Festivales - Cannes 2021

Cannes anuncia los Finalistas de PR y Social & Influencer

(21/06/21). Los Jurados de PR, presididos por Gail Heimann, Presidente y CEO de Weber Shandwick Global, seleccionaron a 165 Finalistas. De este total, 31 son de la región, además de 6 Finalistas para FCB Chicago, liderada por Andrés Ordoñez y 1 para TBWA\Chiat\Day, liderada por Renato Fernandez. Brasil tiene 8 Finalistas, siendo 5 de Africa. México tiene 7 Finalistas en PR, siendo 4 para Publicis México, 2 para Ogilvy y 1 para (anónimo).

Los Jurados de Social & Influencer, presididos por Debbi Vandeven, CCO Global de VMLY&R Global, eligieron a 167 Finalistas. De este total, 34 son de la región. Brasil tiene 8 Finalistas y Africa lidera con 3. España tiene 7 Finalistas, siendo 6 para DAVID Madrid. Con 5 Finalistas aparece Colombia, siendo 4 para Grey y 1 para Ogilvy. Por Estados Unidos, DAVID Miami tiene 3 Finalistas, GUT Miami, 2 y La Comunidad, 1.

Finalistas de PR

A01 (Food & Drink)
-VICTORIA 1,8, de: OGILVY, Mexico City para: VICTORIA ABINBEV. PR: TRENDSETERA Mexico City. MEXICO.

A03 (Healthcare)
-DEGREE INCLUSIVE, de: WUNDERMAN THOMPSON, Buenos Aires para: DEGREE INCLUSIVE DEODORANT UNILEVER. Prod: LADOBLEA Buenos Aires / SOUR STUDIO Brooklyn. PR: EDELMAN New York. ARGENTINA.

A07 (Travel / Leisure)
-SALLA 2032, de: AFRICA DDB, São Paulo para: #SAVESALLA HOUSE OF LAPLAND. Prod: PRIMO CONTENT Sao Paulo / SATELITE AUDIO São Paulo / TRIATOMA Sao Paulo. BRAZIL.

A10 (Not-for-profit / Charity / Government )
-#GOEQUAL, de: AFRICA DDB, São Paulo para: GO EQUAL MOVEMENT GO EQUAL MOVEMENT. Prod: KILLERS São Paulo / SATELITE AUDIO São Paulo. BRAZIL.

B04 (Content Creation & Production)
-SALLA 2032, de: AFRICA DDB, São Paulo para: #SAVESALLA HOUSE OF LAPLAND. Prod: PRIMO CONTENT Sao Paulo / SATELITE AUDIO São Paulo / TRIATOMA Sao Paulo. BRAZIL.

B06 (Innovative Use of Influencers)
-#STILLSPEAKINGUP DEEPTRUTH, de: PUBLICIS MEXICO / PUBLICIS LATVIA, Riga para: NGO TO PROTECT MEXICAN JOURNALIST. PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES. Prod: ÁRBOL CINE Mexico City / EL MALL Mexico City / KAREN GóMEZ NAVA Mexico City / THE LIFT Mexico City. PR: STARCOM Mexico City. MEXICO / LATVIA.

D02 (Use of Events & Stunts)
-BIGGER PICTURE, de: DAVID, Miami para: BUDWEISER SUPER BOWL ABINBEV. Prod: 1ST AVE LA Santa Monica / DAVID Miami / DRAFTLINE New York / LIME STUDIOS Santa Monica / STUDIO AWESOME Los Angeles. PR: ALLISON & PARTNERS New York. USA.
-THE LAST OLDER PERSON TO DIE IN LONELINESS, de: LLYC, Madrid para: FOUNDATION BBK FOUNDATION. PR: LLYC Madrid. SPAIN.

