FINALISTAS DIRECT
A01 (Food & Drink)
“The Tax Free Bagel”, de GUT, Miami para CREAM CHEESE de PHILADELPHIA CREAM CHEESE, Pa: STREET FACTORY MEDIA Minneapolis. USA.
“HEAVEN FISH”, de OGILVY HONDURAS, Tegucigalpa para FARMED FISH FOR EXPORT de REGAL SPRING, Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.
A02 (Consumer Goods)
“CERTIFIED CARE”, de ENERGY BBDO, Chicago para SC JOHNSON / RAID de RAID, USA.
“REAL VIRTUAL BEAUTY”, de LOLA MULLENLOWE, Madrid para DOVE SOAP de DOVE, Pa: PASSION PICTURES London. SPAIN.
A03 (Healthcare)
“DANIEL'S APARTMENT”, de SRA. RUSHMORE, Madrid para HIV STIGMA de VIIV HEALTHCARE, Pa: PRIMO CONTENT Madrid. SPAIN.
“DIVERSITREE”, de ENERGY BBDO, Chicago para CLARITIN ALLERGY MEDICINE de CLARITIN, USA.
A05 (Retail)
“THE BURGER THAT COULD NOT BE”, de TBWA\ESPAÑA, Madrid para MCDONALD'S de MCDONALD'S, Pa: . SPAIN.
“WORLD CUP DELIVERY”, de GUT, Buenos Aires para PEDIDOS YA APP de PEDIDOS YA, Pa: GUT Buenos Aires / PAISANOS.IO Buenos Aires. ARGENTINA.
A08 (Consumer Services / Business to Business)
“OTHER MC’S”, de AFRICA CREATIVE DDB, Sao Paulo para HEINZ PICKLES KETCHUP de HEINZ, Pa: ANTFOOD Sao Paulo / HALLEY SOUND Sao Paulo / MOSAICO FILMES Sao Paulo. BRAZIL.
“RECEIPTS TO KEEP [FIGHTING]”, de GREY, Sao Paulo para RACISMO ZERO de UNIVERSITY ZUMBI DOS PALMARES, Pa: BVM CROSS Sao Paulo / MALALA FILMES Sao Paulo / PINGADO AUDIO Sao Paulo / PUNCH AUDIO Sao Paulo. BRAZIL.
A09 (Not-for-profit / Charity / Government )
“THE POSTPONED DAY”, de GREY ARGENTINA, Buenos Aires para LALCEC de LALCEC, Pa: LANDIA Buenos Aires. ARGENTINA.
B01 (Mailing / Programmatic Mail)
“WORLD CUP DELIVERY”, de GUT, Buenos Aires para PEDIDOS YA APP de PEDIDOS YA, Pa: GUT Buenos Aires / PAISANOS.IO Buenos Aires. ARGENTINA.
B02 (Use of Ambient Media: Small Scale)
“THE COST OF GOLD”, de DM9, Sao Paulo para URIHI YANOMAMI de URIHI YANOMAMI ASSOCIAÇÃO, BRAZIL.
B05 (Use of Print / Outdoor)
“THE BEST-SELLER CONSTITUTION”, de GUT, Sao Paulo para MERCADO LIBRE de MERCADO LIBRE, Pa: HEFTY Sao Paulo. BRAZIL.
C01 (Data-Driven Direct Strategy)
“THE POSTPONED DAY”, de GREY ARGENTINA, Buenos Aires para LALCEC de LALCEC, Pa: LANDIA Buenos Aires. ARGENTINA.
C03 (Use of Real-time Data)
“TRANSPARENCY CARD”, de AKQA, Sao Paulo para TRANSPARENCY CARD de CONGRESSO EM FOCO, Pa: JAMUTE Sao Paulo / PAY4BRAIN Sao Paulo. BRAZIL.
