The One Show concedió 23 premios a la mejor disciplina, tres lápices SDG, dos lápices Fusión, dos lápices Verdes y 12 galardones especiales "del año". Y eso junto a los Lápices de Oro, Plata y Bronce, así como las menciones al Mérito.
Un total de 20.038 piezas procedentes de 65 países participaron en The One Show 2024. Agencias, estudios, marcas, productoras y diseñadores de 50 países recibieron 184 Lápices de Oro, 206 de Plata, 280 de Bronce y 1.120 Méritos. La región recibió 1 Best of Discipline por "Scrolling Therapy" de Dentsu Creative Argentina junto a Dentsu Creative Chicago y Dentsu Creative New York para Eurofarma; 1 Green Prencil y 1 SDG por "Life Extending Stickers" de VML Colombia / Bogotá y Grey Colombia / Bogotá para Makro Colombia, 33 Oros, 36 Platas, 58 Bronces y 175 Merit. Las agencia más premiadas fueron: David Bogotá 17 galardones (2 Platas, 3 Bronces y 12 Merit), VML Colombia con 16 (1 Green, 1SDG, 4 Oros, 1 Plata, 4 Bronces y 5 Merit), VML Argentina también con 16 (3 Oros, 3 Platas, 6 Bronces y 4 Merit); DM9 con 15 premios (3 Oros, 1 Plata, 2 Bronce y 9 Merit); Dentsu Creative Argentina 12 galardones (1 Best of Discipline, 2 Oros, 2 Platas, 5 Bronces y 2 Merit); Almap BBDO 10 premios (1 Plata, 1 Bronce y 6 Merit) y FCB Brasil también con 10 (2 Platas, 3 Bronces y 5 Merit).
Marcel Paris puso el broche de oro a la Semana Creativa por todo lo alto, con sus trabajos galardonados con el prestigioso Best of Show y un par de Best of Discipline en The One Show 2024, celebrado en el Cipriani Wall Street de Nueva York.
El Best of Show fue para "WoMens Football" para Orange de Marcel Paris, en colaboración con Les Artisans du Film Paris y Prodigious Paris. El trabajo también obtuvo el premio a la mejor disciplina en Film & Video and Interactive, Online & Mobile. En total, el trabajo recibió 10 lápices de oro, tres de plata, tres de bronce y seis de mérito.
El mejor anuncio sin ánimo de lucro fue para "Banned Book Club" de FCB Chicago con 456 Studios Chicago en nombre de Digital Public Library of America.
Los principales galardonados en The One Show 2024, según la puntuación acumulada de todos los premios obtenidos en todas las disciplinas, son los siguientes:
Agencia del Año — FCB New York
Agencia Independiente del Año — Rethink Toronto
Firma de Diseño del Año — King Henry Studios London
Brand-Side/Agencia In-House del Año — Apple Marcom Cupertino
Red del Año — FCB
Red Independiente del Año — Rethink
Holding de agencias del Año — Interpublic Group
Productora del Año — Helo West Hollywood
Compañia de Música & Sonido del Año — Citizen Music New York / Los Angeles
Cliente del Año — AB InBev
Cliente sin Fines de Lucro del Año — Digital Public Library of America
Marca del Año — Michelob ULTRA
Ganadores de Iberoamérica
BRANDED ENTERTAINMENT
Brand Partnerships
Merit
“You can buy a media”, de Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo para Loterías y Quinielas del Uruguay. País: Uruguay.
Branded Entertainment for Good
Merit
“The Stories That Killed Us”, de LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City para Propuesta Cívica A.C.. País: Mexico.
Commerce
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Craft - Art Direction
Merit
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Experiential - In-Person Events
Merit
“Lets Change the Story”, de Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires para LALCEC. País: Argentina.
Long Form Video - Series / Episodic
Merit
“The Stories That Killed Us”, de LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City para Propuesta Cívica A.C.. País: Mexico.
Long Form Video - Single
Merit
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Music Videos
Merit
“Save the Favela”, de BETC Havas / Kondzilla / Santeria / Mainstreet Records para Kondzilla. País: Brazil.
Short Form Video - Single
Merit
“III (Three)”, de Grey México / Mexico City + oriental films / Mexico City para Reinserta. País: Mexico.
BRAND-SIDE / IN-HOUSE
Public Relations
Merit
“Pelé in the Dictionary”, de SPORTV / Rio de Janeiro + Michaelis Dictionary / Rio de Janeiro + End to End Group / São Paulo para sportv. País: Brazil.
CREATIVE EFFECTIVENESS
Brand Partnerships
Merit
“0,0 Barriers”, de Le Pub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo para Heineken. País: Brazil.
Creative Effectiveness - B2B Communications
Bronce
“Eart4”, de Almap BBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
Creative Effectiveness - Consumer / Brand
Bronce
“Life Is”, de Ogilvy / Madrid para Suchard. País: Spain.
Creative Effectiveness - CSR
Merit
“Lifesaving Radio“, de Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro para NextMed Health. País: Canada, United States, Brazil.
CREATIVE USE OF DATA
B2B Communications
Merit
“The Senior Economy”, de Paradais DDB para Banco del Pacífico. País: Ecuador.
Data for Good
Merit
“Promises Syndrome”, de VML Argentina para Asdra. País: Argentina.
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
“The Senior Economy”, de Paradais DDB para Banco del Pacífico. País: Ecuador.
Data Visualization - Static
Oro
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Experiential & Immersive
Merit
“The Artois Probability”, de GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires para ABInveb/ Stella Artois. País: Argentina.
Innovation - Use of Media in Creative Use of Data
Merit
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Real-Time Data
Merit
“Promises Syndrome”, de VML Argentina para Asdra. País: Argentina.
Storytelling
Merit
“bAIgrapher”, de Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre para UFCSPA. País: United States, Brazil.
CREATIVE USE OF TECHNOLOGY
Commerce
Plata
“Don't Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Merit
“PROMOS DE BARRIO”, de DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá para AB InBev / Cerveza Poker. País: Colombia.
Creative Use of Data
Merit
“The Greatest Guide to Jochos & Burgers”, de Vector B McCann / MEXICO CITY + Performance Art Toronto / Toronto para Grupo Bimbo. País: Mexico, Canada.
Innovation - New Ideas in Technology
Merit
“Unfear”, de Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid para Samsung. País: Spain.
Innovation - Use of Media in Technology
Bronce
“Dont Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Technology as a Creative Tool
Bronce
“PROMOS DE BARRIO”, de DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá para AB InBev / Cerveza Poker. País: Colombia.
Technology for Good
Bronce
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Bronce
“Album of the Future”, de Energy BBDO / São Paulo para Unilever. País: Brazil.
Merit
“Guarded Bus Stop”, de AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo para Eletromidia. País: Brazil.
Use of AI - Visuals
Plata
“Album of the Future”, de Energy BBDO / São Paulo para Unilever. País: Brazil.
Bronce
“The Greatest Guide to Jochos & Burgers”, de Vector B McCann / MEXICO CITY + Performance Art Toronto / Toronto para Grupo Bimbo. País: Mexico, Canada.
Use of AI - Writing
Merit
“bAIgrapher”, de Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre para UFCSPA. País: United States, Brazil.
CULTURAL DRIVER
Content at the Speed of Culture
Merit
“The Congregation”, de Klick Health / Toronto + Halley Sound / São Paulo para podHER. País: Canada, Brazil.
"#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
Multicultural Impact
Oro
“Dogs Without Borders”, de VML New York + VML Health Spain + VML San Pablo para SFBO (Sociedade Franco Brasileira de Oncología). País: United States, Spain, Brazil.
Merit
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
Popular Culture Impact
Oro
“Heaven Fish”, de Ogilvy Honduras para Regal Springs. País: Honduras.
Merit
“Corona Extra Lime”, de DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York para AB InBev / Corona. País: Colombia, China, United States.
DESIGN
B2B Communications
Merit
“Eart4”, de Almap BBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
Craft - Illustration
Merit
“Unofficial Sponsor of the 2023 MLB All-Star Game”, de Wolfgang / Los Angeles + Black Madre / São Paulo para adidas. País: United States, Brazil.
Craft - Photography
Merit
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
Design for Good
Oro
“THE COST OF Oro”, de DM9 San Pablo + Hungry Man Brasil para URIHI YANOMAMI. País: Brazil.
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Merit
“Trucss”, de Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo para Trucss. País: Brazil.
“The Self-Sufficient Food Cart”, de Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta para Centelsa by Nexans. País: Colombia.
Digital Design
Merit
“The Greatest Guide to Jochos & Burgers”, de Vector B McCann / MEXICO CITY + Performance Art Toronto / Toronto para Grupo Bimbo. País: Mexico, Canada.
“Redesigning for E-nclusion”, de Fahrenheit DDB / Lima + Quechua Films / Lima para Plaza Vea. País: Peru.
Editorial - Books
Merit
“The Congregation”, de Klick Health / Toronto + Halley Sound / São Paulo para podHER. País: Canada, Brazil.
