Las categorías premiadas con los Lápices de Oro, Plata y Bronce Pencils fueron Television, Film, Gaming, Online Branded Entertainment, Music, Events e Installations. Producido por The One Club, One Show Entertainment reconoce la creatividad aplicada al branding más alla del traditional product placement.

"Este año los ganadores son un verdadero reflejo de la intersección entre marcas y entretenimiento," señaló Mary Warlick, CEO de The One Club, "El nivel de creatividad y el valor artístico en este Nuevo campo de la comunicación es el más llamativo que hemos vista hasta el día de hoy."

A continuación los ganadores:

Television: Reality/Unscripted Series

• Silver Pencil: Grey Goose "Iconoclasts" @radical.media/New York

• Bronze Pencil: PepsiCo "MTV Scratch + The Pepsi Refresh Project" MTV Scratch/New York

Television: Specials

• Gold Pencil: Gatorade "REPLAY Season I" TBWA\Chiat\Day/Los Angeles

• Silver Pencil: Sony "The Rocket Project" 180LA/Santa Monica

• Bronze Pencil: Audi of America "Truth in Motion: The U.S. Ski Team's Road to Vancouver" MediaCom/New York

Films: Documentaries:

• Gold Pencil: Levi's "Portraits of Braddock" Wieden+Kennedy/Don't Act Big Productions/Portland

• Silver Pencil: Gatorade "REPLAY Season I" TBWA\Chiat\Day/Los Angeles

• Bronze Pencil: Canon Australia "Stephen Dupont" Leo Burnett/Millers Point

Gaming: Online Gaming:

• Gold Pencil: Depaul UK "iHobo" Publicis/London/twentysix digital/Mr & Mrs Smith/Whileloop/The Mill

• Silver Pencil: Volvo Car Corporation "Volvo Eclipse" Euro RSCG 4D/Amsterdam/Arnold/Boston

• Bronze Pencil: Sony Electronics "Media Monster Wars" 180LA/Santa Monica

Gaming: Branded Mobile Games:

• Silver Pencil: Bolthouse Farms "Xtreme Xrunch Kart" Crispin Porter + Bogusky/Boulder

• Bronze Pencil: Subway "Daredevil Delivery" Soho Square/Beijing

Branded Applications:

• Gold Pencil: Best Buy "Movie Mode" Crispin Porter + Bogusky/Boulder

• Silver Pencil: Anheuser Busch-INBEV "Bud United/Paint Your Face App" DDB/Chicago/Tribal DDB/Amsterdam

• Silver Pencil: Webroot "Social Media Sobriety Test" TDA/Boulder

Online Branded Entertainment: Single

• Gold Pencil: Wrigley/Orbit "Dirty Shorts - The Prom Date" Energy BBDO/DumbDumb & Electus/Chicago

• Silver Pencil: Stella Artois "Up There" Mekanism/San Francisco/Mother/New York

• Bronze Pencil: K-Swiss "Kenny Powers Gets Signed by K-Swiss" 72andSunny/Los Angeles

Campaign:

• Gold Pencil: Mitchum "Hardest Working Person in America" CAA/Brett Ratner Brands/Los Angeles

• Bronze Pencil: Sony "The Rocket Project" 180LA/Santa Monica

• Silver Pencil: Microsoft Xbox "Bright Falls" agencytwofifteen/San Francisco

Music:

• Gold Pencil: Toyota Motor Sales "Sienna Swagger Wagon Music Video" Saatchi & Saatchi/Los Angeles

• Silver Pencil: Scope "See The Person" Leo Burnett/Melbourne

• Bronze Pencil: Holiday Inn "Holiday Inn - Stay U Music" McCann Erickson/BYU adlab/New York

Events and Installations:

• Gold Pencil: Target "Target Kaleidoscopic Fashion Spectacular" Mother/New York

• Silver Pencil: YouTube "YouTube Play" Obscura Digital/Sunset Lane/Entertainment/Consortium Studios/San Francisco

• Bronze Pencil: Intel "The Creators Project" Vice Magazine/Brooklyn

Innovation:

• Gold Pencil: Blu Dot "Real Good Experiment" mono/Supermarche/Minneapolis

• Silver Pencil: Forever 21 "Forever Fresh Digital Billboard" Space 150/Minneapolis

• Bronze Pencil: American Express "My Movie Pitch from American Express" DIGITAS/Tribeca Film/New York

* Los trabajos ganadores se pueden ver en: www.oneshowentertainment.org