Festivales - Cannes 2019
Conocé a los finalistas de PR, Media, Social & Influencer de Cannes Lions 2019
(18/06/19). Cannes anunció los finalistas de Media, PR y Social & Influencer. En Media, categoría presidida por Karen Blackett, WPP UK Country Manager & MediaCom Chairwoman en Reino Unido e Irlanda, Brasil lidera Iberoamérica con 21 finalistas, seguido por Argentina, con 6. Por su parte, Colombia, México y España pelearán por un león con 4 finalistas cada uno.
PR tuvo 242 finalistas en total, y el Jurado presidido por Michelle Hutton, Managing Director y Global Clients de Edelman Global eligió a 51 trabajos de Iberoamérica, de los que Brasil encabeza con 19, seguido por España con 9 y muy cerca Perú con 8. Argentina, Chile, Colombia, Ecuador, México, Nicaragua y USA Hispano, completan los finalistas de la región.
En Social & Influencers son 37 finalistas iberoamericanos, según la decisión del Jurado presidido por el brasileño PJ Pereira, Co-founder & Creative Chairman de Pereira O´Dell Global: Brasil suma 9 finalistas, seguido por España con 8 y Costa Rica y Perú con 5 finalistas cada uno. Por su parte, Colombia y USA tiene 4 finalistas y México y Argentina, 1 finalista cada uno.
A continuación, los listados de ganadores:
MEDIA
A01 (Food & Drink)
-FREEZER BEERBOARD, de WUNDERMAN THOMPSON Sao Paulo para HEINEKEN. BRAZIL
A03 (Healthcare)
-THERAFLU TRACKER, de WUNDERMAN THOMPSON Bogotá para GSK - THERAFLU. COLOMBIA
A05 (Automotive)
-THE ELECTRIC HELPER, de COMMONWEALTH//McCANN Mexico City para CHEVROLET. MEXICO
-THE UNAFFORDABLE CAMPAIGN, de PUBLICIS BUENOS AIRES para RENAULT. ARGENTINA
-COMPETITORS SALE, de GREY BRAZIL São Paulo para VOLVO. BRAZIL
A06 (Retail)
-MUSEUM OF ROMANTICISM, de McCANN SPAIN Madrid para IKEA. SPAIN
A11 (Not-for-profit / Charity / Government )
-THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima para PERUVIAN MINISTRY OF HEALTH. PERU
-SECOND CHANCES, de CASANOVA//McCANN Costa Mesa para DONATE LIFE CALIFORNIA. USA
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-DISTRACTED GOALKEEPER, de TECH AND SOUL São Paulo para UBER/ UBER. BRAZIL
-DIRNK REPSNOSILBY, de SUNSETDDB São Paulo para AB INBEV. BRAZIL
B01 (Use of TV & Other Screens)
-PAY PER BEER, de AFRICA São Paulo para AB INBEV. BRAZIL
-THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima para PERUVIAN MINISTRY OF HEALTH. PERU
-BLOODLESS SCREEN, de W/McCANN São Paulo para SISTEMA BRASILEIRO DE TELEVISÃO. BRAZIL
B02 (Use of Audio Platforms)
-SOUNDS OF FUTURE OCEAN, de NATIONAL GEOGRAPHIC Sao Paulo para NATIONAL GEOGRAPHIC. BRAZIL
-IMMIGRANT SONGS, de WING New York para BRAVOMIC. USA
B03 (Use of Print / Outdoor)
-ABSOLUT STREET TREES, de ANÓNIMO Mexico City para PERNOD RICARD MÉXICO. MEXICO
-THE BEER BEHIND SPORTS, de AFRICA São Paulo para AB INBEV. BRAZIL
-BURN THAT AD, de DAVID SÃO PAULO São Paulo para BURGER KING. BRAZIL
B04 (Use of Ambient Media: Small Scale)
-COLUMBIA. THE OFFICIAL SOCCER TEAM OF CONFUSIÓN, de PROXIMITY COLOMBIA Bogotá para MARS COLOMBIA. COLOMBIA
-THE BEER OF THE WORLD CUP, de CIRCUS. Mexico City para LALA. MEXICO