Innovation - Use of Media in Design
Merit
“Georginas Billboard Collection”, de DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid para Netflix. País: Spain.
Out of Home - Brand Installations
Merit
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
Packaging - Specialty / Limited Edition
Merit
“Ketchup & Down”, de FP7 McCann Dubai + Believe.tv / Santiago + Craft Dubai para Heinz. País: United Arab Emirates, Chile.
Packaging - Sustainable
Bronce
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Promotional - Print Advertisements
Merit
“The Future is Black”, de FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo para Raça Magazine. País: Brazil.
Spatial Design - Experiential & Immersive
Merit
“The Autism Journey”, de Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo para Vivo. País: Brazil.
Typography - Typeface Design
Merit
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
DIRECT MARKETING
B2B Communications
Merit
“Heaven Fish”, de Ogilvy Honduras para Regal Springs. País: Honduras.
Commerce
Plata
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Bronce
“Dont Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Merit
“The Art of Hack”, de Cheil Spain / Madrid + Samsung Spain / Madrid para Samsung Spain. País: Spain.
Digital & Online - Gaming
Bronce
“Mission: Whopper”, de DAVID / São Paulo para Burger King. País: Brazil.
Digital & Online - Websites & Mobile
Merit
“PROMOS DE BARRIO”, de DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá para AB InBev / Cerveza Poker. País: Colombia.
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
Direct Marketing for Good
Bronce
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
“Heaven Fish”, de Ogilvy Honduras para Regal Springs. País: Honduras.
“The Forgotten Team”, de Dentsu Creative Portugal / Lisbon para MEO. País: Portugal.
Merit
“Guarded Bus Stop”, de Almap BBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo para Eletromidia. País: Brazil.
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
“The Smart Legacy”, de el taier DDB centro / Guatemala para IF THEN inc.. País: Guatemala.
“Real Virtual Beauty”, de LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted para Dove. País: Spain.
Experiential - In-Person Events
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Experiential - Virtual Events
Merit
“Mission: Whopper”, de DAVID / São Paulo para Burger King. País: Brazil.
Innovation - Use of Media in Direct Marketing
Plata
“Dont Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Non-traditional & Guerrilla Marketing
Merit
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
Non-traditional & Guerrilla Marketing
Merit
“Cashback For Your Jerseys Back”, de FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo para Flash. País: Brazil.
“The Forgotten Team”, de Dentsu Creative Portugal / Lisbon para MEO. País: Portugal.
“Dont Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Out of Home - Billboards & Transit
Merit
“Georginas Billboard Collection”, de DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid para Netflix. País: Spain.
“Lupin on the Move”, de DAVID / Madrid + Netflix / Paris para Netflix. País: Spain, France.
Out of Home - P.O.P. & In-Store
Plata
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Physical Items
Bronce
“Betis Test”, de VML / Hogarth + Hogarth Worldwide / Madrid, Spain para Betis Football Club. País: Spain.
Product Packaging
Oro
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
EXPERIENTIAL & IMMERSIVE
B2B Communications
Merit
“Solar Billboard”, de Le Pub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo para Heineken. País: Brazil.
Commerce
Oro
“Dont Delete Menu”, de VML New York + VML Buenos Aires para Wendys. País: United States, Argentina.
Plata
“Cashback For Your Jerseys Back”, de FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo para Flash. País: Brazil.
Bronce
“Redesigning for E-nclusion”, de Fahrenheit DDB / Lima + Quechua Films / Lima para Plaza Vea. País: Peru.
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
“Beer Badge”, de VML / New York + Palmar Productions + VML / Mexico City para AB Inbev/Corona. País: United States, Mexico.
Craft - Art Direction
Merit
“The Infected Billboard”, de Dentsu Creative Mexico / Mexico City para HBO Max. País: Mexico.
Craft - Use of Technology
Bronce
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Craft - Use of Technology
Merit
“The Smart Legacy”, de el taier DDB centro / Guatemala para IF THEN inc.. País: Guatemala.
Events - Hybrid
Plata
“The Exiled Team”, de Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo para Brahma. País: Brazil.
Events - In-Person
Plata
“The Shameless Pad”, de FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo para Kimberly-Clark/Intimus. País: Brazil.
Bronce
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Merit
“Lets Change the Story”, de Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires para LALCEC. País: Argentina.
“Ready Player Mom”, de MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo para Enterogermina/Sanofi. País: Spain, France, Brazil.
Experiential & Immersive for Good
Bronce
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Merit
“The Autism Journey”, de Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo para Vivo. País: Brazil.
“Guarded Bus Stop”, de AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo para Eletromidia. País: Brazil.
EXPERIENTIAL & IMMERSIVE
Experiential & Immersive for Good
Merit
“The Smart Legacy”, de el taier DDB centro / Guatemala para IF THEN inc.. País: Guatemala.
“The Forgotten Team”, de Dentsu Creative Portugal / Lisbon para MEO. País: Portugal.
Innovation - Use of Media in Experiential & Immersive
Oro
“Dont Delete Menu”, de VML New York + VML Buenos Aires para Wendys. País: United States, Argentina.
Innovation - Use of Media in Experiential & Immersive
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
“3Drinklable Billboard”, de DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo para Coca-Cola. País: United States, Brazil.
Metaverse
Merit
“V-Land”, de Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México Mexico City + GATO / Mexico City para Saba México. País: Mexico, Italy.
Physical Products
Bronce
“Cashback For Your Jerseys Back”, de FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / ão Paulo + FCB Studio / São Paulo para Flash. País: Brazil.
Merit
“The Self-Sufficient Food Cart”, de Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta para Centelsa by Nexans. País: Colombia.
FILM & VIDEO
Cinema Advertising
Plata
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Film & Video for Good
Merit
“Trucss”, de Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo para Trucss. País: Brazil.
“CARL SAGAN MESSAGE”, de Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo para INSTITUTO RED BRASIL DO PACTO GLOBAL. País: Brazil.
“RAIN”, de Grey México / Mexico City + oriental films / Mexico City para SAVE THE CHILDREN. País: Mexico.
“The Stories That Killed Us”, de LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City para Propuesta Cívica A.C.. País: Mexico.
Innovation - Execution in Film
Merit
“24/7 in action”, de McCann Worldgroup Spain / Madrid + Mapfre / Madrid + Craft Spain / Madrid + HARRY / Madrid para Mapfre. País: Spain.
Innovation - Use of Media in Film
Merit
“New Years Eve Robbery”, de CYW / Madrid + Hijos de Rivera / Estrella Galicia / A Coruña + Netflix / Madrid para Netflix & Hijos de Rivera (Estrella Galicia). País: Spain.
Low Budget
Plata
“Proudly Second Best”, de DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid para Ikea. País: Spain, Germany, Sweden.
Merit
“CARL SAGAN MESSAGE”, de Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo para INSTITUTO RED BRASIL DO PACTO GLOBAL. País: Brazil.
“Soul Gym”, de Accenture Song / Iberia + Tabaco / Madrid para Babies Uganda. País: Spain.
TV, VOD, & Online - 30 Seconds and Under - Series
Oro
“Proudly Second Best”, de DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid para Ikea. País: Spain, Germany, Sweden.
TV, VOD, & Online - 61-90 Seconds - Single
Merit
“Its All a Little Confusing”, de DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid para Burger King. País: Spain.
“The Fraud”, de LOLA-MULLENLOWE S.L.U / Madrid + Bacon X / Copenhagen + PROPPA / MADRID + Big Sync para Magnum. País: Spain, Denmark.
TV, VOD, & Online - Over 90 Seconds - Single
Merit
“RAIN”, de Grey México / Mexico City + oriental films / Mexico City para SAVE THE CHILDREN. País: Mexico.
“Real Virtual Beauty”, de LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted para Dove. País: Spain.
TV, VOD, & Online - Over 90 Seconds - Single
Merit
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Use of Drama
Merit
“The Stories That Killed Us”, de LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City para Propuesta Cívica A.C.. País: Mexico.
Use of Humor
Merit
“OUR KIND OF PARTY”, de DAVID / Buenos Aires + AB Inbev + LANDIA para MICHELOB ULTRA MÉXICO. País: Argentina, Mexico.
GAMING
Brand Placement
Bronce
“Anti-Lag Squad”, de VML Argentina para Movistar. País: Argentina.
Craft - Sound Design
Bronce
“Guide Play”, de BLKJ Havas Pte Ltd + Bolha Comunicação Ltda + Harman International / APAC para JBL. País: Singapore, Brazil.
Gaming for Good
Plata
“Avatars of Hope”, de Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo para Mães da Sé. País: Brazil.
Merit
“V-Land”, de Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City para Saba México. País: Mexico, Italy.
Streaming and Influencer
Merit
“Mission: Whopper”, de DAVID / São Paulo para Burger King. País: Brazil.
Use of Gaming as a Tool
Bronce
“Anti-Lag Squad”, de VML Argentina para Movistar. País: Argentina.
