Dentro de los 20 casos preseleccionados, se destacan 7 de México, 6 de Colombia, 3 de Miami, 2 de Puerto Rico y 2 de Argentina, de las cuales, las campañas más sobresalientes son: “Hotel of Legends” de Cerveza Victoria, AB InBev y “Bringing to Mexico the North Pole Star” de The Coca-Cola Company.

Estos casos se distinguen en las categorías Best Event/Experiential Campaign. Ambos demuestran la creatividad de nuestro equipo de MediaCom LatAm.

Las campañas nominadas son: 

Best Event/Experiential Campaign

-Bombo De Mi Corazón / Heart Beat Drum (Huawei Sponsorship / MediaCom – Colombia) 

-Bringing to Mexico the North Pole Star (Coca-Cola / MediaCom – Mexico)

Best Event/Experiential Campaign

-Hotel of Legends (Victoria / MediaCom – Mexico)

Best Launch Campaign 

-Project Wonder Woman (Wonder Woman / MediaCom – US)

Best Launch Campaign

-Shell LATAM Pass Launch (Shell LATAM Pass / MediaCom – Argentina)

Best Social Media Strategy

-Noticias Como Arroz / Bad News Spreading as Rice (Arroz Diana / MediaCom – Colombia) 

-Pringles Rally (Pringles / MediaCom – US)

Best Use of Content

-Hotel of Legends (Victoria / MediaCom – Mexico)

Best Use of Data

-Sprite Born to Refresh (Sprite / MediaCom – Mexico)

Best Use of Programmatic

-Sprite Born to Refresh (Sprite / MediaCom – Mexico)

Best Use of Traditional Media

-Snickers – Debate (Snickers / MediaCom – Puerto Rico)

Brands for Good Award

-#YoMeDesarmo / #DisarmMyHeart (Ministerio Del Interior de Colombia / MediaCom – Colombia)

*NEW* Best Campaign for a Local Brand

-Hotel of Legends (Victoria / MediaCom – Mexico)

*NEW* Best Sponsorship Activation

-Bombo De Mi Corazón / Heart Beat Drum (Huawei Sponsorship / MediaCom – Colombia)

*NEW* Best Use of Ambient Media

-Bombo De Mi Corazón / Heart Beat Drum (Huawei Sponsorship / MediaCom – Colombia)

*NEW* Best Use of New Technology

-Pringles Rally (Pringles / MediaCom – US)

*NEW* Best Use of Real-time Marketing

-Monopoly Pocket: Bogota is a Boardgame (Monopoly / MediaCom – Colombia)

The Creative Use of Media Award

-Bringing to Mexico the North Pole Star (Coca-Cola / MediaCom – Mexico)

-Snickers – Debate (Snickers / MediaCom – Puerto Rico)

The Effectiveness Award

-Shell LATAM Pass Launch (Shell LATAM Pass / MediaCom – Argentina)