Premios - USA Hispano

Todos los ganadores del U.S.H. Idea Awards 2017

(17/10/17). El Círculo de Creativos Hispano presentó el pasado viernes los ganadores de la edición 2017 del U.S.H Idea Awards. El máximo galardón se lo llevó Anomaly, gracias a su trabajo para Johnnie Walker "Keep Walking America". Alma DDB obtuvo el "2nd Best Idea of the Year" con "Spanish Lessons" para Netflix, mientras que LatinWorks se adjudicó el tercer puesto con "MLB Ponle Acento" para Major League Baseball. Además se entregaron 26 Oros, 26 Platas y 29 Bronces. A continuación, el listado completo.

BEST IDEA OF THE YEAR
-Keep Walking America, de Anomaly para Johnnie Walker de DIAGEO.

2ND BEST IDEA OF THE YEAR
-Spanish Lessons, de Alma DDB para Narcos Season 2 de Netflix.

3RD BEST IDEA OF THE YEAR
-MLB Ponle Acento (Put An Accent On It), de LatinWorks para Major League Baseball.

4TH BEST IDEA OF THE YEAR
-Volvo Survivor Sales Agents, de We Believers para Volvo de Volvo North Miami.

5TH BEST IDEA OF THE YEAR
-Rejected, de We Believers para  de Pepsi/Burger King Argentina.

ORO

BEYOND HISPANIC > Branded Content & Entertainment
-Spanish Lessons, de Alma DDB para Narcos Season 2 de Netflix.

BEYOND HISPANIC > Cyber & Mobile
-Spanish Lessons, de Alma DDB para Narcos Season 2 de Netflix.
 
BEYOND HISPANIC > Film
-Rejected, de We Believers para  de Pepsi/Burger King Argentina.

BEYOND HISPANIC > Promo & Activation
-Spanish Lessons, de Alma DDB para Narcos Season 2 de Netflix.

BEYOND HISPANIC > Promo & Activation
-Rejected, de We Believers para  de Pepsi/Burger King Argentina.

BRANDED CONTENT & ENTERTAINMENT > Music and Performance
-One Walk, de Anomaly para Johnnie Walker de DIAGEO.

BRANDED CONTENT & ENTERTAINMENT > Sports and Events
-MLB Ponle Acento (Put An Accent On It), de LatinWorks para  de Major League Baseball. (X2)

CRAFT > BEYOND HISPANIC > Events and Experimental
-Rejected, de We Believers para  de Pepsi/Burger King Argentina.

CRAFT > BEYOND HISPANIC > Film
-The Wall, de Landia para  de Corona.

CRAFT > FILM > Casting & Performance
-Prodigal Son, de Dieste para  de GOYA Foods.

CRAFT > FILM > Cinematography
-This Land, de Anomaly para  de DIAGEO.

CRAFT > FILM > Direction
-Prodigal Son, de Dieste para  de GOYA Foods.

CRAFT > FILM > Sound Design
-The Bravest, de Zubi Advertising para  de Ford Motor Company.

CRAFT > PRINT & PUBLISHING / OUTDOOR / DESIGN CRAFT > Illustration
-Oil Spills, de Alma DDB para Rio Art de Rio Art.

CRAFT > RADIO > Copywriting
-Weird Little Language - Butterfly, de Personal Music para  de Berlitz.

CYBER & MOBILE > Social media
-MLB Ponle Acento (Put An Accent On It), de LatinWorks para  de Major League Baseball.

DIRECT > Ambient Media: Large or Small Scale
-Volvo Survivor Sales Agents, de We Believers para Volvo de Volvo North Miami.

INTEGRATED > All entries
-Keep Walking America, de Anomaly para Johnnie Walker de DIAGEO.

OUTDOOR > Ambient: Special solutions, live events, outdoor experiences
-Volvo Survivor Sales Agents, de We Believers para Volvo de Volvo North Miami.

OUTDOOR > Household. Cosmetics, beauty & Toiletries. Pharmacy
-Oil Spills, de Alma DDB para Rio Art de Rio Art.

PLANNING & STRATEGY > Planning & Strategy Beyond Hispanic
-Spanish Lessons, de Alma DDB para  de Netflix.

