We Believers, la Mejor Agencia Independiente de El Ojo 2016, se destaca entre las agencias de Estados Unidos Hispano, con cinco finalistas. Sus dos apuestas son a Rechazados, para Pepsi, y Volvo Survivor, para el fabricante de camiones sueco. Rechazados es finalista en dos categorías y Volvo Survivor en tres.
A continuación todos los finalistas de la región en Promo & Activation.
A01 (Food & Drinks )
-KING SENIOR, de DAVID THE AGENCY São Paulo, para BURGER KING. BRAZIL
-PASS THE HEINZ, de DAVID Miami, para THE KRAFT HEINZ COMPANY. USA
A03 (Durable Consumer Goods)
-FOOT TYPE TEST AD, de NEOGAMA BBH São Paulo, para ASICS. BRAZIL
A04 (Cars & Automotive Products & Services)
-VOLVO SURVIVOR SALES AGENTS, de WE BELIEVERS New York, para VOLVO NORTH MIAMI. USA
-CHOOSE FORWARD, de McCANN ECUADOR Quito, para CHEVROLET. ECUADOR
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
-BURGER CLAN, de LOLA MULLENLOWE Madrid, para BURGER KING. SPAIN
-WE ARE PARRILLA, de DAVID Buenos Aires, para BURGER KING. ARGENTINA
-SCARIEST BK, de DAVID Miami, para BURGER KING. USA
-GOOGLE HOME OF THE WHOPPER, de DAVID Miami, para BURGER KING. USA
-PRICE ON THE JERSEY, de DM9DDB São Paulo, para WALMART. BRAZIL
A07 (Media & Publications)
-SPANISH LESSONS, de ALMA DDB Miami, para NETFLIX. USA
-YOURNALIST, de THE CYRANOS//McCANN Barcelona, para EITB - EUSKAL IRRATI TELEBISTA. SPAIN
A09 (B2B Products & Services)
-NOSFERATU, de ALMAPBBDO São Paulo, para GETTY IMAGES. BRAZIL
A10 (Commercial Public Services)
-PAYPHONE BANK, de GREY COLOMBIA Bogotá, para TIGO-UNE. COLOMBIA
A11 (Corporate Image)
-WEIGHT TAG, de AC mcgarrybowen Mexico City, para SAMSONITE. MEXICO
-INEQUALITY COURTS, de AFRICA São Paulo, para ESPNW. BRAZIL
A12 (Corporate Social Responsibility)
-BREASTFEEDING MANNINQUIES, de J. WALTER THOMPSON COLOMBIA Bogotá, para Amigos de la Lactancia and Coalition brands. COLOMBIA
-MORE THAN 70%, de J. WALTER THOMPSON BRAZIL São Paulo, para INSTITUTO AZMINA. BRAZIL
A13 (Public Sector)
-TOYS VS GUNS, de MULLENLOWE SSP3 Bogotá, para COLOMBIA NATIONAL MINISTRY OF DEFENSE. COLOMBIA
-58 SOUL RIDERS, de MRM//McCANN SPAIN Madrid, para DGT/MINISTRY OF INTERIOR (SPAIN). SPAIN
A14 (Charities & Non-profit)
-THE MOST AIRED CAMPAIGN, de FAHRENHEIT DDB Lima, para FUNDACIÓN PERUANA DE CÁNCER. PERU
-A LOVE SONG WRITTEN BY A MURDERER, de CIRCUS GREY PERU Lima, para VIDA MUJER ORGANIZATION. PERU
-STREETS OF SHAME, de CHEIL BRASIL São Paulo, para NÚCLEO PRESERVAÇÃO DA MEMÓRIA. BRAZIL
-GAMER AID, de APEX BBDO San Salvador, para CRUZ ROJA SALVADOREÑA. EL SALVADOR
-LEARNING PERIOD, de GREY MÈXICO Mexico D.F, para SAVE THE CHILDREN. MEXICO
B01 (Use of Ambient Media: Small Scale)
-PLACEMAT FOR TWO, de SANCHO BBDO Bogotá, para POSTOBON S.A. COLOMBIA
-BROKEN HEARTS, de Y&R MADRID, para FIESTA. SPAIN
-TALKING NUMBERS, de WUNDERMAN BUENOS AIRES, para FUNDACIÓN HUESPED. ARGENTINA
-SAY COKE, de LEO BURNETT COLOMBIA Bogotá, para COCA-COLA. COLOMBIA
-COBBLESTONE RIDERS, de FCB Lisbon, para FUEL TV. PORTUGAL
B02 (Use of Ambient Media: Large Scale)
-VOLVO SURVIVOR SALES AGENTS, de WE BELIEVERS New York, para VOLVO NORTH MIAMI. USA
B03 (Use of Broadcast)
-A LOVE SONG WRITTEN BY A MURDERER, de CIRCUS GREY PERU Lima, para VIDA MUJER ORGANIZATION. PERU