D03 (Launch / Re-launch)
-DEGREE INCLUSIVE, de: WUNDERMAN THOMPSON, Buenos Aires para: DEGREE INCLUSIVE DEODORANT UNILEVER. Prod: LADOBLEA Buenos Aires / SOUR STUDIO Brooklyn. PR: EDELMAN New York. ARGENTINA.

D04 (Brand Voice & Strategic Storytelling)
-SALLA 2032, de: AFRICA DDB, São Paulo para: #SAVESALLA HOUSE OF LAPLAND. Prod: PRIMO CONTENT Sao Paulo / SATELITE AUDIO São Paulo / TRIATOMA Sao Paulo. BRAZIL.

D05 (Use of Technology)
-#STILLSPEAKINGUP DEEPTRUTH, de: PUBLICIS MEXICO / PUBLICIS LATVIA, Riga para: NGO TO PROTECT MEXICAN JOURNALIST. PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES. Prod: ÁRBOL CINE Mexico City / EL MALL Mexico City / KAREN GóMEZ NAVA Mexico City / THE LIFT Mexico City. PR: STARCOM Mexico City. MEXICO / LATVIA.

E01 (Corporate Image, Communication & Reputation Management)
-BANK ON EQUALITY, de: WUNDERMAN THOMPSON, Lima para: SCOTIABANK SCOTIABANK. Prod: PR: WUNDERMAN THOMPSON Lima. PERU.
-BIGGER PICTURE, de: DAVID, Miami para: BUDWEISER SUPER BOWL ABINBEV. Prod: 1ST AVE LA Santa Monica / DAVID Miami / DRAFTLINE New York / LIME STUDIOS Santa Monica / STUDIO AWESOME Los Angeles. PR: ALLISON & PARTNERS New York. USA.

E02 (Public Affairs & Lobbying)
-#STILLSPEAKINGUP DEEPTRUTH, de: PUBLICIS MEXICO / PUBLICIS LATVIA, Riga para: NGO TO PROTECT MEXICAN JOURNALIST. PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES. Prod: ÁRBOL CINE Mexico City / EL MALL Mexico City / KAREN GóMEZ NAVA Mexico City / THE LIFT Mexico City. PR: STARCOM Mexico City. MEXICO / LATVIA.

E05 (Sponsorship & Brand Partnership)
-IF YOU'RE OUTDOORS, YOU NEED TO PROTECT YOURSELF, de: McCANN, Lima para: LEAGUE AGAINST CANCER LEAGUE AGAINST CANCER. Prod: CRAFT Lima. PR: ORANGE 360 Lima. PERU.
-HALF FANS, de: LEO BURNETT, Bogotá / AB INBEV, Bogotá para: AGUILA BEER ABINBEV. Prod: LEO BURNETT Bogotá. PR: DATTIS COMUNICACIONES Bogota. COLOMBIA.
-IF THE CLIMATE CHANGES, EVERYTHING CHANGES, de: CHINA, Madrid para: WWF WWF. Prod: CHINA Madrid. PR: CHINA Madrid. SPAIN.
-THE QUEEN'S SPONSORSHIP, de: DAVID, Madrid para: RESTAURANTS BURGER KING. Prod: BLUR FILMS Madrid / OUTSIDER London. SPAIN.
-ONE TEAM, de: DAVID, Miami / DAVID, Buenos Aires para: BUDWEISER PARTNER ABINBEV. Prod: DAVID Miami / DRAFTLINE New York / GETTY IMAGES Seattle USA / ARGENTINA.
-THE ART OF SELF CARE, de: TECH AND SOUL, São Paulo para: DOVE SKIN CARE UNILEVER/ DOVE. Prod: BOILER FILMES São Paulo / HEFTY São Paulo. PR: TULOM São Paulo. BRAZIL.

F01 (Local Brand)
-WITH MUXE PRIDE, de: ABINBEV, Mexico City / ANÓNIMO, Mexico City para: VICTORIA ABINBEV. Prod: ANÓNIMO Mexico City / KTBO Mexico City. PR: FASHION MEDIA GROUP Mexico City. MEXICO.
-VICTORIA 1,8, de: OGILVY, Mexico City para: VICTORIA ABINBEV. Prod: PR: TRENDSETERA Mexico City. MEXICO.