-POKER CRASH CAPS, de DDB COLOMBIA Bogota para AB INBEV. COLOMBIA
-THE SORORITY PACKS, de BETC/HAVAS São Paulo para PEPSICO. BRAZIL
B05 (Use of Ambient Media: Large Scale)
-LIVESAVING BILLBOARDS, de P4 OGILVY Panama City para HIGH TRAFFIC / MAS VIDA. PANAMA
B06 (Use of Events)
-DISTRACTED GOALKEEPER, de TECH AND SOUL São Paulo para UBER/ UBER. BRAZIL
-PRICELESS JEWELRY, de LOS QUILTROS Santiago para JOYERÍA AURUS. CHILE
-FAN OF THE MATCH, de PARADAIS DDB Guayaquil para CLARO ECUADOR. ECUADOR
B07 (Use of Stunts)
-ECO PARKING, de HAVAS PR Madrid para HYUNDAI. SPAIN
-THE NO MEANS NO ATM, de DAVID Buenos Aires para HSBC. ARGENTINA
-SECOND CHANCES, de CASANOVA//McCANN Costa Mesa para DONATE LIFE CALIFORNIA. USA
-AIR MAX GRAFFITI STORES, de AKQA São Paulo para NIKE. BRAZIL
B09 (Use of Mobile)
-MARIAS MESSAGE, de WUNDERMAN THOMPSON Buenos Aires para MOVISTAR. ARGENTINA
B10 (Use of Social Platforms)
-#STILLSPEAKINGUP, de PUBLICIS MEXICO Mexico City para PROPUESTA CÍVICA AC. MEXICO
C01 (Use of Data-driven Insight)
-RESCUE DOGZ, de WUNDERMAN THOMPSON Sao Paulo para GUD. BRAZIL
-GILLETTE DATABOARDS, de GREY BRAZIL São Paulo para PROCTER & GAMBLE. BRAZIL
D01 (Use of Brand or Product Integration into a Programme or Platform)
-PAY PER BEER, de AFRICA São Paulo para AB INBEV. BRAZIL
D02 (Use of Branded Content Created for Digital or Social)
-DISTRACTED GOALKEEPER, de TECH AND SOUL São Paulo para UBER/ UBER. BRAZIL
-HEROES OF TODAY, de DDB SPAIN Madrid para HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA). SPAIN
-THE SPOILER BLONDE, de DPZ&T São Paulo para NETFLIX. BRAZIL
-MASSIRA PROJECT, de TBWA\ESPAÑA Madrid para PLAYSTATION TALENTS. SPAIN
E01 (Excellence in Media Insights & Strategy)
-BURN THAT AD, de DAVID SÃO PAULO São Paulo para BURGER KING. BRAZIL
E03 (Excellence in Media Execution)
-THE LIFE SAVING SOAP OPERAS , de CIRCUS GREY PERU Lima para PERUVIAN MINISTRY OF HEALTH. PERU
-HACKING PRIME DAY, de MINDSHARE Chicago para GENERAL MILLS. USA
F03 (Single-market Campaign)
-CORRUPTION DETECTOR, de GREY BRAZIL São Paulo para RECLAME AQUI. BRAZIL
F04 (Social Behaviour & Cultural Insight)
-GENDER NEUTRAL SUBTITLES, de FOX NETWORKS GROUP LATIN AMERICA Buenos Aires para FOX PREMIUM. ARGENTINA
-PRESIDENTIAL BROADCAST, de CIRCUS. Buenos Aires para NETFLIX. ARGENTINA
-POKER CRASH CAPS, de DDB COLOMBIA Bogota para AB INBEV. COLOMBIA
-LIBERTY COINS, de PEDRO JUAN & DIEGO Santiago para AUKIN. CHILE
-AIR MAX GRAFFITI STORES, de AKQA São Paulo para NIKE. BRAZIL
-PAY PER BEER, de AFRICA São Paulo para AB INBEV. BRAZIL
F05 (Breakthrough on a Budget)
-THE NO MEANS NO ATM, de DAVID Buenos Aires para HSBC. ARGENTINA
PR
A01 (Food&Drink)
-WIND NEVER FELT BETTER de DAVID Miami, para BUDWEISER de ABINBEV, USA
-THE DRESS FOR RESPECT de OGILVY São Paulo, para SCHWEPPES de COCA-COLA BRASIL, BRAZIL
A05 (Automotive)
-COMPETITORS SALE de GREY BRAZIL São Paulo, para VOLVO de VOLVO, BRAZIL
A06 (Retail)
-FAMILIARISED de McCANN SPAIN Madrid, para IKEA de IKEA, SPAIN
A07 (Travel)
