Mark Tutssel: We compete with the popular culture

Mark Tutssel considers that technology is changing the way in which people are communicating, and social media has a fundamental role in that dialogue. While he assures that mobile will be the media of the future, he says that today is important to “generate content that interest people and that’s interesting itself”. He also adds that “the brads of the future will have to be more reactive” to capture the consumers’ attention and, the ones that do that, will succeed. In the next interview, the Global Chief Creative Officer at Leo Burnett –situated in the network’s top ten of the LatinSpots Ranking 2011- analyzes the present of the industry and his network.