El One Club for Creativity ha anunciado que 124 trabajos de Iberoamérica han sido seleccionados por sus jurados globales de líderes creativos de primer nivel como finalistas de The One Show 2021.
Todos los finalistas serán premiados con un Lápiz de Oro, Plata, Bronce o Mérito en el One Show de este año, que se anunciará el 10 de junio durante la Semana Creativa online 2021. La lista completa de finalistas de The One Show 2021 puede descargarse aquí.
Los finalistas de The One Show 2021 de Iberoamérica son los siguientes.
Estados Unidos Hispano: 81 finalistas
Alma DDB / Miami The Bad Influencers Change the Ref Social Media Social Channel – Single Platform
Alma DDB / Miami The Bad Influencers Change the Ref Social Media Social Post – Series
David / Miami + 1st Ave / Los Angeles + Draftline / Los Angeles Bigger Picture Budweiser Creative Effectiveness Creative Effectiveness – Consumer / Brand
David / Miami + 1st Ave / Los Angeles + Draftline / Los Angeles Bigger Picture Budweiser Direct Marketing Non-traditional & Guerrilla Marketing
David / Miami + 1st Ave / Los Angeles + Draftline / Los Angeles Bigger Picture Budweiser Health, Wellness & Pharma Public Relations
David / Miami + 1st Ave / Los Angeles + Draftline / Los Angeles Bigger Picture Budweiser Public Relations Current Event Response
David / Miami + 1st Ave / Los Angeles + Draftline / Los Angeles Bigger Picture Budweiser Public Relations Innovation in Lockdown
David / Miami + 1st Ave / Los Angeles + Draftline / Los Angeles Bigger Picture Budweiser Social Media Innovation in Lockdown
David / Miami + The Mill / Los Angeles Don't drink and buy Budweiser Direct Marketing Social Media Post – Series
David / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles Homes of the Whopper Burger King Out of Home Innovation in Out of Home
DDB + Alma + Connect + ICF Next Calorie Burning URL Miller Lite Direct Marketing Craft – Writing
DDB + Alma + Connect + ICF Next Calorie Burning URL Miller Lite Print Newspaper – Single
DDB + Alma + Connect + ICF Next Calorie Burning URL Miller Lite Print Craft – Writing
DDB + Alma + Connect + ICF Next Calorie Burning URL Miller Lite Print Innovation in Print
DDB + Alma + Connect + ICF Next Cantenna Miller Lite Branded Entertainment Long Form Video – Single
DDB + Alma + Connect + ICF Next Cantenna Miller Lite Branded Entertainment Innovation in Branded Entertainment
DDB + Alma + Connect + ICF Next Cantenna Miller Lite Film Online Films & Video – Long Form – Single
DDB + Alma + Connect + ICF Next Cantenna Miller Lite Social Media Social Channel – Multi-Platform
DDB + Alma + Connect + ICF Next America Could Use a Beer Molson Coors/ Coors Lite Public Relations Brand Voice
Energy BBDO / Chicago + BBDO / New York Leftover Recipes SC Johnson, Ziploc Interactive & Online Online Advertising – Display Ads
Energy BBDO / Chicago + Flare / Chicago Light for Hope SC Johnson, Baygon IP & Products Physical Product
Energy BBDO / Chicago + Flare / Chicago + Current Global Kentucky Turtle Derby Brown-Forman, Old Forester Branded Entertainment Experiential – Virtual Events – Livestream
Energy BBDO / Chicago + Flare / Chicago + Current Global Kentucky Turtle Derby Brown-Forman, Old Forester Branded Entertainment Innovation in Lockdown
GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom Philly Series 5 Philadelphia Cream Cheese Experiential & Immersive Ecommerce
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami #Tendies4Yall Popeyes Louisiana Kitchen Social Media Social Post – Real-time Response
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami That Look from Popeyes Popeyes Louisiana Kitchen Direct Marketing Non-traditional & Guerrilla Marketing
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami That Look from Popeyes Popeyes Louisiana Kitchen Experiential & Immersive Ecommerce
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami That Look from Popeyes Popeyes Louisiana Kitchen Public Relations Brand Voice
GUT Agency / Miami + Whatsapp / California + Unicorns & Unicorns The last Horoscope Whatsapp Creative Use of Data Targeting
GUT Agency / Miami + Whatsapp / California + Unicorns & Unicorns The last Horoscope Whatsapp Direct Marketing Craft – Data-Driven Personalization
the community The Secret Lives of Animals PETA Print Promotional Items – Booklets / Books / Brochures
the community Crossed-out classics Project Gutenberg Print Newspaper – Series
the community Crossed-out classics Project Gutenberg Print Craft – Art Direction
the community + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York Gamer Therapy Hi-Rez Studios & Rise Above The Disorder Interactive & Online Online Community – Utility
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Branded Entertainment Long Form Video – Single
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Branded Entertainment Experiential – Brand Installations
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Branded Entertainment Innovation in Lockdown
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Digital Craft Cross-Channel UX / UI – Digital / Physical
