Conferences - Tham Khai Meng: The Reign of Ideas

Tham Khai Meng, co-chairman and regional executive creative director of Ogilvy Asia & Pacific, was present for the first time at El Ojo de Iberoamérica and to a capacity crowd offered his conference: 'You don't need much, you just need an idea’, where he emphasized that the success in the advertising business simply resides in ideas. The main responsible for the Singapore's brand building as a country urged creative people not to work from the seriousness to be able to achieve good ideas. With an inspiring speech, Tham Khai Meng introduced the world's most creative cases that surprised him. Next, LatinSpots offers some fragments of a conference that was mainly visual.