C04 (Metaverse, New Realities & Emerging Tech)
“CORRUPTION CITY”, de GREY COLOMBIA, Bogotá para PUBLIMETRO de PUBLIMETRO, Pa: ATOMIC STUDIO Bogota / HALLTEC CENTRO TECNOLOGICO San Gil / MACARENA & CO Bogota / SOLID STUDIO Medellin / TOWNHOUSE Bogota. COLOMBIA.
“THE SMART LEGACY”, de DDB CENTR0, Guatemala City / EL TAIER DDB, Guatemala para THE SMART LEGACY de IFTHEN. INC, Pa: FILMICO Guatemala. GUATEMALA.
C05 (Gaming )
“DORITOS CRUNCH CANCELLATION”, de TBWA\ESPAÑA, Madrid para DORITOS de PEPSICO, Pa: TBWA\ESPAÑA Madrid. SPAIN.
D03 (Use of Social Platforms)
“INFLUENCERS' FRIENDS”, de DDB COLOMBIA, Bogota para POKER BEER de POKER, Pa: LOS NOTARIOS Bogota. COLOMBIA.
D04 (Real-time Response)
“THE BEST-SELLER CONSTITUTION”, de GUT, Sao Paulo para MERCADO LIBRE de MERCADO LIBRE, Pa: HEFTY Sao Paulo. BRAZIL.
“WORLD CUP DELIVERY”, de GUT, Buenos Aires para PEDIDOS YA APP de PEDIDOS YA, Pa: GUT Buenos Aires / PAISANOS.IO Buenos Aires. ARGENTINA.
“TRANSPARENCY CARD”, de AKQA, Sao Paulo para TRANSPARENCY CARD de CONGRESSO EM FOCO, Pa: JAMUTE Sao Paulo / PAY4BRAIN Sao Paulo. BRAZIL.
E03 (Experience Design )
“LALIGA KICK OFF”, de OGILVY, Madrid para UNBOXING de LALIGA, Pa: HOGARTH WORLDWIDE Madrid. SPAIN.
E04 (Launch / Re-launch)
“HEAVEN FISH”, de OGILVY HONDURAS, Tegucigalpa para FARMED FISH FOR EXPORT de REGAL SPRING, Pa: 14 AL CENTRO LATAM Tegucigalpa. HONDURAS.
E05 (Personalised Campaigns)
“FREEDOM COMES IN ALL SIZES.”, de GUT, Buenos Aires para MERCADO LIBRE de MERCADO LIBRE, Pa: REBOLUCION Buenos Aires. ARGENTINA.
F01 (Local Brand )
“UNOFFICIAL GOALS”, de DAVID, Bogotá para AGUILA BEER de AGUILA, Pa: DURO ESTUDIO Bogota / MACARENA & CO Bogota. COLOMBIA.
F03 (Single-market Campaign)
“THE POSTPONED DAY”, de GREY ARGENTINA, Buenos Aires para LALCEC de LALCEC, Pa: LANDIA Buenos Aires. ARGENTINA.
“THE CAST-AWAY”, de ALMAPBBDO, Sao Paulo para UN GLOBAL COMPACT de UN GLOBAL COMPACT, Pa: CABARET Sao Paulo / COMPANIA Sao Paulo. BRAZIL.
F04 (Social Behaviour)
“A PROMO NO BODY'S HEARD OF”, de LEO BURNETT PANAMA, Panama City para MCDONALD'S de MCDONALD'S, Pa: LEO BURNETT PANAMA Panama City. PANAMA.
“BECK'S 70+”, de AKQA, Sao Paulo para BECK'S 70+ de BECK'S, Pa: HEFTY Sao Paulo / SICARIOS FILMES Sao Paulo. BRAZIL.
F05 (Cultural Insight)
“THE RES0.0LUTION”, de LE PUB, Sao Paolo para HEINEKEN 0.0. ALCOHOL de HEINEKEN, Pa: . BRAZIL.
“UNFILTER MEXICO”, de GUT, Mexico City para CORONA de CORONA, Pa: PRIMO CONTENT Mexico City. MEXICO.
