One Show Entertainment celebra la conjunción entre las marcas y el entretenimiento premiando innovación y creatividad en esta área que está teniendo un rápido crecimiento. Los finalistas compiten por lápices de oro, plata y bronce en categorías tales como televisión, cine, juegos, entretenimiento de marca por internet, música, eventos e instalaciones. Producido por El One Club, una organización sin fines de lucro dedicada a promover el arte de la publicidad, One Show Entertainment rinde homenaje a la publicidad creativa más allá de la tradicional colocación de productos.

"No hay mejor momento para estar en Hollywood que durante la temporada de premios", dijo Mary Warlick, CEO del One Club. "En un momento en que los trabajos creativos están siendo honrados por una de las más prestigiosas organizaciones en el mundo, El One Club reconocerá la labor de las personas y organizaciones que vuelven a inventar la forma en que nos involucramos con el entretenimiento, la publicidad y branding."

"Estamos muy entusiasmados con el One Show Entertainment 2011", añadió Kevin Swanepoel, presidente del One Club. "Los premios de este año realmente representaran la sección transversal de entretenimiento y marcas - de nuestro jurado estelar a nuestras presentaciones en el escenario. El evento será una verdadera representación de cómo la integración de las marcas y el entretenimiento han cambiado nuestro mundo."

Los Finalistas del One Show Entertainment 2011 son:

Televisión: Serie Reality / Sin Guión

• Elle "Elle Presents: The City" CAA, Los Angeles

• Mitchum "Hardest Working Person in America" CAA / Brett Ratner Brands, Los Angeles

• Grey Goose "Iconoclasts" @radical.media, Nueva York

• Grey Goose "Rising Icons" @radical.media, Nueva York

• PepsiCo "MTV Scratch + The Pepsi Refresh Project" MTV Scratch, Nueva York

Televisión: Especiales

• MTV Exit & Muse "MK Ultra" Colman Rasic, East Sydney

• Sony "The Rocket Project" 180LA, Santa Monica

• Procter & Gamble "Summit on the Summit: Kilimanjaro" @radical.media, Nueva York

• Audi of America "Truth in Motion: The U.S. Ski Team's Road to Vancourver" MediaCom, Nueva York

• Gatorade "REPLAY Season I" TBWA\Chiat\Day, Los Angeles

• Gatorade "REPLAY Season II" TBWA\Chiat\Day, Los Angeles

• Gatorade "REPLAY Season III" TBWA\Chiat\Day, Los Angeles

Películas: Documentales

• Levi's "Portraits of Braddock" Wieden + Kennedy / Don't Act Big Productions, Portland

• Stella Artois "Up There" Mekanism, San Francisco / Mother, Nueva York

• Canon "Darren Jew" Leo Burnett / Millers Point

• Canon Australia "Stephen Dupont" Leo Burnett / Millers Point

• Nike (China) "Nike 2010 Fall Basketball Campaign Documentary" Wieden+Kennedy, Shanghai / CLIQASIA / Tito Limited

• Converse "Change the Game" Wieden+Kennedy, Shanghai / CLIQASIA

• Gatorade "REPLAY Season I" TBWA\Chiat\Day, Los Angeles

• Gatorade "REPLAY Season II" TBWA\Chiat\Day, Los Angeles

• Gatorade "REPLAY Season III" TBWA\Chiat\Day, Los Angeles

Juegos: Juegos por Medio del Internet

• Volvo "Volvo Eclipse" Euro RSCG 4D, Amsterdam / Arnold, Boston

• Depaul UK "iHobo" Publicis, London / twentysix digital / Mr & Mrs Smith / Whileloop / The Mill

• Sony "Media Monster Wars" 180LA, Santa Monica

• American Express "Foursome Trivia Challenge" DIGITAS, Nueva York / Momentum, Nueva York / Wasserman Media Group

• KRAFT Foods "Oreo Dunking Fun Challenge" AKQA, Beijing

• Volkswagen "Scirocco Cup AR Challenge" Ogilvy, Beijing

• Scion "Take on the Machine AR Game" ATTIK, North Kingdom

• Frito-Lay "Battle of the Cheetos" Goodby, Silverstein & Partners, San Francisco