F04 (Social Behaviour)
-#NOBELFORMILEVA, de: SUNSETDDB, São Paulo para: #NOBELFORMILEVA INSPIRING GIRLS. Prod: CARBONO SOUND LAB São Paulo / CONSULADO São Paolo / JNTO São Paulo. PR: MYND8 Sao Paulo / VIRAL NATION Mississauga. BRAZIL.

F05 (Cultural Insight)
-#STILLSPEAKINGUP DEEPTRUTH, de: PUBLICIS MEXICO / PUBLICIS LATVIA, Riga para: NGO TO PROTECT MEXICAN JOURNALIST. PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES. Prod: ÁRBOL CINE Mexico City / EL MALL Mexico City / KAREN GóMEZ NAVA Mexico City / THE LIFT Mexico City. PR: STARCOM Mexico City. MEXICO / LATVIA.

F06 (Breakthrough on a Budget)
-JESUS OUR SUPPORTER, de: OGILVY, São Paulo para: FLAMENGO'S JERSEY ADIDAS DO BRASIL. Prod: CANJA AUDIO CULTURE Curitiba / SAILOR STUDIO São Paulo / TODAY S FASHION Rio de Janiero. PR: EDELMAN São Paulo. BRAZIL.

F07 (Corporate Purpose & Social Responsibility)
-AWA, de: FAHRENHEIT DDB, Lima para: ANDEA WATER ANDEA. PERU.
-SALLA 2032, de: AFRICA DDB, São Paulo para: #SAVESALLA HOUSE OF LAPLAND. Prod: PRIMO CONTENT Sao Paulo / SATELITE AUDIO São Paulo / TRIATOMA Sao Paulo. BRAZIL.
-UP SYNDROME, de: WUNDERMAN THOMPSON, Bogotá / CORPORACION SINDROME DE DOWN, Bogota para: PROGRAM FOR LABOR INCLUSION CORPORACIÓN SÍNDROME DE DOWN. Prod: AKIRA CINE Bogotá / WUNDERMAN THOMPSON Bogotá. PR: MOB Bogota. COLOMBIA.
-BIGGER PICTURE, de: DAVID, Miami para: BUDWEISER SUPER BOWL ABINBEV. Prod: 1ST AVE LA Santa Monica / DAVID Miami / DRAFTLINE New York / LIME STUDIOS Santa Monica / STUDIO AWESOME Los Angeles. PR: ALLISON & PARTNERS New York. USA.
-DEGREE INCLUSIVE. de: WUNDERMAN THOMPSON, Buenos Aires para: DEGREE INCLUSIVE DEODORANT UNILEVER. Prod: LADOBLEA Buenos Aires / SOUR STUDIO Brooklyn. PR: EDELMAN New York. ARGENTINA.

F08 (Market Disruption)
-DELIVERY TO BURGER KING. de: McCANN, Lima para: BURGER KING BURGER KING. PR: McCANN Lima. PERU.

Finalistas de Social & Influencer

A02 (Other FMCG)
- THE ART OF SELF CARE, de TECH AND SOUL, São Paulo, para UNILEVER/ DOVE DOVE SKIN CARE, Producida por BOILER FILMES São Paulo / HEFTY São Paulo. BRAZIL

A03 (Healthcare)
- SELF-EXAM FILTER, de WUNDERMAN THOMPSON, Sao Paulo, para J&J J&J PINK OCTOBER, Producida por CLICK STUDIO São Paulo. BRAZIL

A06 (Retail)
- THE MENU COURT, de DAVID, Madrid, para BURGER KING RESTAURANTS, Producida por DESEIF Madrid. SPAIN