F06 (Breakthrough on a Budget)
“THE WHOPPER STICKER”, de WE BELIEVERS, New York para WHOPPER SERRANO de BURGER KING, Pa: BROSS AL CUADRADO Mexico City / WE DOERS New York. USA.
“INFLUENCERS' FRIENDS”, de DDB COLOMBIA, Bogota para POKER BEER de POKER, Pa: LOS NOTARIOS Bogota. COLOMBIA.
F07 (Corporate Purpose & Social Responsibility)
“VETERUNS”, de GUT, Los Angeles para ENDOWMENT de CALL OF DUTY ENDOWMENT, Pa: . USA.
“REAL VIRTUAL BEAUTY”, de LOLA MULLENLOWE, Madrid para DOVE SOAP de DOVE, Pa: PASSION PICTURES London. SPAIN.
“TRUCSS”, de AFRICA CREATIVE DDB, Sao Paulo para INSTITUTIONAL de TRUCSS, Pa: MISSION MUSIC Sao Paulo / MOSAICO FILMES Sao Paulo. BRAZIL.
“#TURNYOURBACK”, de OGILVY, London / DAVID, Madrid para DOVE de DOVE, Pa: DAVID Sao Paulo. UNITED KINGDOM / SPAIN.
F08 (Market Disruption)
“THE FORGOTTEN TEAM”, de DENTSU CREATIVE, Lisbon para FOOTBALL JERSEY de MEO, Pa: 78 FILMS Lisbon / ENERRE Lisbon / GARAGE Lisbon. PORTUGAL.
FINALISTAS MEDIA
A01 (Food & Drink)
“COINCIDENCES”, de AB INBEV, Buenos Aires / DRAFTLINE, Buenos Aires para BEER de QUILMES, Pa: ARGENTINACINE Buenos Aires. ARGENTINA.
A02 (Consumer Goods)
“#TURNYOURBACK”, de OGILVY, London / DAVID, Madrid para DOVE de DOVE, Pa: DAVID Sao Paulo. UNITED KINGDOM / SPAIN.
A03 (Healthcare)
“DIVERSITREE”, de ENERGY BBDO, Chicago para CLARITIN ALLERGY MEDICINE de CLARITIN, Pa: . USA.
A05 (Retail)
“A PROMO NO BODY'S HEARD OF”, de LEO BURNETT PANAMA, Panama City para MCDONALD'S de MCDONALD'S, Pa: LEO BURNETT PANAMA Panama City. PANAMA.
“WORLD CUP DELIVERY”, de GUT, Buenos Aires para PEDIDOS YA APP de PEDIDOS YA, Pa: GUT Buenos Aires / PAISANOS.IO Buenos Aires. ARGENTINA.
A07 (Media / Entertainment)
“TWEET SCARVES”, de DAVID, Madrid para SOCIAL MEDIA de TWITTER, Pa: FAR MEDIA Madrid / PICKLE MUSIC Madrid. SPAIN.
A08 (Consumer Services / Business to Business)
“RECEIPTS TO KEEP [FIGHTING]”, de GREY, Sao Paulo para RACISMO ZERO de UNIVERSITY ZUMBI DOS PALMARES, Pa: BVM CROSS Sao Paulo / MALALA FILMES Sao Paulo / PINGADO AUDIO Sao Paulo / PUNCH AUDIO Sao Paulo. BRAZIL.
B01 (Use of Screens & Audio Visual Platforms)
“A PROMO NO BODY'S HEARD OF”, de LEO BURNETT PANAMA, Panama City para MCDONALD'S de MCDONALD'S, Pa: LEO BURNETT PANAMA Panama City. PANAMA.
B04 (Use of Outdoor)
“THE COMMUNITY SHOPKEEPER”, de MEDIA.MONKS, Sao Paulo para LEAGUE OF LEGENDS de LEAGUE OF LEGENDS, Pa: . BRAZIL.
