Festivales - Cannes 2017
Brasil, Colombia y España se destacan en el shortlist de Media
(Cannes, 20/06/17). En el segundo día de Cannes Lions, fueron anunciadas las piezas que competirán por un León en la ceremonia de premiación de mañana. De un total de 290 finalistas, Iberoamérica alcanzó un total de 57 trabajos, donde Grey Colombia, J. Walter Thompson Colombia y DAVID Miami son las agencias con más chances.
A01 (Food & Drinks )
-BROKEN HEARTS, de Y&R MADRID para FIESTA. SPAIN
-THE CLICHÉ, de PUBLICIS BRASIL São Paulo para HEINEKEN. BRAZIL
-PLANTAIN CHEF, de MARURI GREY Guayaquil para TROPICAL FRUIT. ECUADOR
A04 (Cars & Automotive Products & Services)
-AMG VRACE, de PIXEL AND PIXEL MARKETING Madrid para MERCEDES BENZ ESPAÑA SAU. SPAIN
-TEST DRIVE TAKEOVER, de GREY BRAZIL São Paulo para VOLVO. BRAZIL
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
-#LOGOCHALLENGE, de DDB SPAIN Madrid para TELEPIZZA. SPAIN
A07 (Media & Publications)
-REDCARD TO VIOLENCE, de WUNDERMAN PHANTASIA Lima para MOVISTAR. PERU
A08 (Financial Products & Services)
-CHAMBA BILLBOARDS, de LEO BURNETT GUATEMALA para BANTRAB. THE BANK OF THE WORKERS.. GUATEMALA
A10 (Commercial Public Services)
-PAYPHONE BANK, de GREY COLOMBIA Bogotá para TIGO-UNE. COLOMBIA
A12 (Corporate Social Responsibility)
-BREASTFEEDING MANNINQUIES, de J. WALTER THOMPSON COLOMBIA Bogotá para Amigos de la Lactancia and Coalition brands. COLOMBIA
-THE COLOUR OF CORRUPTION, de GREY BRAZIL São Paulo para RECLAME AQUI. BRAZIL
B01 (Use of TV )
-EQUALITV, de PAGÉS BBDO Santo Domingo para LA SIRENA. DOMINICAN REPUBLIC
-ZOMBIE PRANK, de FOX INTERNATIONAL CHANNELS BRASIL São Paulo para COCA-COLA. BRAZIL
-GOOGLE HOME OF THE WHOPPER, de DAVID Miami para BURGER KING. USA
-INEQUALITY COURTS, de AFRICA São Paulo para ESPNW. BRAZIL
B03 (Use of Audio Platforms)
-ECOALARM, de WUNDERMAN BUENOS AIRES para FUNDACIÓN BANCO DE BOSQUES. ARGENTINA
-CHILD LABOURS CALL, de WUNDERMAN PHANTASIA Lima para MOVISTAR. PERU
-A LOVE SONG WRITTEN BY A MURDERER, de CIRCUS GREY PERU Lima para VIDA MUJER ORGANIZATION. PERU
-GOOGLE HOME OF THE WHOPPER, de DAVID Miami para BURGER KING. USA
B04 (Use of Print)
-FOOT TYPE TEST AD, de NEOGAMA São Paulo para ASICS. BRAZIL
-REVEALING LIGHT, de DHÉLET Y&R LATAM Buenos Aires para ASOCIACIÓN ARGENTINA DE DERMATOLOGÍA. ARGENTINA
-THE COOKBOOK YOU CAN COOK, de WING New York para NESTLÉ. USA
B05 (Use of Outdoor)
-EQUALITY SIGNS, de J. WALTER THOMPSON COLOMBIA Bogotá para NIKE COLOMBIA. COLOMBIA
B06 (Use of Ambient Media: Small Scale)
-PLACEMAT FOR TWO, de SANCHO BBDO Bogotá para POSTOBON S.A. COLOMBIA
-TROJAN PIGGY BANK, de J. WALTER THOMPSON COLOMBIA Bogotá para BANCO CAJA SOCIAL. COLOMBIA
-TALKING NUMBERS, de WUNDERMAN BUENOS AIRES para FUNDACIÓN HUESPED. ARGENTINA
-THE COOKBOOK YOU CAN COOK, de WING New York para NESTLÉ. USA
