Festivales - Cannes 2022

Brasil y USA Hispano encabezan el shortlist de Media

(22/06/22). La cateogía presidida por Daryl Lee, Global CEO de IPG Mediabrands con la participación de Mauricio Almeida, Media VP de Publicis Brasil presentó el shortlist de 176 trabajos entre los que se destacan 49 de la región encabezada por Brasil con 15, USA Hispano con 12, España con 6, Portugal con 4, Argentina y Colombia con 3, y El Salvador y Puerto Rico con 1.

MEDIA LIONS SHORTLIST

A01 (Food & Drink)

-BEERCOIN de PROPEG BRAZIL, Salvador para MINDUBIER de MINDUBIER. Pa: . BRAZIL.

A04 (Automotive)

-VOLVO ELECTRIC SHOWROOM de GREY BRAZIL, São Paulo para VOLVO C40 de VOLVO. Pa: ANTFOOD MUSIC & SOUND DESIGN Sao Paulo / CASULO COLAB Sao Paulo / MEDIADUB Sao Paulo. BRAZIL.

A05 (Retail)

-TRAPPED IN THE 90S de McCANN SPAIN, Madrid para TRAPPED IN THE 90S de IKEA. Pa: CRAFT Madrid / LANDIA Madrid. SPAIN.

A08 (Consumer Services / Business to Business)

-THE BREAK OF SILENCE de phd costa rica, San Jose para INLESCO de INLESCO SCHOOL OF SIGN LANGUAGE. Pa: GARNIER BBDO San José / phd costa rica San Jose / TBWACOSTA RICA San Jose. COSTA RICA.

-THE INEVITABLE NEWS de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para THE INEVITABLE NEWS de THE INEVITABLE NEWS. Pa: BROOKLYN SPORTS PAGE New York / STELLAR PRINTING INC Queens. USA.

B01 (Use of TV & Other Screens)

-THE BREAK OF SILENCE de phd costa rica, San Jose para INLESCO de INLESCO SCHOOL OF SIGN LANGUAGE. Pa: GARNIER BBDO San José / phd costa rica San Jose / TBWACOSTA RICA San Jose. COSTA RICA.

-HOW TO EXPLAIN? de DAVID, Sao Paulo para BURGER KING de BURGER KING. Pa: CAFE ROYAL Sao Paulo. BRAZIL.

B02 (Use of Audio Platforms)

-NATIVE SPORTSCASTERS de WE BELIEVERS, Brooklyn para CORONA de AB INBEV. Pa: PRODOERS New york. USA.

-BREAKING SIRENS de BAR OGILVY, Lisbon para IRS DONATIONS de AMNESTY INTERNATIONAL. Pa: ESTRELA DE ALCANTARA Lisbon / JUNGLE CORNER PRODUCTION COMPANY Linda-a-Velha. PORTUGAL.

B03 (Use of Print / Outdoor)

-MISSING STOCK de WUNDERMAN THOMPSON, Bogotá para STOCK IMAGE BANK de INTERNATIONAL FOUNDATION FOR REUNION + MUDI 3D & AR STUDIO. Pa: . COLOMBIA.

-THE INEVITABLE NEWS de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para THE INEVITABLE NEWS de THE INEVITABLE NEWS. Pa: BROOKLYN SPORTS PAGE New York / STELLAR PRINTING INC Queens. USA.

B05 (Use of Ambient Media: Large Scale)

-BIHAR: CHOOSING TOMORROW de BBK FOUNDATION, Bilbao (Bizkaia) / LLYC, Madrid para CLIMATE CHANGE AND SUSTAINABILITY AWARENESS de BBK FOUNDATION. Pa: ANTIESTATICO Madrid / GU DESIGN Basauri, Bizkaia / LLYC Madrid. SPAIN.

-THE FIELD SYMBOL de DELIRIO & TWAIN, Madrid para FC BARCELONA de FC BARCELONA. Pa: BARCA STUDIOS Barcelona. SPAIN.

B06 (Use of Events)

-GOOGLE - REAL TONE de GUT, Miami para GOOGLE de GOOGLE. Pa: division7 Los Angeles / HYPERBALLAD MUSIC New York. USA.

B07 (Use of Stunts)

-THE FOAMY HAIRCUT de AFRICA DDB, São Paulo para AB INBEV de BRAHMA BEER. Pa: SATELITE AUDIO São Paulo / SEIVA Sao Paulo. BRAZIL.

