Festivales - Cannes 2022

Brasil encabeza el shortlist de Print & Publishing

(19/06/22). La presidenta del jurado de Print & Publishing, Natalie Lam, Chief Creative Officer de Publicis Groupe, Asia-Pacífico & MEA, junto a los latinos Icaro Doria, Chief Creative Officer de Hill Holliday, Laura Esteves, Executive Creative Director de Galeria Brasil y Laura Rapela, Creative Director de Gut Argentina presentaron el listado de finalistas de Print & Publishing, la categoría recibió 795 inscripciones de las cuales 76 integran el shortlist. 

A01 (Food & Drink)

-BETTER WITH PEPSI - MCDONALD'S de PEPSICO, Purchase / ALMA DDB, Miami para PEPSI de PEPSI. Pa: CARBOFILMS West Hollywood. USA.

-BETTER WITH PEPSI - BURGER KING de PEPSICO, Purchase / ALMA DDB, Miami para PEPSI de PEPSI. Pa: CARBOFILMS West Hollywood. USA.

-BETTER WITH PEPSI - WENDY'S de PEPSICO, Purchase / ALMA DDB, Miami para PEPSI de PEPSI. Pa: CARBOFILMS West Hollywood. USA.

A03 (Healthcare)

-NOT A SELFIE - SPORTS NEWSPAPER de VMLY&R, Madrid para GLASSES de FEDERÓPTICOS. Pa: VMLY&R Madrid. SPAIN.

-NOT A SELFIE - CURRY de VMLY&R, Madrid para GLASSES de FEDERÓPTICOS. Pa: VMLY&R Madrid. SPAIN.

-NOT A SELFIE - TENT de VMLY&R, Madrid para GLASSES de FEDERÓPTICOS. Pa: VMLY&R Madrid. SPAIN.

A04 (Automotive)

-A VICTORY TO BE REPEATED de TECH AND SOUL, São Paulo para MITSUBISHI PAJERO SPORT de MITSUBISHI MOTORS. Pa: BLOOD AUDIO Sao Paulo / SANTERIA São Paulo. BRAZIL.

A05 (Retail)

-MCCAFE1 de GALERIA, Sao Paulo para MCDONALDS de MCDONALDS. Pa: . BRAZIL.

-MCCAFE2 de GALERIA, Sao Paulo para MCDONALDS de MCDONALDS. Pa: . BRAZIL.

-MCCAFE3 de GALERIA, Sao Paulo para MCDONALDS de MCDONALDS. Pa: . BRAZIL.

-THE WRONG MESSAGE de DAVID, Madrid para RESTAURANTS de BURGER KING. Pa: BLUR FILMS Madrid / PICKLE MUSIC New York / WE ARE SICARIOS STUDIO Sao Paulo. SPAIN.

-A DOG'S NAME de DAVID, Madrid para RESTAURANTS de BURGER KING. Pa: BLUR FILMS Madrid / PICKLE MUSIC New York / WE ARE SICARIOS STUDIO Sao Paulo. SPAIN.

-RADICCHIO de DAVID, Madrid para RESTAURANTS de BURGER KING. Pa: LUNDLUND Stockholm. SPAIN.

-RED BELL PEPPER de DAVID, Madrid para RESTAURANTS de BURGER KING. Pa: LUNDLUND Stockholm. SPAIN.

-TITANIC de GUT, Sao Paulo para MERCADO LIVRE de MERCADO LIVRE (EBAZAR). Pa: LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo. BRAZIL.

-GAME OF THRONES de GUT, Sao Paulo para MERCADO LIVRE de MERCADO LIVRE (EBAZAR). Pa: LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo. BRAZIL.

-THE BACLONY KISS de GUT, Sao Paulo para MERCADO LIVRE de MERCADO LIVRE (EBAZAR). Pa: LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo. BRAZIL.

-THE NOTEBOOK de GUT, Sao Paulo para MERCADO LIVRE de MERCADO LIVRE (EBAZAR). Pa: LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo. BRAZIL.