Use of Gaming as a Tool
Bronce
“V-Land”, de Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City para Saba México. País: Mexico, Italy.
Merit
“Avatars of Hope”, de Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo para Mães da Sé. País: Brazil.
GREEN PENCIL
Green Pencil
Green
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Merit
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
HEALTH & WELLNESS
Brand Identity
Plata
“The Congregation”, de Klick Health / Toronto + Halley Sound / São Paulo para podHER. País: Canada, Brazil.
Craft - Art Direction
Bronce
“The Congregation”, de Klick Health / Toronto + Halley Sound / São Paulo para podHER. País: Canada, Brazil.
Craft - Data-Driven Personalization
Bronce
“bAIgrapher”, de Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo para UFCSPA. País: United States, Brazil.
Craft - Use of Technology
Oro
“Unfear”, de Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid para Samsung. País: Spain.
Creative Use of Data
Bronce
“Promises Syndrome”, de VML Argentina para Asdra. País: Argentina.
Innovation - New Ideas in Health & Wellness
Bronce
“Unfear”, de Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid para Samsung. País: Spain.
Products
Bronce
“Trucss”, de Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo para Trucss. País: Brazil.
Merit
“Guide Play”, de BLKJ Havas Pte Ltd + Bolha Comunicação Ltda + Harman International / APAC para JBL. País: Singapore, Brazil.
“bAIgrapher”, de Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo para UFCSPA. País: United States, Brazil.
Promotional Items
Merit
“DiagnostiCookies”, de Horaios / São Paulo + VML / New York + BCW / New York para Horaios Dermatology Clinic. País: Brazil, United States.
Public Relations
Merit
“The Shameless Pad”, de FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo para Kimberly-Clark/Intimus. País: Brazil.
Radio & Audio
Merit
“Jingle Therapy”, de VML / New York + VML / Guaynabo para Asociación de Alzheimer de Puerto Rico. País: United States, Puerto Rico.
Social Media
Merit
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
INTEGRATED / OMNICHANNEL
B2B Communications
Bronce
“Eart4”, de Almap BBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
Brand Partnerships
Merit
“Eart4”, de AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
Customer Experience / CX
Oro
“Freedom Comes in all sizes”, de GUT Buenos Aires + Mercado Libre Argentina + Rebolucion Argentina + BAMBA Buenos Aires para Mercado Libre. País: Argentina.
Integrated / Omnichannel Campaign
Merit
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Integrated / Omnichannel Campaigns for Good
Merit
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
INTERACTIVE & MOBILE CRAFT
Creative Use of Data
Oro
“The Artois Probability”, de GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires para ABInveb/ Stella Artois. País: Argentina.
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Bronce
“The Artois Probability”, de GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires para ABInveb/ Stella Artois. País: Argentina.
Commerce
Plata
“Dont Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Merit
“Beer Badge”, de VML / New York + Palmar Productions + VML / Mexico City para AB Inbev/Corona. País: United States, Mexico.
Customer Experience / CX
Merit
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Innovation - New Ideas in Interactive, Online, & Mobile
Plata
“Unfear”, de Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid para Samsung. País: Spain.
Innovation - Use of Media in Interactive, Online, & Mobile
Oro
“World Cup delivery”, de GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires para Delivery Hero/ PedidosYa. País: Argentina.
Bronce
“Dont Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Interactive & Mobile for Good
Bronce
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Mobile Applications
Merit
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Online Advertising - Display Ads
Bronce
“TransfHerMarkt”, de MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Online Advertising - Native Ads
Oro
“Dont Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Merit
“TransfHerMarkt”, de MullenLowe SSP3 / Bgotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Physical Product & Mobile Integration
Merit
“Beer Badge”, de VML / New York + Palmar Productions + VML / Mexico City para AB Inbev/Corona. País: United States, Mexico.
Utility
Plata
“PROMOS DE BARRIO”, de DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá para AB InBev / Cerveza Poker. País: Colombia.
Merit
“The Smart Legacy”, de el taier DDB centro / Guatemala para IF THEN inc.. País: Guatemala.
“bAIgrapher”, de Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre para UFCSPA. País: United States, Brazil.
IP & PRODUCT DESIGN
In-Market - Digital Product
Merit
“bAIgrapher”, de Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre para UFCSPA. País: United States, Brazil.
Innovation - New Ideas in IP & Product Design
Merit
“Dogs Without Borders”, de VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro para SFBO (French-Brazilian Society of Oncology). País: United States, Spain, Brazil.
Products for Good
Plata
“The Smart Legacy”, de el taier DDB centro / Guatemala para IF THEN inc.. País: Guatemala.
Products for Good
Bronce
“Trucss”, de Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo para Trucss. País: Brazil.
Products for Good
Bronce
“Unfear”, de Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid para Samsung. País: Spain.
“Dogs Without Borders”, de VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro para SFBO (French-Brazilian Society of Oncology). País: United States, Spain, Brazil.
Merit
“The Self-Sufficient Food Cart”, de Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta para Centelsa by Nexans. País: Colombia.
MOVING IMAGE CRAFT & PRODUCTION
Animation - Single
Merit
“Life Is”, de Ogilvy / Madrid para Suchard. País: Spain.
Cinematography - Series
Merit
“The Stories That Killed Us”, de LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City para Propuesta Cívica A.C.. País: Mexico.
Cinematography - Single
Bronce
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Direction - Series
Oro
“The Stories That Killed Us”, de Propuesta Cívica A.C. Mexico City + LANDIA Mexico City para Propuesta Cívica A.C.. País: Mexico.
Direction - Single
Plata
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Editing - Single
Merit
“OLYMPICS - ALL THE SHINE”, de TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro para TV GLOBO. País: Brazil.
Low Budget
Plata
“CARL SAGAN MESSAGE”, de Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS AÇÕES UNIDAS / São Paulo para INSTITUTO RED BRASIL DO PACTO GLOBAL. País: Brazil.
Production Design
Merit
“CARL SAGAN MESSAGE”, de Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo para INSTITUTO RED BRASIL DO PACTO GLOBAL. País: Brazil.
Special Effects - Single
Bronce
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
MUSIC & SOUND CRAFT
Use of Licensed Music
Merit
“OLYMPICS - ALL THE SHINE”, de TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro para TV GLOBO. País: Brazil.
“Cancer Before Cancer”, de Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima para Fundación Peruana de Cáncer. País: Peru.
OUT OF HOME
B2B Communications
Bronce
“PROMOS DE BARRIO”, de DAVID Colombia + drafLine Bogotá + Zenith Bogotá + Tonka Films Colombia para AB InBev / Cerveza Poker. País: Colombia.
Billboards & Transit - Series
Oro
“Find Your Summer”, de LOLA MullenLowe S.L.U / Madrid + MJZ para Magnum. País: Spain.
“Proudly Second Best”, de DAVID Madrid + INGO Hamburg + Ikea Stockholm + Sal Gorda Madrid para Ikea. País: Spain, Germany, Sweden.
Plata
“OUR KIND OF PARTY”, de DAVID / Buenos Aires + AB Inbev para MICHELOB ULTRA MÉXICO. País: Argentina, Mexico.
Bronce
“We didn't write this campaign”, de MRM Chile / Santiago + NotCo / Santiago para NotCo / NotMilk. País: Chile.
Merit
“Brewed by the sun”, de DAVID Colombia + kohler Studio Buenos Aires para AB InBev / Corona. País: Colombia, Argentina.
Billboards & Transit - Single
Bronce
“Georginas Billboard Collection”, de DAVID Madrid + Netflix España + Wavemaker Madrid + Sal Gorda Madrid para Netflix. País: Spain.
Merit
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
Brand Installations
Oro
“The One Exhibition”, de DM9 San Pablo para Photo Global Leica Brasil. País: Brazil.
Merit
“0,0 Barriers”, de Le Pub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo para Heineken. País: Brazil.
“3Drinklable Billboard”, de DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo para Coca-Cola. País: United States, Brazil.
Craft - Art Direction
Bronce
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
Craft - Photography
Plata
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
Merit
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
“Wash Away the Taboo”, de LOLA-MULLENLOWE S.L.U / Madrid + MullenLowe UK / London para Persil. País: Spain, United Kingdom.
Experiential & Immersive
Plata
“The Artois Probability”, de GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires para ABInveb/ Stella Artois. País: Argentina.
Bronce
“0,0 Barriers”, de Le Pub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo para Heineken. País: Brazil.
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Innovation - Execution in Out of Home
Bronce
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Innovation - New Ideas in Out of Home
Merit
“Solar Billboard”, de LePub Brasil + Heineken Brasil + iProspect (Red Star) San Pablo + Be 180 San Pablo para Heineken. País: Brazil.
Innovation - Use of Media in Out of Home
Plata
“Georginas Billboard Collection”, de DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid para Netflix. País: Spain.
“Lupin on the Move”, de DAVID / Madrid + Netflix / Paris para Netflix. País: Spain, France.