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Direct Marketing Experiential – Brand Installations
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Direct Marketing Non-traditional & Guerrilla Marketing
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Experiential & Immersive Brand Installations
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Experiential & Immersive Craft – Storytelling
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Experiential & Immersive Innovation in Experiential
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Experiential & Immersive Innovation in Lockdown
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Integrated Integrated Branding Campaign
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Interactive & Online Online-only Video – Series
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Interactive & Online Craft – Writing
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Out of Home Brand Installations
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Out of Home Innovation in Out of Home
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Out of Home Innovation in Lockdown
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Public Relations Current Event Response
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Social Media Social Post – Real-time Response
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Social Media Active Engagement / Call to Action
the community + OREO / New York + 360i / New York + World War Seven / San Francisco The OREO Doomsday Vault Mondelez / Oreo Social Media Stunts & Activations
We Believers / New York Cow's Menu Burger King Global Film Television & VOD – Long Form – Single
We Believers / New York Cow's Menu Burger King Global Green Pencil Green Pencil
We Believers / New York Cow's Menu Burger King Global IP & Products Physical Product
We Believers / New York Cow's Menu Burger King Global Public Relations Brand Transformation
We Believers / New York Cow's Menu Burger King Global Social Media Stunts & Activations
We Believers / New York The Match of Ages Corona Branded Entertainment Experiential – Virtual Events – Livestream
We Believers / New York The Match of Ages Corona Branded Entertainment Innovation in Lockdown
We Believers / New York The Match of Ages Corona Direct Marketing Experiential – Virtual Events
We Believers / New York The Match of Ages Corona Direct Marketing Innovation in Lockdown
We Believers / New York The Match of Ages Corona Experiential & Immersive Innovation in Lockdown
We Believers / New York The Match of Ages Corona Film Television & VOD – Long Form – Single
We Believers / New York The Match of Ages Corona Film Innovation in Lockdown
We Believers / New York The Match of Ages Corona Moving Image Craft Editing – Single
We Believers / New York The Match of Ages Corona Moving Image Craft Innovation in Lockdown
We Believers / New York Unbreakable OOH Stillhouse Spirits Co. Out of Home Innovation in Out of Home
David / Miami + David / Buenos Aires One Team Budweiser Creative Effectiveness Multi-Country or Global – Consumer / Brand
David / Miami + David / Buenos Aires One Team Budweiser Public Relations Multi-Country or Global – Consumer / Brand
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit The Unfinished Votes Change the Ref Film Online Films & Video – Long Form – Single
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit The Unfinished Votes Change the Ref Film Innovation in Film
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit The Unfinished Votes Change the Ref Health, Wellness & Pharma Film – Health & Wellness
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit The Unfinished Votes Change the Ref Health, Wellness & Pharma Digital – Use of Technology
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit The Unfinished Votes Change the Ref Health, Wellness & Pharma Innovation in Health & Wellness
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit The Unfinished Votes Change the Ref Public Relations Current Event Response
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit The Unfinished Votes Change the Ref Social Media Active Engagement / Call to Action
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian Music / Detroit The Unfinished Votes Change the Ref Social Media Craft – Use of Technology
Area 23, An FCB Health Network Company / New York + Insmed / Bridgewater + Jamute / São Paulo + Passion Pictures / London Unbreakable Insmed Incorporated / NTMFacts.com Branded Entertainment Short Form Video – Single
Area 23, An FCB Health Network Company / New York + Insmed / Bridgewater + Jamute / São Paulo + Passion Pictures / London Unbreakable Insmed Incorporated / NTMFacts.com Branded Entertainment Craft – Art Direction
Brasil: 31 finalistas
Almap BBDO São Paulo con Gomus tiene cinco finalistas, incluyendo tres para Alpargatas "True Fashion". Con cuatro finalistas están DAVID São Paulo, incluyendo tres trabajos para Burger King, y BETC São Paulo, todos para Hersheys Brasil "HerShe".