-FLY WITH US de GREY ARGENTINA Buenos Aires, para FLYBONDI de FLYBONDI, ARGENTINA
-A WORLD WITHOUT BORDERS de OGILVY COLOMBIA Bogotá, para AEROMEXICO de AEROMEXICO, COLOMBIA
A09 (Media/Entertainment)
–THE FOOLITZER PRIZES de LEO BURNETT TAILOR MADE São Paulo, para INSTITUTIONAL de E-FARSAS, BRAZIL
–WE SPEAK de MARURI GREY Guayaquil, para METRO de METRO, ECUADOR
A11 (Not for Profit/Charity/Government)
-I DONT WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE de McCANN LIMA, para INSTITUTIONAL de OCEANA, PERU
-THE LIFE SAVING SOAP OPERAS de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH de PERUVIAN MINISTRY OF HEALTH, PERU
-#BRAILLEBRICKSFORALL de LEW LARA\TBWA São Paulo, para #BRAILLEBRICKSFORALL de DORINA NOWILL FOUNDATION FOR THE BLIND, BRAZIL
-SECOND CHANCES de CASANOVA//McCANN Costa Mesa, para DONATE LIFE CALIFORNIA de DONATE LIFE CALIFORNIA, USA
B02 (Social Comunity Building & Management)
-DISTRACTED GOALKEEPER de TECH AND SOUL São Paulo, para YELLOW MAY de UBER, BRAZIL
-MILES FOR THE PEOPLE de GREY BRAZIL São Paulo, para RECLAME AQUI de RECLAME AQUI, BRAZIL
-THE REAL MACHADO de GREY BRAZIL São Paulo, para CORPORATE de UNIVERSITY ZUMBI DOS PALMARES, BRAZIL
B03 (Real Time Response)
-THE ELECTRIC HELPER de COMMONWEALTH//McCANN Mexico City, para BOLT EV de CHEVROLET, MEXICO
-THE GRAND FINALE de PUBLICIS BRASIL São Paulo, para HEINEKEN de HEINEKEN, BRAZIL
-BLACK SALARY FRIDAY de LEO BURNETT TAILOR MADE São Paulo, para INSTITUTIONAL de INSTITUTO IDENTIDADES DO BRASIL ( ID_BR ) - BRAZIL S IDENTITIES INSTITUTE, BRAZIL
B04 (Co-creation & User Generated Content)
-DISTRACTED GOALKEEPER de TECH AND SOUL São Paulo, para YELLOW MAY de UBER/ UBER, BRAZIL
-I LOVE MY BALLS de WUNDERMAN THOMPSON Lima, para CLINICAL CHECK-UP de LIGA CONTRA EL CANCER, PERU
-THE PEOPLES INK de TBWA\NICARAGUA Managua, para DIARIO LA PRENSA de LA PRENSA, NICARAGUA
-REBUILDING HISTORY de AFRICA São Paulo, para INSTITUTIONAL de NATIONAL MUSEUM, BRAZIL
B05 (Innovative Use of Social Media)
-#STILLSPEAKINGUP de PUBLICIS MEXICO Mexico City, para LEGAL SPONSORSHIP FOR THE FAMILIES OF MURDERED JOURNALISTS IN MEXICO. de PROPUESTA CÍVICA AC, MEXICO
C02 (PR Effectivesness)
-88 YEAR OLD NEWS ANCHOR de McCANN SANTIAGO Santiago, para FUNDACIÓN LAS ROSAS de FUNDACIÓN LAS ROSAS, CHILE
-I DON T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE de McCANN LIMA, para INSTITUTIONAL de OCEANA, PERU
D01 (Media Relations)
-#COVERTHEPROGRESS de KETCHUM New York, para TRAVEL & TOURISM de DISCOVER PUERTO RICO, USA
D02 (Use of Events & Stunts)
-HIDDEN FLAG de LOLA MULLENLOWE Madrid, para FELGTB de FELGTB/ELDIARIO.ES, SPAIN
-DISTRACTED GOALKEEPER de TECH AND SOUL São Paulo, para YELLOW MAY de UBER/ UBER, BRAZIL
D03 (Use of Celebrity, Influencers & Key Opinion Leaders)
-CHOOSE THE MOUSTACHE de LOLA MULLENLOWE Madrid, para SHRIMPS de PESCANOVA, SPAIN
-SONRIE VENEZUELA de MARURI GREY Guayaquil, para SONRIE VENEZUELA de VENMUNDO, ECUADOR
-LIFESTREAMS de WUNDERMAN THOMPSON Lima, para FUNDACIÓN PERUANA DE CÁNCER de FUNDACIÓN PERUANA DE CÁNCER, PERU
