Conferences - Mark Tutssel: Wellcome to Advertising 2.0

Mark Tutssel, worldwide chief creative officer of Leo Burnett and chairman of the jury of Titanium and Integrated at Cannes 2008, offered his conference "Wild fire: ideas that spread and sell” at El Ojo de Iberoamérica 2007. Along the conference, the creative man offered the keys to generate “wildfire brands”, which must position people at the center of the process of communication. The idea is that people is co-author of the campaigns. At a capacity crowded, Tutssel said, ‘You have to take risks and play with fire’.