Wunderman Thompson São Paulo tiene tres finalistas con Coalizão Negra por Direitos, Coca-Cola y el trabajo de KitKat. WMcCann Río de Janeiro con Globo Network y Sonido tiene tres por Coca-Cola "Black Santa", y WMcCann São Paulo con Commonwealth//McCann Bogotá y McCann Health New Jersey tiene dos por "Blood Drive thru" en nombre de Chevrolet.
AlmapBBDO / São Paulo + Gomus True Fashion Alpargatas Out of Home P.O.P. & In-Store – Series
AlmapBBDO / São Paulo + Gomus True Fashion Alpargatas Out of Home Billboards & Transit – Series
AlmapBBDO / São Paulo + Gomus True Fashion Alpargatas Print Posters – Series
AlmapBBDO / São Paulo + Kiss FM Long Live Rock n' Roll. Stay at Home Kiss FM Out of Home Craft – Illustration
AlmapBBDO / São Paulo + Pepsico / Elma Chips + The Youth / São Paulo + Jamute Doritos Wasabi Elma Chips / Doritos Out of Home Craft – Illustration
BETC / São Paulo + HERSHEYs Brasil / São Paulo HerShe HERSHEYs Brasil Design Packaging – Specialty
BETC / São Paulo + HERSHEYs Brasil / São Paulo HerShe HERSHEYs Brasil Design Craft – Art Direction
BETC / São Paulo + HERSHEYs Brasil / São Paulo HerShe HERSHEYs Brasil Direct Marketing Physical Items
BETC / São Paulo + HERSHEYs Brasil / São Paulo HerShe HERSHEYs Brasil IP & Products Physical Product
Canja Audio Culture / Curitiba Lennon Walls Listen to the Walls Music & Sound Craft Original Music – Song
DAVID / São Paulo QR Whopper Burger King Direct Marketing Digital & Online – Websites & Mobile
DAVID / São Paulo + DAVID / Miami Christmas in July Burger King Out of Home Brand Installations
DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Late Night Stores Burger King Film Online Films & Video – Short Form – Single
DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Late Night Stores Burger King Film Under 50K Budget
Energy BBDO / São Paulo + Unilever / Rexona Clinical Channel Swap Unilever / Rexona Clinical Social Media Influencer Marketing – Single Channel
GAVa Studio / São Paulo Pillballs Otrivin Print Craft – Art Direction
GAVa Studio / São Paulo Pillballs Otrivin Print Craft – Illustration
Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Spot The Station adidas do Brasil Creative Use of Data Real-Time
Santería / São Paulo + Africa / São Paulo Let her run SporTV Film Online Films & Video – Long Form – Single
Santería / São Paulo + Africa / São Paulo Let her run SporTV Film 50K – 100K Budget
SOKO / São Paulo + Ab InBev/ Guarana Antarctica / São Paulo She Can Ab InBev/Guarana Antarctica Direct Marketing Non-traditional & Guerrilla Marketing
SOKO / São Paulo + Ab InBev/ Guarana Antarctica / São Paulo She Can Ab InBev/Guarana Antarctica Public Relations Brand Partnerships
Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo #TheArtofSelf-Care Unilever/Dove Health, Wellness & Pharma Branded Content
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + The Coca-Cola Company / Rio de Janeiro Black Santa Coca-Cola Branded Entertainment Full Length Video – Single or Series / Episodic
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + The Coca-Cola Company / Rio de Janeiro Black Santa Coca-Cola Cultural Driver Cultural Driver
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido / Rio de Janeiro + The Coca-Cola Company / Rio de Janeiro Black Santa Coca-Cola Public Relations Brand Voice
Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo Genocide Target Coalizão Negra por Direitos Design Promotional – Posters – Series
Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions Stranger Coke Coca-Cola Design Promotional – Collateral Items
Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat #ABreakForHaveABreak KitKat Social Media User-Generated Content
WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey Blood Drive Thru Chevrolet Public Relations Innovation in Lockdown
WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá Blood Drive Thru Chevrolet Health, Wellness & Pharma Innovation in Lockdown
España: 30 finalistas
FCB&FiRe Madrid lidera en España con nueve finalistas, todos para "Unboxing" de Netflix PlayStation.
