Bob Scarpelli: "This is the most exiting moment to be in the industry"

Bob Scarpelli, chairman and general creative director of DDB Worldwide, is enjoying the moment he is living, amid the changes through which advertising and communication have never imagined to go. “Today everything is different”, he affirms, surprised and happy of his new challenges. His main goals are to keep the people of network inspired, to have the standards high and simple but strong ideas. In a word, to keep DDB’s culture alive. The expansion is also part of his plans, since to grow in Asia and to strengthen in Latin America are tangible objectives. “The big ideas come from anywhere”, affirms Scarpelli, and in this article, he explains why.