B07 (Use of Ambient Media: Large Scale)
-BREASTFEEDING MANNINQUIES, de J. WALTER THOMPSON COLOMBIA Bogotá para Amigos de la Lactancia and Coalition brands. COLOMBIA
-SCARIEST BK, de DAVID Miami para BURGER KING. USA
-NO METRO, de SHACKLETON Madrid para SONY PICTURES SPAIN. SPAIN
B08 (Use of Events )
-LETS CHANGE THE NUMBERS, de NEW360 Belo Horizonte para CRUZEIRO ESPORTE CLUBE AND AZMINA NGO. BRAZIL
-THE CLICHÉ, de PUBLICIS BRASIL São Paulo para HEINEKEN. BRAZIL
B09 (Use of Stunts )
-WHOPPER DEALER, de INTERACTION San José para BURGER KING. COSTA RICA
-THE FANTASTIC PROBLEM SOLVING MACHINE, de Z+ COMUNICAÇÃO São Paulo para AACD. BRAZIL
-INVISIBLE SEXISM, de FCB BRASIL São Paulo para ESTADÃO NEWSPAPER. BRAZIL
-#100CELLPHONES, de O1-AGENCY Los Angeles para Movistar, USA
B10 (Use of Digital Platforms)
-BURGER CLAN, de LOLA MULLENLOWE Madrid para BURGER KING. SPAIN
-THE COLOUR OF CORRUPTION, de GREY BRAZIL São Paulo para RECLAME AQUI. BRAZIL
B11 (Use of Mobile )
-THEATER FOR ALL EARS, de LEO BURNETT TAILOR MADE São Paulo para SAMSUNG. BRAZIL
-YOURNALIST, de THE CYRANOS//McCANN Barcelona para EITB - EUSKAL IRRATI TELEBISTA. SPAIN
B12 (Use of Social Platforms)
-#ZEROPOINTFIVEEFFECT, de TRIBAL 121 Lima para PACIFICO INSURANCE. PERU
-RUN FOR YOUR BALLS, de OGILVY Bogotá para COLOMBIAN UROLOGY SOCIETY. COLOMBIA
-THE REWEARABLE DRESS, de Y&R BRAZIL São Paulo para SANTA CASA DE MISERICÓRDIA DE SÃO PAULO. BRAZIL
-KISS THE KREMLIN, de DM9DDB São Paulo para SSEX BBOX. BRAZIL
B13 (Use of Technology )
-PAYPHONE BANK, de GREY COLOMBIA Bogotá para TIGO-UNE. COLOMBIA
C01 (Use of Data Driven Insight)
-THE COLOUR OF CORRUPTION, de GREY BRAZIL São Paulo para RECLAME AQUI. BRAZIL
C02 (Use of Real-Time Data)
-UNDERCOVER ADVISORS, de GREY SPAIN Madrid para SELMARK. SPAIN
C03 (Data Driven Targeting)
-CITY WATCH, de GREY BRAZIL São Paulo para SULAMERICA. BRAZIL
-SPAIN IN A DAY, de ZENITH Madrid para CAMPOFRIO FOOD GROUP. SPAIN
D03 (Use of Branded Content created for Digital or Social Media)
-SPANISH LESSONS, de ALMA DDB Miami para NETFLIX. USA
-THE DOLL THAT CHOSE TO DRIVE, de PROXIMITY BARCELONA para AUDI SPAIN. SPAIN
-HIJACKED HIGHWAY, de McCANN LIMA para SODIMAC. PERU
E01 (Use of Integrated Media)
-GOOGLE HOME OF THE WHOPPER, de DAVID Miami para BURGER KING. USA
-PRICE ON THE JERSEY, de DM9DDB São Paulo para WALMART. BRAZIL
-THE DEBUT, de AFRICA São Paulo para AB INBEV (BUDWEISER) / ESPN. BRAZIL
F01 (Excellence in Media Insights & Strategy)
-SEX GUARDIAN, de GEOMETRY GLOBAL COLOMBIA Bogotá para BEIERSDORF. COLOMBIA
-THE MOST AIRED CAMPAIGN, de FAHRENHEIT DDB Lima para FUNDACIÓN PERUANA DE CÁNCER. PERU
F03 (Excellence in Media Execution)
-BREASTFEEDING MANNINQUIES, de J. WALTER THOMPSON COLOMBIA Bogotá para Amigos de la Lactancia and Coalition brands. COLOMBIA