-THE GRAND FINALE de PUBLICIS BRASIL São Paulo, para HEINEKEN de HEINEKEN, BRAZIL
-THE SENSE OF COCOA de LLYC Madrid, para BBVA de BBVA, SPAIN
D04 (Launch / Re-launch)
-SEARCHING FOR THE SPECIAL COLOUR OF SEVILLE de PS21 Madrid, para TANQUERAY FLOR DE SEVILLA de DIAGEO, SPAIN
-AN UNREPEATABLE PHOTOGRAPH? de FCB&FIRE Madrid, para TRAPA - PALM OIL FREE CHOCOLATES de TRAPA CHOCOLATES, SPAIN
E01 (Corporate Image, Communication & Reputation Management)
-A WORLD WITHOUT BORDERS de OGILVY COLOMBIA Bogotá, para AEROMEXICO de AEROMEXICO, COLOMBIA
-CORAL PIPES de ECOPETROL Bogotá, para ECOPETROL de ECOPETROL, COLOMBIA
-MILES FOR THE PEOPLE de GREY BRAZIL São Paulo, para RECLAME AQUI de RECLAME AQUI, BRAZIL
-YOUR LOGO HERE de ALMAPBBDO São Paulo, para GUARANÁ ANTARCTICA de AMBEV, BRAZIL
E02 (Public Affairs & Lobbying)
-BULLETPROOF WORDS de LA DOBLEVIDA Mexico City, para BULLETPROOF VEST de ARTICLE 19, MEXICO
E03 (Crisis Communications & Issue Management)
-#COVERTHEPROGRESS de KETCHUM New York, para TRAVEL & TOURISM de DISCOVER PUERTO RICO, USA
F01 (Local Brand)
-THE TIME WE HAVE LEFT - CASE de LEO BURNETT Madrid, para RUAVIEJA de PERNOD RICHARD, SPAIN
F03 (Single-market Campaign)
-BLANK WHOPPER de DAVID SÃO PAULO São Paulo, para BURGER KING de BURGER KING, BRAZIL
-SEARCHING FOR THE SPECIAL COLOUR OF SEVILLE de PS21 Madrid, para TANQUERAY FLOR DE SEVILLA de DIAGEO, SPAIN
-HACKED WEDDING BILLBOARD de VMLY&R MEXICO Mexico City, para YO QUIERO YO PUEDO de YO QUIERO YO PUEDO, MEXICO
F04 (Social Behaviour & Cultural Insight)
-PERUSSIAN PRICES de FAHRENHEIT DDB Lima, para RUSIA de PLAZA VEA, PERU
-THE LIFE SAVING SOAP OPERAS de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH de PERUVIAN MINISTRY OF HEALTH, PERU
-FACING A HATER CASE de SANTO Buenos Aires, para SPRITE de COCA COLA, ARGENTINA
-THE DRESS FOR RESPECT de OGILVY São Paulo, para SCHWEPPES de COCA-COLA BRASIL, BRAZIL
-WITHOUT A RAMP, A SIDEWALK IS A WALL de Z+HAVAS São Paulo, para ACESSIBILITY de MOVIMENTO SUPERAÇÃO, BRAZIL
-SUBSTITUTE WORKERS de SIN ANESTESIA Lima, para LAIVE de LAIVE, PERU
-HIDDEN FLAG de LOLA MULLENLOWE Madrid, para FELGTB de FELGTB/ELDIARIO.ES, SPAIN
-FLOWER OF LIFE de OGILVY São Paulo, para DIAGNOSIS LAB de HERMES PARDINI, BRAZIL
Social & Influencer
A01 (Food & Drink)
- POKER BOT FRIENDS, de DDB COLOMBIA Bogota, para POKER BEER AB INBEV, COLOMBIA
- THE POPSICLE ELECTIONS, de JOTABEQU GREY San José, para CHURCHILLETA LOS PALETEROS, COSTA RICA
- THE TIME WE HAVE LEFT - CASE, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICHARD, SPAIN
A06 (Retail)
- BK BOT, de DAVID Miami, para BURGER KING BURGER KING, USA
A07 (Travel)
- A WORLD WITHOUT BORDERS, de OGILVY COLOMBIA Bogotá, para AEROMEXICO AEROMEXICO, COLOMBIA
A10 (Consumer Services / Business to Business)
- THE FIREFLY, de PUBLICIS BRASIL São Paulo, para INSTITUTIONAL BRADESCO, BRAZIL
A11 (Not-for-profit / Charity / Government )
- I LOVE MY BALLS, de WUNDERMAN THOMPSON Lima, para CLINICAL CHECK-UP LIGA CONTRA EL CANCER, PERU
- THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH, PERU
B02 (Audience Tagerting / Engagement Strategies)