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Out of Home for Good
Bronce
“Guarded Bus Stop”, de Almap BBDO + Eletromidia San Pablo + Cine Brasil + Antfood Music Sound Design San Pablopara Eletromidia. País: Brazil.
Merit
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
“The Forgotten Team”, de Dentsu Creative Portugal / Lisbon para MEO. País: Portugal.
“Cry for The Law”, de LOLA-MULLENLOWE S.L.U / Madrid + McNulty para Teta&Teta. País: Spain.
P.O.P. & In-Store - Series
Oro
“LIFE EXTENDING STICKERS”, de VML Colombia + Grey Colombia para MAKRO COLOMBIA. País: Colombia.
“Proudly Second Best”, de DAVID Madrid + INGO Hamburg + Ikea Stockholm + Sal Gorda Madrid para Ikea. País: Spain, Germany, Sweden.
Use of Humor
Merit
“OUR KIND OF PARTY”, de DAVID / Buenos Aires + AB Inbev para MICHELOB ULTRA MÉXICO. País: Argentina, Mexico.
PHARMA
Best of Discipline
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Craft - Art Direction
Plata
“Inequality You Cant Ignore”, de Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles para The Chrysalis Initiative. País: United States, Brazil.
“Ashe Versus”, de TBWA Health Collective + The Youth + Satelite Audio + Colossal para Moderna. País: United States, Brazil.
Craft - Data-Driven Personalization
Bronce
"Lifesaving Radio”, de Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine New York + Lightfarm Studios / Rio de Janeiro para NextMed Health. País: Canada, United States, Brazil.
Craft - Use of Technology
Oro
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Direct Marketing
Bronce
“Dogs Without Borders”, de VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro para SFBO (French-Brazilian Society of Oncology). País: United States, Spain, Brazil.
Experiential / Immersive / Events
Merit
“Alopecia Mirror”, de FCB Health New York, an IPG Health Company / New York + Pfizer / New York, NY + Fuze para Pfizer/Litfulo. País: United States, Brazil.
Film & Video
Bronce
“Ashe Versus”, de TBWA Health Collective + The Youth + Satelite Audio + Colossal para Moderna. País: United States, Brazil.
Innovation - Execution in Pharma
Merit
“Inequality You Cant Ignore”, de Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles para The Chrysalis Initiative. País: United States, Brazil.
Innovation - New Ideas in Pharma
Oro
“Dogs Without Borders”, de VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro para SFBO (French-Brazilian Society of Oncology). País: United States, Spain, Brazil.
Innovation - Use of Media in Pharma
Bronce
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Online & Mobile
Oro
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Merit
“Lifesaving Radio”, de Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro para NextMed Health. País: Canada, United States, Brazil.
Out of Home
Bronce
“Inequality You Cant Ignore”, de Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles para The Chrysalis Initiative. País: United States, Brazil.
Promotional Items
Plata
“DiagnostiCookies”, de Horaios / São Paulo + VML / New York + BCW / New York para Horaios Dermatology Clinic. País: Brazil, United States.
Radio & Audio
Plata
“Lifesaving Radio”, de Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro para NextMed Health. País: Canada, United States, Brazil.
Social Media
Plata
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
PRINT & PROMOTIONAL
B2B Communications
Merit
“Eart4”, de Almap BBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
B2B Communications
Merit
“PROMOS DE BARRIO”, de DAVID Colombia + drafLine Bogotá + Zenith Bogotá + Tonka Films Colombia para AB InBev / Cerveza Poker. País: Colombia.
Books / Booklets / Brochures
Oro
“The One Exhibition”, de DM9 San Pablo para Photo Global Leica Brasil. País: Brazil.
“The Congregation”, de Klick Health / Toronto + Halley Sound / São Paulo para podHER. País: Canada, Brazil.
Craft - Art Direction
Bronce
“The One Exhibition”, de DM9 San Pablo para Photo Global Leica Brasil. País: Brazil.
“The Future is Black”, de FCB Brasil + VoxHaus San Pablo + FCB Studio San Pablo + Raça Magazine San Pablo para Raça Magazine. País: Brazil.
Craft - Illustration
Merit
“CCR Collab”, de Centro Cultural Recoleta para Centro Cultural Recoleta. País: Argentina.
Craft - Photography
Merit
“The One Exhibition”, de DM9 San Pablo para Photo Global Leica Brasil. País: Brazil.
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
Magazine - Series
Merit
“The Artois Probability”, de GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires para ABInveb/ Stella Artois. País: Argentina.
“It's All a Little Confusing”, de DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid para Burger King. País: Spain.
Newspaper - Series
Oro
“Proudly Second Best”, de DAVID Madrid + INGO Hamburg + Ikea Stockholm + Sal Gorda Madrid para Ikea. País: Spain, Germany, Sweden.
Plata
“OUR KIND OF PARTY”, de DAVID / Buenos Aires + AB Inbev para MICHELOB ULTRA MÉXICO. País: Argentina, Mexico.
Bronce
“We didn't write this campaign”, de MRM Chile / Santiago + NotCo / Santiago para NotCo / NotMilk. País: Chile.
Merit
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
Newspaper - Single
Merit
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
Posters - Series
Plata
“Proudly Second Best”, de DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid para Ikea. País: Spain, Germany, Sweden.
Merit
“CCR Collab”, de Centro Cultural Recoleta para Centro Cultural Recoleta. País: Argentina.
“OUR KIND OF PARTY”, de DAVID / Buenos Aires + AB Inbev para MICHELOB ULTRA MÉXICO. País: Argentina, Mexico.
“The Future is Black”, de FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo para Raça Magazine. País: Brazil.
“We didn't write this campaign”, de MRM Chile / Santiago + NotCo / Santiago para NotCo / NotMilk. País: Chile.
Print & Promotional for Good
Merit
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Product Packaging
Merit
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
PUBLIC RELATIONS
B2B Communications
Plata
“Eart4”, de Almap BBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
Merit
“Solar Billboard”, de Le Pub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo para Heineken. País: Brazil.
Business Transformation
Merit
“Heaven Fish”, de Ogilvy Honduras para Regal Springs. País: Honduras.
Community Building
Merit
“Betis Test”, de VML / Hogarth + Hogarth Worldwide / Madrid, Spain para Betis Football Club. País: Spain.
Current Event Response
Merit
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
Events & Experiential
Plata
“BlindSeats”, de MullenLowe SSP3 México / Mexico City para Music Vibe / Fun Ticket. País: Mexico.
Merit
“Lets Change the Story”, de Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires para LALCEC. País: Argentina.
Public Relations for Good
Plata
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
“Popeyes 50+”, de GUT Mexico City para Restaurant Brands International. País: Mexico.
Merit
“BlinSeats”, de MullenLowe SSP3 México / Mexico City para Music Vibe / Fun Ticket. País: Mexico.
Reputation Management
Merit
“We didn't write this campaign”, de MRM Chile / Santiago + NotCo / Santiago para NotCo / NotMilk. País: Chile.
RADIO & AUDIO-FIRST
Broadcast - Series
Bronce
“Breathe Through It”, de DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid para Mondelez. País: Spain, Switzerland.
Merit
“You can buy a radio station”, de Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo para Loterías y Quinielas del Uruguay. País: Uruguay.
Broadcast - Single
Merit
“Roller Radio Coaster”, de Niña / Buenos Aires para Parque de la Costa. País: Argentina.
Craft - Casting
Bronce
“Roller Radio Coaster”, de Niña / Buenos Aires para Parque de la Costa. País: Argentina.
Craft - Writing - Series
Plata
“It's All a Little Confusing”, de DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid para Burger King. País: Spain.
Merit
“Breathe Through It”, de DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid para Mondelez. País: Spain, Switzerland.
Experiential Radio & Audio
Merit
“Donate Siren”, de VML / Mexico City para The Mexican Red Cross. País: Mexico.
Innovation - Execution in Radio & Audio
Merit
“Roller Radio Coaster”, de Niña / Buenos Aires para Parque de la Costa. País: Argentina.
Social Media
Active Engagement / Call to Action
Merit
“Cashback For Your Jersey's Back”, de FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo para Flash. País: Brazil.
Brand Partnerships
Merit
“Get Anything From the Final”, de Wieden + Kennedy Mexico / Mexico City + La Liga BBVA MX / Mexico City + Uber Eats / Mexico City para Uber Eats. País: Mexico.
Commerce
Bronce
“Cashback For Your Jersey's Back”, de FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo para Flash. País: Brazil.
Merit
“It's About Ducking Time”, de MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo para Durex. País: United States, Brazil.
Innovation - Use of Media in Social Media
Plata
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Livestream
Merit
“The Exiled Team”, de Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo para Brahma. País: Brazil.
Livestream
Merit
“Mission: Whopper”, de DAVID / São Paulo para Burger King. País: Brazil.
Social Media for Good
Merit
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
Social Post - Real-time Response
Merit
“Faces of the Future”, de VML Argentina para Unilever. País: Argentina.
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
“It's About Ducking Time”, de MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York para Durex. País: United States, Brazil.
