CREATIVE EFFECTIVENESS SHORTLIST

A01 (Consumer Goods)

“BRING HOME THE BUD” de WIEDEN+KENNEDY, Sao Paulo / WIEDEN+KENNEDY, New York / AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER de BUDWEISER. Pa: COPA90 Sao Paulo / JOINT EDITORIAL New York / SONIC UNION New York. PR: ALLISON AND PARTNERS Sao Paulo. Adicional: OCTAGON BRAZIL Sao Paulo / WINK Sao Paulo. País: BRAZIL / UNITED STATES.

“THE CEO” de GUT, Buenos Aires para NOBLEX TV 4K de NOBLEX/ PARAMOUNT PLUS. Pa: PARAMOUNT PLUS Buenos Aires. Media: PARAMOUNT PLUS Buenos Aires. País: ARGENTINA.

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)

“LIFE EXTENDING STICKERS” de GREY COLOMBIA, Bogota para MAKRO de MAKRO. País: COLOMBIA.

A06 (Consumer Services/Business to Business)

“ROCK STAR” de OGILVY, Chicago / OGILVY , Los Angeles para ENTERPRISE CLOUD MANAGEMENT de WORKDAY. Pa: O POSITIVE New York. PP: MACKCUT New York / PARLIAMENT Los Angeles / RARE MEDIUM New York. Adicional: LIME STUDIOS Los Angeles / THE ELEMENTS MUSIC Los Angeles. País: UNITED STATES. (*)

“PIÑATEX” de L&C, New York para ANANAS ANAM + DOLE SUNSHINE COMPANY de ANANAS ANAM + DOLE SUNSHINE COMPANY. Pa: SUITCASE PRODUCTIONS New York. PP: AGOSTO MUSIC AND SOUND CRAFT Lima. País: UNITED STATES.

A07 (Not-for-Profit / Charity / Government)

“THE POSTPONED DAY” de GREY ARGENTINA, Buenos Aires para LALCEC de LALCEC. Pa: LANDIA Buenos Aires. Media: PHD Buenos Aires. PR: GREY ARGENTINA Buenos Aires. País: ARGENTINA.

B01 (Single Market)

“WORLD CUP DELIVERY” de GUT, Buenos Aires para PEDIDOSYA DELIVERY APP de PEDIDOSYA. Pa: PAISANOS.IO Buenos Aires. Adicional: LANZALLAMAS Buenos Aires. País: ARGENTINA.

B03 (Global Market)

“BRING HOME THE BUD” de WIEDEN+KENNEDY, Sao Paulo / WIEDEN+KENNEDY, New York / AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER de BUDWEISER. Pa: COPA90 Sao Paulo / JOINT EDITORIAL New York / SONIC UNION New York. PR: ALLISON AND PARTNERS Sao Paulo. Adicional: OCTAGON BRAZIL Sao Paulo / WINK Sao Paulo. País: BRAZIL / UNITED STATES.

C05 (Real-Time Response)

“#TURNYOURBACK” de DAVID, Madrid / OGILVY, London para HEALTHCARE de DOVE. Pa: DESEIF Madrid. Media: MINDSHARE London. Adicional: UNILEVER London. País: SPAIN / UNITED KINGDOM.

“BRING HOME THE BUD” de WIEDEN+KENNEDY, Sao Paulo / WIEDEN+KENNEDY, New York / AFRICA CREATIVE DDB, Sao Paulo para BUDWEISER de BUDWEISER. Pa: COPA90 Sao Paulo / JOINT EDITORIAL New York / SONIC UNION New York. PR: ALLISON AND PARTNERS Sao Paulo. Adicional: OCTAGON BRAZIL Sao Paulo / WINK Sao Paulo. País: BRAZIL / UNITED STATES.

“WORLD CUP DELIVERY” de GUT, Buenos Aires para PEDIDOSYA DELIVERY APP de PEDIDOSYA. Pa: PAISANOS.IO Buenos Aires. Adicional: LANZALLAMAS Buenos Aires. País: ARGENTINA.

C08 (Breakthrough on a Budget)

“WORLD CUP DELIVERY” de GUT, Buenos Aires para PEDIDOSYA DELIVERY APP de PEDIDOSYA. Pa: PAISANOS.IO Buenos Aires. Adicional: LANZALLAMAS Buenos Aires. País: ARGENTINA.

C10 (Market Disruption)

“PIÑATEX” de L&C, New York para ANANAS ANAM + DOLE SUNSHINE COMPANY de ANANAS ANAM + DOLE SUNSHINE COMPANY. Pa: SUITCASE PRODUCTIONS New York. PP: AGOSTO MUSIC AND SOUND CRAFT Lima. País: UNITED STATES.