LOLA-MullenLowe Madrid tiene ocho, todos para trabajos de Unilever. Seis son para Unilever/Magnum -tres para "Pleasure Icon/Brendan Monroe" y "XXL Towel Collection"- y dos para Unilever/Dove "Its On Us".
DAVID Madrid tiene cinco finalistas, incluyendo dos con Pickle Music New York para Burger King "Confusing Times", dos para "Twitter Dad" en nombre de Twitter, y uno con HOBO Audio, ABMC y STEPT Studios, todos de Nueva York, para Burger King "King Stairs".
Ogilvy Madrid tiene tres finalistas, dos para Zalando "Street It All" y uno para ING "The Other Side". Ogilvy Barcelona tiene uno para CINFA "Handwashing Wrapping Paper". TBWA España Madrid tiene dos, ambos para "Big Thing" en nombre de McDonalds.
Cheil Spain Alcobendas tiene un finalista para Samsung España "Tallk", y Officer & Gentleman Madrid con Wildboar Productions Amsterdam tiene uno para Pornhub "Pornhubs Big Package for Small Businesses".
Cheil / Spain Tallk Samsung Spain IP & Products Digital Product
DAVID / Madrid + Pickle Music / New York Confusing Times Burger King Radio & Audio Broadcast – Series
DAVID / Madrid + Pickle Music / New York Confusing Times Burger King Radio & Audio Craft – Writing – Series
DAVID / Madrid + Twitter / Madrid Twitter Dad Twitter Interactive & Online Online-only Video – Single
DAVID / Madrid + Twitter / Madrid Twitter Dad Twitter Social Media Social Post – Single
FCB&FiRe / Madrid Unboxing Netflix / PlayStation Branded Entertainment Experiential – Virtual Events – Livestream
FCB&FiRe / Madrid Unboxing Netflix / PlayStation Direct Marketing Experiential – Virtual Events
FCB&FiRe / Madrid Unboxing Netflix / PlayStation Experiential & Immersive Events / Stunts / Competitions – Virtual – Livestream
FCB&FiRe / Madrid Unboxing Netflix / PlayStation Experiential & Immersive Craft – Storytelling
FCB&FiRe / Madrid Unboxing Netflix / PlayStation Film Innovation in Film
FCB&FiRe / Madrid Unboxing Netflix / PlayStation Interactive & Online Online-only Video – Interactive Video
FCB&FiRe / Madrid Unboxing Netflix / PlayStation Public Relations Events & Experiential
FCB&FiRe / Madrid Unboxing Netflix / PlayStation Public Relations Community Building
FCB&FiRe / Madrid Unboxing Netflix / PlayStation Social Media Livestream
LOLA-MULLENLOWE It's On Us Unilever/Dove Direct Marketing Innovation in Direct Marketing
LOLA-MULLENLOWE It's On Us Unilever/Dove Film Online Films & Video – Long Form – Single
LOLA-MULLENLOWE Pleasure Icon/Brendan Monroe Unilever/Magnum Design Promotional – Posters – Series
LOLA-MULLENLOWE Pleasure Icon/Brendan Monroe Unilever/Magnum Design Craft – Art Direction
LOLA-MULLENLOWE Pleasure Icon/Brendan Monroe Unilever/Magnum Out of Home Craft – Art Direction
LOLA-MULLENLOWE XXL Towel Collection Unilever/Magnum Design Craft – Art Direction
LOLA-MULLENLOWE XXL Towel Collection Unilever/Magnum Design Craft – Illustration
LOLA-MULLENLOWE XXL Towel Collection Unilever/Magnum Direct Marketing Physical Items
Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam Pornhub's Big Package for Small Businesses Pornhub Direct Marketing Digital & Online – Banners & Pop-ups
Ogilvy / Barcelona Handwashing Wrapping Paper CINFA Health, Wellness & Pharma Products
Ogilvy / Madrid The Other Side ING Creative Use of Data Storytelling
Ogilvy / Madrid Street It All Zalando Digital Craft UX / UI – Utility / Ecommerce
Ogilvy / Madrid Street It All Zalando Experiential & Immersive Ecommerce
TBWA ESPAÑA / Madrid Big Good McDonald's Direct Marketing Innovation in Lockdown
TBWA ESPAÑA / Madrid Big Good McDonald's IP & Products Innovation in Lockdown
Colombia: 26 finalistas