“DONATE SIREN”, de VMLY&R COMMERCE, Mexico City para THE MEXICAN RED CROSS de THE MEXICAN RED CROSS, Pa: . MEXICO.
“THE INFECTED BILLBOARD”, de DENTSU CREATIVE, Mexico City para THE LAST OF US SERIES de HBO MAX, MEXICO.
“SOLAR BILLBOARDS”, de LE PUB, Sao Paolo para HENEIKEN de HEINEKEN, BRAZIL.
“GUARDED BUS STOP”, de ALMAPBBDO, Sao Paulo para ELETROMIDIA de ELETROMIDIA, Pa: ANTFOOD Sao Paulo / CINE Sao Paulo / ELETROMIDIA Sao Paulo. BRAZIL.
B05 (Use of Ambient Media: Small Scale)
“CORONA EXTRA LIME”, de DRAFTLINE, Shanghai / DAVID, Bogotá / DAVID, New York para CORONA EXTRA LIME de CORONA, Pa: DRAFTLINE Shanghai / MACARENA & CO Bogota. MAINLAND CHINA / COLOMBIA / USA.
B06 (Use of Ambient Media: Large Scale)
“MISSING STUDENTS”, de ARTPLAN COMUNICACAO S/A, Rio De Janeiro para SCHOOL DROPOUT de UNICEF BRAZIL, Pa: MADRE MIA FILMES Sao Paulo. BRAZIL.
B07 (Use of Events & Stunts)
“MISSING STUDENTS”, de ARTPLAN COMUNICACAO S/A, Rio De Janeiro para SCHOOL DROPOUT de UNICEF BRAZIL, Pa: MADRE MIA FILMES Sao Paulo. BRAZIL.
“THE COST OF GOLD”, de DM9, Sao Paulo para URIHI YANOMAMI de URIHI YANOMAMI ASSOCIAÇÃO, BRAZIL.
“CASHBACK FOR YOUR JERSEY’S BACK”, de FCB BRASIL, Sao Paulo para FLASH CORPORATE CARD de FLASH, Pa: FCB BRASIL Sao Paulo. BRAZIL.
“The Tax Free Bagel”, de GUT, Miami para CREAM CHEESE de PHILADELPHIA CREAM CHEESE, Pa: STREET FACTORY MEDIA Minneapolis. USA.
B08 (Use of Digital Platforms)
“CASHBACK FOR YOUR JERSEY’S BACK”, de FCB BRASIL, Sao Paulo para FLASH CORPORATE CARD de FLASH, Pa: FCB BRASIL Sao Paulo. BRAZIL.
B09 (Use of Mobile)
“WORLD CUP DELIVERY”, de GUT, Buenos Aires para PEDIDOS YA APP de PEDIDOS YA, Pa: GUT Buenos Aires / PAISANOS.IO Buenos Aires. ARGENTINA.
B11 (Innovative Use of Influencers)
“CLOSE TO US”, de DENTSU CREATIVE, Lisbon para TOURISM de VISIT PORTUGAL, Pa: . PORTUGAL.
B11/062
“UNFILTER MEXICO”, de GUT, Mexico City para CORONA de CORONA, Pa: PRIMO CONTENT Mexico City. MEXICO.
B12 (Metaverse, New Realities & Emerging Tech)
“THE GALLERY OF LIES”, de McCANN, Mexico City / WEBER SHANDWICK, Mexico City / MRM, Mexico City para VERIFICHAT / EL SABUESO de ANIMAL POLÍTICO, Pa: CRAFT MEXICO Mexico City / MOMENTUM Mexico City / MRM MEXICO. MEXICO.
C01 (Audience Insights)
“#TURNYOURBACK”, de OGILVY, London / DAVID, Madrid para DOVE de DOVE, Pa: DAVID Sao Paulo. UNITED KINGDOM / SPAIN.
C02 (Use of Brand or Product Integration into a Programme or Platform)
“COVERED MOUTHS”, de VMLY&R, Buenos Aires para SALADIX de COLGATE, Pa: . ARGENTINA.
