Trust What’s Inside

Anunciante: PepsiCo Inc.

Marca: Campaña Gatorade

Producto: Gatorade

Senior VP of Marketing US: Anuj Bhasin / Sr Dir Marketing US: Emily Boido / Marketing Director US: Adam Jackson / Sr Marketing Manager US: Patrick Whelan / Senior VP of Marketing IB: Vishal Kaul / VP of Marketing IB: Umi Patel / Sr. Director Marketing IB: Naseeb Puri / VP of Marketing IB LATAM: Eric Melis / Sr Dir Functional Beverages IB LATAM: Martin Watson / Marketing Director IB LATAM: Gonzalo Chigó / Regional Marketing IB Manager LATAM: Alvaro Ascenzo / Sports Marketing Manager IB LATAM: Mariana Gomes / Sr Marketing Manager Canada: Kush Gandhi / Marketing Director IB: Rob Pawson / Marketing Director IB: Daniel Galvanduque / Sr Producer IB: Roy Swansborough / Sports Marketing IB: Rachel Condelli / Sr Director Sports Marketing IB: Colin O'Toole / Account Director: Brooke Malchar / Principal Advisor: Sheila Flaherty / Senior Advisor:* Sharon Groh

Agencia: TBWA\Chiat\Day LA / Springtime

Managing Director: Natalia Gamarra (Springtime)

CCO: Pedro Perez (TBWA\Chiat\Day LA) / Patricio Elfi & Santiago Luna Lupo (Springtime)

Director Creativo Ejecutivo: Dez Marzette (TBWA\Chiat\Day LA)

Director Creativo Asociado: Belén Russomanno, Guillermo Aliaga Pueyrredon (TBWA\Chiat\Day LA)

Director Creativo: Martín Insúa, Mark Peters (TBWA\Chiat\Day LA) / Damian Isaak (Springtime)

Group Design Supervisor: Gabriel Menezes / Associate Design Director: Emerson Vieira / Designer: Victor Rosa, Gabriel Vinicius, Guilherme Besco y Rodrigo Veloso (TBWA\Chiat\Day LA) Production Coordinator: Damniella Tomio

Director General de Cuentas: Simon Hall (TBWA\Chiat\Day LA)

Supervisor de Cuentas: Javier Hernandez (TBWA\Chiat\Day LA)

Director de Cuentas: Guilherme Pimentel (TBWA\Chiat\Day LA)

Operations Director Project Manager: Alice Pavlisko / Senior Project Manager: Shubha Chakravarty (TBWA\Chiat\Day LA) // Co-Founder & Managing Director: Natalia Gamarra (Springtime)

Productor Agencia: Head Of Production: Jim Haight (Omnicom Production) // Head Of Production: Camila Perez Mollo (Springtime)

Production Coordinator: Damniella Tomio (TBWA\Chiat\Day LA)

Head of Production: Camila Perez Mollo (Springtime) / Head of Post Production: Esteban Malvarez (Springtime)

Productora: ICONOCLAST

Realizador / Director: Ernest Desumbila

Productor Ejecutivo: Francesco Colombo

Productor: Alejandro De Leon / VFX Company: SAUVAGE.TV / Stills Retouching: Fuze Image Maker

Color: Royal Muster

Director de Fotografía: Jeff Bierman

Banda Musical: “Beto’s Horns” de CA7RIEL y Paco Amoroso, Fred Again… y Ezra Collective.

Audio: Lime Studios

Partner Agencies: The Team (Social Partner) / OMD (Media) / FleishmanHillard (PR)