MullenLowe SSP3 lidera Colombia con 12 finalistas en, incluyendo cinco para AB InBev Aguila Beer "The Beer Cap Project", tres para Pony Malta AB InBev "She Speaks", y dos para El Tiempo "#Reask".
Ogilvy Colombia tiene ocho finalistas, incluyendo cuatro con Akira Films, Laika y Goldfish, para la Fundación Colombia con Memoria "NarcoStore", y cuatro con Darko Films Quito para "Mother Blanket" en nombre de la Asociación Vivir y el Consejo de Protección de Derechos Ambato.
McCann Colombia tiene tres finalistas, todos ellos por Banco de Bogotá "The River Apartments". Leo Burnett Colombia también tiene tres, incluyendo dos con AB InBev Aguila Beer "Half Fans".
Leo Burnett Colombia / Bogotá + Draftline / The coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev / Bogotá Half Fans AB InBev / Aguila Beer Cultural Driver Cultural Driver
Leo Burnett Colombia / Bogotá + Draftline / The coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev / Bogotá Half Fans AB InBev / Aguila Beer Public Relations Events & Experiential
Leo Burnett Colombia / Bogotá + Falabella / Bogotá 3362 FALABELLA.COM Falabella Direct Marketing Innovation in Lockdown
McCann Colombia / Bogotá The River Apartments Banco de Bogotá Out of Home Brand Installations
McCann Colombia / Bogotá The River Apartments Banco de Bogotá Out of Home Experiential & Immersive
McCann Colombia / Bogotá The River Apartments Banco de Bogotá Out of Home Innovation in Out of Home
MullenLowe SSP3 / Bogotá Rebrand the game AB InBev - Budweiser Print Craft – Art Direction
MullenLowe SSP3 / Bogotá #TakeMeBack AB InBev / Aguila Beer Print Craft – Illustration
MullenLowe SSP3 / Bogotá #Reask El tiempo Newspaper Direct Marketing Social Media Post – Series
MullenLowe SSP3 / Bogotá #Reask El tiempo Newspaper Print Newspaper – Series
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá The Beer Cap Project. AB InBev / Aguila Beer Creative Effectiveness Creative Effectiveness – Consumer / Brand
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá The Beer Cap Project. AB InBev / Aguila Beer Cultural Driver Cultural Driver
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá The Beer Cap Project. AB InBev / Aguila Beer Direct Marketing Physical Items
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá The Beer Cap Project. AB InBev / Aguila Beer Direct Marketing Out of Home – P.O.P. & In-Store
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá The Beer Cap Project. AB InBev / Aguila Beer Experiential & Immersive Physical Products
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá She Speaks Pony Malta AB InBev Mobile Mobile-First Video – Over 15 Seconds
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá She Speaks Pony Malta AB InBev Social Media Social Channel – Single Platform
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá She Speaks Pony Malta AB InBev Social Media Active Engagement / Call to Action
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá NarcoStore Colombia con Memoria Foundation Cultural Driver Cultural Driver
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá NarcoStore Colombia con Memoria Foundation Digital Craft UX / UI – Utility / Ecommerce
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá NarcoStore Colombia con Memoria Foundation Interactive & Online Websites – Ecommerce
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá NarcoStore Colombia con Memoria Foundation Mobile Utility – Ecommerce
Ogilvy Colombia / Bogotá + Darko Films / Quito Mother Blanket Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Direct Marketing Physical Items
Ogilvy Colombia / Bogotá + Darko Films / Quito Mother Blanket Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Experiential & Immersive Physical Products
