DESIGN
Logo/Trademark Design:
Mr. Lee, tailor to superheroes and villains, de Leo Burnett Iberia (España) para Sony Playstation.
Corporate Identity - Campaign:
Mr. Lee, tailor to superheroes and villains, de Leo Burnett Iberia (España) para Sony Playstation.
Industrial Design - Durable Goods Jaya Design:
Come sit and play, de Giovanni+Draftfcb Brasil.
Collateral: Posters - Campaign:
See what it's made of, de Almap BBDO Brasil para Billboard Music.
How far does your creativity go? de Almap BBDO Brasil para EPA.
New Uno, de Leo Burnett Brasil para Fiat.
P.O.P. and In-Store - Campaign:
Psicodelic, de Almap BBDO Brasil para Sao Paulo Alpargatas.
INTERACTIVE
Durable Goods:
Amarok Live Test, de Almap BBDO Brasil para Volkswagen.
Public Service/ Non-Profit:
Ringtonicos, de Almap BBDO Brasil para Casa do Zezinho.
Ringtowns, de Ogilvy Guatemala para Claro.
Donate Words, de RC Comunicacao Belo Horizonte para Mario Penna Institute.
Self-Promotion:
AlephTweets, de Loducca Brasil para Paulo Coelho.
Services:
Street Art View, de Loducca Brasil para Red Bull.
I Am Not An Artist, de Soon in Tokyo Barcelona para Elisava.
Social Networks/ Community:
Twitter Zoom, de Almap BBDO Brasil para Volkswagen.
Street Art View, de Loducca Brasil para Red Bull.
Consumer Goods:
Have a Camper Day iPad, de Herraiz Soto & Co Barcelona para Camper España.
Augmented Reality:
Rock and Codes, de DDB Brasil para Intel.
Environmental / Experiential - Single:
Nike Football Digital Pinball, de DoubleYou Barcelona para Nike España.
Public Service/ Non-Profit - Single:
Unique Types, de AgenciaClick Isobar Brasil para AACD.
Event or Live Webcast - Single:
Amarok Live Test, de Almap BBDO Brasil para Volkswagen.
Typography:
Write with Light, de Gringo Brasil para Absolut Vodka.
ONE SHOW
Newspaper: Full Page or Spread - Single:
Tools, de Ogilvy Guatemala para Hooters.
Fine cutting knives / Fish, de Ogilvy Colombia para Carulla.
Happy Uncles, de Young & Rubicam Argentina para Tulipán de Kopelco S.A.
Full Page or Spread - Campaign:
Neighbors, de DDB Brasil para FedEx.
Any Movie, Any Time, de Giovanni+Draftfcb Brasil para SKY.
Insurance Paint, de Lew|Lara\TBWA Brasil para Nissan Auto.
Magazine: Full Page or Spread - Single:
EOS, de Almap BBDO Brasil para Volkswagen.
Neighbors/ America, de DDB Brasil para FedEx.
Man Baby, de Ogilvy & Mather Chile para wua wua.
Happy Aunts, de Young & Rubicam Argentina para Tulipán Kopelco S.A.
Magazine: Full Page or Spread - Campaign:
Aspirin and CafiAspirin, de Almap BBDO Brasil para Bayer.
Hands-free parking (Tiguan), de Almap BBDO para Volkswagen.
See what it's made of, de Almap BBDO Brasil para Billboard Music.
Fit, de Grey Brasil para Mercedes-Benz.
Music Never Dies, de Leo Burnett Iberia (Portugal) para MTV.
Go Outside, de Talent Brasil para Magazine Go Ouside.
Out of Home - Single:
Street Evo, de Leo Burnett Iberia (España) para Fiat.
The Friendship Machine, de Ogilvy & Mather Argentina para Coca Cola.
Out of Home - Campaign:
See what it's made of, de Almap BBDO Brasil para Billboard Music.
Fit, de Grey Brasil para Mercedes-Benz.