User-Generated Content (UGC)
Merit
“Mission: Whopper”, de DAVID / São Paulo para Burger King. País: Brazil.
SUSTAINABLE DEVELOPMENT GOALS PENCIL
Sustainable Development Goals
SDG
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
“Lifesaving Radio”, de Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro para NextMed Health. País: Canada, United States, Brazil.
Creative Effectiveness - Non-Profit / Charity
Oro
“Morning After Island”, de Ogilvy Honduras para GE PAE. País: Honduras.
Single Region or Market - Consumer / Brand
Merit
“We didn't write this campaign”, de MRM Chile / Santiago + NotCo / Santiago para NotCo / NotMilk. País: Chile.
“Corona Extra Lime”, de DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York para AB InBev / Corona. País: Colombia, China, United States.
CREATIVE USE OF DATA
B2B Communications
Merit
“The Senior Economy”, de Paradais DDB para Banco del Pacífico. País: Ecuador.
Data for Good
Merit
“Promises Syndrome”, de VML Argentina para Asdra. País: Argentina.
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
“The Senior Economy”, de Paradais DDB para Banco del Pacífico. País: Ecuador.
Data Visualization - Static
Oro
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Experiential & Immersive
Merit
“The Artois Probability”, de GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires para ABInveb/ Stella Artois. País: Argentina.
Innovation - Use of Media in Creative Use of Data
Merit
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Real-Time Data
Merit
“Promises Syndrome”, de VML Argentina para Asdra. País: Argentina.
Storytelling
Merit
“bAIgrapher”, de Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre para UFCSPA. País: United States, Brazil.
CREATIVE USE OF TECHNOLOGY
Commerce
Plata
“Don't Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Merit
“PROMOS DE BARRIO”, de DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá para AB InBev / Cerveza Poker. País: Colombia.
Creative Use of Data
Merit
“The Greatest Guide to Jochos & Burgers”, de Vector B McCann / MEXICO CITY + Performance Art Toronto / Toronto para Grupo Bimbo. País: Mexico, Canada.
Innovation - New Ideas in Technology
Merit
“Unfear”, de Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid para Samsung. País: Spain.
Innovation - Use of Media in Technology
Bronce
“Don't Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Technology as a Creative Tool
Bronce
“PROMOS DE BARRIO”, de DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá para AB InBev / Cerveza Poker. País: Colombia.
Technology for Good
Bronce
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Bronce
“Album of the Future”, de Energy BBDO / São Paulo para Unilever. País: Brazil.
Merit
“Guarded Bus Stop”, de AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo para Eletromidia. País: Brazil.
Use of AI - Visuals
Plata
“Album of the Future”, de Energy BBDO / São Paulo para Unilever. País: Brazil.
Bronce
“The Greatest Guide to Jochos & Burgers”, de Vector B McCann / MEXICO CITY + Performance Art Toronto / Toronto para Grupo Bimbo. País: Mexico, Canada.
Use of AI - Writing
Merit
“bAIgrapher”, de Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre para UFCSPA. País: United States, Brazil.
CULTURAL DRIVER
Content at the Speed of Culture
Merit
“The Congregation”, de Klick Health / Toronto + Halley Sound / São Paulo para podHER. País: Canada, Brazil.
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
Multicultural Impact
Oro
“Dogs Without Borders”, de VML / New York + VML Health Spain + VML / São Paulo para SFBO (Sociedade Franco Brasileira de Oncología). País: United States, Spain, Brazil.
Merit
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
Popular Culture Impact
Oro
“Heaven Fish”, de Ogilvy Honduras para Regal Springs. País: Honduras.
Merit
“Corona Extra Lime”, de DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York para AB InBev / Corona. País: Colombia, China, United States.
DESIGN
B2B Communications
Merit
“Eart4”, de AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
Craft - Illustration
Merit
“Unofficial Sponsor of the 2023 MLB All-Star Game”, de Wolfgang / Los Angeles + Black Madre / São Paulo para adidas. País: United States, Brazil.
Craft - Photography
Merit
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
Design for Good
Oro
“THE COST OF Oro”, de DM9 San Pablo + Hungry Man Brasil para URIHI YANOMAMI. País: Brazil.
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Merit
“Trucss”, de Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo para Trucss. País: Brazil.
“The Self-Sufficient Food Cart”, de Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta para Centelsa by Nexans. País: Colombia.
Digital Design
Merit
“The Greatest Guide to Jochos & Burgers”, de Vector B McCann / MEXICO CITY + Performance Art Toronto / Toronto para Grupo Bimbo. País: Mexico, Canada.
“Redesigning for E-nclusion”, de Fahrenheit DDB / Lima + Quechua Films / Lima para Plaza Vea. País: Peru.
Editorial - Books
Merit
“The Congregation”, de Klick Health / Toronto + Halley Sound / São Paulo para podHER. País: Canada, Brazil.
Innovation - Use of Media in Design
Merit
“Georgina's Billboard Collection”, de DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid para Netflix. País: Spain.
Out of Home - Brand Installations
Merit
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
Packaging - Specialty / Limited Edition
Merit
“Ketchup & Down”, de FP7 McCann Dubai + Believe.tv / Santiago + Craft Dubai para Heinz. País: United Arab Emirates, Chile.
Packaging - Sustainable
Bronce
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Promotional - Print Advertisements
Merit
“The Future is Black”, de FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo para Raça Magazine. País: Brazil.
Spatial Design - Experiential & Immersive
Merit
“The Autism Journey”, de Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo para Vivo. País: Brazil.
Typography - Typeface Design
Merit
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
DIRECT MARKETING
B2B Communications
Merit
“Heaven Fish”, de Ogilvy Honduras para Regal Springs. País: Honduras.
Commerce
Plata
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Bronce
“Don't Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Merit
“The Art of Hack”, de Cheil Spain / Madrid + Samsung Spain / Madrid para Samsung Spain. País: Spain.
Digital & Online - Gaming
Bronce
“Mission: Whopper”, de DAVID / São Paulo para Burger King. País: Brazil.
Digital & Online - Websites & Mobile
Merit
“PROMOS DE BARRIO”, de DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá para AB InBev / Cerveza Poker. País: Colombia.
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
Direct Marketing for Good
Bronce
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
“Heaven Fish”, de Ogilvy Honduras para Regal Springs. País: Honduras.
“The Forgotten Team”, de Dentsu Creative Portugal / Lisbon para MEO. País: Portugal.
Merit
“Guarded Bus Stop”, de AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo para Eletromidia. País: Brazil.
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
“The Smart Legacy”, de el taier DDB centro / Guatemala para IF THEN inc.. País: Guatemala.
“Real Virtual Beauty”, de LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted para Dove. País: Spain.
Experiential - In-Person Events
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Experiential - Virtual Events
Merit
“Mission: Whopper”, de DAVID / São Paulo para Burger King. País: Brazil.
Innovation - Use of Media in Direct Marketing
Plata
“Don't Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Non-traditional & Guerrilla Marketing
Merit
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
Non-traditional & Guerrilla Marketing
Merit
“Cashback For Your Jersey's Back”, de FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo para Flash. País: Brazil.
“The Forgotten Team”, de Dentsu Creative Portugal / Lisbon para MEO. País: Portugal.
“Don't Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Out of Home - Billboards & Transit
Merit
“Georgina's Billboard Collection”, de DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid para Netflix. País: Spain.
“Lupin on the Move”, de DAVID / Madrid + Netflix / Paris para Netflix. País: Spain, France.
Out of Home - P.O.P. & In-Store
Plata
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Physical Items
Bronce
“Betis Test”, de VML / Hogarth + Hogarth Worldwide / Madrid, Spain para Betis Football Club. País: Spain.
Product Packaging
Oro
“LIFE EXTENDING STICKERS”, de VML Colombia + Grey Colombia para MAKRO COLOMBIA. País: Colombia.
EXPERIENTIAL & IMMERSIVE
B2B Communications
Merit
“Solar Billboard”, de Le Pub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo para Heineken. País: Brazil.
Commerce
Oro
“Dont Delete Menu”, de VML New York + VML Buenos Aires para Wendys. País: United States, Argentina.
Plata
“Cashback For Your Jersey's Back”, de FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo para Flash. País: Brazil.
Bronce
“Redesigning for E-nclusion”, de Fahrenheit DDB / Lima + Quechua Films / Lima para Plaza Vea. País: Peru.
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
“Beer Badge”, de VML / New York + Palmar Productions + VML / Mexico City para AB Inbev/Corona. País: United States, Mexico.
Craft - Art Direction
Merit
“The Infected Billboard”, de Dentsu Creative Mexico / Mexico City para HBO Max. País: Mexico.
Craft - Use of Technology
Bronce
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Craft - Use of Technology
Merit
“The Smart Legacy”, de el taier DDB centro / Guatemala para IF THEN inc.. País: Guatemala.
Events - Hybrid
Plata
“The Exiled Team”, de Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo para Brahma. País: Brazil.