Ogilvy Colombia / Bogotá + Darko Films / Quito Mother Blanket Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Health, Wellness & Pharma Direct Marketing
Ogilvy Colombia / Bogotá + Darko Films / Quito Mother Blanket Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Out of Home Apparel
Argentina: 11 finalistas
Grey Argentina Buenos Aires tiene cuatro finalistas, todos por "Entrega de Pensiones" en nombre del Banco Itaú. R/GA Buenos Aires también tiene cuatro, incluyendo tres para ACA "Mi Campo". DAVID Buenos Aires tiene dos por Burger King Argentina "Home of the Billboards" y GUT Buenos Aires tiene uno por Noblex "VAR Promo"
DAVID Buenos Aires Home of the Billboards Burger King Argentina Direct Marketing Innovation in Lockdown
DAVID Buenos Aires Home of the Billboards Burger King Argentina Out of Home Innovation in Lockdown
Grey Argentina / Buenos Aires Pensions Delivery Itaú Bank Direct Marketing Non-traditional & Guerrilla Marketing
Grey Argentina / Buenos Aires Pensions Delivery Itaú Bank Direct Marketing Innovation in Lockdown
Grey Argentina / Buenos Aires Pensions Delivery Itaú Bank IP & Products Innovation in Lockdown
Grey Argentina / Buenos Aires Pensions Delivery Itaú Bank Public Relations Innovation in Lockdown
GUT Buenos Aires VAR Promo Noblex Direct Marketing Non-traditional & Guerrilla Marketing
R/GA Buenos Aires Mi Campo ACA Digital Craft UX / UI – Utility / Ecommerce
R/GA Buenos Aires Mi Campo ACA Digital Craft UX / UI – User Experience / CX / DX
R/GA Buenos Aires Mi Campo ACA Mobile Utility
R/GA Buenos Aires Comunal Gin Patagonia Brewery Public Relations Brand Partnerships
México: 11 finalistas
Ogilvy México con cuatro finalistas, incluyendo tres para AB InBev Grupo Modelo México "Victoria 1.8". Publicis WW México tiene tres finalistas, todos por "#StillSpeakingUp Deeptruth" en nombre de Propuesta Cívica AC.
VMLY&R México con Media Monks tiene dos para Sanofi Pharmaton Kiddi "Kiddi World". Archer Troy con La Tuna tiene uno para Voces de la Ausencia "Missing Voices", y AB InBev draftLine México con AB InBev Grupo Modelo, tiene uno para Stella Artois "Cinema Artois".
Archer Troy / México + La Tuna / México Missing Voices Voces de la Ausencia Music & Sound Craft Custom / User-Generated Content
Ogilvy / Mexico Victoria 1.8 AB InBev Grupo Modelo Mexico Public Relations Brand Voice
Ogilvy / Mexico Victoria 1.8 AB InBev Grupo Modelo Mexico Public Relations Reputation Management
Ogilvy / Mexico Victoria 1.8 AB InBev Grupo Modelo Mexico Public Relations Innovation in Lockdown
Ogilvy / Mexico + Mediamonks / Mexico The Farewell / Icnocuicatl AB InBev Grupo Modelo Mexico Music & Sound Craft Original Music – Score
Publicis WW / Mexico #StillSpeakingUp Deeptruth Propuesta Cívica AC Cultural Driver Cultural Driver
Publicis WW / Mexico #StillSpeakingUp Deeptruth Propuesta Cívica AC Direct Marketing Craft – Use of Technology
Publicis WW / Mexico #StillSpeakingUp Deeptruth Propuesta Cívica AC Interactive & Online Innovation in Interactive
VMLY&R Mexico / Mexico City + Sanofi + Media Monks Kiddi World Sanofi / Pharmaton Kiddi Creative Use of Data Data Visualization
VMLY&R Mexico / Mexico City + Sanofi + Media Monks Kiddi World Sanofi / Pharmaton Kiddi Health, Wellness & Pharma Digital – Use of Technology
Ab-Inbev draftLine Mexico / CDMX + Ab-Inbev Grupo Modelo / CDMX Cinema Artois Stella Artois In-House Agency-Initiated & Originated Projects
Panamá: 4 finalistas
Cheil Central America tiene todos los finalistas por el país, todos para Greenpeace "La naturaleza del plástico" (dos para "Glaciar" y uno para "Playa" y "Bosque").