PLANNING & STRATEGY > Planning & Strategy Hispanic
-Prodigal Son, de Dieste para  de GOYA Foods.

PR > Travel, transport & tourism. Entertainment & leisure.
-MLB Ponle Acento (Put An Accent On It), de LatinWorks para  de Major League Baseball.

PROMO & ACTIVATION > Use of Customer in-store experience
-Volvo Survivor Sales Agents, de We Believers para Volvo de Volvo North Miami.

PROMO & ACTIVATION > Use of Promo & Activation: guerrilla marketing, promotional stunts, live advertising, live shows/concerts/festivals, exhibitions, digital installations
-Volvo Survivor Sales Agents, de We Believers para Volvo de Volvo North Miami.

 
PLATA
 
BEYOND HISPANIC > Branded Content & Entertainment
-Episode Leak, de Alma DDB para Narcos Season 2 de Netflix.

BEYOND HISPANIC > Creative use of data
-AI Buddy, de We Believers para  Vidax Center.

BEYOND HISPANIC > Cyber & Mobile
-Episode Leak, de Alma DDB para Narcos Season 2 de Netflix.

BEYOND HISPANIC > Direct
-VETS, de Wing para Southern Poverty Law Center.

BEYOND HISPANIC > Outdoor
-LEGO - Vuélvete Batman, de Circus Marketing para Warner Bros Pictures.

BEYOND HISPANIC > PR
-#100celulares, de o1-agency para  de Movistar.

BEYOND HISPANIC > PR
-Spoiler Alert, de Alma DDB para Narcos Season 2 de Netflix.

BEYOND HISPANIC > Print & Publishing
-Cookbook, de Wing para Stouffers de Stouffers, Nestle..

BEYOND HISPANIC > Promo & Activation
-Episode Leak, de Alma DDB para Narcos Season 2 de Netflix.

CRAFT > BEYOND HISPANIC > Film
-Malinchismo, de Landia para  de Corona.

CRAFT > FILM > Direction
-Cello, de Alma DDB para PNC Bank.

CRAFT > FILM > Editing
-Cello, de Alma DDB para  de PNC Bank.

CRAFT > FILM > Visual effects
-Join Forces, de López Negrete Communications para  de Walmart.

CREATIVE USE OF DATA > Others Use of Data
-Music From The Heart, de Zubi Advertising para Ford Fusion de Ford Motors.

CYBER & MOBILE > Social media
-Litbaits, de Dieste para The Wild Detectives de The Wild Detectives.

CYBER & MOBILE > Social media
-#AVOSECRETS, de Richards/Lerma para  de Avocados of Mexico.

CYBER & MOBILE > Social media
-Girlboss en linkedin, de Circus Marketing para Netflix.

FILM > Alcoholic & Non-alcoholic drinks. Tobacco and cigarettes
-This Land, de Anomaly para DIAGEO.

FILM > Foods
-Prodigal Son, de Dieste para GOYA Foodss de GOYA Foodss.

FILM > Retail stores
-Invisible Man, de Lopez Negrete Communications para Walmart de Walmart.

INTEGRATED > All entries
-MLB Ponle Acento (Put An Accent On It), de LatinWorks para Major League Baseball.

OUTDOOR > Ambient: Special solutions, live events, outdoor experiences
-Tweets from the Stars, de o1-agency para Voto Latino.

PLANNING & STRATEGY > Planning & Strategy Hispanic
-Hacer, de Alma DDB para McDonalds.

PRINT & PUBLISHING > Alcoholic & Non Alcoholic drinks. Tabacco and Cigarette
-The Morning After The Election, de Anomaly para Johnnie Walker.

PRINT & PUBLISHING > Household. Cosmetics, beauty & Toiletries. Pharmacy
-Oil Spills, de Alma DDB para Rio Art de Rio Art.

PROMO & ACTIVATION > Use of Promo & Activation: guerrilla marketing, promotional stunts, live advertising, live shows/concerts/festivals, exhibitions, digital installations
-Tweets from the Stars, de o1-agency para Voto Latino.

BRONCE

BEYOND HISPANIC > Cyber & Mobile
-VETS, de Wing para SPLC de SPLC.

