Continúan las nominaciones en Cannes Lions. Promediando la semana del Festival, en el que la presencia latina sigue pisando fuerte, en la categoría Media se destacan 48 nominaciones para la región.

El jurado, liderado por Tim Castree, Global CEO de Wavemaker cuenta con 8 integrantes latinoamericanos: César Toledo, Media VP, Tribal Worldwide, Brasil; Ester Garcia Cosin, General Manager, Havas Media Group, España; Hernando Eslava, Chief Executive Media Agencies, Peña Defillo Group, República Dominicana; Javier Urbaneja, Chief Creative Officer, Havas Tribu, Costa Rica; Lina Rivero, Strategy & Innovation Director Havas, Latinoamérica; Marta Ruiz-Cuevas, CEO, Publicis Media, México; Martín Guirado, Presidente, IPG Mediabrands, Argentina y Patrick Van Ginhove, CEO, OMG, Perú. Dará a conocer mañana a los ganadores.

A continuación los finalistas de la región en la categoría Media:  

A01 (Food & Drink)

-THE GIF TRILOGY, de LOLA MULLENLOWE Madrid/LOLA MULLENLOWE Madrid/LA JOYA PRODUCCIONES Madrid, para SAN MIGUEL. SPAIN

-TAGWORDS, de AFRICA São Paulo/AFRICA São Paulo/EVIL TWIN São Paulo / LANDIA São Paulo / MARLA COLOR GRADING Sao Paulo / WEBCORE São Paulo, para AB INBEV. BRAZIL

A02 (Other FMCG)

-IT´S A TIDE AD CAMPAIGN, de PROCTER & GAMBLE Cincinnati/SAATCHI & SAATCHI New York/ARCADE EDIT New York / HEARD CITY New York  / PERSONAL MUSIC Miami / RATTLING STICK Santa Monica / THE MILL Los Angeles, para PROCTER & GAMBLE. USA

A05 (Automotive)

-NISSAN'S FOLLOW THE BALL , de LEW'LARA\TBWA São Paulo/LEW'LARA\TBWA São Paulo/LEW'LARA\TBWA São Paulo / MUGSHOT São Paulo, para NISSAN DO BRASIL. BRAZIL

-VOLVO LIVE REVIEWS, de GREY BRAZIL São Paulo/GREY BRAZIL São Paulo/, para VOLVO. BRAZIL

A09 (Media / Entertainment)

-BLIND EYE, de GREY BRAZIL São Paulo/GREY BRAZIL São Paulo/, para REDETV!. BRAZIL

-THE GAME THAT NEVER WAS, de GREY COLOMBIA Bogotá/GREY COLOMBIA Bogotá/GREY COLOMBIA Bogotá / LECHUGA  Bogota, para BLU RADIO. COLOMBIA

A12 (Corporate Social Responsibility (CSR) / Corporate Image)

-THE DAY WOMEN LEFT THE SET, de PAGÉS BBDO Santo Domingo/PAGÉS BBDO Santo Domingo/TIMECODE FILMS Santo Domingo, para LA SIRENA. DOMINICAN REPUBLIC

-THE PRICE OF EQUALITY, de WUNDERMAN PHANTASIA Lima/WUNDERMAN PHANTASIA Lima/LA PEPA Lima, para SCOTIABANK. PERU

-THIS COKE IS A FANTA, de DAVID THE AGENCY São Paulo/DAVID THE AGENCY São Paulo/LANDIA São Paulo / O2 FILMES São Paulo, para COCA-COLA. BRAZIL

A13 (Not-for-profit / Charity)

-AID MEDIA, de DDB Guaynabo/DDB Guaynabo/DDB Guaynabo, para OAAPR. PUERTO RICO

-HEMOJI, de Y&R BRAZIL São Paulo/Y&R BRAZIL São Paulo/, para SANTA CASA DE MISERICÓRDIA DE SÃO PAULO. BRAZIL

-ASISTIR, de SECRETARIA DE EDUCACIóN DE HONDURAS tegucigalpa/OGILVY HONDURAS Tegiucigalpa/14 AL CENTRO LATAM Tegucigalpa / INDIGO MUSIC DESIGN Buenos Aires, para HONDURAN EDUCATION DEPARTMENT AND THE PRESIDENTIAL SCHOLARSHIP PROGRAM 20/20. HONDURAS

B01 (Use of TV & Other Screens)