Cheil Central America / Panama The Nature of Plastic - Beach Greenpeace Print Craft – Photography
Cheil Central America / Panama The Nature of Plastic - Forest Greenpeace Out of Home Craft – Photography
Cheil Central America / Panama The Nature of Plastic - Glacier Greenpeace Out of Home Billboards & Transit – Single
Cheil Central America / Panama The Nature of Plastic - Glacier Greenpeace Print Craft – Art Direction
Perú: 3 finalistas
McCann Lima tiene todos los finalistas para Perú. Dos son para Liga Contra el Cáncer Perú "Si estás al aire libre tienes que protegerte", y uno es para "Entrega a Burger King" en nombre de Burger King.
McCann Lima Delivery to Burger King Burger King Direct Marketing Innovation in Lockdown
McCann Lima If you're outdoors you need to protect yourself. League Against Cancer Peru Health, Wellness & Pharma Out of Home – Health & Wellness
McCann Lima If you're outdoors you need to protect yourself. League Against Cancer Peru Out of Home Billboards & Transit – Single
Uruguay: 3 finalistas
The Electric Factory con Ayax Toyota, Focus y Niko Films, todos en Montevideo, tiene los tres finalistas de One Show 2021 para el país por "The Hy Project" en nombre de Toyota Uruguay.
The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo The Hy Project Toyota Uruguay Green Pencil Green Pencil
The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo The Hy Project Toyota Uruguay Radio & Audio Experiential Radio & Audio
The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo The Hy Project Toyota Uruguay Radio & Audio Innovation in Radio & Audio
República Dominicana: 2 finalistas
Pages BBDO Santo Domingo tiene los dos finalistas de One Show 2021 para el país, uno para Sanar Una Nación "Lo que realmente donas" y Sirena "Strike Out Cancer".
Ecuador: 3 finalistas
MullenLowe Delta Guayaquil con Pierini and Partners Buenos Aires y Platinum FMD Río de Janeiro tienen los finalistas por Ecuador, ambos por "Nuestra Cultura" en nombre de AB InBev Pilsener.
Mullenlowe Delta / Quito Unseen Players Banco Pichincha Branded Entertainment Experiential – Live / In-Person Events
Mullenlowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Our Culture AB InBev Pilsener Out of Home Craft – Art Direction
Mullenlowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Our Culture AB InBev Pilsener Print Craft – Art Direction
A nivel global, Droga5 Nueva York lidera el ranking con 44 candidaturas finalistas. Otras agencias finalistas son FCB Chicago con 35, DDB Chicago con 30, y AMVBBDO Londres y TBWA Media Arts Lab Los Ángeles con 29 cada una.
Woojer en Israel con Area 23 Nueva York y Claires Place Foundation Redondo Beach, tienen la entrada de The One Show 2021 con más selecciones de finalistas: 27 para "Sick Beats". FCB New York tiene 26 finalistas por "Michelob ULTRA Courtside" para Michelob ULTRA con Microsoft y la NBA.
Antes de la ceremonia de entrega de premios durante la Semana de la Creatividad, The One Club anunciará todos los ganadores de "Best of Discipline" para The One Show 2021 el 1 de junio. Los miembros de los equipos creativos responsables de un grupo selecto de los mejores ganadores debatirán los trabajos con los miembros del jurado en sesiones de transmisión en directo el 10 de junio.
+ Info del festival en: www.oneshow.org