Events - In-Person
Plata
“The Shameless Pad”, de FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo para Kimberly-Clark/Intimus. País: Brazil.
Bronce
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Merit
“Let´s Change the Story”, de Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires para LALCEC. País: Argentina.
“Ready Player Mom”, de MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo para Enterogermina/Sanofi. País: Spain, France, Brazil.
Experiential & Immersive for Good
Bronce
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Merit
“The Autism Journey”, de Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo para Vivo. País: Brazil.
“Guarded Bus Stop”, de AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo para Eletromidia. País: Brazil.
EXPERIENTIAL & IMMERSIVE
Experiential & Immersive for Good
Merit
“The Smart Legacy”, de el taier DDB centro / Guatemala para IF THEN inc.. País: Guatemala.
“The Forgotten Team”, de Dentsu Creative Portugal / Lisbon para MEO. País: Portugal.
Innovation - Use of Media in Experiential & Immersive
Oro
“Dont Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Innovation - Use of Media in Experiential & Immersive
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
“3Drinklable Billboard”, de DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo para Coca-Cola. País: United States, Brazil.
Metaverse
Merit
“V-Land”, de Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México Mexico City + GATO / Mexico City para Saba México. País: Mexico, Italy.
Physical Products
Bronce
“Cashback For Your Jersey's Back”, de FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo para Flash. País: Brazil.
Merit
“The Self-Sufficient Food Cart”, de Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta para Centelsa by Nexans. País: Colombia.
FILM & VIDEO
Cinema Advertising
Plata
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Film & Video for Good
Merit
“Trucss”, de Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo para Trucss. País: Brazil.
“CARL SAGAN MESSAGE”, de Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo para INSTITUTO RED BRASIL DO PACTO GLOBAL. País: Brazil.
“RAIN”, de Grey México / Mexico City + oriental films / Mexico City para SAVE THE CHILDREN. País: Mexico.
“The Stories That Killed Us”, de LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City para Propuesta Cívica A.C.. País: Mexico.
Innovation - Execution in Film
Merit
“24/7 in action”, de McCann Worldgroup Spain / Madrid + Mapfre / Madrid + Craft Spain / Madrid + HARRY / Madrid para Mapfre. País: Spain.
Innovation - Use of Media in Film
Merit
“New Year's Eve Robbery”, de CYW / Madrid + Hijos de Rivera / Estrella Galicia / A Coruña + Netflix / Madrid para Netflix & Hijos de Rivera (Estrella Galicia). País: Spain.
Low Budget
Plata
“Proudly Second Best”, de DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid para Ikea. País: Spain, Germany, Sweden.
Merit
“CARL SAGAN MESSAGE”, de Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo para INSTITUTO RED BRASIL DO PACTO GLOBAL. País: Brazil.
“Soul Gym”, de Accenture Song / Iberia + Tabaco / Madrid para Babies Uganda. País: Spain.
TV, VOD, & Online - 30 Seconds and Under - Series
Oro
“Proudly Second Best”, de DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid para Ikea. País: Spain, Germany, Sweden.
TV, VOD, & Online - 61-90 Seconds - Single
Merit
“It's All a Little Confusing”, de DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid para Burger King. País: Spain.
“The Fraud”, de LOLA-MULLENLOWE S.L.U / Madrid + Bacon X / Copenhagen + PROPPA / MADRID + Big Sync para Magnum. País: Spain, Denmark.
TV, VOD, & Online - Over 90 Seconds - Single
Merit
“RAIN”, de Grey México / Mexico City + oriental films / Mexico City para SAVE THE CHILDREN. País: Mexico.
“Real Virtual Beauty”, de LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted para Dove. País: Spain.
TV, VOD, & Online - Over 90 Seconds - Single
Merit
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Use of Drama
Merit
“The Stories That Killed Us”, de LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City para Propuesta Cívica A.C.. País: Mexico.
Use of Humor
Merit
“OUR KIND OF PARTY”, de DAVID / Buenos Aires + AB Inbev + LANDIA para MICHELOB ULTRA MÉXICO. País: Argentina, Mexico.
GAMING
Brand Placement
Bronce
“Anti-Lag Squad”, de VML Argentina para Movistar. País: Argentina.
Craft - Sound Design
Bronce
“Guide Play”, de BLKJ Havas Pte Ltd + Bolha Comunicação Ltda + Harman International / APAC para JBL. País: Singapore, Brazil.
Gaming for Good
Plata
“Avatars of Hope”, de Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo para Mães da Sé. País: Brazil.
Merit
“V-Land”, de Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City para Saba México. País: Mexico, Italy.
Streaming and Influencer
Merit
“Mission: Whopper”, de DAVID / São Paulo para Burger King. País: Brazil.
Use of Gaming as a Tool
Bronce
“Anti-Lag Squad”, de VML Argentina para Movistar. País: Argentina.
Use of Gaming as a Tool
Bronce
“V-Land”, de Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City para Saba México. País: Mexico, Italy.
Merit
“Avatars of Hope”, de Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo para Mães da Sé. País: Brazil.
GREEN PENCIL
Green Pencil
Green
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Merit
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
HEALTH & WELLNESS
Brand Identity
Plata
“The Congregation”, de Klick Health / Toronto + Halley Sound / São Paulo para podHER. País: Canada, Brazil.
Craft - Art Direction
Bronce
“The Congregation”, de Klick Health / Toronto + Halley Sound / São Paulo para podHER. País: Canada, Brazil.
Craft - Data-Driven Personalization
Bronce
“bAIgrapher”, de Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo para UFCSPA. País: United States, Brazil.
Craft - Use of Technology
Oro
“Unfear”, de Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid para Samsung. País: Spain.
Creative Use of Data
Bronce
“Promises Syndrome”, de VML Argentina para Asdra. País: Argentina.
Innovation - New Ideas in Health & Wellness
Bronce
“Unfear”, de Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid para Samsung. País: Spain.
Products
Bronce
“Trucss”, de Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo para Trucss. País: Brazil.
Merit
“Guide Play”, de BLKJ Havas Pte Ltd + Bolha Comunicação Ltda + Harman International / APAC para JBL. País: Singapore, Brazil.
“bAIgrapher”, de Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo para UFCSPA. País: United States, Brazil.
Promotional Items
Merit
“DiagnostiCookies”, de Horaios / São Paulo + VML / New York + BCW / New York para Horaios Dermatology Clinic. País: Brazil, United States.
Public Relations
Merit“The Shameless Pad”, de FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo para Kimberly-Clark/Intimus. País: Brazil.
Radio & Audio
Merit
“Jingle Therapy”, de VML / New York + VML / Guaynabo para Asociación de Alzheimer de Puerto Rico. País: United States, Puerto Rico.
Social Media
Merit
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
INTEGRATED / OMNICHANNEL
B2B Communications
Bronce
“Eart4”, de AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
Brand Partnerships
Merit
“Eart4”, de AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
Customer Experience / CX
Oro
“Freedom Comes in all sizes”, de GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires para Mercado Libre. País: Argentina.
Integrated / Omnichannel Campaign
Merit
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Integrated / Omnichannel Campaigns for Good
Merit
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
INTERACTIVE & MOBILE CRAFT
Creative Use of Data
Oro
“The Artois Probability”, de GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires para ABInveb/ Stella Artois. País: Argentina.
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Bronce
“The Artois Probability”, de GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires para ABInveb/ Stella Artois. País: Argentina.
Commerce
Plata
“Don't Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Merit
“Beer Badge”, de VML / New York + Palmar Productions + VML / Mexico City para AB Inbev/Corona. País: United States, Mexico.
Customer Experience / CX
Merit
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Innovation - New Ideas in Interactive, Online, & Mobile
Plata
“Unfear”, de Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid para Samsung. País: Spain.
Innovation - Use of Media in Interactive, Online, & Mobile
Oro
“World Cup delivery”, de GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires para Delivery Hero/ PedidosYa. País: Argentina.
Bronce
“Don't Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Interactive & Mobile for Good
Bronce
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Mobile Applications
Merit
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Online Advertising - Display Ads
Bronce
“TransfHerMarkt”, de MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Online Advertising - Native Ads
Oro
“Dont Delete Menu”, de VML / New York + VML / Buenos Aires para Wendy's. País: United States, Argentina.
Merit
“TransfHerMarkt”, de MullenLowe SSP3 / Bgotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Physical Product & Mobile Integration
Merit
“Beer Badge”, de VML / New York + Palmar Productions + VML / Mexico City para AB Inbev/Corona. País: United States, Mexico.
Utility
Plata
“PROMOS DE BARRIO”, de DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá para AB InBev / Cerveza Poker. País: Colombia.
Merit
“The Smart Legacy”, de el taier DDB centro / Guatemala para IF THEN inc.. País: Guatemala.
“bAIgrapher”, de Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre para UFCSPA. País: United States, Brazil.
IP & PRODUCT DESIGN
In-Market - Digital Product
Merit
“bAIgrapher”, de Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre para UFCSPA. País: United States, Brazil.