-I AM WORKING de VMLY&R, São Paulo para I AM PROJECT de STARBUCKS. Pa: PILOTO São Paulo. BRAZIL.

B08 (Use of Digital Platforms)

-THE PIRATE MATCH de MIRUM AGENCY BRAZIL, Curitiba para IPTV STREAMING de DIRECTVGO. Pa: BUZZ CREATIVE CONTENT STUDIO Curitiba / TORO ÁUDIO Curitiba. BRAZIL.

-LOS SANTOS +3ºC de VMLY&R, São Paulo para GREENPEACE de GREENPEACE. Pa: PRODUKA CROSSMEDIA PRODUçõES São Paulo. BRAZIL.

B09 (Use of Mobile)

-WHOPPER HEIST de WE BELIEVERS, Brooklyn para WHOPPER de BURGER KING. Pa: THE MOVEMENT – BY LANDIA Chacarita. USA.

-BOYCOTT ADS de PUBLICIS ITALY, Milan / PUBLICIS, Buenos Aires para HEINEKEN de HEINEKEN. Pa: TRESBIEN! Martínez. ITALY / ARGENTINA.

B10 (Use of Social Platforms)

-TIKTOKMMERCIALS de LEO BURNETT, Bogota para DAVIVIENDA BANK de DAVIVIENDA BANK. Pa: . COLOMBIA.

-TRAPPED IN THE 90S de McCANN SPAIN, Madrid para TRAPPED IN THE 90S de IKEA. Pa: CRAFT Madrid / LANDIA Madrid. SPAIN.

-HEINZ HIDDEN SPOTS de GUT, Sao Paulo para KRAFT KETCHUP de THE KRAFT HEINZ CO. Pa: ARMS STUDIO - / BBL E-SPORTS Sao Paulo / HEFTY Sao Paulo / I HATE FLASH Consolação / MOL São Paulo. BRAZIL.

-LU FROM MAGALU de OGILVY, São Paulo / MAGAZINE LUIZA, São Paulo para CORPORATE IMAGE de MAGAZINE LUIZA. Pa: ALOK PRODUCTION Sao Paulo / COMANDO S AUDIO São Paulo / OAK FILMES Ribeirão Preto / SENTIMENTAL FILME São Paulo / VOGUE Sao Paulo. BRAZIL.

B11 (Use of Technology)

-#REALVOICESOFPRIDE de EDELMAN SPAIN S.A., Madrid para FELGTB de FELGTB. Pa: EDELMAN SPAIN S.A. Madrid. SPAIN.

-MISSING STOCK de WUNDERMAN THOMPSON, Bogotá para STOCK IMAGE BANK de INTERNATIONAL FOUNDATION FOR REUNION + MUDI 3D & AR STUDIO. Pa: . COLOMBIA.

C02 (Use of Real-time Data)

-THE REAL AIR DROP de AKQA, São Paulo para FREE FIRE de GARENA. Pa: EVIL TWIN São Paulo / STINK FILMS São Paulo / VETOR ZERO São Paulo. BRAZIL.

C04 (Social Data)

-THE IMPOSSIBLE COMBO de DAVID, Sao Paulo / ZUBI ADVERTISING, Miami para WHOPPER de BURGER KING. Pa: A9 AUDIO São Paulo / SAILOR STUDIO São Paulo. BRAZIL / USA.

D01 (Use of Brand or Product Integration into a Programme or Platform)

-HEINZ HIDDEN SPOTS de GUT, Sao Paulo para KRAFT KETCHUP de THE KRAFT HEINZ CO. Pa: ARMS STUDIO - / BBL E-SPORTS Sao Paulo / HEFTY Sao Paulo / I HATE FLASH Consolação / MOL São Paulo. BRAZIL.

-ROYALTY FREE BOT de DAVID, Bogotá para BUDWEISER BUDXRECORDS de ABINBEV. Pa: PIVOTE Bogotá. COLOMBIA.

D02 (Use of Branded Content Created for Digital or Social)

-LOS SANTOS +3ºC de VMLY&R, São Paulo para GREENPEACE de GREENPEACE. Pa: PRODUKA CROSSMEDIA PRODUçõES São Paulo. BRAZIL.

-MILLERVERSE de DDB, Chicago para MILLER LITE de MILLER LITE. Pa: M SS NG P ECES Los Angeles / TERRAZERO Vancouver. USA.

E01 (Excellence in Media Insights & Strategy)

-MIKE´S IN A BEER WORLD de FCB NEW YORK / FCB BRASIL, São Paulo para MIKE´S HARD LEMONADE de ANHEUSER-BUSCH INBEV. Pa: . USA / BRAZIL.

-PAYWALL DOWN de WMcCANN, São Paulo para INSTITUCIONAL - STAND UP AGAINST STREET HARASSMENT de L´OREAL PARIS. Pa: SONIDO Sao Paulo / STUDIO GREAT Rio De Janeiro. BRAZIL.

-BOYCOTT ADS de PUBLICIS ITALY, Milan / PUBLICIS, Buenos Aires para HEINEKEN de HEINEKEN. Pa: TRESBIEN! Martínez. ITALY / ARGENTINA.

E04 (Use of Integrated Media)

-BREAKING SIRENS de BAR OGILVY, Lisbon para IRS DONATIONS de AMNESTY INTERNATIONAL. Pa: ESTRELA DE ALCANTARA Lisbon / JUNGLE CORNER PRODUCTION COMPANY Linda-a-Velha. PORTUGAL.

F01 (Local Brand)

-THE EYE TRACKER de DE LA CRUZ OGILVY, Guaynabo para SUPERMAX SUPERMARKETS de SUPERMAX ONLINE. Pa: DE LA CRUZ OGILVY Guaynabo. PUERTO RICO.

F03 (Single-market Campaign)

-NATIVE SPORTSCASTERS de WE BELIEVERS, Brooklyn para CORONA de AB INBEV. Pa: PRODOERS New york. USA.

-NONARTIFICIAL MEXICO de WE BELIEVERS, Brooklyn para BURGER KING MEXICO de BURGER KING. Pa: RELEVANT México D.F.. USA.

F04 (Social Behaviour)

-THE BREAK OF SILENCE de phd costa rica, San Jose para INLESCO de INLESCO SCHOOL OF SIGN LANGUAGE. Pa: GARNIER BBDO San José / phd costa rica San Jose / TBWACOSTA RICA San Jose. COSTA RICA.

-GUN SURVIVOR REVIEWS de ENERGY BBDO, Chicago para NON-PROFIT COMBATING GUN VIOLENCE de GUNS DOWN AMERICA. Pa: CANJA AUDIO CULTURE Curitiba / FLARE BBDO Chicago. USA.

-HEINZ HIDDEN SPOTS de GUT, Sao Paulo para KRAFT KETCHUP de THE KRAFT HEINZ CO. Pa: ARMS STUDIO - / BBL E-SPORTS Sao Paulo / HEFTY Sao Paulo / I HATE FLASH Consolação / MOL São Paulo. BRAZIL.

F05 (Cultural Insight)

-THE INEVITABLE NEWS de AREA 23, AN IPG HEALTH NETWORK COMPANY, New York para THE INEVITABLE NEWS de THE INEVITABLE NEWS. Pa: BROOKLYN SPORTS PAGE New York / STELLAR PRINTING INC Queens. USA.

F06 (Breakthrough on a Budget)

-THE FIRST CAR SHOWROOM INSIDE A BUS de OGILVY EL SALVADOR, San Salvador para PICANTO de KIA. Pa: GARAGE FILMS San salvador. EL SALVADOR.

F07 (Corporate Purpose & Social Responsibility)

-AQUECEDORES DE ESTIMACAO / HEARTWARMERS de FUEL LISBON para ANIMAL ADOPTION de WORTEN. Pa: FUEL LISBON. PORTUGAL.

-BREAKING SIRENS de BAR OGILVY, Lisbon para IRS DONATIONS de AMNESTY INTERNATIONAL. Pa: ESTRELA DE ALCANTARA Lisbon / JUNGLE CORNER PRODUCTION COMPANY Linda-a-Velha. PORTUGAL.

-MICHELOB ULTRA - SAVE IT SEE IT de GUT, Miami para MICHELOB ULTRA BEER de MICHELOB ULTRA. Pa: LOVEBOAT Paris. USA.

F08 (Market Disruption)

-BOYCOTT ADS de PUBLICIS ITALY, Milan / PUBLICIS, Buenos Aires para HEINEKEN de HEINEKEN. Pa: TRESBIEN! Martínez. ITALY / ARGENTINA.

Mirá el listado completo de finalistas de Media aquí