• Adidas "Slim Chin Gaming Experience" 180 Amsterdam

Juegos: Juegos para Movil Pubclicando una Marca

• Bolthouse Farms "Xtreme Xrunch Kart" Crispin Porter + Bogusky, Boulder

• Subway "Daredevil Delivery" Soho Square, Beijing

Aplicación Publicando una Marca

• Anheuser Busch-INBEV "Bud United/Paint Your Face App" DDB, Chicago / Tribal DDB, Amsterdam

• Best Buy "Movie Mode" Crispin Porter + Bogusky, Boulder

• AT&T "AT&T World Cup Headercam Banner" BBDO, Nueva York / Atmosphere BBDO, Nueva York

• Campbell's Soup "Steamy iAd" BBDO, New York

• HBO/True Blood "True Blood Live Feed" BBDO, Nueva York

• CUB "Cascade - Brewer's Nose" Droga5 / TigerSpike, Sydney

• Wrigley's Juicy Fruit "Sweet Talk" Evolution Bureau, San Francisco

• P&G "Hello Baby - Pregnancy Calendar" StrawberryFrog, Nueva York

• Webroot "Social Media Sobriety Test" TDA, Boulder

Entretenimiento por Medio del Internet Publicando una Marca: Single

• Doritos "King of Ads" O Positive Films / MJZ London / Abbott Mead Vickers / BBDO, London

• Renault "The Megane Experiment" Publicis London / Smuggler, London

• K-Swiss "Kenny Powers Gets Signed by K-Swiss" 72andSunny, Los Angeles

• Anheuser Busch-INBEV "Bud House" DDB, Chicago / Tribal DDB, Amsterdam

• Anheuser Busch-INBEV "Clothing Drive" DDB, Chicago

• Sony "The Rocket Project: We Have Lift-Off" 180LA, Santa Monica

• Adidas "Fast Don't Lie" 180LA, Santa Monica

• DC Shoes "Gymkhana THREE, Ultimate Playground" DC Shoes, Vista

• Elle "Premium Vintage" CAA, Los Angeles

• Honda "Honda Dreams: Into the Unknown" @radical.media, Nueva York

• Sony "R&B" 180LA, Santa Monica

• Kraft/Capri Sun "The Disrespectoilds Disadventures" Ogilvy / KraftOne / Razorfish / Wild Brain, Nueva York

• Stella Artois "Up There" Mekanism, San Francisco / Mother, Nueva York

• Wrigley/Orbit "Dirty Shorts - The Dancer" Energy BBDO / DumbDumb & Electus, Chicago

• Wrigley/Orbit "Dirty Shorts - The Prom Date" Energy BBDO / DumbDumb & Electus, Chicago

• Kraft Foods "Love in Action" OgilvyOne Worldwide / Bold Ogilvy / Gerakas

• Doritos "Doritos Late Night" Goodby, Silverstein & Partners / Hi-Res!, San Francisco

• Frito-Lay "Doritos Late Night Rihanna" Goodby, Silverstein & Partners, San Francisco

• Gatorade "REPLAY Season I" TBWA\Chiat\Day, Los Angeles

• Gatorade "REPLAY Season II" TBWA\Chiat\Day, Los Angeles

• Gatorade "REPLAY Season III" TBWA\Chiat\Day, Los Angeles

Campaña

• AEG "AEG Perfunkt" The D4D / Huge, Los Angeles

• Bolthouse Farms "Munchies" Crispin Porter + Bogusky, Boulder

• American Legacy Foundation/MTV "The Real World: Zombieville" MTV On-Air Promos, Nueva York

• Canon "Your Second Shot" Park Pictures / Dentsu America, Nueva York

• Mitchum "Hardest Working Person in America" CAA / Brett Ratner Brands, Los Angeles

• V Australia Perfect Project" CAA, Los Angeles

• HomeAway.com "Return of the Griswolds" Publicis, Seattle

• Friends of the Swifts NPO "Birds Mobile Reality Show" DraftFCB Shimoni Finkelstein Barki, Tel Aviv

• Levi's Strauss & Co. "Portraits of Braddock" Wieden+Kennedy / Don't Act Big Productions, Portland

• Sony "The Rocket Project" 180LA, Santa Monica

• Electronic Arts "Medal of Honor Tier 1 Interview Series" DraftFCB / Bandito Brothers, San Francisco

• Toyota Motor Sales "Sienna Swagger Wagon Videos" Saatchi & Saatchi, Los Angeles