Innovation - New Ideas in IP & Product Design
Merit
“Dogs Without Borders”, de VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro para SFBO (French-Brazilian Society of Oncology). País: United States, Spain, Brazil.
Products for Good
Plata
“The Smart Legacy”, de el taier DDB centro / Guatemala para IF THEN inc.. País: Guatemala.
Products for Good
Bronce
“Trucss”, de Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo para Trucss. País: Brazil.
Products for Good
Bronce
“Unfear”, de Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid para Samsung. País: Spain.
“Dogs Without Borders”, de VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro para SFBO (French-Brazilian Society of Oncology). País: United States, Spain, Brazil.
Merit
“The Self-Sufficient Food Cart”, de Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta para Centelsa by Nexans. País: Colombia.
MOVING IMAGE CRAFT & PRODUCTION
Animation - Single
Merit
“Life Is”, de Ogilvy / Madrid para Suchard. País: Spain.
Cinematography - Series
Merit
“The Stories That Killed Us”, de LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City para Propuesta Cívica A.C.. País: Mexico.
Cinematography - Single
Bronce
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Direction - Series
Oro
“The Stories That Killed Us”, de Propuesta Cívica A.C. Mexico City + LANDIA Mexico para Propuesta Cívica A.C.. País: Mexico.
Direction - Single
Plata
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
Editing - Single
Merit
“OLYMPICS - ALL THE SHINE”, de TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro para TV GLOBO. País: Brazil.
Low Budget
Plata
“CARL SAGAN MESSAGE”, de Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS AÇÕES UNIDAS / São Paulo para INSTITUTO RED BRASIL DO PACTO GLOBAL. País: Brazil.
Production Design
Merit
“CARL SAGAN MESSAGE”, de Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo para INSTITUTO RED BRASIL DO PACTO GLOBAL. País: Brazil.
Special Effects - Single
Bronce
“Huracán Ramírez vs. La Piñata Enchilada”, de TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK para Apple. País: United States, Mexico.
MUSIC & SOUND CRAFT
Use of Licensed Music
Merit
“OLYMPICS - ALL THE SHINE”, de TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro para TV GLOBO. País: Brazil.
“Cancer Before Cancer”, de Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima para Fundación Peruana de Cáncer. País: Peru.
OUT OF HOME
B2B Communications
Bronce
“PROMOS DE BARRIO”, de DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá para AB InBev / Cerveza Poker. País: Colombia.
Billboards & Transit - Series
Oro
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
“Proudly Second Best”, de DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid para Ikea. País: Spain, Germany, Sweden.
Plata
“OUR KIND OF PARTY”, de DAVID / Buenos Aires + AB Inbev para MICHELOB ULTRA MÉXICO. País: Argentina, Mexico.
Bronce
“We didn't write this campaign”, de MRM Chile / Santiago + NotCo / Santiago para NotCo / NotMilk. País: Chile.
Merit
“Brewed by the sun”, de DAVID / Bogotá + kohler Studio / Buenos Aires para AB InBev / Corona. País: Colombia, Argentina.
Billboards & Transit - Single
Bronce
“Georgina's Billboard Collection”, de DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid para Netflix. País: Spain.
Merit
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
Brand Installations
Oro
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
Merit
“0,0 Barriers”, de Le Pub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo para Heineken. País: Brazil.
“3Drinklable Billboard”, de DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo para Coca-Cola. País: United States, Brazil.
Craft - Art Direction
Bronce
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
Craft - Photography
Plata
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
Merit
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
“Wash Away the Taboo”, de LOLA-MULLENLOWE S.L.U / Madrid + MullenLowe UK / London para Persil. País: Spain, United Kingdom.
Experiential & Immersive
Plata
“The Artois Probability”, de GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires para ABInveb/ Stella Artois. País: Argentina.
Bronce
“0,0 Barriers”, de Le Pub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo para Heineken. País: Brazil.
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Innovation - Execution in Out of Home
Bronce
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Innovation - New Ideas in Out of Home
Merit
“Solar Billboard”, de Le Pub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo para Heineken. País: Brazil.
Innovation - Use of Media in Out of Home
Plata
“Georgina's Billboard Collection”, de DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid para Netflix. País: Spain.
“Lupin on the Move”, de DAVID / Madrid + Netflix / Paris para Netflix. País: Spain, France.
Merit
“UNOFFICIAL GOALS”, de DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá para AB InBev / Cerveza Aguila. País: Colombia.
Out of Home for Good
Bronce
“Guarded Bus Stop”, de AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music Sound Design / Sao Paulo para Eletromidia. País: Brazil.
Merit
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
“The Forgotten Team”, de Dentsu Creative Portugal / Lisbon para MEO. País: Portugal.
“Cry for The Law”, de LOLA-MULLENLOWE S.L.U / Madrid + McNulty para Teta&Teta. País: Spain.
P.O.P. & In-Store - Series
Oro
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
“Proudly Second Best”, de DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid para Ikea. País: Spain, Germany, Sweden.
Use of Humor
Merit
“OUR KIND OF PARTY”, de DAVID / Buenos Aires + AB Inbev para MICHELOB ULTRA MÉXICO. País: Argentina, Mexico.
PHARMA
Best of Discipline
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Craft - Art Direction
Plata
“Inequality You Can't Ignore”, de Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles para The Chrysalis Initiative. País: United States, Brazil.
“Ashe Versus”, de TBWA\Health Collective + The Youth + Satelite Audio + Colossal para Moderna. País: United States, Brazil.
Craft - Data-Driven Personalization
Bronce
Lifesaving Radio”, de Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine New York + Lightfarm Studios / Rio de Janeiro para NextMed Health. País: Canada, United States, Brazil.
Craft - Use of Technology
Oro
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Direct Marketing
Bronce
“Dogs Without Borders”, de VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro para SFBO (French-Brazilian Society of Oncology). País: United States, Spain, Brazil.
Experiential / Immersive / Events
Merit
“Alopecia Mirror”, de FCB Health New York, an IPG Health Company / New York + Pfizer / New York, NY + Fuze para Pfizer/Litfulo. País: United States, Brazil.
Film & Video
Bronce
“Ashe Versus”, de TBWA\Health Collective + The Youth + Satelite Audio + Colossal para Moderna. País: United States, Brazil.
Innovation - Execution in Pharma
Merit
“Inequality You Can't Ignore”, de Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles para The Chrysalis Initiative. País: United States, Brazil.
Innovation - New Ideas in Pharma
Oro
“Dogs Without Borders”, de VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro para SFBO (French-Brazilian Society of Oncology). País: United States, Spain, Brazil.
Innovation - Use of Media in Pharma
Bronce
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Online & Mobile
Oro
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Merit
“Lifesaving Radio”, de Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro para NextMed Health. País: Canada, United States, Brazil.
Out of Home
Bronce
“Inequality You Can't Ignore”, de Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles para The Chrysalis Initiative. País: United States, Brazil.
Promotional Items
Plata
“DiagnostiCookies”, de Horaios / São Paulo + VML / New York + BCW / New York para Horaios Dermatology Clinic. País: Brazil, United States.
Radio & Audio
Plata
“Lifesaving Radio”, de Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro para NextMed Health. País: Canada, United States, Brazil.
Social Media
Plata
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
PRINT & PROMOTIONAL
B2B Communications
Merit
“Eart4”, de AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
B2B Communications
Merit
“PROMOS DE BARRIO”, de DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá para AB InBev / Cerveza Poker. País: Colombia.
Books / Booklets / Brochures
Oro
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
“The Congregation”, de Klick Health Toronto + Halley Sound San Pablo para podHER. País: Canada, Brazil.
Craft - Art Direction
Bronce
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
“The Future is Black”, de FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo para Raça Magazine. País: Brazil.
Craft - Illustration
Merit
“CCR Collab”, de Centro Cultural Recoleta para Centro Cultural Recoleta. País: Argentina.
Craft - Photography
Merit
“The One Exhibition”, de DM9 / São Paulo para Photo Global Leica Brasil. País: Brazil.
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
Magazine - Series
Merit
“The Artois Probability”, de GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires para ABInveb/ Stella Artois. País: Argentina.
“It's All a Little Confusing”, de DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid para Burger King. País: Spain.
Newspaper - Series
Oro
“Proudly Second Best”, de DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid para Ikea. País: Spain, Germany, Sweden.
Plata
“OUR KIND OF PARTY”, de DAVID / Buenos Aires + AB Inbev para MICHELOB ULTRA MÉXICO. País: Argentina, Mexico.
Bronce
“We didn't write this campaign”, de MRM Chile / Santiago + NotCo / Santiago para NotCo / NotMilk. País: Chile.
Merit
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
Newspaper - Single
Merit
“Find Your Summer”, de LOLA-MULLENLOWE S.L.U / Madrid + MJZ para Magnum. País: Spain.
Posters - Series
Plata
“Proudly Second Best”, de DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid para Ikea. País: Spain, Germany, Sweden.
Merit
“CCR Collab”, de Centro Cultural Recoleta para Centro Cultural Recoleta. País: Argentina.
