PR LIONS SHORTLIST
A01 (Food & Drink)
-OREO THINS PROTECTION PROGRAM de THE COMMUNITY, Miami para OREO THINS de OREO. Pa: MEDIA.MONKS New York. USA.
-HEINZ MARZ EDITION de AFRICA DDB, São Paulo para HEINZ de INSTITUTIONAL. Pa: ALICEFILMES Jardim Paulista / ANTFOOD MUSIC & SOUND DESIGN Sao Paulo. BRAZIL.
-SUNBREW de DAVID, Miami para CORONA SUNBREW de CORONA. Pa: MJZ Los Angeles. USA.
A02 (Consumer Goods)
-THE FRIENDLY BREAKUP COLLECTION de WUNDERMAN THOMPSON, Lima para THE FRIENDLY BREAKUP COLLECTION de FC HOME & DECO. Pa: LADOBLEA S.A. Buenos Aires. PERU.
A06 (Travel / Leisure)
-INVALUABLE FOOD de LEO BURNETT, Madrid para MADRID FUSIÓN de MADRID FUSIÓN. Pa: ATTIC FILMS Madrid. SPAIN.
-THE FIELD SYMBOL de DELIRIO & TWAIN, Madrid para FC BARCELONA de FC BARCELONA. Pa: BARCA STUDIOS Barcelona. SPAIN.
A08 (Consumer Services / Business to Business)
-BEHIND THE MOST IMPORTANT JOB de TOGETHERWITH, Buenos Aires para ZONAJOBS de NAVENT. Pa: . ARGENTINA.
A09 (Not-for-profit / Charity / Government )
-DISABILITY RALLY de JOTABEQU GREY, San José para CONAPDIS de CONAPDIS. Pa: . COSTA RICA.
-I DON´T REMEMBER de HOY, Buenos Aires para ALMA de ALMA. Pa: HOY Buenos Aires. ARGENTINA.
-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.
B01 (Social Engagement )
-REVERSE RENEGADE de ENERGY BBDO, Chicago para CHAMPION REVERSE WEAVE APPAREL de CHAMPION. Pa: VERYTASTE Chicago. USA.
-MICHELOB ULTRA - SAVE IT SEE IT de GUT, Miami para MICHELOB ULTRA BEER de MICHELOB ULTRA. Pa: LOVEBOAT Paris. USA.
B03 (Real-time Response)
-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.
B04 (Content Creation & Production )
-NEW ICONIC KISSES de GUT, Sao Paulo para MERCADO LIVRE de MERCADO LIVRE (EBAZAR). Pa: LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo. BRAZIL.
B05 (Content Discovery & Amplification)
-MICHELOB ULTRA - SAVE IT SEE IT de GUT, Miami para MICHELOB ULTRA BEER de MICHELOB ULTRA. Pa: LOVEBOAT Paris. USA.
-HEINZ HIDDEN SPOTS de GUT, Sao Paulo para KRAFT KETCHUP de THE KRAFT HEINZ CO. Pa: ARMS STUDIO - / BBL E-SPORTS Sao Paulo / HEFTY Sao Paulo / I HATE FLASH Consolação / MOL São Paulo. BRAZIL.
B06 (Innovative Use of Influencers)
-THE LEAGUE AMONG ALL LEAGUES de VMLY&R, Lima para NATIONAL FUNDRAISING CAMPAIGN de THE LEAGUE AGAINST CANCER. Pa: ORANGE 360 Lima / VMLY&R Lima / ZUMBA Barranco. PERU.
-THE FOAMY HAIRCUT de AFRICA DDB, São Paulo para AB INBEV de BRAHMA BEER. Pa: SATELITE AUDIO São Paulo / SEIVA Sao Paulo. BRAZIL.
-THE LEGACY OF TOMIII11 de BBDO CHILE, Huechuraba para FUNDACIÓN NUESTROS HIJOS de FUNDACIÓN NUESTROS HIJOS. Pa: ALASKA FILMS Santiago. CHILE.
C02 (PR Effectiveness)
-TOY STRIKE de MRM WORLDWIDE, Madrid para TOY STRIKE de MINISTRY OF CONSUMPTION. GOVERNMENT OF SPAIN.. Pa: LEE FILMS Madrid. SPAIN.
D02 (Use of Events & Stunts)
-BIHAR: CHOOSING TOMORROW de BBK FOUNDATION, Bilbao (Bizkaia) / LLYC, Madrid para CLIMATE CHANGE AND SUSTAINABILITY AWARENESS de BBK FOUNDATION. Pa: ANTIESTATICO Madrid / GU DESIGN Basauri, Bizkaia / LLYC Madrid. SPAIN.
-INVALUABLE FOOD de LEO BURNETT, Madrid para MADRID FUSIÓN de MADRID FUSIÓN. Pa: ATTIC FILMS Madrid. SPAIN.
D04 (Brand Voice & Strategic Storytelling)
-SUNBREW de DAVID, Miami para CORONA SUNBREW de CORONA. Pa: MJZ Los Angeles. USA.
-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.
E02 (Public Affairs & Lobbying)
-THE REFUGEE JATOBA de AFRICA DDB, São Paulo para ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) de INSTITUTIONAL. Pa: BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / DAHOUSE AUDIO Sao Paulo / HUNGRY MAN São Paulo / PINDORAMA FILMES Rio de Janeiro. BRAZIL.
F01 (Local Brand )
-THE UNIFORM THAT NEVER EXISTED de TRACYLOCKE BRASIL, São Paulo para THE UNIFORM THAT NEVER EXISTED de CENTAURO. Pa: TRACYLOCKE BRASIL São Paulo. BRAZIL.
-UNLUCKY SPONSOR de PARADAIS DDB, Guayaquil para SALT de CRIS-SAL. Pa: . ECUADOR.
F02 (Challenger Brand)
-STUCK IN THE 80S de SOKO, São Paulo para GUARANÁ ANTARCTICA de ABINBEV - GUARANÁ ANTARCTICA. Pa: CLAVA Sao Paulo /LIMBIC MUSIC Sao Paulo. BRAZIL.
F05 (Cultural Insight)
-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.
F06 (Breakthrough on a Budget)
-AUDIO GUIDES OF THE TRUTH de MADE, Mexico City / RAINBOW LOBSTER, Loa Angeles para YANKUIK ANAHUAK FOUNDATION. de YANKUIK ANAHUAK FOUNDATION FOR THE RESCUE OF MEXICAN HERITAGE.. Pa: APEX FILM Wien / WHISKEY FILMS Mexico City. MEXICO / USA.
F07 (Corporate Purpose & Social Responsibility)
-MALNUTRITION LABELS de L&C, New York para DOLE SUNSHINE COMPANY de DOLE SUNSHINE COMPANY. Pa: SUITCASE PRODUCTIONS New York. USA.
-BEHIND THE MOST IMPORTANT JOB de TOGETHERWITH, Buenos Aires para ZONAJOBS de NAVENT. Pa: . ARGENTINA.
-MICHELOB ULTRA - SAVE IT SEE IT de GUT, Miami para MICHELOB ULTRA BEER de MICHELOB ULTRA. Pa: LOVEBOAT Paris. USA.
-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.
* Mirá todos los finalistas de PR aquí