C03 (Data-driven Targeting)
“FREEDOM COMES IN ALL SIZES.”, de GUT, Buenos Aires para MERCADO LIBRE de MERCADO LIBRE, Pa: REBOLUCION Buenos Aires. ARGENTINA.
C04 (Use of Branded Content Created for Digital or Social)
“UNBANNED ARMBAND”, de ALMAPBBDO, Sao Paulo para ALL OUT de ALL OUT, Pa: UM STUDIO Sao Paulo. BRAZIL.
D01 (Local Brand )
“BOTTLE TILES”, de BACKUS - AB INBEV, Lima / VMLY&R, Lima para AREQUIPEÑA BEER de AREQUIPEÑA - AB INBEV, Pa: HUMANIMAL Lima / KA&O FILMS AND CONTENT Lima / LUNATIC Lima. PERU.
D03 (Single-market Campaign)
“THE COST OF GOLD”, de DM9, Sao Paulo para URIHI YANOMAMI de URIHI YANOMAMI ASSOCIAÇÃO, Pa: . BRAZIL.
“BUSCAPÉ. BACK TO THE CITY OF GOD.”, de VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G de TELEFÓNICA VIVO & MOTOROLA, Pa: O2 FILMES Sao Paulo / SUPERSONICA Sao Paulo. BRAZIL.
D04 (Social Behaviour & Cultural Insight)
“ACCEPT REAL COOKIES”, de LEW'LARA\TBWA, São Paulo para COOKIES PIRAQUÊ de PIRAQUÊ, Pa: IWWA AGENCIA DIGITAL Salvador. BRAZIL.
“AVATAR INTERVIEW”, de DDB COLOMBIA, Bogota para WORK WITH US de MCDONALD'S COLOMBIA, Pa: LOS NOTARIOS Bogota. COLOMBIA.
“BUSCAPÉ. BACK TO THE CITY OF GOD.”, de VMLY&R, Sao Paulo para MOTOROLA EDGE 30 ULTRA 5G de TELEFÓNICA VIVO & MOTOROLA, Pa: O2 FILMES Sao Paulo / SUPERSONICA Sao Paulo. BRAZIL.
“DATA TIENDA”, de DDB MEXICO, Mexico City para DATA TIENDA de GAHR WECAPITAL, Pa: LADOBLE Mexico. MEXICO.
“RECEIPTS TO KEEP [FIGHTING]”, de GREY, Sao Paulo para RACISMO ZERO de UNIVERSITY ZUMBI DOS PALMARES, Pa: BVM CROSS Sao Paulo / MALALA FILMES Sao Paulo / PINGADO AUDIO Sao Paulo / PUNCH AUDIO Sao Paulo. BRAZIL.
D06 (Corporate Purpose & Social Responsibility)
“CERTIFIED CARE”, de ENERGY BBDO, Chicago para SC JOHNSON / RAID de RAID, Pa: . USA.
“#TURNYOURBACK”, de OGILVY, London / DAVID, Madrid para DOVE de DOVE, Pa: DAVID Sao Paulo. UNITED KINGDOM / SPAIN.
D07 (Market Disruption)
“CORONA EXTRA LIME”, de DRAFTLINE, Shanghai / DAVID, Bogotá / DAVID, New York para CORONA EXTRA LIME de CORONA, Pa: DRAFTLINE Shanghai / MACARENA & CO Bogota. MAINLAND CHINA / COLOMBIA / USA.
E04 (Use of Channel Integration)
“PADVERTISING: NOT A LUXURY .PERIOD”, de PHD COSTA RICA, San Jose / TBWA\COSTA RICA, San Jose para MENSTRUAL JUSTICE LAW de NOSOTRAS: WOMEN CONNECTING, Pa: KAIJU CREATORS COSTA RICA San Jose / LOYMARK San Jose / TBWA\COSTA RICA San Jose. COSTA RICA.