• Microsoft Xbox "Bright Falls" agencytwofifteen, San Francisco

• Microsoft Xbox "Halo Reach" agencytwofifteen, San Francisco

• Just Car Insurance "Canvas 2 Kickass" George Patterson Y&R, Melbourne

• Wrigley/Orbit "Dirty Shorts" Energy BBDO / DumbDumb & Electrus, Chicago

• Canon "Seconds With" Leo Burnett / Millers Point

• Nestle/Stouffers "Let's Fix Dinner" JWT, Nueva York

• Dickies "Dickies 874 Campaign" Goodby, Silverstein & Partners, San Francisco

• Adidas "Adidas Basketball Slim Chin" 180 Amsterdam / 180LA Santa Monica

Música

• AIDS Task Force "SDIA Project" Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv

• American Express "UNSTAGED: An Original Series from American Express" DIGITAS, Nueva York / Momentum, Nueva York

• Scope "See The Person" Leo Burnett, Melbourne

• American Cancer Society "Justin Bieber" The Martin Agency, Richmond

• American Cancer Society "Usher" The Martin Agency, Richmond

• Coachella "Golden Voice" Human Worldwide, Nueva York

• Toyota Motor Sales "Sienna Swagger Wagon Music Video" Saatchi & Saatchi, Los Angeles

• Holiday Inn "Holiday Inn - Stay U Music" McCann Erickson / BYU, Nueva York

• Gatorade "We Can Do It Now" TBWA\Chiat\Day, Los Angeles

Eventos e Instalaciones

• MTV "The Buried Life Interactive Storefront" Maude / Monster Media, Nueva York

• IKEA "Facebook Showroom" Forsman & Bodenfors, Gothenburg

• Leo Burnett "David on Demand" Leo Burnett, Chicago

• Volvo Car Corporation "The Volvo Subject60 Experiment" Euro RSCG 4D, Amsterdam

• Starbucks "The Big Picture Campaign" BBDO, Nueva York

• GE "Visable You" BBDO, Nueva York

• YouTube "YouTube Play" Obscura Digital, Sunset Lane/Entertainment/Consortium Studios, San Francisco

• ESPN "2010 FIFA World Cup - One Game Changes Everything" Wieden+Kennedy, Nueva York

• Bing/REDU "REDU Re: Form School" Creative Artists Agency, Los Angeles

• Procter & Gamble "Summit on the Summit: Kilimanjaro" @radical.media, Nueva York

• American Express "UNSTAGED: An Original Series from American Express" DIGITAS, Nueva York / Momentum, Nueva York

• Time Warner Cable "TWC Step Thru the Screen at MLB All Star FanFest" OgilvyEntertainment / FAME Creative / Relevent / Encompass Media Group / Simply New, Nueva York

• Daffy's "Daffy's Undressing Room" DeVito/Verdi, Nueva York

• Scope "See the Person" Leo Burnett, Melbourne

• Intel "The Creators Project" Vice Magazine, Brooklyn

• Target "Target Kaleidoscopic Fashion Spectacular" Mother, Nueva York

• DULUX VALENTINE "Walls are Dancing" BETC Euro RSCG, Paris

• ARTV "ARTVscope" Atelier Amuse, Westmount

• Warner Bros. Canada "Speed-date-a-dog" Atelier Amuse, Westmount

• WWF "Earth FM" Leo Burnett / Millers Point

• Canon Australia "Photo 5 Exhibition" Leo Burnett / Miller Point

• Yellow Pages "Reality Billboard" Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv

Innovación

• Blu Dot "Real Good Experiment" mono / Supermarche, Minneapolis

• Forever 21 "Forever Fresh Digital Billboard" Space 150, Minneapolis

• V Australia "Perfect Bag" CAA, Los Angeles

• Bing/REDU "REDU Manifesto Video" CAA, Los Angeles

• American Express "My Movie Pitch from American Express" DIGITAS / Tribeca Film, Nueva York

• Cisco "The Hunt Transmedia Experience" No Mimes Media / Juxt Interactive, Manhattan Beach

• Canon "World of EOS" Leo Burnett, Melbourne.

Ganadores seran anunciados en el House of Blues Los Angeles, el Miércoles, 16 de febrero 2011.

* Para más www.oneshowentertainment.org