- MILES FOR THE PEOPLE, de GREY BRAZIL São Paulo, para RECLAME AQUI RECLAME AQUI, BRAZIL
B03 (Real-time Response)
- THE POPSICLE ELECTIONS, de JOTABEQU GREY San José, para CHURCHILLETA LOS PALETEROS, COSTA RICA
B04 (Social Data & Insight)
- THE TIME WE HAVE LEFT - CASE, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICHARD, SPAIN
- MILES FOR THE PEOPLE, de GREY BRAZIL São Paulo, para RECLAME AQUI RECLAME AQUI, BRAZIL
B05 (Brand Storytelling )
- THE FIREFLY, de PUBLICIS BRASIL São Paulo, para INSTITUTIONAL BRADESCO, BRAZIL
B06 (Innovative Use of Community )
- THE POPSICLE ELECTIONS, de JOTABEQU GREY San José, para CHURCHILLETA LOS PALETEROS, COSTA RICA
C03 (Innovative Use of Influencers)
- THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH, PERU
D01 (Content Placement )
- THE POPSICLE ELECTIONS, de JOTABEQU GREY San José, para CHURCHILLETA LOS PALETEROS, COSTA RICA
- #STILLSPEAKINGUP, de PUBLICIS MEXICO Mexico City, para LEGAL SPONSORSHIP FOR THE FAMILIES OF MURDERED JOURNALISTS IN MEXICO. PROPUESTA CÍVICA AC, MEXICO
D02 (Social Film)
- A WORLD WITHOUT BORDERS, de OGILVY COLOMBIA Bogotá, para AEROMEXICO AEROMEXICO, COLOMBIA
- THE TIME WE HAVE LEFT - CASE, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICHARD, SPAIN
D04 (Co-Creation & User Generated Content )
- EAT LIKE ANDY, de DAVID Miami, para WHOPPER BURGER KING, USA
E01 (Multi-platform Social Campaign)
- BK BOT, de DAVID Miami, para BURGER KING BURGER KING, USA
E03 (Social Purpose)
- THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH, PERU
- THE TIME WE HAVE LEFT - CASE, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICHARD, SPAIN
- MILES FOR THE PEOPLE, de GREY BRAZIL São Paulo, para RECLAME AQUI RECLAME AQUI, BRAZIL
F01 (Local Brand)
- THE TIME WE HAVE LEFT - CASE, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICHARD, SPAIN
- MILES FOR THE PEOPLE, de GREY BRAZIL São Paulo, para RECLAME AQUI RECLAME AQUI, BRAZIL
F02 (Challenger Brand )
- FLY WITH US, de GREY ARGENTINA Buenos Aires, para FLYBONDI FLYBONDI, ARGENTINA
- THE TIME WE HAVE LEFT, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICARD, SPAIN
F03 (Single-market Campaign)
- BLANK WHOPPER, de DAVID SÃO PAULO São Paulo, para BURGER KING BURGER KING, BRAZIL
- THE TIME WE HAVE LEFT, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICARD, SPAIN
F04 (Social Behaviour & Cultural Insight)
- THE LIFE SAVING SOAP OPERAS, de CIRCUS GREY PERU Lima, para PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH, PERU
- A WORLD WITHOUT BORDERS, de OGILVY COLOMBIA Bogotá, para AEROMEXICO AEROMEXICO, COLOMBIA
- THE POPSICLE ELECTIONS, de JOTABEQU GREY San José, para CHURCHILLETA LOS PALETEROS, COSTA RICA
- THE ALGORITHM OF LIFE, de AFRICA São Paulo, para INSTITUTIONAL ROLLING STONE, BRAZIL
- MILES FOR THE PEOPLE, de GREY BRAZIL São Paulo, para RECLAME AQUI RECLAME AQUI, BRAZIL
- THE TIME WE HAVE LEFT, de LEO BURNETT Madrid, para RUAVIEJA PERNOD RICARD, SPAIN
F05 (Breakthrough on a Budget)
- BK BOT, de DAVID Miami, para BURGER KING BURGER KING, USA