A10 (Not-for-profit / Charity / Government )
- EARTH IS SAYING, de GREY COLOMBIA, Bogotá, para GREENPEACE GREENPEACE, Producida por MA-FRIEND Bogota / TOWNHOUSE Bogota. COLOMBIA
- #GOEQUAL, de AFRICA DDB, São Paulo, para GO EQUAL MOVEMENT GO EQUAL MOVEMENT, Producida por KILLERS São Paulo / SATELITE AUDIO São Paulo. BRAZIL

B03 (Real-time Response)
- THE OREO DOOMSDAY VAULT, de THE COMMUNITY, New York, para OREO OREO COOKIES, Producida por WORLD WAR SEVEN Los Angeles. USA
- EARTH IS SAYING, de GREY COLOMBIA, Bogotá, para GREENPEACE GREENPEACE, Producida por MA-FRIEND Bogota / TOWNHOUSE Bogota. COLOMBIA
- #GOEQUAL, de AFRICA DDB, São Paulo, para GO EQUAL MOVEMENT GO EQUAL MOVEMENT, Producida por KILLERS São Paulo / SATELITE AUDIO São Paulo. BRAZIL
- THAT LOOK FROM POPEYES, de GUT AGENCY, Miami, para POPEYES LOUISIANA KITCHEN, INC BRAND CAMPAIGN, Producida por KREATIVE KONTENT Fort Lauderdale. USA

B04 (Social Data & Insight)
- EARTH IS SAYING, de GREY COLOMBIA, Bogotá, para GREENPEACE GREENPEACE, Producida por MA-FRIEND Bogota / TOWNHOUSE Bogota. COLOMBIA

B06 (Innovative Use of Community )
- STEVENAGE CHALLENGE, de DAVID, Madrid / DAVID, Miami, para BURGER KING BURGER KING, Producida por LANDIA Madrid. SPAIN / USA

C01 (Organic Reach & Influence)
- #ASKFOR24, de MULLENLOWE BRASIL, São Paulo, para CORNER MAGAZINE CORNER MAGAZINE, Producida por . BRAZIL

C02 (Partnerships)
- GOLDFISH GO FOR THE HANDFUL, de SAATCHI & SAATCHI, New York, para CAMPBELL SOUP COMPANY GOLDFISH CRACKERS, Producida por BISCUIT FILMWORKS Los Angeles. USA
- EDCHUP, de DAVID, Miami / KRAFT HEINZ COMPANY, Hayes , para HEINZ HEINZ KETCHUP, Producida por DAVID Miami / DIVISION7 Los Angeles / ED SHEERAN + GRUMPY OLD MANAGEMENT London / JONES KNOWLES RITCHIE London / WARNER MUSIC London. USA / UNITED KINGDOM

C03 (Innovative Use of Influencers)
- THE CLEAN JERSEY SWAP, de SAATCHI & SAATCHI, New York / PROCTER & GAMBLE, Cincinnati, para PROCTER & GAMBLE TIDE, Producida por BISCUIT FILMWORKS Los Angeles. USA
- LIVE FROM THE LIBRARY, de FCB CHICAGO, para CHICAGO PUBLIC LIBRARY CHICAGO PUBLIC LIBRARY, Producida por LORD & THOMAS Chicago. USA
- #STILLSPEAKINGUP DEEPTRUTH, de PUBLICIS MEXICO / PUBLICIS LATVIA, Riga, para PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES NGO TO PROTECT MEXICAN JOURNALIST., Producida por ÁRBOL CINE Mexico City / EL MALL Mexico City / KAREN GóMEZ NAVA Mexico City / THE LIFT Mexico City. MEXICO / LATVIA

D04 (Co-Creation & User Generated Content )
- STEVENAGE CHALLENGE, de DAVID, Madrid / DAVID, Miami, para BURGER KING BURGER KING, Producida por LANDIA Madrid. SPAIN / USA
- DON'T DRINK AND BUY, de DAVID, Miami, para ABINBEV BUDWEISER ZERO, Producida por COSMO STREET EDITORIAL Santa Monica / DAVID Miami / FUZE IMAGES Curitiba / THE MILL Los Angeles. USA

