Del 10 al 12 de junio se realizará en Dallas el Annual Summit del Culture Marketing Council, dedicado a poner sobre la mesa, a través de más de 30 conferencias, los principales temas del marketing, publicidad y comunicación.
Este año, el centro de convenciones de The Statler Dallas, Curio Collection by Hilton, albergará desde las 16.00 del lunes, los tres días del encuentro anual. También se entregarán los premios Marketer of the Year Award y Rising Award.
Desde la organización invitan a "conectarse con las mejores mentes estratégicas y creativas de la industria del marketing multicultural". Por eso mismo indican que en el encuentro se "aprende de los expertos en cambios culturales, qué sigue y cómo mantenerse a la vanguardia".
Al mismo tiempo, destacan la última conferencia multicultural "de alto nivel basada en ideas, donde las marcas, agencias, compañías de medios y creadores de contenido tiendrán su voz y compartirán el escenario".
A continuación el programa completo:
LUNES 10
2:30 p.m. - 6:15 p.m.
REGISTRATION DESK HOURS
4:00 p.m. – 6:00 p.m.
PRE-SUMMIT IN-DEPTH RESEARCH SESSIONS
4:00 p.m. – 4:45 p.m.
MICROCULTURALISM: UNITY IN UNIQUENESS
Speaker:
Valeria Piaggio, Senior Vice President, Head of Identity & Inclusion Insights, Kantar, Consulting Division
4:45 p.m. – 5:15 p.m.
HOW MULTICULTURAL AUDIENCES BEHAVE ON TWITTER
Speaker:
Meghann Elrhoul, Head of Global Agency and Multicultural Research, Twitter
5:15 p.m. – 5:45 p.m.
KEEPING A PULSE ON THE FUTURE
Speaker:
LaToya Christian, Managing Partner, Marketing Strategy & Analytics, GroupM
6:00 p.m. – 7:00 p.m.
OPENING NETWORKING HAPPY HOUR
Sponsor by: Google
MARTES 11
8:30 a.m. - 9:00 a.m.
CONTINENTAL BREAKFAST
9:00 a.m. - 9:15 a.m.
CONFERENCE WELCOME / OPENING REMARKS
9:15 a.m. - 10:15 a.m.
CMO PERSPECTIVES - BUILDING A PURPOSEFUL, DIVERSITY FORWARD BRAND
Speaker:
Shelley Haus, SVP Brand Marketing, Ulta Beauty
10:15 a.m. - 11:15 a.m.
2020 PRESIDENTIAL ELECTION
Moderator:
Chiqui Cartagena, Author and Former Senior Vice President, Political and Advocacy Group
Speakers:
Ernest Bromley, Managing Partner, Pescador Public Strategies, LLC
Ana Navarro, Political Commentator
Sponsor by: CNN En Español
11:15 a.m. - 11:30 a.m.
COFFEE BREAK
11:30 a.m. - 12:15 p.m.
CONSUMER MINDSET & BRAND GROWTH FOR PURPOSE-DRIVEN MARKETERS
Speaker:
Cecelia Wogan-Silva, Director of Creative Agency Development, Google
Sponsor by: DLG Research
12:15 p.m. - 1:15 p.m.
THE CULTURE-DRIVEN STORYTELLING
Moderator:
Angela Rodriguez, VP, Strategic Insights, Alma
Speakers:
Felix Contreras, host of Alt.Latino, National Public Radio (NPR)
Gil Gastelum, Founder, Cosmica
Sponsor by: Nielsen
1:15 p.m. - 2:30 p.m.
LUNCHEON
2:30 p.m. - 2:45 p.m.
MEDIA MEZCLA & CULTURAL PREDISPOSITION: OPTIMIZING THE MEDIA MIX DELIVERS MUCH
MORE THAN EFFICIENCIES
Speaker:
Monica Narvaez, Vice President, Nielsen Global Media
2:45 p.m. - 3:30 p.m.
CAPE AWARDS WINNERS
3:30 p.m. - 4:15 p.m.
LATINAS: POWER OF TRANSFORMATION
Moderator:
Salma Gottfried, Principal, Brand Management, Richards/Lerma
Speaker:
Marie Quintana, EVP of Marketing and Communications, Tenet Healthcare
Sponsor by: H Code
4:15 p.m. - 5:00 p.m.
HYPER SEGMENTATION
Speaker:
Julia Estacolchic, Director, Affinity Brand Marketing, Match
Sponsor by: Adsmovil
5:00 p.m. - 5:45 p.m.
CANNES CONTENDERS (In Partnership with Circulo Creativo)
Moderator:
Aldo Quevedo, Principal & Creative Director, Richards/Lerma
Speakers:
Maria Bernal (Maru), VP Creative Director, Lapiz
Ciro Sarmiento, Chief Creative Officer, Dieste
Bob Scarpelli, Former Chairman and Chief Creative Officer, DDB Worldwide
Sponsor by: Univision
7:15 p.m. - 8:45 p.m.
CMC HALL OF FAME INDUCTION
Sponsor by: State Farm
MIÉRCOLES 12
8:30 a.m. - 9:00 a.m.
CONTINENTAL BREAKFAST
9:00 a.m. - 10:00 a.m.
CMC MARKETER OF THE YEAR PRESENTATION
Speaker:
Edna Kane-Williams, SVP of Multicultural Leadership, AARP
10:00 a.m. – 10:45 a.m.
REMAINING RELEVANT IN TRANFORMATIONAL TIMES
Speaker:
Rishad Tobaccowala, CGO, Publicis Groupe
10:45 a.m. - 11:45 a.m.
CROSSROADS OF CREATIVITY AND BUSINESS
Moderator:
Luis Miguel Messianu, Creative Chairman-CEO, Alma
Speakers:
Hector Fernandez, CEO, VMLY&R
Karin Onsager-Birch, Chief Creative Officer, FCB West
Elias Weinstock, Chief Creative Officer, Casanova//McCann
12:00 p.m. - 1:15 p.m.
NETWORKING LUNCHEON
1:15 p.m. - 2:15 p.m.
CULTURE DRIVEN BRANDS
Moderator:
Audrey Ponzio, CEO, APC Collective
Speakers:
Wendy Blume, VP Marketing, Advance Auto Parts
Isaac Muñoz, Senior Business Consultant, Southwest Airlines
Sponsor by: Entravision
2:15 p.m. - 3:15 p.m.
AGENCY BUSINESS
Moderator:
Jorge A. Plasencia, Co-Founder, Chairman & CEO, Republica Havas
Speakers:
Marla Kaplowitz, President & CEO, 4As
Eduardo Perez, Partner, PM3
Giovanni Villamar, Managing Director, Multicultural Marketing, Anomaly
Conferencia de Cierre
+ Info del evento en: www.culturemarketingcouncil.org
