Bob Scarpelli: People are the most important medium of all

He believes passionately in the power of ideas and the infinite possibilities of communication that exist today. He also believes in the power of creative people and ensures that the "old rules" no longer apply to the industry. Repeats ad nauseam that the current is a very exciting time to be and work in this industry, and asks himself, "Why not?" when someone says that an idea can not work because it has never been performed. All that and more, is Bob Scarpelli, chairman of DDB Worldwide, who will chair the Titanium & Integrated jury of the 2011 edition of the Cannes Festival, and will have the responsibility of choosing the most innovative ideas in the world with a jury of leading industry figures. In this article, Scarpelli’s vision on the advertising industry today and his expectations for the next edition of the French festival.