“OUR KIND OF PARTY”, de DAVID / Buenos Aires + AB Inbev para MICHELOB ULTRA MÉXICO. País: Argentina, Mexico.
“The Future is Black”, de FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo para Raça Magazine. País: Brazil.
“We didn't write this campaign”, de MRM Chile / Santiago + NotCo / Santiago para NotCo / NotMilk. País: Chile.
Print & Promotional for Good
Merit
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Product Packaging
Merit
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
PUBLIC RELATIONS
B2B Communications
Plata
“Eart4”, de AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio para UN Global Compact + B3. País: Brazil.
Merit
“Solar Billboard”, de Le Pub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo para Heineken. País: Brazil.
Business Transformation
Merit
“Heaven Fish”, de Ogilvy Honduras para Regal Springs. País: Honduras.
Community Building
Merit
“Betis Test”, de VML / Hogarth + Hogarth Worldwide / Madrid, Spain para Betis Football Club. País: Spain.
Current Event Response
Merit
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
Events & Experiential
Plata
“BlindSeats”, de MullenLowe SSP3 México / Mexico City para Music Vibe / Fun Ticket. País: Mexico.
Merit
“Let´s Change the Story”, de Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires para LALCEC. País: Argentina.
Public Relations for Good
Plata
“THE COST OF Oro”, de DM9 / São Paulo + Hungry Man / São Paulo para URIHI YANOMAMI. País: Brazil.
“Popeyes 50+”, de GUT Mexico City para Restaurant Brands International. País: Mexico.
Merit
“BlinSeats”, de MullenLowe SSP3 México / Mexico City para Music Vibe / Fun Ticket. País: Mexico.
Reputation Management
Merit
“We didn't write this campaign”, de MRM Chile / Santiago + NotCo / Santiago para NotCo / NotMilk. País: Chile.
RADIO & AUDIO-FIRST
Broadcast - Series
Bronce
“Breathe Through It”, de DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid para Mondelez. País: Spain, Switzerland.
Merit
“You can buy a radio station”, de Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo para Loterías y Quinielas del Uruguay. País: Uruguay.
Broadcast - Single
Merit
“Roller Radio Coaster”, de Niña / Buenos Aires para Parque de la Costa. País: Argentina.
Craft - Casting
Bronce
“Roller Radio Coaster”, de Niña / Buenos Aires para Parque de la Costa. País: Argentina.
Craft - Writing - Series
Plata
“It's All a Little Confusing”, de DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid para Burger King. País: Spain.
Merit
“Breathe Through It”, de DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid para Mondelez. País: Spain, Switzerland.
Experiential Radio & Audio
Merit
“Donate Siren”, de VML / Mexico City para The Mexican Red Cross. País: Mexico.
Innovation - Execution in Radio & Audio
Merit
“Roller Radio Coaster”, de Niña / Buenos Aires para Parque de la Costa. País: Argentina.
SOCIAL MEDIA
Active Engagement / Call to Action
Merit
“Cashback For Your Jersey's Back”, de FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo para Flash. País: Brazil.
Brand Partnerships
Merit
“Get Anything From the Final”, de Wieden + Kennedy Mexico / Mexico City + La Liga BBVA MX / Mexico City + Uber Eats / Mexico City para Uber Eats. País: Mexico.
Commerce
Bronce
“Cashback For Your Jersey's Back”, de FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo para Flash. País: Brazil.
Merit
“It's About Ducking Time”, de MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo para Durex. País: United States, Brazil.
Innovation - Use of Media in Social Media
Plata
“Scrolling Therapy”, de Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York para Eurofarma. País: Argentina, United States.
Livestream
Merit
“The Exiled Team”, de Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo para Brahma. País: Brazil.
Livestream
Merit
“Mission: Whopper”, de DAVID / São Paulo para Burger King. País: Brazil.
Social Media for Good
Merit
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
Social Post - Real-time Response
Merit
“Faces of the Future”, de VML Argentina para Unilever. País: Argentina.
“#TURNYOURBACK”, de Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London para Dove. País: United Kingdom, Spain.
“It's About Ducking Time”, de MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York para Durex. País: United States, Brazil.
User-Generated Content (UGC)
Merit
“Mission: Whopper”, de DAVID / São Paulo para Burger King. País: Brazil.
SUSTAINABLE DEVELOPMENT GOALS PENCIL
Sustainable Development Goals
SDG
“LIFE EXTENDING STICKERS”, de VML Colombia / Bogotá + Grey Colombia / Bogotá para MAKRO COLOMBIA. País: Colombia.
Ganadores The One Show 2024 Best of Discipline:
Brand-Side/In-House — Lazada for its own “An Unnecessary Love Story”
Branded Entertainment — The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney, and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House
Creative Effectiveness — FCB Canada Toronto “Runner 321” for Adidas
Creative Use of Data: Dentsu Creative Canada Toronto “Inflation Cookbook” for SkipTheDishes
Creative Use of Technology — McCann New York “ADLaM” for Microsoft
Cultural Driver — McCann New York “ADLaM” for Microsoft
Design — Dentsu Inc. Tokyo “My Japan Railway” for JR Group
Direct Marketing — LePub Milan with Boomerang Amsterdam, Prettybird London, and MassiveMusic Amsterdam “H150 Anniversary” for Heineken
Experiential & Immersive — Energy BBDO Chicago with CANJA Audio Culture Curitiba, Coyne PR New York, and twelvenote New York "The DiversiTree Project” for Bayer Consumer Health / Claritin
Film & Video — Marcel Paris with Les Artisans du Film Paris, and Prodigious Paris “WoMen’s Football” for Orange
Health & Wellness — Ogilvy UK London with Ogilvy Canada Toronto “The Cost of Beauty” for Dove
Integrated/Omnichannel — Wieden+Kennedy Portland with Superette San Francisco, Lord Danger Los Angeles and Modern Logic Los Angeles for “DoorDash-All The Ads” for DoorDash
Interactive & Mobile Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
Interactive, Online & Mobile — Marcel Paris with Les Artisans du Film Paris and Prodigious Paris “WoMen’s Football” for Orange
IP & Product Design — McCann New York “ADLaM” for Microsoft
Moving Image Craft & Production — Revolver x Somesuch Sydney with The Monkeys Sydney “Play It Safe” for Sydney Opera House
Music & Sound Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
Out of Home — Rethink Toronto “Coors Lights Out” for Coors Light
Pharma — Dentsu Creative Argentina Buenos Aires with Dentsu Creative Chicago, and Dentsu Creative New York “Scrolling Therapy” for Eurofarma
Print & Promotional — Rethink Toronto “Heinz Ketchup Fraud” for Kraft Heinz
Public Relations — Rethink New York “Just Date a Farmer” for Kraft Heinz - Just Crack an Egg
Radio & Audio-First — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
Social Media — Wieden+Kennedy Portland with Superette San Francisco “DoorDash-All The Ads” for DoorDash
Premios especiales The One Show 2024
Hubo dos ganadores del Penta Pencil de The One Show 2024, concedido a la agencia y la marca que juntas han creado un trabajo creativo sobresaliente durante los últimos cinco años: McCann y Microsoft, y Rethink y Kraft Heinz Toronto.
Un par de trabajos recibieron el The One Show 2024 Fusion Pencil, el primer premio mundial del sector que reconoce el gran trabajo que mejor incorpora los principios de la DEI y los grupos infrarrepresentados tanto en el contenido creativo del trabajo como en el equipo que lo ha realizado:
Area 23 New York "Everything They Didn't Tell You" para Black Women for Wellness LA
FCB Chicago con 456 Studios Chicago para "Banned Book Club" en nombre de Digital Public Library of America.
Los Green Pencils de One Show 2024, que reconocen el trabajo creativo más respetuoso con el medio ambiente del año, fueron concedidos a:
M&C Saatchi Sydney con Collider Studio Sydney "The Plastic Forecast" para la Fundación Minderoo.
VML Colombia Bogotá con Grey Colombia Bogotá "Life Extending Stickers" para Marko Colombia.
El One Show 2023 Sustainable Development Goals (SDG) Pencil, creado en cooperación con la Oficina de las Naciones Unidas para las Asociaciones y la Fundación PVBLIC sin ánimo de lucro para premiar a las agencias y marcas por el trabajo que mejora el mundo y contribuye a asegurar un futuro sostenible para todos, fue para:
McCann Polonia Varsovia con McCann Nueva York "Where To Settle" para Mastercard
Publicis Conseil Paris "Prêt à Voter" para Solar Impulse
VML Colombia Bogotá con Grey Colombia Bogotá "Life Extending Stickers" para Marko Colombia.
Los ganadores del Lápiz y el Mérito de One Show 2024. FCB Nueva York lideró el mundo en Lápices de Oro con 14, incluyendo 13 con 456 Studios Nueva York para "Dreamcaster" en nombre de AB InBev, Michelob ULTRA.
Festivales - Internacional
Festivales - Internacional
Festivales - Internacional