Festivales - Cannes 2022
Diez países de la región presentes en el shortlist de Health & Wellness
(19/06/22). El jurado presidido por Patricia Corsi, Global Chief Marketing and Digital Officer, de Bayer Consumer Health, e integrado por ina Lobo, Vice President, Healthcare, Weber Shandwick por Brasil y Victoria Cole, CEO, Wunderman Thompson Argentina & Chile presentó la lista de finalistas de Health & Wellnes que en esta oportunidad cuenta con 117 finalistas sobre un total de 1213 piezas inscriptas. La región sigue en competencia con trabajos de 16 agencias: 5 argentinas (BBDO, DHELET VMLY&R, HOY Buenos Aires, GREY y DAVID Buenos Aires), 4 de Brasil (Wunderman Thompson, Dark Kitchen Creatives, VMLYR y AlmapBBDO), Paradais DDB de Ecuador, Cheil Worldwide de Madrid; VMLY&R de Perú, Ogilvy Honduras, BBDO Chile, 2 colombianas (VMLY&R Commerce y Wunderman Thompson Colombia) y de 2 de Estados Unidos (L&C New York y Energy BBDO, Chicago junto a BBDO México).
HEALTH & WELLNESS
A01 (OTC Oral Medicines)
-THE TINY POCKET de ALMAPBBDO, São Paulo / ENERGY BBDO, Chicago para ASPIRIN de BAYER. Pa: PUNCH AUDIO São Paulo / STUDIO GREAT! Sao Paulo. BRAZIL / USA
-ANCESTRAL TRANSLATION de PARADAIS DDB, Guayaquil para FASTFARMA de FASTFARMA. Pa: LEVECTOR Guayaquil. ECUADOR
-SMALLEST FIRST AID KIT de ENERGY BBDO, Chicago / BBDO MEXICO, Mexico City para BAYER ASPIRIN de BAYER ASPIRIN. Pa: . USA / MEXICO
A03 (OTC Products / Devices)
-DIGNITY TO FLOW de WUNDERMAN THOMPSON, Sao Paulo para SEMPRE LIVRE® AND CAREFREE® de JOHNSON & JOHNSON. Pa: LANDIA Sao Paulo / WE4 MUSIC São Paulo. BRAZIL
-PALATE CARE DISPENSER de WUNDERMAN THOMPSON, Bogotá para NON-MANDATORY MEDICAL DEVICE de OPERATION SMILE COLOMBIA. Pa: . COLOMBIA
-TULIPÁN MOOD SAVERS de BBDO ARGENTINA, Buenos Aires para TULIPÁN de TULIPÁN. Pa: . ARGENTINA
B01 (Brand-led Education & Awareness)
-DIGNITY TO FLOW de WUNDERMAN THOMPSON, Sao Paulo para SEMPRE LIVRE® AND CAREFREE® de JOHNSON & JOHNSON. Pa: LANDIA Sao Paulo / WE4 MUSIC São Paulo. BRAZIL
-POSTPARTUM UNDER PRESSURE de DARK KITCHEN CREATIVES, Sao Paulo para BABY DOVE de UNILEVER. Pa: MYMAMA ENTERTAINMENT Sao Paulo. BRAZIL
-THE BATTLE INSIDE de CHEIL WORLDWIDE, Madrid para CANCER NGO de CRIS CANCER FOUNDATION. Pa: SOMOS 5 Madrid. SPAIN
-MASKED GROOMING de DHELET VMLY&R, Buenos Aires para MOVISTAR de TELEFÓNICA. Pa: HUINCA CINE Buenos Aires / PAPA MUSIC Buenos Aires. ARGENTINA
-POSTPARTUM UNDER PRESSURE de DARK KITCHEN CREATIVES, Sao Paulo para BABY DOVE de UNILEVER. Pa: MYMAMA ENTERTAINMENT Sao Paulo. BRAZIL
-POSTPARTUM UNDER PRESSURE de DARK KITCHEN CREATIVES, Sao Paulo para BABY DOVE de UNILEVER. Pa: MYMAMA ENTERTAINMENT Sao Paulo. BRAZIL
-VIOLET MONTH de WUNDERMAN THOMPSON, Sao Paulo para AVON de AVON. Pa: REBOLUCION São Paulo / SQUAD Sao Paulo. BRAZIL
-THE TINY POCKET de ALMAPBBDO, São Paulo / ENERGY BBDO, Chicago para ASPIRIN de BAYER. Pa: PUNCH AUDIO São Paulo / STUDIO GREAT! Sao Paulo. BRAZIL / USA
-I DON'T REMEMBER de HOY, Buenos Aires para ALMA de ALMA. Pa: HOY Buenos Aires. ARGENTINA
B02 (Non-profit / Foundation-led Education & Awareness)