E02 (Sponsorship & Brand Partnership)
- STEVENAGE CHALLENGE, de DAVID, Madrid / DAVID, Miami, para BURGER KING BURGER KING, Producida por LANDIA Madrid. SPAIN / USA
- THE CLEAN JERSEY SWAP, de SAATCHI & SAATCHI, New York / PROCTER & GAMBLE, Cincinnati, para PROCTER & GAMBLE TIDE, Producida por BISCUIT FILMWORKS Los Angeles. USA
- THE MENU COURT, de DAVID, Madrid, para BURGER KING RESTAURANTS, Producida por DESEIF Madrid. SPAIN

E03 (Social Purpose)
- EARTH IS SAYING, de GREY COLOMBIA, Bogotá, para GREENPEACE GREENPEACE, Producida por MA-FRIEND Bogota / TOWNHOUSE Bogota. COLOMBIA
- #GOEQUAL, de AFRICA DDB, São Paulo, para GO EQUAL MOVEMENT GO EQUAL MOVEMENT, Producida por KILLERS São Paulo / SATELITE AUDIO São Paulo. BRAZIL
- NARCO STORE, de OGILVY COLOMBIA, Bogotá, para COLOMBIA CON MEMORIA FOUNDATION NARCO STORE, Producida por AKIRA CINE Bogotá. COLOMBIA

F03 (Single-market Campaign)
- SILENCE, de AKQA, São Paulo, para DEEZER FILM, Producida por HEFTY São Paulo / LABORATORIO FANTASMA Santana / SAIGON São Paulo. BRAZIL

F05 (Cultural Insight)
- #STILLSPEAKINGUP DEEPTRUTH, de PUBLICIS MEXICO / PUBLICIS LATVIA, Riga, para PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES NGO TO PROTECT MEXICAN JOURNALIST., Producida por ÁRBOL CINE Mexico City / EL MALL Mexico City / KAREN GóMEZ NAVA Mexico City / THE LIFT Mexico City. MEXICO / LATVIA
- CLONE MACHINE, de LEO BURNETT, Chicago, para COORS LIGHT COORS LIGHT, Producida por DIGITAS New York / PRODIGIOUS San Antonio. USA
- SWEETBLOCK, de FCB BRASIL, São Paulo, para ABRAJI & CONGRESSO EM FOCO INSTITUCIONAL, Producida por FCB BRASIL São Paulo / SHUFFLE AUDIO São Paulo. BRAZIL

F06 (Breakthrough on a Budget)
- LIVE FROM THE LIBRARY, de FCB CHICAGO, para CHICAGO PUBLIC LIBRARY CHICAGO PUBLIC LIBRARY, Producida por LORD & THOMAS Chicago. USA
- THAT LOOK FROM POPEYES, de GUT AGENCY, Miami, para POPEYES LOUISIANA KITCHEN, INC BRAND CAMPAIGN, Producida por KREATIVE KONTENT Fort Lauderdale. USA

F07 (Corporate Purpose & Social Responsibility)
- BIGGER PICTURE, de DAVID, Miami, para ABINBEV BUDWEISER SUPER BOWL, Producida por 1ST AVE LA Santa Monica / DAVID Miami / DRAFTLINE New York / LIME STUDIOS Santa Monica / STUDIO AWESOME Los Angeles. USA

F08 (Market Disruption)
- STEVENAGE CHALLENGE, de DAVID, Madrid / DAVID, Miami, para BURGER KING BURGER KING, Producida por LANDIA Madrid. SPAIN / USA
- INDOOR ADS, de LOLA MULLENLOWE, Madrid, para LYNX/AXE LYNX/AXE, Producida por LANDIA Madrid. SPAIN