-IT´S A TIDE AD CAMPAIGN, de PROCTER & GAMBLE Cincinnati/SAATCHI & SAATCHI New York/ARCADE EDIT New York / HEARD CITY New York  / PERSONAL MUSIC Miami / RATTLING STICK Santa Monica / THE MILL Los Angeles, para PROCTER & GAMBLE. USA

B02 (Use of Audio Platforms)

-WHATSAPP COSTA RICA, de MADISON San José/MADISON San José/PARTIDO ACCIóN CIUDADANA (COMUNICATION TEAM) San José, para PARTIDO ACCIÓN CIUDADANA. COSTA RICA

- CALL OF HOPE, de BBDO CHILE Santiago/BBDO CHILE Santiago/BBDO CHILE Santiago, para CORPORACIÓN DEL TRASPLANTE. CHILE

-THE GAME THAT NEVER WAS, de GREY COLOMBIA Bogotá/GREY COLOMBIA Bogotá/GREY COLOMBIA Bogotá / LECHUGA  Bogota, para BLU RADIO. COLOMBIA

B03 (Use of Print / Outdoor)

-THERE WILL BE ART, de TBWA\CHIAT\DAY LOS ANGELES /TBWA\CHIAT\DAY LOS ANGELES /, para PACIFIC STANDARD TIME. USA

-POSTS INTO LETTERS, de AREA 23, AN FCB HEALTH NETWORK COMPANY New York/AREA 23, AN FCB HEALTH NETWORK COMPANY New York/COLLABORATION FACTORY Los Angeles / QUIET CITY MUSIC + SOUND New York, para CHANGE THE REF. USA

-VOLVO LIVE REVIEWS, de GREY BRAZIL São Paulo/GREY BRAZIL São Paulo/, para VOLVO. BRAZIL

-FRESH PRINTS, de McCANN BARCELONA /McCANN SPAIN  MADRID/CRAFT Barcelona / CRAFT Madrid / McCANN BARCELONA , para ALDI. SPAIN

B04 (Use of Ambient Media: Small Scale)

- THIS COKE IS A FANTA, de DAVID THE AGENCY São Paulo/DAVID THE AGENCY São Paulo/LANDIA São Paulo / O2 FILMES São Paulo, para COCA-COLA. BRAZIL

B05 (Use of Ambient Media: Large Scale)

-DRIVE-THRUCK, de McDONALD'S Sao Paolo/DPZ&T São Paulo/, para ARCOS DORADOS COMÉRCIO DE ALIMENTOS LTDA. BRAZIL

-DELAYED FLIGHT BREAK MACHINE , de J. WALTER THOMPSON BRAZIL São Paulo/J. WALTER THOMPSON BRAZIL São Paulo/J. WALTER THOMPSON BRAZIL São Paulo, para KITKAT. BRAZIL

-THE ROUTE, de Y&R BRAZIL São Paulo/Y&R BRAZIL São Paulo/, para JCDECAUX. BRAZIL

B06 (Use of Events)

-THE DAY WOMEN LEFT THE SET, de PAGÉS BBDO Santo Domingo/PAGÉS BBDO Santo Domingo/TIMECODE FILMS Santo Domingo, para LA SIRENA. DOMINICAN REPUBLIC

-IT´S A TIDE AD CAMPAIGN, de PROCTER & GAMBLE Cincinnati/SAATCHI & SAATCHI New York/ARCADE EDIT New York / HEARD CITY New York  / PERSONAL MUSIC Miami / RATTLING STICK Santa Monica / THE MILL Los Angeles, para PROCTER & GAMBLE. USA

-THE BEER CHOIR, de OGILVY PERU Lima/OGILVY PERU Lima/CHITA FILMS Lima, para CANDELARIA BEER. PERU

B07 (Use of Stunts)

-WHOPPER NEUTRALITY, de DAVID Miami/DAVID Miami/COSMO STREET Miami / HERE BE DRAGONS Los Angeles / LAVA STUDIO Miami / THE MILL Los Angeles, para BURGER KING. USA

B08 (Use of Digital Platforms)

-TAGWORDS, de AFRICA São Paulo/AFRICA São Paulo/EVIL TWIN São Paulo / LANDIA São Paulo / MARLA COLOR GRADING Sao Paulo / WEBCORE São Paulo, para AB INBEV. BRAZIL

B09 (Use of Mobile)

