Nick Law: People have gone from being audience, to also being an user and participant

As Chief Creative Officer of R/GA, Nick Law is responsible for the overall creative vision of the agency. In his role, he guides creative teams consisting of visual designers, copywriters, and interaction designers, working in close collaboration across disciplines. He ensures that R/GA stays true to its legacy by fostering creative ideas in all team members, including those in technology and strategy. In this interview, the creative leader of R/GA, who is going to be President of Cyber's Jury at Cannes 2011, talks about his expectations for the French festival, his judging criteria and what he expects for his agency in the next months.