BEYOND HISPANIC > Direct
-Spanish Lessons, de Alma DDB para Narcos Season 2 de Netflix.

BEYOND HISPANIC > Film
-Snickers & Hazelnut "Boyband", de LatinWorks para Snickers & Hazelnut de Mars.

BEYOND HISPANIC > Innovation
-Episode Leak, de Alma DDB para Narcos Season 2 de Netflix.

BEYOND HISPANIC > Integrated
-Spoiler Alert, de Alma DDB para  Netflix.

BEYOND HISPANIC > Media
-Cookbook, de Wing para Stouffers de Stouffers, Nestle..

BEYOND HISPANIC > Outdoor
-Stick To Art - Francisco Pablo, de Wing para Liga de Arte.

BEYOND HISPANIC > Outdoor
-Stick To Art - Adolf Dali, de Wing para Liga de Arte.

BEYOND HISPANIC > PR
-Episode Leak, de Alma DDB para Netflix.

BEYOND HISPANIC > PR
-Spanish Lessons, de Alma DDB para Narcos Season 2 de Netflix.

BEYOND HISPANIC > PR
-VETS, de Wing para SPLC de SPLC.

BEYOND HISPANIC > Print & Publishing
-Stick To Art - Adolf Dali, de Wing para  Liga de Arte.

BEYOND HISPANIC > Print & Publishing
-Stick To Art - Francisco Pablo, de Wing para Liga de Arte.

CRAFT > BEYOND HISPANIC > Film
-#TodosAmanLasTetas, de Landia para MACMA.

CRAFT > FILM > Direction
-Kanji Disruption, de Parana Films para  de Mazda.

CRAFT > RADIO > Sound Design
-Bleach Censor, de Alma DDB para Clorox Bleach de Clorox.

CYBER & MOBILE > Online Content
-MLB Ponle Acento (Put An Accent On It), de LatinWorks para Major League Baseball.

CYBER & MOBILE > Web apps. Mobile/Tablets applications
-AI Buddy, de We Believers para  de Vidax Center.

 FILM > Commercial Public Services, telecommunications, private healthcare and private education.
-One Man Band, de Gallegos United para XFINITY de Comcast.

FILM > Corporate Social Responsibility.
-The Journey, de WALO Creative para Jarritos de Novamex.

INNOVATION > Innovative technology
-AI Buddy, de We Believers para  Vidax Center.

OUTDOOR > Charities & non-profit
-Footshake, de Alma DDB para Angel Bins de Angel Bins.

PLANNING & STRATEGY > Planning & Strategy Hispanic
-Es nuestro momento, de Anomaly para Buchanans de DIAGEO.

PR > Commercial Public Services, Telecommunications, Private Healthcare and Private Education
-Litbaits, de Dieste para The Wild Detectives de The Wild Detectives.

PRINT & PUBLISHING > Charities & non-profit.
-Footshake, de Alma DDB para Angel Bins de Angel Bins.

PROMO & ACTIVATION > Use of Customer in-store experience
-Fryday, de Alma DDB para McDonalds de McDonalds.

PROMO & ACTIVATION > Use of online advertising, other digital platforms, social platforms, social audience in a promotional campaign
-Feat. J Balvin, de Anomaly para Buchanans de DIAGEO.

PROMO & ACTIVATION > Use of online advertising, other digital platforms, social platforms, social audience in a promotional campaign
-Encanto Pops - "Eclipse Pop" New Product Launch, de Richards/Lerma para Encanto Pops de Encanto Pops.

USE OF MEDIA > Direct, Promo & Activation
-Volvo Survivor Sales Agents, de We Believers para Volvo de Volvo North Miami.

This Land is Your Land performed by Chicano Batman. Anunciante: Johnnie Walker. Marca: Campaña Johnnie Walker - Keep Walking America. Producto: Institucional Johnnie Walker. Agencia de Publicidad: Anomaly NY USA. Productora Audiovisual: Anonymous Content. Director de Cine: Chris Sargent . Postproducción: Method Studios . Productor Ejecutivo: Ayelet Weinerman. Sonido: Heard City. País: Internacional. Categoría: Bebidas Alcohólicas.