-THE ROCK X SIRI: DOMINATE THE DAY, de TBWA\MEDIA ARTS LAB Los Angeles/TBWA\MEDIA ARTS LAB Los Angeles/EXILE Santa Monica / HUNGRY MAN Los Angeles / LIME STUDIOS Santa Monica / STIMMUNG Santa Monica / THE MILL Los Angeles, para APPLE. USA

-BOT FRIENDS "POWERED" BY WHATSAPP, de ABINBEV Bogotá/DDB COLOMBIA Bogota/, para ABINBEV. COLOMBIA

B10 (Use of Social Platforms)

-LEGO PLAYSTORIES, de ISOBAR BRAZIL São Paulo/ISOBAR BRAZIL São Paulo/, para LEGO. BRAZIL

-FORMULA SONGS, de J. WALTER THOMPSON BRAZIL São Paulo/J. WALTER THOMPSON BRAZIL São Paulo/J. WALTER THOMPSON BRAZIL São Paulo, para SPRITE. BRAZIL

B11 (Use of Technology)

-MY LINE POWERED BY GOOGLE, de MULLENLOWE SSP3 Bogotá/MULLENLOWE SSP3 Bogotá/, para MINISTRY OF COMMUNICATIONS & TECHNOLOGY. COLOMBIA

-ASISTIR, de SECRETARIA DE EDUCACIóN DE HONDURAS tegucigalpa/OGILVY HONDURAS Tegiucigalpa/14 AL CENTRO LATAM Tegucigalpa / INDIGO MUSIC DESIGN Buenos Aires, para HONDURAN EDUCATION DEPARTMENT AND THE PRESIDENTIAL SCHOLARSHIP PROGRAM 20/20. HONDURAS

C01 (Use of Data-driven Insight)

-TAGWORDS, de AFRICA São Paulo/AFRICA São Paulo/EVIL TWIN São Paulo / LANDIA São Paulo / MARLA COLOR GRADING Sao Paulo / WEBCORE São Paulo, para AB INBEV. BRAZIL

C02 (Use of Real-time Data)

-THE LUNCH GAP SEARCHER, de GREY SPAIN Madrid/GREY SPAIN Madrid/RSB MEDIA Barcelona, para Fotawa. SPAIN

-DELAYED FLIGHT BREAK MACHINE , de J. WALTER THOMPSON BRAZIL São Paulo/J. WALTER THOMPSON BRAZIL São Paulo/J. WALTER THOMPSON BRAZIL São Paulo, para KITKAT. BRAZIL

-THE ROUTE, de Y&R BRAZIL São Paulo/Y&R BRAZIL São Paulo/, para JCDECAUX. BRAZIL

C03 (Data-driven Targeting)

-RETHINK , de Y&R BRAZIL São Paulo/Y&R BRAZIL São Paulo/, para VIVO. BRAZIL

D01 (Use of Brand or Product Integration into a Programme or Platform)

-STRANGER BROADCAST, de AKQA São Paulo/AKQA São Paulo/BANDO São Paulo, para NETFLIX. BRAZIL

-THE WORST SOAP OPERA, de PAGÉS BBDO Santo Domingo/PAGÉS BBDO Santo Domingo/, para UNICEF. DOMINICAN REPUBLIC

-THIS COKE IS A FANTA, de DAVID THE AGENCY São Paulo/DAVID THE AGENCY São Paulo/LANDIA São Paulo / O2 FILMES São Paulo, para COCA-COLA. BRAZIL

D02 (Use of Branded Content created for Digital or Social)

-BOT FRIENDS "POWERED" BY WHATSAPP, de ABINBEV Bogotá/DDB COLOMBIA Bogota/, para ABINBEV. COLOMBIA

-RICKY BRASIL, de OGILVY BRASIL São Paulo/OGILVY BRASIL São Paulo/EVIL TWIN São Paulo / NEXO.AI São Paulo / NOTAN STUDIO São Paulo / STRATOSTORM São Paulo / TRATOR FILMES São Paulo, para FORBES BRASIL. BRAZIL

E03 (Excellence in Media Execution)

-IT´S A TIDE AD CAMPAIGN, de PROCTER & GAMBLE Cincinnati/SAATCHI & SAATCHI New York/ARCADE EDIT New York / HEARD CITY New York  / PERSONAL MUSIC Miami / RATTLING STICK Santa Monica / THE MILL Los Angeles, para PROCTER & GAMBLE. USA

-VOLVO LIVE REVIEWS, de GREY BRAZIL São Paulo/GREY BRAZIL São Paulo/, para VOLVO. BRAZIL