-WE ARE PARRILLA, de DAVID Buenos Aires, para BURGER KING. ARGENTINA
B04 (Use of Print or Outdoor)
-WEIGHT TAG, de AC mcgarrybowen Mexico City, para SAMSONITE. MEXICO
-EQUALITY SIGNS, de J. WALTER THOMPSON COLOMBIA Bogotá, para NIKE COLOMBIA. COLOMBIA
-FRIENDLY BARS, de GREY CHILE Santiago, para COCA-COLA. CHILE
B05 (Use of Technology)
-PAYPHONE BANK, de GREY COLOMBIA Bogotá, para TIGO-UNE. COLOMBIA
C01 (Guerrilla Marketing & Stunts)
-REJECTED, de WE BELIEVERS New York, para Pepsi / Burger King Argentina. USA
-VOLVO SURVIVOR SALES AGENTS, de WE BELIEVERS New York, para VOLVO NORTH MIAMI. USA
-DAD´S RIDE, de MORYA BRASIL Porto Alegre, para VIDA URGENTE AND UNISINOS. BRAZIL
-WARNINGS IMPOSSIBLE TO IGNORE, de PUBLICIS BRASIL São Paulo, para SBT TV CHANNEL. BRAZIL
-SCARIEST BK, de DAVID Miami, para BURGER KING. USA
C02 (Live Shows / Concerts / Festivals)
-LET´S CHANGE THE NUMBERS, de NEW360 Belo Horizonte, para CRUZEIRO ESPORTE CLUBE AND AZMINA NGO. BRAZIL
- RIDE FOR PEACE, de AFRICA São Paulo, para AB INBEV / BRAHMA BEER. BRAZIL
C03 (Exhibitions / Installations)
-ANDES BAR 45, de SAATCHI & SAATCHI Buenos Aires, para AB INBEV. ARGENTINA
C05 (Customer Retail/in-Store Experience)
-VANS3XTRASHOE, de VCCP SPAIN Madrid, para VANS SHOP MADRID. SPAIN
-MOM DOESN´T WANT IT, de FAHRENHEIT DDB Lima, para OECHSLE. PERU
-UNSTICKABLE POSTER, de J. WALTER THOMPSON BRAZIL São Paulo, para TRAMONTINA. BRAZIL
C06 (Immersive Customer Experience)
-THE CLICHÉ, de PUBLICIS BRASIL São Paulo, para HEINEKEN. BRAZIL
-THEATER FOR ALL EARS, de LEO BURNETT TAILOR MADE São Paulo, para SAMSUNG. BRAZIL
-TWO GUYS GO TO THE CINEMA, de THE CYRANOS//McCANN Barcelona, para CINEMES TEXAS. SPAIN
-VR VACCINE, de OGILVY BRASIL São Paulo, para HERMES PARDINI. BRAZIL
D01 (Use of Digital Platforms)
-EATERNET, de AKTUELLMIX São Paulo, para HERSHEY´S. BRAZIL
D02 (Use of Mobile )
-WOMAN INTERRUPTED, de BETC São Paulo, para WOMAN INTERRUPTED. BRAZIL
D03 (Use of Social Platforms)
-EPISODE LEAK, de ALMA DDB Miami, para NETFLIX. USA
D04 (Co-Creation & User Generated Content )
-SAY COKE, de LEO BURNETT COLOMBIA Bogotá, para COCA-COLA. COLOMBIA
-#FUNLEGACY, de LOLA MULLENLOWE Barcelona, para 9GAG, INC.. SPAIN
D05 (Real-time Response)
-KISS THE KREMLIN, de DM9DDB São Paulo, para SSEX BBOX. BRAZIL
E01 (Launch / Re-launch )
-SPANISH LESSONS, de ALMA DDB Miami, para NETFLIX. USA
-NO METRO, de SHACKLETON Madrid, para SONY PICTURES SPAIN. SPAIN
-LIGHT-FI, de GREY CHILE Santiago, para PUNTO NET. CHILE
E02 (Sponsorship & Partnership)
-REJECTED, de WE BELIEVERS New York, para Pepsi / Burger King Argentina. USA
-BURGER CLAN, de LOLA MULLENLOWE Madrid, para BURGER KING. SPAIN
-PASS THE HEINZ, de DAVID Miami, para THE KRAFT HEINZ COMPANY. USA
-THE DEBUT, de AFRICA São Paulo, para AB INBEV (BUDWEISER) / ESPN. BRAZIL
F02 (Low Budget / High Impact Campaign)
-SPANISH LESSONS, de ALMA DDB Miami, para NETFLIX. USA
-INVISIBLE SEXISM, de FCB BRASIL São Paulo, para ESTADÃO NEWSPAPER. BRAZIL
-STACKERTWEET, de DAVID Miami, para BURGER KING. USA
-SCARIEST BK, de DAVID Miami, para BURGER KING. USA
-TWO GUYS GO TO THE CINEMA, de THE CYRANOS//McCANN Barcelona, para CINEMES TEXAS. SPAIN
-PRICE ON THE JERSEY, de DM9DDB São Paulo, para WALMART. BRAZIL