CREATIVE STRATEGY SHORTLIST

A01 (Consumer Goods)

“HEINZ KETCHUP FRAUD” de RETHINK, Toronto para HEINZ KETCHUP de HEINZ KETCHUP. Pa: WOLF CREDO STUDIO Buenos Aires. PP: FRAME DISTILLERY VFX Vancouver / GRAYSON MUSIC Toronto / R+D PRODUCTIONS Toronto. Media: STARCOM Chicago. PR: ZENO GROUP Chicago. Adicional: KRAFT HEINZ COMPANY Chicago. País: CANADA. (***)

“BEER RETIREMENT ACCOUNT” de MEDIA.MONKS, Hilversum para POKER BEER de POKER BEER. Pa: PRIMO CONTENT Bogota. Adicional: DRAFTLINE Bogota. País: NETHERLANDS. (***)

A03 (Automotive)

“VW 70 YEARS CAMPAIGN” de ALMAPBBDO, Sao Paulo para VOLKSWAGEN de VOLKSWAGEN. Pa: BOILER FILMS Sao Paulo / RAW AUDIO Sao Paulo. PP: FLOW EFFECTS Sao Paulo. País: BRAZIL.

B01 (Data & Analytics)

“TRANSPARENCY CARD” de AKQA, Sao Paulo para WEBSITE, DIGITAL WALLET de CONGRESSO EM FOCO. Adicional: CONGRESSO EM FOCO Brasilia / PAY4BRAIN Sao Paulo. País: BRAZIL.

B02 (Audience Insight)

“PROUDLY SECOND BEST” de DAVID, Madrid / INGO, Hamburg para FURNITURES de IKEA. Pa: ALBERTO ESCUDERO Madrid / DESEIF Madrid / SAL GORDA Madrid. PP: THE LOBBY Madrid. Adicional: AL FUTTAIM IKEA Dubai. País: SPAIN / GERMANY.

C05 (Corporate Purpose & Social Responsibility)

“TIP FOR HEINZ” de MISCHIEF AT NO FIXED ADDRESS, New York para HEINZ de HEINZ. Pa: EASY MONDAYS New York / MAESTRO PRODUCTION Mexico City. PP: A FRESH FACE IN HELL Los Angeles / ANOTHER COUNTRY Chicago / CYCLE MEDIA Vancouver / JOESPH RYAN Richmond / LOST PLANET EDITORIAL New York. Media: STARCOM Chicago. PR: ZENO GROUP Chicago. Adicional: KRAFT HEINZ COMPANY Chicago / M&H Toronto. País: UNITED STATES.

C06 (Market Disruption)

“BEER RETIREMENT ACCOUNT” de MEDIA.MONKS, Hilversum para POKER BEER de POKER BEER. Pa: PRIMO CONTENT Bogota. Adicional: DRAFTLINE Bogota. País: NETHERLANDS. (***)

D01 (Brave Brands)

“HEINZ KETCHUP FRAUD” de RETHINK, Toronto para HEINZ KETCHUP de HEINZ KETCHUP. Pa: WOLF CREDO STUDIO Buenos Aires. PP: FRAME DISTILLERY VFX Vancouver / GRAYSON MUSIC Toronto / R+D PRODUCTIONS Toronto. Media: STARCOM Chicago. PR: ZENO GROUP Chicago. Adicional: KRAFT HEINZ COMPANY Chicago. País: CANADA. (***)

“JUST JOKING” de BBDO NEW YORK para SANDY HOOK PROMISE de SANDY HOOK PROMISE. Pa: SMUGGLER New York. PP: HUMAN New York / RARE MEDIUM New York / ROCK PAPER SCISSORS New York / SELECTED WORKS London / TRIM EDITING London. Media: PHD New York. PR: R&CPMK New York / WEBER SHANDWICK Washington, DC. Adicional: BOOM BROADCAST & MEDIA RELATIONS Littleton / CONNECT360 New York. País: UNITED STATES. (*)

E01 (Products/Services)

“NATIVA METER” de L&C, New York para CERVEZA NATIVA de BAVARIA. Pa: SUITCASE PRODUCTIONS New York. PP: AGOSTO MUSIC AND SOUND CRAFT Lima. País: UNITED STATES.

E03 (Brand Strategy)

“KNOW THE SIGNS” de BBDO NEW YORK para SANDY HOOK PROMISE de SANDY HOOK PROMISE. Pa: SMUGGLER New York. PP: COLOR COLLECTIVE New York / MACKCUT New York. Media: PHD New York. PR: DINI VON MUEFFLING COMMUNICATIONS New York / R&CPMK New York / WEBER SHANDWICK Washington, DC. Adicional: BOOM BROADCAST & MEDIA RELATIONS Littleton / CONNECT360 New York. País: UNITED STATES. (*)

“VW 70 YEARS CAMPAIGN” de ALMAPBBDO, Sao Paulo para VOLKSWAGEN de VOLKSWAGEN. Pa: BOILER FILMS Sao Paulo / RAW AUDIO Sao Paulo. PP: FLOW EFFECTS Sao Paulo. BRAZIL.

“IPAGER” de DAVID, Miami para GOOGLE - #GET THE MESSAGE de GOOGLE. Pa: BABY LION Los Angeles / MASTERS & SAVANT Johannesburg. Media: ESSENCEMEDIACOM New York. PR: DAVID Miami. Adicional: KETAMA Buenos Aires / MARMOSET MUSIC Portland / MAYFLOWER New York. País: UNITED STATES.