 The Evolution”, Design - Poster Campaign

F/Nazca Saatchi & Saatchi, São Paulo, Pinacoteca do Estado de São Paulo -Ron Mueck Campaign - "Man in a Boat", "Mask II", "Still Life", "Woman with Shopping", Design - Poster Campaign

FCB Brasil, São Paulo, Zap “Houses in Exhibition”, Design - Branded Content

J. Walter Thompson, São Paulo, Buzina Gourmet Food Truck "Rabbit", "Pheasant", "Boar”, Design - Use of Illustration Campaign

J. Walter Thompson, São Paulo, Alcoholics Anonymous “We Wont Help You”, Design - Brochures/Catalogues - Consumer

Mullen Lowe Brasil, São Paulo, Fini Vampire Teeth Jelly “Giraffe", "Ostrich", "Flamingo", "Woman”, Design - Poster Campaign

Company, São Paulo, Tendall Grill - Royal Cuts Campaign - "Pig", "Bull", "Lamb", "Chicken", Design - Use of Illustration Campaign

Lobo, São Paulo, D&AD Festival - “Wish You Were Here?”, Design - Motion Graphics - Animation

COLOMBIA

Geometry Global, Ministry of Environment and Sustainability “Priceless Traps”, Design - Eco-Design

Geometry Global, Ministry of Environment and Sustainability “Priceless Traps” Design - Non-Profit

Leo Burnett Colombia, Liga Contra el Cáncer Bogotá “The Safety Touch”, Design - Calendars

Sancho BBDO, Bogotá, Fundacion Exito/Gimnasio Vermont “The Genius Notebook”, Design - Direct Marketing - Consumer

MÉXICO

Leo Burnett México, México City, Always “Intimate Words”, Design - Branded Content

ESPAÑA

DDB Spain, Madrid, NGO “Holograms for Freedom”, Design - Experiential Marketing

DDB Spain, Madrid, NGO “Holograms for Freedom”, Design - Digital Installations

ESTADOS UNIDOS (hispano)

DAVID, Miami, Burger King “Proud Whopper”, Design - Innovative Use of Design

DAVID, Miami, Burger King “Proud Whopper”, Design - Point-of-Sale

Lapiz, Chicago, Mexico “Snow Graffiti”, Design - Installations/Displays - Temporary

The Community @ SapientNitro, Miami, The Buenos Aires Public Bike System Bike 24 Hours Campaign - "Dog", "Baby", Design - Art Direction Campaign

The Community @ SapientNitro, Miami, The Buenos Aires Public Bike System Bike 24 Hours Campaign - "Dog", "Squirrel", Design - Use of Illustration Campaign

Package Design Shortlist:

BRASIL

F/Nazca Saatchi & Saatchi, São Paulo, Leica Gallery São Paulo “SoundLab Box”, Package Design - Graphic Design

COLOMBIA

TBWAColombia, Bogotá, Argos Cement “Argos Passion for Baseball”, Package Design - Product Line

Music & Sound Shortlist:

BRASIL

F/Nazca Saatchi & Saatchi, São Paulo, Leica Gallery São Paulo “100” – Music Original - Underscore

ESPAÑA

Leo Burnett Madrid, Madrid, Loterías y Apuestas del Estado “There Is No Bigger Prize Than Sharing” - Use of Licensed Music

FOTO: (grande): Los Jurados de la categoría Music.