-THE LOVERS - MAGRITTE de GUT, Sao Paulo para MERCADO LIVRE de MERCADO LIVRE (EBAZAR). Pa: LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo. BRAZIL.

A06 (Travel / Leisure)

-TAKE THIS AD FOR A RUN de GO OUTSIDE, Sao Paulo, SP / TALENT MARCEL, São Paulo para GO OUTSIDE de GO OUTSIDE. Pa: MISSION MUSIC Sao Paulo. BRAZIL.

A09 (Not-for-profit / Charity / Government )

-GUNS STATS - PRINT 1 de CHANGE THE REF, Parkland / ALMA DDB, Miami para CHANGE THE REF de CHANGE THE REF. Pa: . USA.

-GUNS STATS - PRINT 2 de CHANGE THE REF, Parkland / ALMA DDB, Miami para CHANGE THE REF de CHANGE THE REF. Pa: . USA.

-GUNS STATS - PRINT 3 de CHANGE THE REF, Parkland / ALMA DDB, Miami para CHANGE THE REF de CHANGE THE REF. Pa: . USA.

B02 (Publications for Good )

-SENTENCIA LIBERTAD de MADE, Mexico City / RAINBOW LOBSTER, Loa Angeles para CHILDREN OF THE NARCO 2021 STUDY de REINSERTA A UN MEXICANO A.C.. Pa: HUMAN Mexico. MEXICO / USA.

-LIL SUGAR— MASTER OF DISGUISE de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para HEALTH AWARENESS CAMPAIGN de HIP-HOP PUBLIC HEALTH (HHPH). Pa: AREA 23, AN IPG HEALTH NETWORK COMPANY New York / BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / CANJA AUDIO CULTURE Curitiba / PRODUCERIA Miami / ZOMBIE STUDIO São Paulo. USA.

C01 (Adapted Print)

-TAKE THIS AD FOR A RUN de GO OUTSIDE, Sao Paulo, SP / TALENT MARCEL, São Paulo para GO OUTSIDE de GO OUTSIDE. Pa: MISSION MUSIC Sao Paulo. BRAZIL.

D03 (Single-market Campaign)

-GUNS STATS de CHANGE THE REF, Parkland / ALMA DDB, Miami para CHANGE THE REF de CHANGE THE REF. Pa: . USA.

-BETTER WITH PEPSI de PEPSICO, Purchase / ALMA DDB, Miami para PEPSI de PEPSI. Pa: CARBOFILMS West Hollywood. USA.

-RECOLOUR THE RAINBOW de adam&eveDDB, London / DDB, Chicago para SKITTLES de SKITTLES. Pa: DYNAMICHROME Brentwood. UNITED KINGDOM / USA.

D04 (Social Behaviour)

-NEW ICONIC KISSES de GUT, Sao Paulo para MERCADO LIVRE de MERCADO LIVRE (EBAZAR). Pa: LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo. BRAZIL.

D06 (Breakthrough on a Budget)

-TRUE TRENDING de ALMAPBBDO, São Paulo para HAVAIANAS de ALPARGATAS. Pa: ALMAPBBDO São Paulo. BRAZIL.

D07 (Corporate Purpose & Social Responsibility)

-UNDER PRESSURE de GUT, Mexico City para MICHELOB ULTRA de ABINBEV. Pa: STINK FILMS Los Angeles. MEXICO.

-NEW ICONIC KISSES de GUT, Sao Paulo para MERCADO LIVRE de MERCADO LIVRE (EBAZAR). Pa: LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo. BRAZIL.

-LIL SUGAR— MASTER OF DISGUISE de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para HEALTH AWARENESS CAMPAIGN de HIP-HOP PUBLIC HEALTH (HHPH). Pa: AREA 23, AN IPG HEALTH NETWORK COMPANY New York / BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / CANJA AUDIO CULTURE Curitiba / PRODUCERIA Miami / ZOMBIE STUDIO São Paulo. USA.

-THE REAL PROBLEM de VMLY&R, São Paulo para LGBTQ+ NEWS de ATHOS. Pa: CORAZON FILMES São Paulo. BRAZIL.