-GUN SURVIVOR REVIEWS de ENERGY BBDO, Chicago para NON-PROFIT COMBATING GUN VIOLENCE de GUNS DOWN AMERICA. Pa: CANJA AUDIO CULTURE Curitiba / FLARE BBDO Chicago. USA
-FINGER PUPPETS de GREY ARGENTINA, Buenos Aires para LALCEC de LALCEC. Pa: LANDIA Buenos Aires. ARGENTINA
-LIL SUGAR— MASTER OF DISGUISE de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para HEALTH AWARENESS CAMPAIGN de HIP-HOP PUBLIC HEALTH (HHPH). Pa: AREA 23, AN IPG HEALTH NETWORK COMPANY New York / BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / CANJA AUDIO CULTURE Curitiba / PRODUCERIA Miami / ZOMBIE STUDIO São Paulo. USA
-FINGER PUPPETS de GREY ARGENTINA, Buenos Aires para LALCEC de LALCEC. Pa: LANDIA Buenos Aires. ARGENTINA
-FINGER PUPPETS de GREY ARGENTINA, Buenos Aires para LALCEC de LALCEC. Pa: LANDIA Buenos Aires. ARGENTINA
-FINGER PUPPETS de GREY ARGENTINA, Buenos Aires para LALCEC de LALCEC. Pa: LANDIA Buenos Aires. ARGENTINA
-LIL SUGAR— MASTER OF DISGUISE de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para HEALTH AWARENESS CAMPAIGN de HIP-HOP PUBLIC HEALTH (HHPH). Pa: AREA 23, AN IPG HEALTH NETWORK COMPANY New York / BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / CANJA AUDIO CULTURE Curitiba / PRODUCERIA Miami / ZOMBIE STUDIO São Paulo. USA
-FINGER PUPPETS de GREY ARGENTINA, Buenos Aires para LALCEC de LALCEC. Pa: LANDIA Buenos Aires. ARGENTINA
-THE ART OF SELF EXAMINATION de DAVID, Buenos Aires para BREAST CANCER PREVENTION de MACMA. Pa: POSTER FILMS Buenos Aires. ARGENTINA
-LIL SUGAR— MASTER OF DISGUISE de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para HEALTH AWARENESS CAMPAIGN de HIP-HOP PUBLIC HEALTH (HHPH). Pa: AREA 23, AN IPG HEALTH NETWORK COMPANY New York / BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / CANJA AUDIO CULTURE Curitiba / PRODUCERIA Miami / ZOMBIE STUDIO São Paulo. USA
-THE LEAGUE AMONG ALL LEAGUES de VMLY&R, Lima para NATIONAL FUNDRAISING CAMPAIGN de THE LEAGUE AGAINST CANCER. Pa: ORANGE 360 Lima / VMLY&R Lima / ZUMBA Barranco. PERU
-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS
B03 (Fundraising & Advocacy)
-MORNING AFTER ISLAND de OGILVY HONDURAS, Tegiucigalpa para WOMEN RIGHTS de GRUPO ESTRATEGIGO GE PAE. Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS
-PALATE CARE DISPENSER de WUNDERMAN THOMPSON, Bogotá para NON-MANDATORY MEDICAL DEVICE de OPERATION SMILE COLOMBIA. Pa: . COLOMBIA
C01 (Corporate Image & Communication)
-THE VIRTUAL NODULE de VMLY&R, São Paulo para FASHION, BEAUTY, WELLNES, DECOR de AMARO. Pa: . BRAZIL
-MALNUTRITION LABELS de L&C, New York para DOLE SUNSHINE COMPANY de DOLE SUNSHINE COMPANY. Pa: SUITCASE PRODUCTIONS New York. USA
C03 (Insurance)
-THE LEGACY OF TOMIII11 de BBDO CHILE, Huechuraba para FUNDACIÓN NUESTROS HIJOS de FUNDACIÓN NUESTROS HIJOS. Pa: ALASKA FILMS Santiago. CHILE
D01 (Animal Health)
-VILLAINS LOVE CATS de ALMAPBBDO, São Paulo para FRONTLINE de BOEHRINGER INGELHEIM. Pa: SAIGON São Paulo / SATELITE AUDIO São Paulo. BRAZIL
-PET INTERNS de RESCATAME FOUNDATION, La Calera / VMLY&R COMMERCE, Bogotá para PET ADOPTION de RESCÁTAME FUNTATION. COLOMBIA