Exclusive Beach, de Lew'Lara\TBWA Brasil para Akatu Institute.
Trade: Full Page or Spread - Single:
Neighbors/America, de DDB Brasil para Neighbors.
Trade: Full Page or Spread - Campaign:
Pantone de Sra. Rushmore España para Renfe.
Collateral: Posters - Single:
Crossfox. The compact off-road, de Almap BBDO Brasil para Volkswagen.
Collateral: Posters - Campaign:
Hands-free parking (Tiguan), de Almap BBDO Brasil para Volkswagen.
See what it's made of, de Almap BBDO Brasil para Billboard Music.
Aspirin and CafiAspirin, de Almap BBDO Brasil para Bayer.
Neighbors, de DDB Brasil para FedEx.
Funny Babies, de Dentsu Brasil para L'Univers de Chocolat.
Republica Popular do Corinthians Poster, de F/Nazca S&S Brasil para Nike.
Switch off, de Leo Burnett Iberia (España) para Procter & Gamble.
P.O.P and In-store - Single:
Trena, de Almap BBDO Brasil para Man America Latina.
Whopper Face, de Ogilvy Brasil para Burger King.
P.O.P and In-store - Campaign:
Animals, de Contrapunto BBDO España para Smart.
Fashion Always Returns, de Leo Burnett Brasil para Procter & Gamble.
Public Service: Newspaper or Magazine - Single:
If you drink, blow, de Loducca Brasil para CCR.
Public Service: Newspaper or Magazine - Campaign:
Donate your Garbage Scale, de Lew'Lara\TBWA Brasil para NGO.
Live to be old, de Y&R Perú para League Against Cancer.
Public Service: Outdoor and Posters - Single:
$ 73,000 BarTab, de Ogilvy Brasil para Bar Aurora e Boteco Ferraz.
Public Service: Collateral (Brochures and Direct Mail) - Single:
$ 73,000 BarTab, de Ogilvy Brasil para Bar Aurora e Boteco Ferraz.
Public Service: Radio - Single :
GPS, de Y&R Argentina para Cervecera y Maltería Quilmes.
Public Service: Television - Single:
Mac Folders, de Ogilvy & Mather Chile para Unicef Chile.
Pc Folders, Ogilvy & Mather Chile para Unicef Chile.
Joke, de Y&R Perú para League Against Cancer.
Radio - Single:
Radio recorded in the trunk, de Lowe Ginkgo Uruguay para Renault.
Married/Divorced, de Prolam Y&R Chile para Bacardi.
Pregnant/Not Pregnant, de Prolam Y&R Chile para Bacardi.
Radio - Campaign:
Its Always Time For a Bacardi, de Prolam Y&R Chile para Bacardi.
Television: Under $80K Budget - Campaign:
Optical Illusion, de Leo Burnett Brasil para Samsung.
Cinema - Single:
Spinal Cord and Brain injuries, de Bassat Ogilvy Barcelona para Channel 3 Telethon.
Non-Broadcast - Single:
Optical Illusion, de Leo Burnett Brasil para Samsung.
Whopper Face, de Ogilvy Brasil para Burger King.
Innovation in Advertising - Single:
See what it's made of (2), de Almap BBDO Brasil para Billboard Music.
EOS, de Almap BBDO Brasil para Volkswagen.
Street Evo, de Leo Burnett Iberia (España) para Fiat.
Whopper Face, de Ogilvy Brasil para Burger King.
$ 73,000 BarTab, de Ogilvy Brasil para Bar Aurora e Boteco Ferraz.
Integrated Branding Campaign:
Republica Popular do Corinthians, de F/Nazca S&S Brasil para Nike.
Exclusive Beach, de Lew'Lara\TBWA Brasil para Akatu Institute.
Experiential Advertising:
National Flag, de F/Nazca S&S Brasil para Nike.
The Friendship Machine, de Ogilvy & Mather Argentina para Coca Cola.
* A continuación los listados completos de finalistas:
