El Festival Internacional de Publicidad en Cannes ya anunció las shortlists de Direct y Promo Lions, en las que España y, luego Brasil, llevan la delantera entre los países de la región latinoamericana. A continuación, todos los finalistas latinos DIRECT LIONS Argentina Publications & Media -Water Leak, de Craverolanis Buenos Aires para Clarin Publications Classifieds, Argentina Flat Mailing -Letter Envelope, de Ogilvy & Mather Argentina para American Express Credit Card, Argentina Direct Response Digital Media -Golf, de Grey Argentina Buenos Aires para Dietrich GPS Products, Argentina Brasil Cars & Automotive Services -Indestructible, de Wunderman São Paulo para Land Rover Defender, Brasil Commercial Public Services -Search, de Salem São Paulo para Yahoo Search Engine, Brasil Travel, Entertainment & Leisure -Russian Doll, de Sun MRM Worldwide São Paulo para Club Med Brasil Low Season Package Holidays, Brasil Dimensional Mailing -Stolen Picasso, de Sun MRM Worldwide São Paulo para Sulamérica Insurance Home Insurance, Brasil -Shout, de Salem São Paulo para Comunique-Se Journalism Award, Brasil -Messed-Up Newspaper, de Sun MRM Worldwide São Paulo para Correio Brasiliense Newspaper, Brasil Alternative Media -Brasilian Flip Flops, de MPM Propaganda São Paulo para Sulamérica Seguros Car Insurance, Brasil -Napkins, de Sun MRM Worldwide São Paulo para Club Med Brasil Out Of Season Package Holidays, Brasil Loyalty/Continuity Schemes -Mizuno Speeding Ticket, de Bullet São Paulo para Alpargatas/Mizuno Sports Manufacturers Mizuno Wave, Brasil Colombia Flat Mailing -Pheremone Flyer, de Draftfcb Colombia para Greenville Animal Spa, Colombia Alternative Media -La Candelaria, de Draftfcb Colombia para The Regional Institute Of Cultural Ownership Of Bogota Promotion Of The Candelaria District, Colombia España Cars & Automotive Services -Windscreen, de MRM Worldwide Madrid para Opel Car Repair Centre Car Repair Service, España Other Consumer Products (including Durable Goods) -Houdini, de Shackleton Madrid para Deaplaneta Film Distibutor Films/DVD'S, España Financial Products & Services -Sense & Sensibility, de Shackleton Madrid para Caja Savings Bank Madrid Deposit Account, España Commercial Public Services -Blissful Insanity, de CP Proximity Madrid para Club Polideportivo El Ejido Football Club, España Healthcare & Medical -Monument, de Shackleton Madrid para Spanish Association Of Gynecology And Obstetrics (Sego) Awareness And Prevention Campaign Against Cervical Cancer, España Publications & Media -Tenth Symphony, de Shackleton Madrid para Random House Mondadori Publisher, España -Script, de Vitruvio Leo Burnett Madrid para Turner Classic Movies Turner Classic Movies, España Business to Business: Advertising & Media -Box Studio, de Ciacomunicacion Barcelona para Classic & New Audio Production Studio Sound And Recording Studio, España -Ijam, de Shackleton Madrid para Shackleton Christmas Greeting, España Dimensional Mailing -Ijam Mailing, de Shackleton Madrid para Shackleton Christmas Greeting, España Alternative Media -Call Me, de Marketingvivo Madrid para Nokia Mobile Phones, España Direct Response Digital Media -Monument, de Shackleton Madrid para Spanish Association Of Gynecology And Obstetrics (Sego) Awareness And Prevention Campaign Against Cervical Cancer, España -Niger Luxury Club, de Shackleton Madrid para Action Against Hunger Fundraising Campaign, España Best Integrated Direct Campaign -Ijam Campaign, de Shackleton Madrid para Shackleton Christmas Greeting, España -Blissfull Insanity, de CP Proximity Madrid para Club Polideportivo El Ejido Football Club, España Product Launches -Monument, de Shackleton Madrid para Spanish Association Of Gynecology And Obstetrics (Sego) Awareness And Prevention Campaign Against Cervical Cancer, España Traffic Building -Sense & Sensibility, de Shackleton Madrid para Caja Savings Bank, Madrid Bank Account, España Costa Rica Travel, Entertainment & Leisure -Do It With A Car, de JWT Costa Rica San José para Nelka Rent A Car, Costa Rica -Best Integrated Direct Campaign -Do It With A Car, de JWT Costa Rica San José para Nelka Rent A Car, Costa Rica Traffic Building -Do It With A Car, de JWT Costa Rica San José para Nelka Rent A Car, Costa Rica Mexico Healthcare & Medical -Medicine, de Gibert Mexico City para Kendrick Bioequivalence Drugs, México Perú Alternative Media -Save Machine, de GarwichBBDO Lima para Amnistia International Human Rights Campaign, Peru Portugal Field Marketing -Where is the eagle?, de Ogilvy Portugal Lisbon para World Wildlife Foundation Eagle Extinction Awareness, Portugal Traffic Building -Mister Bento On The Phone, de Draftfcb Lisbon para Sporting Lisbon Fc Gamebox Season Ticket, Portugal Puerto Rico Loyalty/Continuity Schemes -Heineken City, de JWT San Juan para Méndez & CO. Heineken, Puerto Rico República Dominicana Traffic Building -Peso, de Pages BBDO Santo Domingo para Tricom Residential Lines, Republica Dominicana USA Hispano Field Marketing -Human Engine, de Conill Saatchi & Saatchi Torrance para Toyota Motor Sales Toyota Tundra, Estados Unidos hispano PROMO LIONS Argentina Clothing, Footwear & Accessories -Palermo 180, de DDB Buenos Aires para Puma Argentina Event and Field Marketing -Campari red passion city, de Craverolanis BTL Buenos Aires para Cepas argentinas Best Integrated Promotional Campaign -Palermo 180, de DDB Argentina Buenos Aires para Puma Argentina Brasil Fast Moving Consumer Goods, excluding Beverages -Ipod in the popsicle, de Bullet San Pablo para Unilever/Kibon Brasil Healthcare & Medical -Door stopper, de Giovanni+Draftfcb San Pablo para Bristol-Myers Squibb Brasil Charities, Public Health & Safety, Public Awareness Messages -Bird nest sticker decals, de Fabraquinteiro Comunicacoes San Pablo para Ipê – e-Ecological Research Institute Brasil Promotional Packaging -Ipod In The Popsicle, de Bullet San Pablo para Unilever/Kibon Fruttare Icecream, Brasil España Fast Moving Consumer Goods, excluding Beverages -Men can also do it, de Shackleton Madrid para Persan/Puntomatic España Alcoholic and Non-Alcoholic Drinks -The key to reserva, de JWT Espana para Freixenet España Financial Products & Services -Sense & sensibility, de Shackleton Madrid para Caja Madrid España Healthcare & Medical -Mailing, de Vitruvio Leo Burnett Madrid para Prodis Down's Syndrome Foundation España Event and Field Marketing -The wishing tree, de Marketingvivo Madrid para Madrid city council España Alternative Media -Call me, de Marketingvivo Madrid para Nokia España -The fox house, de Bungalow 25 Madrid para Fox TV España Best Use of Merchandising/In-Store Marketing -Sense & sensibility, de Shackleton madrid para Caja madrid España Best Integrated Promotional Campaign -Sense & sensibility, de Shackleton madrid para Caja madrid España -The key to reserva, de JWT Barcelona para Freixenet España Promotional Packaging -I-Jam, de Shackleton Madrid para Shackleton Christmas Greeting España México Healthcare & Medical -Before/after (braille), de JWT mexico para Cruz roja mexicana México Perú Healthcare & Medical -Save machine, de GarwichBBDO lima para Amnesty international Perú Portugal Healthcare & Medical -Where is the eagle?, de Ogilvy Lisboapara WWF Portugal Best Use of Merchandising/In-Store Marketing -Christmas cash register, de Draftfcb Lisboa para Grant's Portugal República Dominicana Commercial Public Services -Freezing the game, de Pages BBDO Santo Domingo para Tricom República Dominicana -Peso, de Pages BBDO Santo Domingo para Tricom República Dominicana Event and Field Marketing -Freezing the game, de Pages BBDO Santo Domingo para Tricom República Dominicana Para ver más sobre la cobertura de Cannes no te pierdas: www.latinspots.com/cannes2008